Imagine how much easier your business management would be if you knew what customers were thinking as they walked into your store. There is a way, and itโs called Google Reviews. The gold standard of online reviews for retail businesses, Google Reviews are a great way to get honest feedback from your customers and promote your business โfor free.โ On the other hand, a bad review can be the final straw that turns a customer away. Google Reviews are the face of your business! Letโs talk about managing it.
PART 1. ๊ตฌ๊ธ
๋ฆฌ๋ทฐ๋ก ๋ณด๋ ์ข์ ๊ฐ๊ฒ,
๋์ ๊ฐ๊ฒ
What Google Reviews say about good and bad businesses
When it comes to finding a restaurant or hiring a service, people look for reviews on the maps. The same goes for shoppers looking for beauty supplies. If itโs a first visit, youโd look for reviews, along with photos of the location, interior and exterior, and if there are any bad reviews, itโs a red flag. Even a regular customer can become a disgruntled customer overnight after an unpleasant experience and leave an overly candid review about it.
If youโre an owner whoโs thinking, โIโm already busy running a business ... reviews are not the top priority.โ, here are some stats to keep in mind.
This statistic shows that โalmost allโ customers read online reviews before making a decision to visit or buy a particular place, brand, product, or service.
Positive reviews increase customer spending by 31%
Customers were willing to spend 31% more for a product or service with great reviews. It shows how important positive feedback from peers is for customersโ perceptions and decision-making.
53% of customers expect a quick response to negative reviews.
One in two customers expects a business to resolve or respond to a negative review within a week of receiving it while one in three (33%) expects a response within three days. Still, two-thirds (63%) of customers report there are places that donโt respond to online reviews at all.
ํ๋งค๋ฅผ ์ํด ์ ์งํด์ผ ํ ๋ณ์ ์ ์ต์ 4์ ์ด์์ด๋ค. The minimum average rating that you need to maintain for positive perception is 4 stars.
Review sites and apps consumers use to review local businesses *Multiple selection allowed. When asked to choose just one, Google came in fi rst with 73% and Yelp came in second with 6%.
With the majority of customers (75%) leaving comments in addition to ratings, Google Reviews are a great way to understand customer sentiment and improve your business. In particular, 88% of 1-star reviews include text, because customers who are unhappy want to elaborate on why.
The more visitors you have and the more reviews you receive, the higher your business will appear in Google Maps search rankings. (*The exact ranking factors are not disclosed. Google updates its search results algorithm more than 100 times a year). If you have more reviews, youโll rank higher, and the higher you rank, the more people will find you. If you have a lot of positive reviews, both in terms of quality and quantity, youโre more likely to show up at the top of local search results.
So, what kind of reviews do beauty supply customers leave and how are retailers managing them? Are there regional differences?
To answer these questions, we picked the top 10 and bottom 10 beauty supplies from West, Midwest, Southwest, Southeast, and East regions based on their search rankings, and examined the reviews of the 100 stores to see what stood out. (*We excluded Sally Beauty locations and only selected retailers that sell hair products such as wigs and weaves)
As you can see, the top-ranked stores donโt necessarily have the highest ratings. However, itโs clear that you need a high number of reviews to appear at the top. The average number of reviews for the top stores was about 15 times the number of the bottom stores. There are clear regional differences in response rates. In the West, only 2 out of 20 stores responded to reviews, while in the Southwest and East, 8 or 9 out of 20 stores responded. But there must be things that werenโt disclosed by the numbers alone.
Most beauty supply customers are satisfied or dissatisfied with the following factors:
๊ฐ๊ฒฉ์ด ๋น์ธ๋ค
์ค๋/์ง์์ ๋ถ์น์
์ ํ ์ข ๋ฅ ๋ถ์กฑ
์ ๋ฆฌ ์ ๋๊ณ ์ง์ ๋ถํ ๋งค์ฅ
์ง์์ด ์ ํ์ ์ ๋๋ก ๋ชจ๋ฆ
๋๋์ผ๋ก ์์ฌ, ๊ฐ์ํ๋ ํ๋
์ด์์๊ฐ ์งํค์ง ์์
ํ๋ถ/๊ตํ/๋ฐํ ๋ถ๊ฐ
Expensive
Unfriendly owner, staff
Lack of product variety
Disorganized and messy store
Staff doesnโt know the products
Suspicion of shoplifting, surveillance
Inconvenient hours of operation
No refunds/exchanges/returns
While most reviews donโt deviate too far from the above, there are clear regional differences in terms of detail and weight given to each factor.
+ ์น์ ํ ์์์๊ณ ์ฌ์ฅ, ํธ๋ ๋๋ฅผ
์๋ ํ์คํ๋๊ณ ์ง์
+ ์ฐพ๊ธฐ ํ๋ ์์ ์ ํ๊น์ง ๋ค ์๋ค
+ ๊ฐ๋ฐ ์์์ด ๋ง๋ค
+ ํค์ด ์ปฌ๋ฌ์ ๋ํ ์ ๋ฌธ๊ฐ์ ์ธ ์ถ์ฒ
+ ์ฃผ์ธ์ด ๋ฐ๋ ํ ๊นจ๋ํด์ง ๋งค์ฅ
์๋ถ | WEST
+ Friendly Asian owner and trend-savvy Hispanic staff
There are many positive reviews, especially about the large selection of wig colors and knowledgeable staff. Negative reviews often cited the lack of wig selection or lack of parking/shopping space. Itโs unfortunate that the response rate to Google reviews is signi ficantly lower than in other regions. One retailer didnโt respond to a review that complained, โI got itchy skin and a rash after using human hair purchased here.โ
์ค์๋ถ | MIDWEST
+ Friendly shop thatโs been around for decades
+ Professional, great work ethic, good advice on how much hair to buy
+ If they donโt have something in stock, they restock promptly
Locked after opening hours, rushing when closing time is near, closed on Sundays
Owner who watches your every move
No refunds, only store credit Card only accepted for $5 or more Empty shelves
Once again, the professionalism and friendliness of the staff were highly valued. Itโs worth noting that being a black-owned store or carrying products from blackowned brands was one of the main evaluation factors. Black-owned businesses often rank lower in search visibility because theyโre smaller or havenโt been in business long, yet they have overwhelmingly higher response rates from owners and higher ratings.
Chicago S Beauty Supply
Customer Well stocked with products for natural hair. Black owned Response from the owner We appreciate the review. If thereโs a product, we donโt have in stock that you want, weโll be happy to try and get it for you!
Asian shopkeepers watching you, being followed in the store
Expired products, discolored products, wigs stacked in poor condition
Hours of operation not honored
Restrictions on wig try-on
Narrow checkout lines, frequent checkout mistakes
The Southwest was most active with online reviews. There are a lot of big beauty supply chains, and understandably there are a lot of good reviews about the ease of shopping. They also have a higher percentage of positive reviews about discounts and events compared to other regions. On the other hand, there were ample negative reviews. Especially, customers had a lot of complaints about โprying eyes and surveillanceโ. โI feel like a potential criminal,โ โI feel like they discriminated against African Americans,โ and so on, illustrating those sensitive issues.
Houston B Beauty Supply
Customer I was offended that the security guard looked at me like I was a thief.
Owner response Security guards look at everyone as they enter or leave. Thatโs their job. We apologize for any inconvenience this may cause.
๋๋จ๋ถ
| SOUTHEAST
+ Large store where you ca n find everything youโre looking for
+ Attractive store interior, well-lit, making me feel safe and welcome
+ Quick response to product complaints, purchase point reward program, door dashboards + I double-checked my receipt because the prices were so low + Community support
์คํ์๊ฐ ์งํค์ง ์์/ ํ์ ์๊ฐ
์ ๋ฏธ๋ฆฌ ๋ฌธ ๋ซ์
๋ฐํ,
Late opening, closes early before closing time
No return, no exchange policy
Surveillance while pretending to restock shelves, faulty theft alarms that go off frequently
No one greets you when you enter; employees more interested in talking on the phone than serving customers Products that have been around for years
The Southeast is another region dominated by large chain beauty supply stores. The shopping experience and customer service are rated highly because of the large number of chain stores and competition in the area. On the other hand, there are a lot of negative reviews about their business hours and no returns or exchanges policy. While the review response rate isnโt as high as other regions, weโve seen a number of examples of companies actively responding to negative reviews and turning them into positive ones.
Customer I bought an expensive straight wig, but when I got home, it was body wavy and didnโt fi t my hair length. I was upset because I called to ask for a return or exchange but was turned down.
(Self-reply after a while) I changed my rating to 5 stars. Shortly after I wrote my review, the store called me, and the manager gave me a store credit for a wig purchase. Thank you for your quick response and attention to detail. I would definitely recommend this store.
+ Knowledgeable wig section staff, clean store and well-trained employees
+ Variety of Halloween and party wigs, expensive but wide selection of products, up-to-date hair care products available
+ Stylists on hand to trim wigs
+ Remembers who I am and recommends products I might like
+ Friendly Asian owners
I understand the theft concerns, but constant surveillance is uncomfortable; Iโm always watched if Iโm wearing a bag
Tiny store and room to move around, hardly any space for hair try-on
Doors are always locked and you have to knock on the door to get in
Expensive
Products that have been stored longer are of lower quality than online
There were quite a few comments about the high prices of New York/New Jersey stores, possibly due to the high cost of rent. Interestingly, many reviews indicate that people are willing to pay more if they are satis fied with the professional advice and service. In some cases, allegedly unfounded and malicious reviews possibly due to the fierce competition were responded by proactive business owners who rebutted with descriptions of physical appearance and camera footage. A store in New Jerseyโs attempt at diligently responding to reviews back fired when it repeated the โthank you/sorryโ response to every review.
Customer reviews should be appreciated, whether theyโre sweet or bitter. Theyโve taken the time out of their day to evaluate your store. Negative reviews, in particular, can be a great opportunity to evaluate yourself and improve your storeโs image. A study by SOCi found that for every 25 percent point increase in review response rate, a Google pro fileโs visitor rate increases by 4 percent. In order to grow your store, you need to recognize the high value of low scores.
On August 7, 2024, an Atlanta area beauty supply store created ripples in the community as it got evicted after missing rent payments. Beauty Mart on Upper Riverdale Road is known in the area for having been up and running for 35 years. The past-due rent was reportedly worth approximately $15,000.
But what made the news was the way the merchandise not removed by the business owner was handled during the eviction. The landlord filed an eviction lawsuit against Beauty Mart, which was granted by the Clayton County Court on July 26, and ten days later, the county sheriffโs department removed everything from the store and dumped it in the parking lot. Hundreds of residents who learned of the news on social media, like TikTok, rushed to the site to get their hands on the โfreebies,โ causing quite a commotion. The county sheriff and police of ficers took control of the situation on the 7th day of August and set up a perimeter to prevent people from accessing the goods, and then mobilized county inmates to move the items to a land fill. The process involved dozens of dump trucks and trailers.
The beauty industry is devastated by the news. On the one hand, many question whether the disposal of the merchandise was legal and whether the eviction was inevitable.
According to our columnist, Kyom Bae, Esq. of Sisun Law LLC, who specializes in real estate and commercial law, evictions with a remaining lease term must be preceded by a service of notice, and if an eviction order is issued by the court, the tenant must remove all personal and business property from the premises within the time frame set by the order. Eviction process is strictly regulated by state law, and in Illinois, for example, there are no speci fic laws about how to dispose of the unremoved personal and business property.
However, in Georgia, where Beauty Mart is located, the legal process for disposing of a tenantโs property in the event of an eviction or lease termination is relatively clear in the statutes (O.C.G.A. ยง 44-7-55 and 44-7-60).
ยง 44-7-55. Execution of Writ of Possession; Dispossessory Proceedings; Tenantโs Personal Property
(a) If it is granted, the judge shall order the sheriff or marshal to execute the writ by placing the landlord in possession of the premises and turning out the tenant, which shall authorize the removal of the tenantโs personal property, pursuant to subsection (b) of this Code section.
ยง 44-7-60. Retention and Disposition of Personal Property Left on Premises by Tenant
(a) The notice shall provide the tenant with no less than ten days from the date of the notice to remove the property. If the property is not removed within the time specified in the notice, the property shall be considered abandoned, and the owner or the ownerโs agent may discard or dispose of the property in any manner without further notice or liability.
In other words, the goods from Beauty Mart were โlegallyโ disposed of. Then, why couldnโt it be prevented from happening?
Beauty Mart was one of the early beauty supply stores near the Atlanta airport, but since the original owner, Jong-sook Jung, passed away fi ve years ago, the second generation took over and seems to have gone downhill. After the manager who had been running the store for years quit, things may have gotten worse, which eventually ended up with eviction. While the late owner was actively participating in the United Georgia Beauty Supply Association(UGBSA) as an advisor during her lifetime, her son reportedly had no interaction with the association or really anyone from the beauty industry.
UGBSA President Mimi Park said, โI contacted the son several times after the passing of Jong-sook Jung, but there was no response. Itโs a shame that we didnโt have an opportunity to prevent such an event, which couldโve been avoided if there was an association behind it.โ
Nonetheless, many people remember the late owner Jung and feel sorry for the situation, so the UGBSA started a fundraising campaign on the 8th. The proceeds will be delivered to Beauty Mart in the name of those who wrote the check for transparent management of the donations.
ยฉYouTube@11Alive
ยฉYouTube@11Alive
Product
Picks by Reporter
Park Whoโs the best at the Halloween party? Itโs me!
This yearโs Halloween falls on Thursday, October 31, 2024. During the Halloween season, stores and streets will again be filled with Halloween decorations and party supplies, and for months leading up to Halloween, malls will be crowded with shoppers looking to buy costumes and decorations for their Halloween parties. For Halloween parties, people dress up in a style that is quite distanced from their norm, often in a humorous spin or parody of popular shows and movies, cartoon characters, or celebrities of the year. What better publicity could you get than to have your customers wearing wigs from your store to a Halloween party? Get ahead of the game by checking out the hair products from each of the companies featured in this issue and move ahead of the pack for the upcoming Halloween season.
Itโs a funky mix and match of colors that you donโt see from other brands. The Fuchsia Pink or Rainbow wigs are a unique way to add a personal touch to your Halloween look.
Even if you donโt normally wear a special color, Halloween can be a great time to show off your personality, so itโs worth trying out the special colors with a long hair wig. You can apply heat up to 350 degrees Fahrenheit, so you can heat style for a variety of moods. Pair it with your Halloween costume for a stunning look.
*Beauty Elements
๋ ์ด์ค ํ๋ก ํธ๋ก
๊ณ ๊ธ๋ฏธ, Malika 28โ
Malika 28โ, lace front luxury
*Golden State ํํฐ์ ์ฃผ์ธ๊ณต, HT PASH HT PASH, the life of the party
While Halloween-speci fic colors are obvious choices, itโs hard to get the vibe you want if they look too wig-like. Looking like youโre wearing your own hair, youโll be the star of the Halloween party with this special color lace front wigs.
*Beauty Elements ์ํฌํ ์ธ๋ จ๋ฏธ ๊ฐ๋, SIS9โ
The high heat yarn allows you to curl it to suit the mood of the day, and while itโs not a lace front, the natural-looking part makes it comfortable to wear. While the color is of special variants, the curls are loose, keeping the feminine image while delivering a unique personality. Colors like coral and ice lilac, which are hard to find in other brands, allow you to create a unique style.
If youโre looking to try something other than the typical long hair or afro style for this yearโs Halloween party, try a bob cut for a sleek and chic look. You can add a pop of color to the simple style for a personalized look.
The same pink color can give a feminine, classy vibe instead of funky, thanks to two-tone colors. You will find this lace front wig in a toned-down pink, and the deep lace parting, baby hair, and ready-to-curl hair will bring about a variety of styles.
This wig has a hidden color that reveals itself only when your hair blows in the wind. This wig features a two-tone ombrรฉ color scheme with a darker color on the top to create a unique but natural look. Itโs made with a focus on vibrant colors rather than basic colors like black, so itโs perfect for Halloween or any special occasion.
An eye-catching lace front product in a unique color youโve never seen before. The pastel mix of rainbow colors on a light pink base creates a unique and feminine look. This wig is recommended for women who want a classy and feminine look, but still want to bring some fun to their Halloween parties.
If youโre worried about colors being too loud, check out LHD-5311, which is fun for everyday wear, but with a proper Halloween twist. The wig is colored in orange, the iconic color of Halloween, and the ombrรฉ two-tone color with a dark brown in the top creates a natural look in moderation.
This Halloween, if youโre refraining from bold colors, why not try a wig with a toned-down color scheme for a more sophisticated look? The colorโs pretty unique, but the darker tones make it surprisingly easy to wear with a variety of looks. In particular, the straight-cut full bangs add a chic and modern touch.
์ฐฉ์ฉํด ๋ณด์. ๊ธฐ๋ณธ ์ปฌ๋ฌ ์ธ์ ๋ ๋๋ ํฌ ํค ์ปฌ๋ฌ ๋ฑ์ ํ์์์๋ ์ฐฉ์ฉํ ์ ์๋ ์ ํ๋ค์ด๋ค. While the heavily layered short cut has an oldschool feel to it, CIA with its blunt straight bangs in a lovely pink color, will complete a stylish look for young customers. If youโre bored of long hairdos for Halloween parties, try a shorter cut for a fresh, edgy look with CIA wigs. Besides the basic colors, red and two-tone colors are also great for everyday wear.
*Laude & Co
ํน๋ณํ ๋ ์๋ ํน๋ณํ
์ปฌ๋ฌ๋ก UGL100
DARLENE
UGL100 DARLENE brings special colors for special occasions
All colors were exclusively curated with exceptions for the basic 1 and 1B. The hairstyle is blunt cut with no layers, and the lace parts with no bangs give it a natural and modern look. Instead of just one color, it tastefully mixes different colors with similar tones to create a unique look.
The soft layering of the white color gives it a feminine yet mysterious look. The natural look of the lace front combined with the simple white color makes this wig a surefire way to steal the spotlight at a Halloween party. The white color has been reimagined for a younger audience, giving it a vivid and vibrant look.
A great way to express your personality at a Halloween party. The black and green color combination adds a touch of mystery, and this lace wig can be curled, so you can style it according to your mood of the day. The wide lace parting makes it possible to have fun with wearing different colors for different parts.
*Hair Zone
*Midway(Bobbi Boss)
์์๋ฐ์ ์ปฌ๋ฌ์กฐํฉ
MLF763 CLEMENTINE
MLF763 CLEMENTINE, a mind-blowing color combination
*Mane Concept
ํน๋ณํ๋ ๋๋ง์ ๋ฃฉ, RCP1070-NIKI
RCP1070-NIKI for a personalized look on special days
*Motown Tress
ํฌ๋ํ ์ผ๋ก ๊ฐ๋จ
ํํฐ๋ฃฉ ๋ณ์ !
PD-GDBOX22
Drawstring PONYDO
PD-GDBOX22
Drawstring PONYDO, a quick and easy party look with a ponytail!
An ombrรฉ combination of black, burgundy and orange three-tone colors creates a mysterious appearance. This lace front wig is lightweight and has a 4-inch deep part that allows you to style freely. A special combination of colors can instantly catch peopleโs attention.
The cut itself is unique, so even if you donโt add any color, the style will be perfect for a party look.
A wide range of styles are available in ombrรฉ colors, among which the black and silver ombrรฉ will bring a chic and unique look, great for not only Halloween parties but also everyday wear. If youโre going for a wild look with a leather out fi t, complete a more sophisticated party style with it.
For this Halloween party, why not complete your party look with braids for a ponytail with colorful accents? Pink or burgundy accents will stir up your party spirit. Some of the color options include gray and burgundy colors at the hair tip. Depending on the mood of your out fit for the day, you can choose a ponytail for a clean, feminine, and edgy party look.
Even if you donโt go with a special color that can be tried at a Halloween party, this product alone can give you a โ70s retro look. The swoop bangs styled casually on both sides and the unbalanced cut that gets longer toward the front create a feminine and retro vibe. Be the center of attention at your Halloween party with a retro costume.
If youโre in search of a bold color for a change, this is the right product for you. With soft, long waves that fall below your waist that bolsters your feminine side, youโll have the perfect Halloween party look thanks to the bold color that you wouldnโt normally wear. The lace front will naturally frame your hairline and baby hair gives the illusion that you are wearing your own hair colored.
*Nutique(Itโs a Wig)
์ปฌ๋ฌ๋ก ์น๋ถํ๋ ์ ๋ํฌํจ, BOBO BOBO, a unique combination of colors
๋ , ๋ ๊ธธ๊ณ ํ๋ คํ๊ฒ SLY10
SLY10 for special occasions, longer and more glamorous
Unique color combinations not found in any other companyโs products. A special and unique color combination will catch peopleโs attention. Match it with the color of your Halloween costume or dress for a funky yet sophisticated look. The blunt bangs and haircut make it even more unique. In addition to the three unique colors, the wigs are also available in simple colors, and the cut itself creates enough uniqueness for you to create your own Halloween style by choosing the right color to match your costume.
The combination of knee-length hair with a splash of color is a great choice for your party look. Even if your costume is simple, your hairstyle can make a big statement, so a wig can be all you need to get into the Halloween spirit. It is a lace product and is made with attention to detail, right down to the edges.
*Outre
์์ปท ํํฐ๋ฃฉ์ ์ ๋ต, PAGE PAGE, the ultimate shortcut party look
*Royal Imex
์์ปท์ผ๋ก ์งง์ง๋ง ๊ฐ๋ ฅํ๊ฒ KAVA KAVA, short but powerful
Pop art representing the younger generation in wigs. The color combination resembles a piece of pop art. A quirky but not excessive, bold but sophisticated color mix and match completes a party look thatโs sure to turn heads. A heavy, blunt bang and cute curls in a zig-zag style add a youthful touch.
A pastel pink color can make an otherwise plain short cut look feminine and special for any party. The swoop bang gives the look a modern, feminine feel, while the clean layers give it a polished look. Since many people wear long hair to Halloween parties, wearing a short-cut wig can make you stand out. Not just for Halloween, but anytime you want to shake things up, this is a great product.
์คํ์ผ์ด
If short hair is a little boring for you, a pop of color is perfect for a party look. If youโre going to a Halloween party and want to try a color you wouldnโt normally wear, but still hesitant to break away from your usual style, try a short cut hairdo. It has a lot of layers, which gives it a lot of volume and a sophisticated, feminine look.
*New Jigu
*Royal Imex
ํค๋ค์ด๋ ์ปฌ๋ฌ๋ก
์ธ๋ จ๋ ํํฐ๋ฃฉ, NOX NOX, a chic party look with toned-down colors
If pastels and primary colors are too much for you, even for a party, you should try darker shades. The bob-cut style falls cleanly with no bangs, and the dark, everyday color is urban and chic. With a deep lace part and a clean front lace, it looks so natural that youโd never know itโs a wig.
Full wig ์ ํ์ด์ง๋ง ์ผ๊ตด์ ์ผ๋ก ์์ฐ์ค๋ฝ๊ฒ
Although it is a full wig product, the cut that falls naturally to the face line, the natural color at the root, and the color combination in an ombrรฉ featuring same tone colors are unique without being awkward, so it is a product that you can wear not only at parties but also everyday. Itโs feminine, modern, and sophisticated. This Halloween, step up to become a mood maker by pairing your hair color with a dress in the same tone.
*Shake N Go ๋ธ๋ ์ด๋ฉ ์คํ์ผ์ ๋ํ์ KNOTLESS BOHO BOX
Braiding meets lace-front wigs! If youโve been wanting to try this style but have been hesitant due to the time and cost, this is the product for you. The long length of the braided style gives it a hip and youthful feel, and the lace front and baby hair that goes deep give it a natural look. If you donโt want to wear a lot of color but want to make a statement this Halloween, this is the way to go!
Mix-and-matched four pastel colors to create a unique look, and now itโs full of personality. The colors alone create a different look on a plain straight hairdo. The darker color at the root brings a natural look, as if wearing your own hair, and the deep lace part enhances the natural look. It comes in four colors, but it doesnโt look overwhelming, but rather, itโs a product that adds a feminine touch and plumpness to your look.
Pricing is a critical factor in the success of your retail business. Successful retail store owners use a variety of pricing strategies based on the latest trends and data to maximize sales. In this article, weโll show how you can effectively apply different pricing strategies in your retail store with real-world examples. Letโs drive sales by finding out strategies that fi t your situation.
โ Timing is everything for seasonal and event-based pricing
โTimingโ is one of the keys to success. Tailored pricing strategies for seasonal shift in consumer desires and certain events can be effective in maximizing sales. For example, during the Halloween season, customers are looking for Halloween wigs and makeup products, so you might want to consider offering discounts or special promotions on these products.
A word of caution: unless itโs an event where everyone is expecting a big discount, like a grand opening or Black Friday deals, donโt discount more than 30% to avoid damaging brand reputation and risking your long-term pro fi t.
*You can seasonally offer 20% off leftover inventory of fall season items. These beauty supplies ran promotions for the fall and Halloween seasons. A fall sale is a great time to introduce new products and can run from mid-September to mid-October, where you can clear out some of the existing inventor y fi rst and focus on seasonal products around Halloween time. Halloween sales are best held in the two weeks leading up to Halloween.
โ Offer greater value upfront: Package deals over individual sales!
Bundling is a way of selling multiple products together, which can make customers feel like theyโre getting more value and can also lead customers with little knowledge to consider unfamiliar items. One of the most effective bundling strategies are those that bundle products that are often purchased together or offer a discount when you buy more than one.
* Braiding hair & Human hair Bundle - You can bundle products that customers frequently buy with a braiding hair and offer a discount.
Braid maintenance kits and wig making package deals are great examples of bundled products that are cheaper than individual items, making it easier for consumers who have trouble making purchasing decisions to make sure they donโt forget the items they need.
โ
How much would you pay? Value-based pricing
A value-based pricing strategy is exactly what it says: pricing items based on the โvalueโ inherent in a product or service. The number one factor in pricing is the value that your customers place on your products and services, not your cost of goods or your competitorsโ prices. Even the big beauty chains like Ulta, Sephora, and Target have their own โPrestige Beautyโ sections, and customers shop with an expectation that high-end product lines are expensive. This is a great way to capitalize on the growing demand for high-end premium products in beauty supplies.
* A premium hair product or limited edition product can be luxuriously packaged and sold at a premium price. If your product is not readily available online, you can aim for a higher margin. Beauty Master introduced new blow dryers and irons from Dyson, a brand known for premium hair appliances. You might think it is dif fi cult for beauty supply stores to sell products priced over $500, but Dyson products are an exception. Dyson has always been recognized as a high value brand, and consumers willingly pay hefty prices for Dyson products. It runs about $20 lower than the of fi cial website, which makes it even more attractive.
โ You got a better deal than everyone else! : Reasonable pricing strategy
Itโs important for consumers to feel confident that a product is reasonably priced when making a purchase decision. You can offer extra benefi ts or use non-monetary perks to make their purchase appear more reasonable. Especially, when you offer discounts, freebies, and other perks, you may want to ensure that only customers who meet certain criteria are eligible for them.
* New signup discounts, discounts on purchases over a certain amount, member-only promotions, birthday discounts.
Dollarโs Beauty Supply in Los Angeles offered all human hair and synthetic wig products at 50% off for a limited time where customers only needed to follow the store on social media and tag three friends to enjoy the discount. It is a great way to promote their social media accounts and rewards customers with a great deal.
โ Prepare for the future: Pricing strategies based on data analytics are increasingly important
Advances in big data technology have revolutionized pricing. Dynamic pricing, personalized pricing, transparent pricing, and other strategies can be combined with AI, big data, and cloud technologies to create new opportunities for retailers. In the near future, not only the big online retailers but small businesses will be forced to employ data-driven pricing tools.
โข Dynamic pricing: adjusts prices in real-time to balance supply and demand. Amazon, Uber, and many travel agencies are some of the high-profile companies that use dynamic pricing.
* Example: when an online beauty supply store nearly runs out of stock of a certain popular product, it automatically increases the price to control demand and avoid running out of stock.
โข Personalized pricing: analyzes a customerโs personal information and behavior to provide customized pricing. It can increase customer loyalty and boost sales. This personalized approach can offer different prices for the same product to different customers based on their previous behavior and preferences.
* Example: customers who have purchased a particular hair product multiple times after signing up for a membership are to receive a personalized discount coupon for the repeat purchase of the product.
โข Transparent pricing: a strategy where you disclose pricing processes and criteria to increase customer trust. For example, you may disclose the raw material costs, manufacturing costs, distribu-
tion costs, etc. for each product so that customers can understand and trust your pricing approach.
* Example: a beauty supply storeโs website transparently discloses how each product is priced, such as the cost of raw materials, manufacturing, and distribution costs, so that customers can trust them.
โข AI-driven pricing: utilizes AI algorithms to set prices. It utilizes data analytics and forecasting and can help you set the right price and increase sales.
* Implement an AI-powered pricing system to analyze customer buying patterns and market trends, and automatically adjust product prices to achieve optimal sales.
The Ali Hairs section at Sams Beauty Warehouse in Chicago sells 100% human hair at factory prices. Itโs an example of transparent pricing strategy aimed at consumers who are increasingly aware of the actual cost of hair products due to the plethora of information online.
Golden Key๊ฐ ์ ์ํ๋ ๋น์ฆ๋์ค Tip โ โ ๋ณด์
Retail ๋ถ์ผ์
CCTV AI ์ฌ์ ๊ณผ ๋ฏธ๋์ ๋ง (1)
Business Tips from Golden Key - 1 Security
BUSINESS /CCTV AI Business and Future Prospects for Retail (1)
Security cameras play an important role in modern society. Theyโve already become an essential tool for protecting personal and public safety, and theyโre becoming more powerful as they move beyond the simple surveillance cameras and combine with the latest technology. In recent years, artificial intelligence (AI) technology has revolutionized many industries. Especially, solutions that combine CCTV and AI are gaining traction in the retail industry. In this two-part article, weโll provide an overview of the CCTV AI for retail business along with its key features and future prospects.
CCTV AI ์ฌ์ ์ด๋? | What is the CCTV AI business?
CCTV AI is a system that applies artificial intelligence to existing CCTV systems to analyze data in real time and provide useful insights. This technology leverages a variety of AI algorithms, including video recognition, object tracking, and behavioral analytics, to monitor and analyze whatโs happening inside and outside the store in real time.
AI ๊ธฐ๋ฐ CCTV ์์คํ ์ ์ฃผ์ ๊ธฐ๋ฅ | Key features of AI-powered CCTV systems
โ Real-time video analytics: AI analyzes CCTV footage in real time to extract a variety of information. For example, you can see in real time how many customers are in your store, how long the lines are, how long they spend in front of a particular product, and more. This allows store managers to understand customer behavior patterns and optimize store layouts or create promotional strategies based on them.
โ Detecting suspicious behavior: AI can detect suspicious behavior in your store and send alerts. When it detects theft or unusual activity, it can send alerts to security personnel in real time. This allows them to detect problems much faster and more accurately than traditional CCTV systems. (Shoplifting prevention programs recognize when thieves are returning and send alerts.)
โ Facial recognition and customer analytics: Facial recognition technology can help you identify VIP or returning customers. This allows stores to provide personalized service and increase customer satisfaction. You can also collect information such as the age and gender of your customers to enhance your targeted marketing. Meanwhile, it can also review theft incidents to alert you of past incidents.
โ Optimizing store operations: An AI-powered CCTV system can analyze how busy your store gets and optimize staf fing or inventory management based on that information. For example, you can identify areas where customers flock at certain times of the day and adjust staf fing in each department accordingly or manage your inventory more effiiently.
์๋งํธ: ๋ํ ์ ํต์ ์ฒด ์๋งํธ๋ AI ๊ธฐ๋ฐ CCTV ์
์นผ๋ผ์์๋ Retail ๋ถ์ผ์์ CCTV AI ์ฌ์ ์ ๋ฏธ๋
์ ๋ง์ ๋ํด ์๊ฐํ๊ฒ ์ต๋๋ค.
AI-Powered CCTV in action
Walmart: Retail giant Walmart has signi ficantly reduced shoplifting incidents by using AI-powered CCTV systems to detect theft in real time and immediately alert the security team. They also analyzed in-store customer behavior to optimize store layouts and improve customer flow.
Sephora: Beauty retailer Sephora uses AI CCTV to analyze customer behavior and offer personalized services. They use facial recognition technology to identify customers and provide personalized recommendations based on their purchase history and preferences. This has signi ficantly increased customer satisfaction and return visits.
Application of Golden Key AI security program in retail
Golden Key AI Security has developed a program that integrates POS and CCTV camera systems that are deployed at retail locations. Itโs a useful system that allows you to avoid unnecessary arguments with customers by installing cameras on top of the POS system to capture footage in real time and store it on a CCTV NVR (recorder). The response has been great, and weโre looking forward to seeing more clients install it.
Golden Key TPS provides a comprehensive solution from an ef fi cient POS system to security, fiance, payment, robotics, and digital marketing to help your business become more ef fi cient and successful. Starting this month, weโll be providing columns from our experts covering the total of six areas of expertises to assist your business. In the next column, we will discuss the future prospects of CCTV AI business in retail.
Before you start managing reviews, the first thing you need to do to make your store more visible in Google search results is to sign up for a Google Business Profile. By creating a business profile, you increase your chances of appearing higher in location-based searches. Customers can easily find basic store information on Google Maps, and your business will appear in relevant search queries to drive more traf fic. Itโs time to stop being a โshop for people who knowโ and start using your Google Business profile to reach a wider audience. Itโs not just about providing information, but itโs an effective way to increase your storeโs credibility and accessibility.
Incomplete profile vs. Completed profile 2.7x more likely to be found in search 70% more likely to be visited
Step 1
Google ๊ณ์ ๋ก๊ทธ์ธ ๋๋ ์์ฑ:
Google ๋น์ฆ๋์ค ํ๋กํ์ ๋ง๋ค๋ ค
๋ฉด Google ๊ณ์ ์ด ํ์ํ๋ค. ๊ฐ์ธ
๊ณ์ ์ด ์๋ ๋น์ฆ๋์ค ์ ์ฉ ๊ณ์ ์
๋ฐ๋ก ๋ง๋๋ ๊ฒ์ ์ถ์ฒํ๋ค.
Step 2
Google ๋น์ฆ๋์ค ํ๋กํ ํ์ด์ง๋ก ์ด๋
Step 3
Sign in or create a Google account You need a Google account to create a Google Business profile. We recommend that you create a separate account for your business rather than using a personal account.
Go to your Google Business profile page
Step 4
Enter your store name and select a category
Register with your storeโs physical address
Step 5
์ฐ๋ฝ์ฒ ์ ๋ณด ์ ๋ ฅ
์ ์ฌ ๊ณ ๊ฐ๋ค์๊ฒ ๋ณด์ผ ํ๋กํ์ ํ
๊ธฐ๋ ๋น์ฆ๋์ค ์ ํ๋ฒํธ๋ ์น์ฌ์ด
ํธ ์ฃผ์๋ฅผ ์ ๋ ฅํ๋ค.
Step 6
์ธ์ฆ
์ฐํธ, ์ด๋ฉ์ผ ๋๋ ์ ํ ์ค ๋น์ฆ๋์ค
๋ฅผ ์ธ์ฆํ ๋ฐฉ๋ฒ์ ์ ํํ๋ค.
Step 7
์์ธํ ๋น์ฆ๋์ค ์ค๋ช ์ถ๊ฐ
ํ์ธ์ด ์๋ฃ๋๋ฉด ์ด์ ์๊ฐ, ์ฌ์ง ๋ฐ
๋น์ฆ๋์ค ์ค๋ช ์ ์ถ๊ฐํ์ฌ ํ๋กํ
์ ์์ฑํ๋ค. ๋ฉ์์ง๋ฅผ ํ์ฑํํ์ฌ
๊ณ ๊ฐ์ด ํ๋กํ์ ํตํด ์ง์ ์ฐ๋ฝํ
์ ์๋๋ก ์ ์ ํ๋ ๊ธฐ๋ฅ๋ ์๋ค.
Enter your contact information
You can put your business phone number or website address as it will appear on your profile for potential customers.
Verification
Choose how you want to verify your business: by mail, email, or phone.
Add a detailed business description
Once veri fied, complete your profile by adding your hours of operation, photos, and a business description. You can also enable messaging so that customers can contact you directly through your profile.
โ Make your beauty supplies more appealing by adding photos
Photos are an important part of the first impression of your store.
Use high-quality images: Photos should be sharp, in focus, and taken in natural light to ensure they are bright and clear. Avoid excessive editing or filters.
Take photos from different angles: Posting photos of your storeโs exterior from different angles can help customer s find the location.
Interior and product photos: Interior photos should be familiar but attractive. Since beauty supplies have a lot of products, itโs a good idea to post photos of well-organized displays to showcase your storeโs organization. You can also post photos of popular or steady selling products to attract customersโ attention.
Regular photo updates: Update your photos regularly to reflect new releases, promotions, and seasonal makeovers.
Customer-posted photos: Limit the number of photos posted by the business owner or staff so as to encourage actual customers to upload photos. Reviews with photos from customers increase credibility.
โ Tips for managing reviews effectively
Ask for reviews: Itโs a good idea to ask customers who have visited your store to write a review. If this isnโt possible, you can place a QR code for reviews at the checkout counter or offer a reward such as small gifts.
Say thank you: writing a review is a commitment of the customerโs time and energy. You can strengthen your relationship with your customers by thanking them for their reviews.
Resolve issues: Itโs important to respond to negative reviews immediately to resolve issues and rebuild trust. This will minimize customer dissatisfaction and turn it into a positive experience.
Analyze reviews: You donโt need to worry too much about malicious reviews, but if there are words or issues that your customers consistently mention, you should analyze them to improve your service.
An actual Google Business profile for a beauty supply. Customers who visited the store based on inaccurate store hours left negative reviews.
โ Boost your businessโ credibility with accurate information on online platforms
Providing accurate and up-to-date information is essential to increasing the trustworthiness of your business. Especially basic information like business hours, address, and contact information should always be kept up to date.
Itโs a good idea to create an of ficial website or social media account and add it to your profile. You can effectively share special sales and store news with your customers. These online platforms can help you connect with your customers and maximize your marketing efforts.
Apps and tools to use with your Google Business profile
Google Analytics
Source: neliosoftware.com
A powerful tool for collecting and analyzing visitor data. Google Analytics is widely used around the world. The tool is free and optimized with your Google Business Profile, so you can learn about your visitorsโ age, gender, interests, and more. This will help you understand your customersโ behavioral patterns and create effective marketing strategies. For example, if you know that a lot of women in their 10s and 20s show interest in your store, you might want to increase your selection of trendy products. On the other hand, if you find out that middle-aged women are the main audience, you might consider increasing the proportion of staple items to cater to their needs. Data analytics can help you tailor your product offerings to your customersโ needs, increasing sales and customer satisfaction. ๊ตฌ๊ธ
Canva is an app that makes it easy to design images without using specialized tools like Photoshop. The intuitive interface allows you to create high-quality designs without specialized skills or knowledge, which is great in an age where visual marketing is king. You can make simple sale leaflets and store event announcements that are customized to your store.
Purchases over $1,200 come with $215 value
Source: birdeye.com
Source: canva.com Free Deactivator
$3,300์ด์ ๊ตฌ๋งค
Birdeye is a tool that utilizes AI to help you respond to and manage reviews left by your customers. It also has translation features, so you can easily handle reviews in multiple languages, and you can manage multiple sites at once. This is especially useful for business owners who run multiple locations to strengthen their relationships with customers through ef ficient review management.
3ft System)
โ๋ทฐํฐ๋ ์ต์์ ์ ํโ
๋ธ๋ฃจํด๋ฆฐ Hair Link #2 ์ ๋ด์ฌ, ์ ๋ฏธ์ฅ ์ฌ์ฅ
โBeauty was the Best Choiceโ
Bongjae Jung and Mi-ok Jung, Owners of Hair Link #2 in Brooklyn
On a busy street in the south of Brooklyn, New York, lined with old storefronts, Hair Link #2 stands out with its bright red signage. The bus stop in front of the store has a constant stream of people coming and going. We met the owners, Bongjae Jung and Mi-ok Jung, whose smiling faces match well with the wellorganized shopโs exterior. The affection and trust theyโve built is evident in the way they like each otherโs strengths and share a laugh, even though they explain they are not at all alike in personality. We talked to the couple, who have been running their beauty supply business together for 24 years, to hear about their business journey.
Jungโs American life began the year South Korea hosted the โ88 Olympics. He started out working at a Korean American bag wholesaler on Broadway in Manhattan. โI had the confidence that I could do anything, and I only had to try.โ He was in his early 30s when, after two years of hard work and about $30,000 in savings, he opened a bag and accessories store in downtown Manhattan. When it started, downtown Manhattan was so crowded and the streets were packed with pedestrians, but as the market declined in the following years, his business was unable to sustain its operation and closed after only seven years. โIt literally went bankrupt. Itโs a dire situation. I needed to make a living, but I realized that I was deep in trouble.โ
An acquaintance then suggested a job in wig retail. At first, he didnโt know the term โbeauty supplyโ and only remembered the familiar word โwig,โ but he found a store and started working. He worked in wig shops in Harlem and Brooklyn for about four years, learning and familiarizing himself with the art of hair. Then in 2000, when he realized he was ready for a next venture, he consulted with his wife and opened his first beauty supply store, and a few years later, he acquired a store that became the current Hair Link #1. Now, he runs two stores. Jung recalls those early days as โyou could reap what you sow.โ He worked nonstop, day and night, and he was able to buy a house, buy a car, and live comfortably.
Hair Link #1 and #2
โI sold my first shop that opened in 2016 to a friend. By the time I wanted to take it slow, focusing on the one and only Hair Link location.โ His life in America became stable, and after 28 years of hard work after coming to the U.S., he needed some time off. Around that time, a chain beauty supply opened a location five minutes away from the first Hair Link. โSales slowed down. And it bothered me a lot.โ
A few years later, he saw an ad in a local Korean American newspaper for the store for sale. Mr. Jung has been the president of the New York Beauty Supply Association since his 40s and has been in the association for a long time, so he was hesitant to get involved in any way with the beauty supply chain. Thatโs when Mrs. Jung made a decision. โIt was always going to be on our mind anyway, given the proximity to the store #1. I convinced my husband that it was better for us to run it than for someone else to do it.โ
In November 2022, they took over the space and opened the second Hair Link. โI was not young anymore, so I had a lot of reservations about starting something new. We really put a lot of thought into it.โ Now that Hair Link #1 and #2 are up and running, he says heโs very happy with the outcome. When he was running a single store, ordering was a struggle and sometimes he had to carry merchandise home because the storage was limited, but now itโs better organized and much easier to operate.
์๋ ๋ชจ์ต์ด ๋ฎ์ ์ ์ฌ์ฅ ๋ถ๋ถ Mr. and Mrs. Jung, who have similar smiling faces
Wife manages store; husband manages wife
Mr. Jung says he doesnโt try to make impossible things happen. โWe would never try that. It just kind of happened.โ Worried about his meticulous wife, who wants to be perfect in everything, including childcare and household chores, he wanted to downsize. When he had two shops, the first store and the Hair Link #1, he spent fi ve years trying to convince her to sell the first one. At the time, their house and the store were about 40 minutes apart, and their kids were young, so she was dropping them off at school, going to work, picking up kids from school, and going back to work. But, she says, โI had fun and enjoyed my work. But when Iโm working too hard, my body takes the toll and gets sick, so my husband is worried, and I would be forced to cut back.โ As we walked through the store, Mrs. Jungโs diligence was evident, as she put items back where they belonged and checked salespeopleโs texts for product alerts.
Jalynn, a customer we met in the store, says she comes to Hair Link #2 often because she can find everything she needs. The Hair Link #2 is a place that boasts diverse products. It attracts customers with a wide range of products from hair to miscellaneous goods and daily necessities.
Discounted wigs are offered in a separate section including final sale items, and a variety of colors are also on sale, making it easy for customers to try them out. They set the storeโs margins low and are constantly trying new products with new orders replacing old ones. Later in the year, they plan to revamp the displays to make the store more visible and strengthen the wig section. They analyze the sales data thoroughly and leverage their POS system to place automated orders, but always double-check before making an order. This is to ensure that inventory doesnโt run low or excessive. Braiding products are always available in a wide range of colors, and crochet products are also consistently ordered to replenish inventory when something new is released. Manager Kim, a 25-year veteran who runs Hair Link #2, says they consistently keep the stock relatively low. To achieve it, they pay attention to each product, and in the case of chemicals, they analyze the 2-week data for rearranging the shelves for quicker turnover.
The storeโs fashion accessories section is also a big part of the store. They expanded the selection of hats, bags, seasonal items, and more to give customers more choices. Unlike in the past, it has become dif ficult to buy many items from wholesalers, so when it comes to jewelry and accessories, the couple visits the Broadway Market in Manhattan themselves. They visit once every two to three weeks to check out the trends and make purchases, and those handpicked items get a good response from the customers. Itโs so popular that any of the items rarely ends up in the dumps, with products ranging from basic to cutting-edge.
In line with the popularity of K-beauty, Korean products were placed in the front, and customers responded positively, resulting in additional orders. From the popular Korean sheet masks, essences, and sunscreen, they strive to make it easy to find items for their customers and look for more ways to make shopping enjoyable.
#2 Consistent care for the customers
Hair Link is located in a neighborhood with a strong Haitian community that has a long history of immigration, and it has a friendly selection of products for customers who are bilingual in English and French. In an effort to make their life easier, they stock products that you normally find in a grocery store for beauty supply shoppers. A nearby drug store recently closed, so they now have products to fill the gap.
The red awning of the store provides a shelter for residents waiting at the bus stop, protecting them from strong su nlight or rain
The red awnings on the storefront are of a striking color that accentuates the pretty exterior of the store, which serves to increase its everyday visual appeal. But it really shines when it rains. For locals waiting for a bus, it provides a place to shelter from the rain. As they escape the rain, they often come inside, browse, and often end up making a purchase. These small gestures go a long way toward creating a sense of community, which strengthens their bonds with the local customers.
#3 Managing employees from the heart
โMy husband is good with people.โ Many couples initially love their spouseโs strengths, but over time, they often feel that they are actually weaknesses. Mi-ok Jung says she still learns a lot from her husbandโs kindness and attentiveness. Her husband, Bongjae Jungโs personality allows good relationships with the employees, which in turn affects the overall business operations. Even when an employee quits for personal reasons, they donโt make them feel bad, and they always maintain a good relationship with them. Their former employees often come to the store to buy things. The secret to maintaining a good relationship comes from thoughtful consideration.
Employee in charge of store security with Mr. Jung
Products designed with customer convenience and local characteristics in mind
โณ An assorted tea product and a framed photo that read โA truly Great Bossโ were given to the business owner as a birthday gift by the employees. The tea is popular in Korea according to their online searches.
โท A structure installed on the stairs to the storage area. Itโs usually hooked upright against the wall but is unfolded over the stairs when items need to be moved. It was designed to make it easier for employees to move heavy boxes
For example, when an employee who loves K-dramas mentioned that she wanted to try Korean food, Mr. Jung remembered and bought her kimbap and kimchi fried rice. An anecdote that illustrates his attentiveness to detail while he manages his employees. A custom convertible slope was also installed on the stairs leading down to the storage, making it easier for employees to carry heavy boxes up and down dozens of times a day. Itโs a thoughtful gesture from Mr. Jung who wants to help reduce employee fatigue.
The passion is still young
With all the retirement news around him, Jung feels like heโs getting to that age. Heโs happy to be able to come to work, the managers at both stores are doing a great job of managing things, and heโs content with just about everything because itโs a highly controlled environment. But that doesnโt mean he doesnโt have a passion for the business, he says. โI donโt know what changes and opportunities the future holds, but I plan to work with people I trust rather than feel like I have to do everything myself. I want to work while staying healthy and having fun. Looking back, beauty was the best of my life,โ says Jung, who met many good friends through the beauty business and continues to make connections to this day. His youthful enthusiasm must be an untold secret.
GG10, a membership wholesaler founded by a group of 10 retailers, stands for โGolden Goose,โ or the goose that lays golden eggs. Retailers and wholesalers have various opinions about GG10, which is an organized entity based on the associationโs group buying system. We met GG10โs CEO, Bohyun Yoon, to learn more about the companyโs goals, direction, and challenges.
Why the membership wholesale?
Mr. Yoon explains that retailers came together to build rules and systems so that they wouldnโt be swayed when purchasing goods. As a store owner, you may find yourself in a vicious cycle where you buy a large amount at the sale price offered by the wholesaler, the products donโt sell and stay in inventory, and you canโt get new products on your shelves. There are also products that small shops canโt order because they canโt meet the minimum quantity, so they have to just look at them selling like hotcakes in other stores. GG10 was founded to overcome these fundamental weaknesses. โThe advantages are competitive pricing, less inventory burden, and no minimum quantity issues,โ summarizes Yoon.
Membership and operational strategy
1. Membership management
GG10 is a membership organization that comes with a membership fee. While membership fees can be a barrier for some businesses, they de-
cided the elimination of fees shouldnโt be the focus or distract the operation, so they kept minimum membership fees. They believe in setting direction with strong supporters of the organization, even if it means slow growth.
2. Sourcing and collaboration
One of GG10โs key strategies is sourcing through the collaboration of its members. โWe identify demand for hot items and source them for all over the U.S.,โ says Yoon, and members share the opportunity to access new items while benefiting financially. Members who directly participated in the sourcing would get extra benefits such as getting the product at cost.
3. Prioritizing quality products
While focusing on price, itโs rigorous on quality assurance. Prioritizing quality, reliable products can keep members happy. Theyโre also expanding their
private label offerings. It started out with beauty items, but after listening to member feedback, it now offers a wide range of products, including miscellaneous goods, chemicals, and food.
4. Maintaining fast turnover
GG10 operates with a small staff and aims for quick product turnover. To sustain low margins, they built an autonomous system and have three people on site in rotation.
5. Thorough board management:
They laid out a detailed roadmap and institutionalized a number of measures for effective board management. For example, over the 12 meetings a year, a member who missed four meetings would be automatically expelled. There are no formal meal sessions before and after meetings to avoid meetings overrun by a few members.
Challenges ahead
1 There are different stances on reselling, and different companies set forth different terms. If there are points of disagreement and no guidelines in place, the organization can be cut off by wholesalers. For popular products, thereโs more tension in price negotiations than for individual retailers.
2 Itโs still hard to run a store relying 100% on sourcing through GG10. For now, the goal is for GG10 to be able to supply about 35% of the total sales.
3 GG10โs profi ts are ultimately derived from the investments made by the investors and the margin comes from sourcing. Until getting to a certain point in the trajectory, raising investors will be key.
4 Members who wish to purchase items must come and pick them up in person. Members who are locat-
ed outside of New Jersey are using a system where they can designate a common place to ship items or have them on hold for a while to reach a certain amount for a grouped shipment, but they need an innovation that can eliminate the physical limitations.
The vision
After more than fi ve years of trial and error, GG10 has developed fundamentals that allow for transparent operations and a clear understanding of management metrics. The ultimate goal of GG10 is to create synergies through collaboration and share profi ts through an initial public offering in the near future. Until then, the best goal is to keep each memberโs business strong. Yoon said he hopes โGG10 will become a company that grows based on ownership value and cooperation.โ
The Laflair Cooling Spray & Treatment quickly addresses scalp issues caused by frequent braiding or wig use in hot weather. It also provides immediate cooling relief after intense exercise or activity, keeping both your scalp and body refreshed. Say goodbye to discomfort from daily heat.
Laflare Cooling Spray
โข Cools your scalp and body by up to 20ยฐF (XYZ) with its mist formula
โข Vegan and dermatologically tested.
โข No stickiness or residue.
โข Maintains scalp health and keeps hair moisturized with biotin, caffeine, coconut oil, and rice extract.
โข Neutralizes unpleasant odors with a delightful peach scent.
Laflare Cooling treatment
โข Reduces your scalp temperature by up to 14ยฐF (-10ยฐC).
โข Vegan and dermatologically tested.
โข Features a patented comb top applicator designed in the U.S. for direct cooling massage on the scalp.
โข Ideal for hot days, after workouts, or whenever youโre experiencing sweating.
โข Relieves scalp discomfort, odor, and itching from frequent braiding.
As fall arrives, the beloved bohemian braid style gains popularity among many women. For a unique touch, try the MyTresses Gold Label Pre-Stretch Human Hair Bulk. It maintains curls and waves for weeks and is praised by both consumers and hair professionals for its high-quality hair and distinctive fullness. When paired with X-Pression Pre-Stretch Braid, it creates a polished base faster, providing the perfect combination for achieving a rich and luxurious bohemian style.
X-PRESSION
PRE-STRETCHED BRAID
โข ํ๋ฆฌ ์คํธ๋ ์น ๋ฐ ํ๋ฆฌ ๋ ์ด์ด๋
โข ๋น ๋ฅธ ์ค์น
โข ์ฝ๊ฒ ๋ธ๋ ์ด๋ ๊ฐ๋ฅ
โข ์ฌ์ด ๊ด๋ฆฌ
โข ์ด๊ฒฝ๋
โข ์จ์ ์ธํ ๊ฐ๋ฅ
โข ์ํด ์์
โข Pre-Stretched & Pre-Layered
โข Quickest Install
โข Easy to Braid
โข Easy to Manage
โข Ultra Lightweight
โข Hot Water Set Friendly
โข Tangle-Free
์ง๊ธ๊น์ง ์ด๋ฐ ๋ ธ์ฆํ์ ์์๋ค!
๊ฐ๋ณํฌ์ฅ์ผ๋ก ์~ ํนํ๋ฐ์
๋ ธ์ฆํ
Thereโs never been a nose pin like this! Patented nose pins, wrapped individually
Nose pins are one of the best-selling body jewelry items, but many beauty supply owners complained that they were not easy to sell. Because of the nature of the product, it has to be stored next to the checkout counter and manually pulled out for a shopper, and these products that are smaller than a fingernail often get damaged or lost in the process, and hygiene issues have been a constant concern. Addressing those issues, we searched for a way to package our jewelry and make it easier to sell, more secure, and also showcase the value of our jewelry, which led us to launch the industryโs first individually wrapped nose pins.
As an industry first, we patented our packaging. This means that if someone else copies Joyโs product packaging, in other words, uses a similar packaging, they can be sued for patent infringement. Any structure that includes a sponge for propping a product for a display through a window-like opening is covered by the patent. Changing the color or making a slight design modi fication will not avoid the patent infringement.
Joy Jewelry nose pins are also available in over 40 different designs and materials. The patented packaging is quintessential to protecting and displaying the electronically coated 316 L. Surgical Stainless Steel with the industry-leading quality and value.
Since 2014, BNB Magazine has been publishing memoirs from the veterans of the beauty industry to share their stories and lessons with a belief that they are the clue to solve todayโs problems. We continue our coverage of Byeong chul Kim, former President of Misung Commercial Co., Ltd. His long journey in the wig industry, which began as a founding member of one of the most prestigious names and lasted about 50 years before he retired last year, is a story that spans two continents and touches many aspects of the Korean wig industry. Here comes the second part of the story, vivid from his own narrative.
Presenting for Labor-Management Council training as a substitute
The late 1970s is when the framework for the labor-management council in the Korean industry was built. With the rapid economic growth in the 1960s and 70s, companies with 50 or more employees were required to form a labormanagement council to meet once a month to promote collaboration and contribute to national economic development by promoting the common interests of labor and management through participation and cooperation. The Department of Labor, the oversight agency, has regularly conducted audits for the council meetings.
Mr. Kim sat down for an interview at Misung Commercial Co. in 2024
Misung, which had about 400 to 500 employees at the time, was also subject to the labor-management council requirement. But how can you sit down and have a labor-management council meeting when the production lines are always busy running nonstop? On days when there were on-site audits, we issued emergency alerts.
โToday is the day of the Department of Labor visit. All group leaders, finish up your work and gather in the conference room!โ
In front of the auditor, the companyโs management and work group leaders put on serious faces and pretended to have a labor-management council meeting. The meetings always went smooth, with everyone with one objective, to fool the auditors.
But, lo and behold, the acting was so good that the company was selected as the most successful company for the labor-management council. In addition, the local of fice of the Department of Labor contacted us to present our best practices at a worker-management council training, and CEO Bong-sang Lee accepted the invitation to deliver the presentation personally. But on the day of the training, a major schedule conflict came up, and I got blindsided.
โAssistant Manager Kim, you ought to fill in for todayโs presentation.โ
โWhat?! How do you expect me to roll with no preparation or any material?โ
He laughed and said so casually, โJust go and talk to them. Thatโs how we run our labor-management council meetings anyway?โ
I rushed to the local Department of Labor of fice with no idea what to do. When I walked into the lecture hall, there were more than 150 labor representatives from various companies in Mapo and Yongsan districts in addition to government of ficials. My legs were shaking.
โThe next presentation is by Misung Commercial. Today, on behalf of the CEO, someone who is actually working on the manufacturing floor is going to deliver the presentation.โ
โGood afternoon. Iโm Kim Byeong chul, Assistant Manager at Misung Commercial...โ
I met the gazes of hundreds of eyes, and my mind went blank for a moment. Eventually, I realized it was best to be honest.
โYou selected us as an exemplary company for the labor-management council, but we donโt really have the council meetings. We just act as if we do.โ
My confession, made in front of a roomful of Department of Labor of ficials, stunned everyone. In the midst of it all, I continued my speech.
โWe donโt have a labor-management council meeting once a month, but instead we have a daily conversation between the employees and the management. Why would we need a monthly council meeting when the executive and management of fices are always open for talks and suggestions from every employee? We put on a show for having a scheduled meeting
when thereโs an audit, but we are kind of always in the meeting.โ
As I began to explain Misungโs management and communication with employees in the production line with real life examples, there was more to say than expected. For many years Iโve been with the company, it was like my home. For nearly 60 minutes, I talked nonstop.
โItโs a factory, why wouldnโt you have complaints regarding the work conditions and everything. Why wouldnโt you have gruntled employees? But weโd talk about it, weโd fi x it, and thatโs how we got to todayโs Misung. We are constantly improving, and we will continue to do so.โ
Thunderous applause erupted, and I could finally relax. Even now, I donโt know where I got the courage to do that without any preparation.
The real struggle came later that evening. A few hours after returning to work, the gate security of fice called.
โPeople from Factory XXX came to see the president and the assistant manager, what should we do?โ
Wondering what was going on, I invited them to our conference room, and they were the employees of another wig company.
โAfter hearing your lecture earlier today, we wanted to come and work at Misung too.โ
Technicians are the most important asset of a wig factory. In particular, each factory was struggling to find skilled workers. When frequent poaching disrupted business, the wig factory managers had a meeting and made an unspoken pact to stop the aggressive hiring practice. The talents came to me on their own, but I had to let go of my greed because I could see how much it would hurt the other company. In addition, the head of production at the company was a close friend with whom I had been exchanging information on a regular basis. Without hesitation, I picked up the phone.
โWhat the hell did you do to get all your group leaders to come to my company? Come on over right now to get them and have a good labor-management talk!โ
The wedding without a bride, almost
I jumped in and started working in the wig industry without much thought, and before I knew it, I was a 30-something bachelor. Iโve been working days and nights and over the weekends and never left the of fice, so I was out of touch with romantic relationships let alone planning a family. When I was thirty-fi ve, I was introduced to my wife through a matchmaker, and we got engaged after just three dates and set a wedding date right away.
In November 1979, the wig factory remained open even as the country was reeling from the aftermath of the President Parkโs assassination, and I went to work on the day of the wedding, hanging my ceremony attire in the dormitory. After lunch, at around 1:00, my boss asked me, โKim, arenโt you going to the wedding?โ
and I quickly washed up, changed clothes, and headed to my wedding. The venue was the Ambassador Hotel in Jangchungdong. Due to the rushed nature of the wedding, the ceremony was scheduled for an unusual 3pm. When I entered the wedding hall in a hurry, I was embarrassed to see that all the executives of Samchully, Samtan, and Misung, as well as my colleagues, were already seated, including Samchully Group Chairman Yoo Seongyeon, who were to of ficiate. I gestured to the MC to get started.
โThe ceremony will start now. Groomโs march!โ
I hadnโt realized it fully because I was still at work in the morning, but as I walked down the aisle, I realized I was getting married. I stood in front of the altar and waited anxiously for the bride.
โTodayโs highlight. Here comes the bride!โ
But the bride didnโt appear while the Wedding March played several times. The guests turned around and started to make noise, and I, not knowing whatโs going on, couldnโt help but feel embarrassed. The MCโs face looked taken aback.
A wedding photo from 1979. Late Samchully Founder and Chairman Yoo Sung-yeon presided over the ceremony. โ Continued in the next issue
After the Wedding March was looped back a few times, the bride in the wedding dress walked down the aisle with a rush. It turned out that the bride was getting her makeup done at an off-site salon, and I had signaled for the ceremony to begin without knowing. The wife, who arrived after the ceremony started, grabbed her dress and practically ran to the ceremony.
I was not the only one who went to oneโs own wedding directly from worksite. Director Byung-jik Jeon, who I worked with, did the same thing a few years later. At the 2023 Trade Day ceremony, President Yoon Suk Yeol called out Chairman Jeon(now CEO of Koreana Co, Ltd) and praised him as โa man who worked on his own wedding day,โ saying that such people have built the Korean economy today.
How could the company not do well with employees who have worked so hard? At that time, Misungโs employees worked hard not for someone else, but because it was their own. We went beyond responsibility and felt as if we owned the company.
I never thought of Misung as someone elseโs company either. I worked hard because it was โmy own companyโ, and it was natural for the company to grow with so many employees like me.
In less than a decade since its launch in 1972, Misung Commercial has moved into the top 10 wig manufacturers. A company that hadnโt even been on the radar has emerged as a major wig company in a few years. And now that it was in the top 5 in the industry, the company wanted to expand and eyed the African market. But I was against the plan, thinking it was reckless. Nevertheless, in June 1983, I was asked to relocate to Africa. Two days later, I went to speak to the group chairman at the groupโs headquarters. With a resignation letter in hand.
The 21st edition of Cosmoprof North America was held July 23-25, 2024, at the Mandalay Bay Convention Center in Las Vegas. Nearly 1,100 brands were represented, and 25,000 participants gathered to add to the excitement. Cosmoprof is more than just a big beauty show, itโs a networking event, and one of the most prominent B2B shows for those in the beauty industry. The show was said to be responsive to the trends in the beauty market, delighting vendors and attendees alike with fresh systems and new endeavors.
The Cosmoprof mobile app allows them to receive a variety of information in real time and effectively search for the aspects of the business they need, boosting ef ficiency in time and effort. A notable feature within the mobile app is that attendees and vendors can start networking with each other even before the event through MyMatch. MyMatch is a matching tool that uses arti ficial intelligence and sophisticated filtering to recommend vendors that attendees might be interested in, and vice versa. It also includes the ability for participants to message or request a meeting once a match is made.
Introducing coaching sessions for business success
New this year, it introduced coaching sessions to help vendors expand their network with industry experts. You can refine your marketing strategy and get advice on on-trend techniques and customized products. Itโs designed to bring realworld outcomes.
As a global show, it featured pavilions of countries including Brazil, China, Colombia, France, Germany, Korea, Spain, and more. Notably, the Australian pavilion was introduced in Cosmoprof for the first time, showcasing products ranging from vegan beauty cases to selftanning to skincare products with native Australian botanicals. As the natural market expands, the outlook for Australiaโs beauty brands is positive. From South Korea, about 60 companies participated, and the popularity of K-beauty attracted many participants. Skincare products were still a big part of the show, with devices and makeup products also on display.
โโโโโโ News Update โโโโโโ
A container full of goods that were supposed to be displayed in the Korean Pavilion went missing. Two agencies were responsible for logistics for about 60 companies participating in the Korean Pavilion, but a container transported by one of the agencies was stolen. Vendors who learned of the news less than 12 hours before the opening scrambled to find alternate arrangements, some brought in by air, but others with items that couldnโt be shipped by air were left in the lurch. The show went on as scheduled, and some vendors understandably showcased empty booths. The losses were expected to be significant. There is currently no of ficial word on liability and compensation.
Strategies utilized by eye-catching booths
Ebin placed the Sports Edition in a cool blue package in a prominent location to catch the eye of buyers, in keeping with the season and trends. They also appealed to a wide range of customers with their unique product, Tinted Lace. Ethan Foster, head of Ebinโs sales team and a prominent figure in the beauty industry, personally managed the booth and played a key role in leveraging his extensive network to drive foot traf fic.
๋ผํด ์๋ฉ๋ฆฌ์นด๋ฅผ ํ๊ฒ์ผ๋ก ํ DIY ์ ํ๋ค์ด ๋ฐ์ด ์ด์ ๊ด์ฌ์ ๋์๊ณ , ํนํ Ruby Kisses ํ์ฅํ๊ณผ Red by Kiss ํค์ด ์ก์ธ์๋ฆฌ๊ฐ ์ฃผ๋ชฉ๋ฐ์๋ค. Red Beauty์ ์ฅฌ์ผ๋ฆฌ๋ โMade in Koreaโ๋ก ์ ํด๋ฌผ ์ง ๊ฒ์ฆ์ ๋ชจ๋ ํต๊ณผํด ๋์ ์์ ์ฑ์ผ๋ก ํธํ์ ๋ฐ์๋ค.
Ivy Beauty showcased key products alongside display units actually supplied to beauty supplies, making it easy for visitors to envision how to display them in a store. DIY products targeting Europe and Latin America drew buyersโ attention, with Ruby Kiss cosmetics and Red by Kiss hair accessories being particularly popular. Red Beautyโs jewelry is โMade in Koreaโ and has been praised for its highest safety rating, passing all hazardous substance tests.
Laflareโs acquisition of Soultress is bringing fresh energy into the hair market. The acquisition process began in December 2023, with product sales of ficially started in March 2024. Laflare is leveraging its extensive sales network to continuously launch a diverse range of wigs focused on product development and style innovation. The company plans to introduce high-end wigs, focusing on โMissy and Senior Wigsโ styles for middle-aged customers.
Soultress was established in the early 1990s and has become a specialized wig brand in the wig industry over the past 30 years. James Lee, the CEO and a developer with 50 years of experience, is renowned as a โwig artisanโ for his direct involvement in developing all styles and differentiating the brand in the wig market without compromising on quality. The โDesigned by James Leeโ collection, in which James Lee is directly involved, showcases high-quality products crafted with the care and expertise of a wig artisan. Laflare announced its intention to continue using the Soultress brand name, which has been well-established in the beauty industry for over 30 years, while driving continuous innovation.
Ivy Beauty will launch its scholarship program in partnership with the Thurgood Marshall College Fund(TMCF), a Black college scholarship foundation, starting in September. Through this program, Ivy Beauty plans to award up to $100,000 in scholarships to 20 students attending schools within the TMCF foundation for the 2025-2026 academic year.
A spokesperson for Ivy Beauty expressed their excitement about supporting talented students in pursuing higher education through the Ivy Beauty Scholarship Program. They stated, โEducation is a powerful tool for change, and we believe in supporting the next generation of leaders who will drive cultural and social progress.โ In addition to financial support, Ivy Beauty employees will actively participate in scholarship orientation by providing valuable information about the beauty industry, mentoring sessions, and networking events that connect students with industry professionals.
โข Featuring a new length in the FREETRESS FRENCH CURL BRAID series 18โ NEW LENGTH.
โข The FRENCH CURL style BRAID that enhances the BOUNCY volume, maintaining the same high-quality that consumers desire in terms of curl hold, feel, texture, and finished look when braiding.
The 4X FORMATION KIDโS BRAID 16โ product, which is currently on sale, will now include the colors PINKCRUSH and PLUM-CRUSH. These colors and lengths are ideal for kids to mix and create various styles.
As BOHO trend continues, there is an increasing demand for shorter lengths of BOHO BRAID STYLE products. Mayde is proud to introduce the MODERN SOFT BOHO BOX BRAID 10โ, a cute boho style, created with tangle-free curls. This product will be available in the popular HT color. The LOOP part is made thinner, allowing for a more natural look compared to previous products. It is a product that can be worn by all age groups.
Durags in Power pattern create waves and complete a confident style. It retains natural oil and moisture for the best possible waves.
WAVENFORCER Classic Durag, Smokey 1058
Classic Durags in Smokey pattern offer lightweight comfort and a sleek design. It keeps moisture and applies even pressure to the scalp to create waves.
WAVENFORCER Double-sided Twist Sponge, 231
Double-sided Twist Sponge makes it easy to create curls, twists, coils and evenly distribute styling cream. A comfortable grip allows for precise styling.
โข ๋ค์ฉ๋ ๋น๋: RA Cosmetics 100% Black Soap with Turmeric Oil ์ ๋ชจ๋ ํผ๋ถํ์ , ์ผ๊ตด ๋ฑ ๋ชจ๋ ํผ๋ถ์ ์ด๋๋ ์ฌ์ฉ ๊ฐ๋ฅ
โข Natural & Clean Ingredients: RA Cosmetics 100% Black Soap with Turmeric Oil is crafted using traditional 100% African Black Soap and enhanced with Turmeric Oil, known for its healing properties.
โข Skin Benefits: This soap is designed to cleanse deeply, improve skin tone, and reduce blemishes, making it suitable for those with acne-prone skin.
โข Moisturizing Properties: It helps to maintain the skin's moisture balance, preventing dryness and promoting a healthy glow.
โข Versatile Use: Suitable for all skin types, RA Cosmetics 100% Black Soap with Turmeric can be used on both the face and body for a comprehensive skincare routine.
โข Rosemary Mint Collection: Rosemary mint collection is renowned for 100% Pure Jamaican Black Castor oil and rosemary mint.
โข Shampoo: Strengthens the scalp and hair while also detangling hair and repairing damaged strands.
โข Conditioner: Deeply moisturizes the hair, providing both a soft texture and shine at the same time.
โข Leave in Mist: Provides a convenient way to protect your hair throughout the day and it serves as a perfect care item that revitalizes even the hair follicles.
โข Growth Oil: Final step for completing hair care routine, it not only promotes hair growth but also nourishes both the scalp and hair.
โข Braid slayer is formulated to manage, slick and sculpts the hair for uniformed styling.
โข Braid slayer Pomade conditions, moisturizes, and provides growth properties with root extracts and provides a firm hold and shine that last throughout the day.
โข Braid Slayer Foaming mousse is perfect for sealing braids, revitalizing crochet, improving curl formation, setting twists and locs, and enhancing texture
โข Braid Slayer non- flacking, non-build up formula is great for braids, twist, ponytails, locs, natural styles and more!
โข Sleeve Concealment: Gather or braid your hair, then slide it into the 10" secret sleeve ponytail. Ideal for all hair types and lengths.
โข Sleeve Clip:Clip for Drawstring Security.
โข Sleeve Wrap: Elevate your style effortlessly with our Sleeve Wrap feature-a 20"wrap seamlessly attached to the ponytail sleeve, ensuring a sleek and secure look with every wear.
โข Sleeve Transformation: Attaches in minutes to create a smooth, sleek natural appearance.
โข Sleeve Sophistication: Natural layers, light in weight, easy to wear.
HOT HOT
Rural scenery with a dirt path and a young woodland alongside by A.I.
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