10,000SQM
DUTYS: DESIGN, CONCEPT, 3D RENDERING, BRANDING
A shifting ceiling plane, layered through the space. Undulating in profile to create an organic immersive experience. This undulation stems into the strcuture of the trees, which stem vertically into the void above.
Tree-like structures are positioned between vendors & along the void, creating a forest-like environment. The various heights & locations of these ‘trees’ creates the sense of walking through a forest. The Forest grows vertically in the space, extending into the void above at various heights. This connects the two levels, while making the space feel generous and dynamic.A shifting ceiling plane, layered through the space. Undulating in profile to create an organic immersive experience. This undulation stems into the strcuture of the trees, which stem vertically into the void above.
BEAUTY GALLERIA
BEAUTY TENANT / ROTATIONAL POP UP
ENTRY POINTS INTO SHARED MALL CIRCULATION BEAUTY GALLERIA
22 SQM
DUTYS; DESIGN, CONCEPT, 3D RENDERING, COORDINATION,
Starbucks Kalimalang holds a special place as my first Starbucks design. The shop is situated in East Jakarta, adjacent to the Kalimalang river. It features a three-story shop house style; however, only the ground floor is utilized. Designed as a delivery store, it offers convenient amenities such as a parking ,waiting and pick-up area specifically designated for delivery personnel..
o Kalimalang is located in East Jakarta, named after the main river in the area. Therefore, the design concept is closely tied to water, which symbolizes spirituality and life. The local community is well acquainted with the river, making water a significant element to incorporate into the Starbucks store design in this area. To achieve this, I have decided to use the color blue instead of Starbucks' traditional green as a prominent color in the design. Additionally, to create an inviting atmosphere, the main material used throughout the building is the white breeze block. This material extends from the exterior to the interior. Inside the building, I have incorporated both blue and green colors, albeit in a subtle manner. These colors are primarily used to showcase a wave pattern that I have created.
28 SQM
DUTYS; DESIGN, CONCEPT, 3D RENDERING,DRAWING CHECK, COORDINATION,
Starbucks Sudirman Pekanbaru is an impressive standalone building situated alongside the main road. With its spacious interior and high ceilings, it presents a unique and captivating design challenge. The store's strategic location within a residential and school area adds to its appeal and accessibility.
o Starbucks Sudirman Pekanbaru stands out as an exceptional example of captivating design, primarily due to its tall ceilings, spacious layout, and prime location. The challenge lay in maintaining such a lofty space, which is addressed by implementing a simple wood ceiling throughout the entire area. Additionally, the massive entry wall at the back has been replaced with a large, serene artwork, adding an intriguing t to the space. The main concept behind this store is industrial design, which can sometimes appear too strong and unwelcoming. However, the warm wood tones used throughout the store's color palette help to strike a balance, creating a welcoming and cozy ambiance.
28 SQM
DUTYS; DESIGN, CONCEPT, 3D RENDERING,DRAWING CHECK, COORDINATION,
Starbucks "The Breeze" store is situated within The Breeze Shopping Mall. As a renovation project, this store aims to incorporate reused or improved furniture and materials, adding a sustainable touch to the design. Furthermore, the ongoing mall renovation provides an opportunity to create a design that complements and harmonizes with the overall mall aesthetic. The renovation process presents various factors to consider, ensuring that the store's design aligns seamlessly with the mall's ambiance and enhances the overall shopping experience.
"The Breeze" store embodies the main concept of being a warm, inviting cafe, setting it apart from the surrounding competitors with their industrial aesthetics. Wood and rattan serve as the primary materials, adding to the cozy and welcoming atmosphere. A notable challenge is the 6-meter-tall ceiling at the entrance, which has been transformed with a custom rattan sculpture lighting art piece that I personally designed. This artwork not only fits perfectly within the space but also aligns with the overall store concept. Furthermore, as a community mall, it caters to groups of friends and families visiting simultaneously. To accommodate this, a long community table for 12 people has been placed at the back of the store, encouraging a sense of togetherness and conviviality.
28 SQM
DUTYS; DESIGN, CONCEPT, 3D RENDERING,DRAWING CHECK, COORDINATION,
Starbucks Bintaro Exchange is a store with limited space and a prominent central column. To address this design challenge, light colors have been chosen to create an illusion of a larger and brighter space. Additionally, a key design feature is the placement of lighting fixtures above the bar area. These fixtures serve to illuminate and enhance the overall ambiance of the store, adding to the feeling of spaciousness.
DUTYS; DESIGN, CONCEPT, 3D RENDERING, COORDINATION, MATERIRALS BOARD, TRANSLATE, BRANDING.
Studex Sensitive is the brand of jewelry priced at between $10-50. Nonetheless, the owner wanted to update and change the packaging so that, despite the price, the jewelry portrayed a premium image.
T HE DESIGN CONCEPT W AS THEREFORE TO DESIGN P ACKAGING THAT MADE THE JEWELRY L OOK LIKE AN EXPENSIVE GIFT T HE P ACKAGING W AS D ARING AND TRIED TO C APTURE THE EX CITEMENT OF OPENING SOMETHING SPE CIAL . D ESPITE CHALLENGES IN DISPLA YING THE PRODUC T , THE SPHERIC AL SHAPE OF THE BO X W AS ALSO NEW AND HAD NO T BEEN USED BEFORE T HESE CHAL LENGES WERE O VERCOME B Y USING MAGNETS TO A TTACH THE SPHERIC AL BO XES TO A ST AND . T HIS DESIGN ALSO MEANT THAT THE P ACKAGING WITH THE MA GNET COULD LA TER BE USED TO DISPLA Y A PHO TOGRAPH AND BE STUCK ON ANY MET AL SURF ACE
T HIS PROJECT W AS P ART OF AN ASSIGNMENT A T THE M ASSA CHUSETTS C OL LEGE OF A R T AND D ESIGN . T HE TASK W AS TO USE A TWINING TECHNIQUE TO CREA TE A SCULP TURE THAT COULD BE PLA CED IN A SP ACE OF OUR CHOICE . T HE SP ACE I CHOSE W AS FROM THE MO VIE ‘I NCEP TION ’ IN THE SCENE WHERE THE CITY OF M ADRID IS BENT UPSIDE DO WN , SHO WING AN AL TERNATE PERCEP TION OF THE CITY THAT IS INVER TED , B Y UTILIZING TWINING TECHNIQUES AND DE CORATION IN VARIOUS W AYS I ALSO UTILIZED AN LED LIGHT IN THE PIECE . W HEN THE LIGHTS ARE ON IN A D ARK SP ACE , THE SCULP TURE SHO WS A SE CONDARY CHARA CTER , EXA CTLY OPPOSITE TO THE CHARAC TER IT HAS WHEN VIEWED IN D AYLIGHT T HE COL OURS THAT I USED REPRESENT THE CITY OF M ADRID T HEY ARE ALSO PLA YFUL AND REFLE CT THE RAINBO W , SO AS TO B ALANCE SOME OF THE SERIOUSELEMENTS OF THE PIE CE
T HIS PROJECT W AS THE FINAL PROJE CT THAT I DID A T THE M ASSA CHUSETTS C OL LEGE OF A R T AND D ESIGN . I W ANTED TO CREA TE SOMETHING THAT DEPIC TED IN A MEANINGFUL AND CONVINCING W AY , THE F ACT THAT WE ARE HUR TING MO THER NA TURE B Y D AMAGING THE ENVIRONMENT WITH TRASH I T ALSO HIGHLIGHTS OUR INDIFFERENCE TO NATURE AND W ARNS US THAT OUR A CTIONS ARE HUR TING US .I TRIED TO ACHIEVE THIS MESSA GE B Y USING DIVERSE MA TERIALS SIGNIFYING THE TRASH THAT IS D AMAGING NA TURE .
