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British dairy exports to the EU collapse
Valio wants to export more plantbased products Valio has been producing plant beverages and snack products under the Valio Oddlygood brand since 2018. This category now gets its own company under the Oddlygood Global Oy name, with the objective of prioritizing international activities. Valio Oddlygood® products are already exported to, e.g., Sweden, the Baltics, Russia, and the USA, and sales have doubled from 2019 to 2020. The goal is to further increase sales with business partners who can contribute with distribution, sales networks, and resources.
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The new Brexit reality has made competition on the EU market extremely difficult for UK food exporters. This applies especially to dairy products. In February 2020, for example, cheese exports accounted for export earnings amounting to GBP 41 million – which in the current year have been reduced by 65 percent to GBP 14.5 million. Milk and cream export volumes totalling GBP 24.2 million have been largely cancelled out to just GBP 0.9 million in February 2021. This report is provided by the Dairy Industry Newsletter.
Norwegian campaign focuses on three dairy products a day A glass of milk, a small cup of yoghurt, a slice of bread with cheese. Those are the recommendations from the Norwegian Directorate of Health (Helsedirektoratet), if you want to ensure your daily intake of calcium, iodine, and other important nutrients. Now, the Information Office for Dairy Products follows up with a campaign to increase Norwegians’ knowledge and understanding of the background of the official dietary advice specifying three lean dairy products a day. The ‘three a day’ campaign also includes a joint labelling system for the dairies to use for their lean dairy products (see photo).
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24 Mælkeritidende 5 / 2021
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