Sunday Expo Daily Edition

VOL. 5 • NO. 1

SUNDAY, SEPTEMBER 27, 2015

WEATHER

2014 ATTENDANCE

MARKETS

TODAY: Partly cloudy, High 76 F, Low 57 F

Total visitors: 77,204 International Visitors: 3,248 from 94 countries Dairy Cattle: 2,414 Exhibits: 835 companies from 44 states, six provinces, 24 countries

40# blocks .................................... $1.7174 500# barrells ...............................$1.6886 Grade AA butter ............................$2.4713

MON: Sunny, High 81 F, Low 59 F TUE: Showers, High 73 F, Low 51 F WED: Mostly sunny, High 64 F, Low 50 F

Class III Futures Oct. $15.37 Nov. $15.64 Dec. $15.66

Superintendents share their experiences

CATTLE SHOWS & SALES 10 a.m.

Youth Fitting Contest in the Estrumate Sale Pavilion

Noon

Animals must be on grounds

6:30 p.m.

World Dairy Expo Bovikalc Cattle Exhibitor BBQ in the Estrumate Sale Pavilion

MARY HOOKHAM For Agri-View

This year’s World Dairy Expo superintendents have an abundance of dairy knowledge that they bring to their new volunteer positions. Overall Dairy Cattle Show Superintendent Dave Bollig and Assistant Dairy Cattle Show Superintendent Ken Elliott both have backgrounds in the industry. They said they’ve been looking forward to using their experiences to help Expo run smoothly.

“This is a world-class show with hardworking people, great volunteers and exhibitors, and the best of North America’s cattle,” said Bollig, who has been involved with Expo for more than 30 years.

Bollig and Elliott worked together before Expo, along with the breed superintendents, began to decide on assigned stall areas for each cattle breed. After all the entries arrived, they were given all the cattle information for the event.

“Once Expo gates open, we are available to help with directions, or anything else, to be sure the exhibitors and cattle enjoy their stay at World Dairy Expo,” Elliott said.

Sponsored by Boehringer Ingelheim Vetmedia Inc. Meet with friends and family at the Sunday-evening BBQ sponsored by Boehringer Ingelheim Vetmedia Inc. In addition to a delicious meal, exhibitors can pick up pre-ordered season passes and dairy-cattle-exhibitor bags.

Youth can pick up shirts for the Junior shows.

See SUPERINTENDENTS, Page 5

Meet Expo’s newest staff members

Nina Linton Photography

ALEXANDRA STEUSSY-WILLIAMS asteussywilliams@madison.com 608-250-4160

World Dairy Expo staff is joined by four new faces this year who add their unique perspectives to the show as they venture behind the scenes for the first time as a part of the team that makes it all happen.

The Expo Daily Edition is published by Nina Agri-View in Linton Photography conjunction with World Dairy Expo.

NICOLE SMITH, COMMUNICATIONS SPECIALIST

The Expo Daily Edition is published by Agri-View in conjunction with World Expo.

Wisconsin’s leadingDairy weekly farm newspaper

Wisconsin’s leading weekly farm newspaper

Contributed

Dave Bollig, left, will serve as this year’s World Dairy Expo’s Overall Dairy Cattle Show Superintendent and Ken Elliott, right, will serve as the Assistant Dairy Cattle Show Superintendent. They stand under Bessie the Cow in Janesville.

Joining the team in March, Smith leads social media initiatives, writes and distributes press releases and manages the Expo Daily Edition. She earned her bachelor’s degree in English and communication technologies from the University of Wisconsin-Platteville.

See STAFF, Page 4

2 Expo Daily Edition• Sunday, September 27, 2015

The Expo Daily Edition is published ‌

by Agri-View in cooperation with World Dairy Expo.

1901 Fish Hatchery Road, Madison, Wisconsin 53713 Toll-Free: 888-247-4843 agriview@madison.com www.agriview.com‌ General Manager

Matt Meyers 608-252-6235 • mmeyers@madison.com Editorial

Managing Editor Julie Belschner 608-219-8316 • jbelschner@madison.com‌ Advertising

Sales Manager Tammy Strauss 608-250-4157 • tstrauss@madison.com‌

Contributed

Purple Cow Gift Shop

An assessor employed by Validus Verification Services LLC conducts observations of young calves in hutches. Validus is based in Iowa and uses 75 contract auditors to do on-farm assessments nationwide. BELOW LEFT: An assessor working for Validus interviews a farmer who hopes to be accepted into one of the Validus farm-certification programs. BELOW RIGHT: Validus inspectors do on-farm animal-welfare assessments.

This Validus auditor checks a herd of dairy cows for locomotion issues. Locomotion scoring identifies lameness issues on many different levels, which is important because most casual, untrained observers wouldn’t see them all. This keeps herd profitability at an optimal level.

Special Monday hours The Purple Cow Gift Shop will be open from 3 to 7 p.m. Monday to give cattle and commercial exhibitors and youth-contest participants the opportunity to shop early before the show starts.

Contributed

Validus:

Contributed

certification offers peace of mind MARY HOOKHAM For Agri-View‌

RUBES

Producers are paying more attention than ever to consumer ideas of where food comes from and how it’s raised. They know consumers often like to have the assurance of a neutral third party to certify that animals are raised ethically.

That’s where Validus comes in.

Validus is an ISO 9001:2008 certified company that specializes in on-farm animal-welfare certification programs to assure farmers, consumers and food companies that socially responsible techniques are in place for animals on farms across the country. As an independent certification company, Validus prepares farmers and food companies for changing market demands. The company also provides programs for environmental, on-farm security, animal-feed safety, food safety and quality, and worker-care sustainability.

“We offer comprehensive, proven assessments and certifications that bring socially responsible, scientifically based, and economically viable solutions to farm operations,” said Hillary Hanson, marketing specialist with Validus.

While Validus is sharing information about its certification programs at this year’s World Dairy Expo, its sister company, Praedium, will be showcasing its on-farm videomonitoring program as well as its newest program, Premier Dairy Solutions. The program is available to farmers who are enrolled in Validus certification programs, and features monthly farm visits to measure and monitor program improvements throughout the year. Both companies will use Expo to meet with current and potential customers.

Contributed

There are only 11 staff members employed at Validus; the majority of the company’s workforce consists of contract auditors around the country. This interview of a potential employee is conducted in an informal setting.

Certification audits minimize risk and offer brand protection for farmers, their suppliers, consumers and food companies, Hanson said. Third-party audits and assessments promote consistent implementation of policies and procedures. The audit scores are also a great way to track progress over the years. Consumers can gain peace of mind knowing that farms and food companies are following a certification program that uses high standards – and are audited to those standards on a regular basis.

Using 75 contract auditors across the country and 11 staff members based in Urbandale, Iowa, Validus works with individual farmers, food companies, cooperatives and dairy associations to conduct audits and assessments, both nationally and internationally. All Validus staff members

have agriculture backgrounds and have been involved with livestock, feed manufacturing or rendering for many years, Hanson said. This knowledge and experience has helped them conduct more than 12,000 audits and assessments on farms around the world since 2005.

“Because of this system (the contract auditor-pool system), we can select the most experienced people in their respective fields to complete work for our clients as needed,” he said.

Validus was formed in 2001; initially, it was a wholly owned subsidiary of the National Pork Producers Council, but was sold in 2009 to a group of private investors, which includes Validus Chief Executive Officer Earl Dotson. In 2013 Validus sold a portion of its auditing business and the name Validus to Where Food Comes From.

September 27, 2015 •Expo Daily Edition

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4 Expo Daily Edition• Sunday, September 27, 2015

Staff Continued from Page 1

Smith grew up on her family’s 60-cow Registered Holstein dairy farm, QuadR Holsteins, in Monticello, Wisconsin. Before joining the staff, she had the opportunity to experience Expo as an attendee and Nicole Smith dairy cattle exhibitor.

“Showing at Expo was a thrilling experience and I was in awe of the

Showring, the crowd and the atmosphere,” Smith said. “Having those experiences and knowing how much Expo means to attendees and exhibitors encourages me to do my part to make World Dairy Expo successful and fun for all.”

Smith says she is enjoying her time as a staff member and is excited to experience her first Expo with the team.

“We are working on the event all year round and we’re excited about it,” she said.

“We want attendees to be excited as well.”

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CELEBRITY GUESTS:

Wisconsin’s Alice in Dairyland

Public Television’s Book Author Jerry Apps.

53rd EAU CLAIRE FARM SHOW,

Contributed

Nicole Smith is no stranger to Expo, having participated as a Junior Exhibitor.

Menard’s Conference Center March 8-9, 2016.

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Kayla and Ryan Sonnenburg on Ryan’s family farm near Belleville, Wisconsin.

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KAYLA SONNENBURG, SALES COORDINATOR Sonnenburg assists with sponsorship and trade show management for Expo and the Dane County Fair, as well as signage construction and placement, the sponsorship Kayla recognition program, and Sonnenburg event layout and design.

“I work closely with World Dairy Expo’s commercial exhibitors to make sure they are getting the most out of their investment at the show,” she said.

“Whether it’s helping them find a booth space or searching for sponsorship opportunities that will reach their target audience.”

Sonnenburg also assists with the logistics for the trade show. She is the exhibitor’s go-to source for questions before, during and after the show.

Sonnenburg grew up on her home farm, Dolan Farms LLC, in Dodgeville, Wisconsin. She now farms with her husband, Ryan, and his family on their 100-cow Registered Holstein operation, Sonnenburg Farms, in Belleville, Wisconsin.

“I’m proud to be a part of the world’s greatest dairy event,” she said. “I have always admired this event and how well put together it is – from all of the commercial exhibitors, to the cattle exhibitors and cattle, to the attendees and the overall experience – and now I am honored to be a part of it.”

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See STAFF, Page 14

September 27, 2015 •Expo Daily Edition

5

Superintendents During Expo, the duo, along with all the breed superintendents, verify registration, milk production and health papers. For their own specific breed shows, they are responsible for keeping the show integrity and making sure all shows run efficiently and smoothly.

“This position interested me because our exhibitors are all good friends,” Elliott said.

“I have always enjoyed great dairy cattle and the breeders and owners.”

Bollig’s additional duties this year include working closely with all breed superintendents, dairy cattle exhibitor committee members and Expo staff. He works closely with Expo employees Scott Bentley and Ann Marie Magnochi while assisting with the support, management and execution of eight successful cattle shows.

Elliott serves on Expo’s Dairy Cattle Exhibitor Committee while Bollig serves on Expo’s Executive Committee, Board of Directors, and Dairy Cattle Exhibitor Committee by virtue of his position. Both volunteer positions were approved by Expo’s Executive Committee, along with representatives from each dairy breed. In 2012, Elliott was selected to be Co-Overall Dairy Cattle Show Superintendent with Dr. Jim

Crowley, which helped him prepare for his new position this year. He has also been the Holstein Superintendent, while Bollig has held the position of Brown Swiss Superintendent since 2010.

Bollig grew up on a dairy farm near Belleville, Wisconsin. When he married Marilyn, in 1979, the couple started raising their own heifers on a 37-acre farm, also near Belleville, called Old Fashionier Acres. Today he still farms but also works in sales, finance and daily operations at Voegeli Chevrolet Buick Inc. and Monticello Ford in Monticello, Wisconsin.

Elliott comes from a dairy farm in Ontario, Canada. In 1982, he moved to California, where he worked for Ocean View Holsteins and met his wife, Kathy. Together they were partners with Kathy’s family to own and operate Duarte-Acres Holsteins. In 1987, the Elliotts were honored as Young Breeders for the California Holstein Association. In 1995, Elliott and his family moved to Marshall, Wisconsin, and began Partee Holsteins and Jerseys.

“We are retired dairymen and have kept our interest with registered cattle breeding and exhibiting over the years,” Elliott said.

He also works part time as an area sales manager for East Central Select Sires.

SUDOKU PUZZLE

SEE ANSWERS Page 15

3

8 1 7 2 4 8 7 4 5 7 6 2 8 3 6 7

9

7

9

EXPO TRIVIA 1. How many members serve on the Expo Board of Directors?

A. 30 B. 33 C. 40 D. 42 2. World Dairy Expo’s Official Program is published by which dairy publication?

A. Cowsmopolitan B. Dairy Today C. Agri-View D. The Country Today 3. How many net square feet is the World Dairy Expo Trade Show?

A. 562,161 B. 539,455 C. 561,872 D. 539,193 Answers: 1-C, 2-B, 3-A

Continued from Page 1

6 1 2 4 9 5 6 1 5 7 2 8 3 5 1

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Contributed

Badger Dairy Club helps to build the Showring display on Thursday.

Learn more about UW-Madison’s Farm & Industry Short Course at: http://fisc.cals.wisc.edu

6 Expo Daily Edition• Sunday, September 27, 2015

Interpreters play vital role at Expo CHRIS MCCULLOUGH Northern Ireland For Agri-View‌

As World Dairy Expo is quite the multicultural event, it’s important organizers have a team of interpreters on-site to help international visitors and exhibitors. For the deluge of thousands of visitors, there is a team of 12 interpreters. Team members handle making each international visitor’s trip to Expo a relaxing one, helping them with any queries.

By far the most popular language for the interpreters at the event is Spanish, but they also serve numerous other languages. Team members are so keen to work at the event that they take time off from their regular jobs to ensure they have time to help at Expo.

Berta Hansen is the coordinator for the interpreters at Expo.

“On average, we are 12 interpreters who work from Tuesday, the first day of the show, until noon on Saturday,” she said.

“The languages we serve are German, French, Portuguese, Spanish and Russian.

The most-used language is Spanish.

“I have been fortunate to be the coordinator for the interpreters for two years now, and can tell you that the majority return year after year. After working together, some of us for a few years now, we have become a ‘World Dairy Expo’ family. Most take vacations from their other jobs to work this very special event.

“We provide smiles in different languages. One important duty that many overlook is that we act as ambassadors, not only for World Dairy Expo but for the state of Wisconsin (and the United States).

“We are privileged to help our visitors – whether it’s with the registration process, helping direct them to the (international) lounge, showing them on the program where

“

We provide smiles in different languages.”

BERTA HANSEN, coordinator for interpreters

booths may be, or interpreting between a vendor and an international visitor.”

Although the many visitors are from different parts of the world and possess many different cultures, there is one theme that connects them all together – their passion for dairy.

“When you ask about cultural differences, I can tell you that we may vary in customs, but we are all connected by our desire and interest in the dairy industry,” Hansen said. “(And) the more years I work this event, the more I learn about what Wisconsin has to offer.

“I, myself, am from Mexico and came to the United States when I was 3. My father at that time was a physician looking to do his internship in Milwaukee. I was fortunate in that my parents continued to speak Spanish at home; (when) I went to college, I took grammar and other Spanish courses to supplement my knowledge.”

Hansen has worked in various jobs, most of which have utilized her Spanishspeaking abilities. Presently she is a bilingual clerk typist for the District Attorney’s office, within the victim/witness unit.

“I definitely utilize my skills and love what I do,” she said.

Some of the most frequently asked questions at World Dairy Expo are where one can find the Cattle Logs, how to find a taxi, assistance with registration and help with speaking to commercial vendors about their products.

Hansen said she’s been looking forward to this year’s event and, as always, is ready to help all the visitors who attend.

Contributed

Suzanne Lois helps monitor the heat of competition at World Dairy Expo – a heat she thoroughly enjoys. Lois works as an agricultural risk advisor for McClone.

Take a look at Shorthorns PETE WICKHAM For Agri-View‌

When the kids grow up and the nest is empty, some folks go for a hot new car or a hot tropical island.

Suzanne Lois? She helps monitor the heat of competition – a heat she thoroughly enjoys. She served as World Dairy Expo’s assistant superintendent for the Milking Shorthorn Show in 2013, and is back at work this week during the 49th World Dairy Expo. “ W h e n t h e c h i l d re n were old enough to fend for themselves, I happened to email Expo, looking to Suzanne Lois see where they might need help,” said Lois, 54, an agricultural risk advisor for McClone. “At the time, they needed someone to work the Milking Shorthorn Show.”

After helping with youth showmanship rounds, she and Show Superintendent Ryan Sterry spent much of the weekend checking in entries, verifying tattoos and other identification.

“We (need) to make sure all the information is correct by Monday so they can print the show catalogue,” she said. “On show day

I’m in the ring helping with the placing.”

Lois said she sees Milking Shorthorns as an interesting change of pace from the Holsteins that have been a staple on her family farm since 1848. Milking Shorthorns, she said, have become popular in the organicmilk movement.

“They are very efficient, and produce better on grass,” she said.

Still, the group that shows Milking Shorthorns is relatively small compared to other breeds.

“I’m seeing more farmers buy Shorthorns for their children to show, because the field is often a little less daunting,” Lois said.

Being around Milking Shorthorn breeders/farmers is an easy task for her.

“They’re really friendly, and get along extremely well,” she said. “When they win they’re cordial, and they’re cordial even when they’re not at the top of the class.”

Lois spent a few days in June helping out at the American Milking Shorthorn Society’s national convention in Black River Falls, Wisconsin.

“It was a good chance to meet new people, and it will make it easier for me to put a name with a face at Expo,” she said. “They have a passion for the breed just like other groups. Get in one of these gatherings, and folks really love to talk about their cattle.”

September 27, 2015 •Expo Daily Edition

Contributed

Adams Outdoor Advertising always has one or two clients purchase billboards specifically targeting Expo-goers.

Sign

Surprising business impacts of World Dairy Expo

of the Times PR and Communications Team

Greater Madison Convention & Visitors Bureau‌

There’s no doubt about it – World Dairy Expo is huge. The event, which draws more than 70,000 attendees annually, has a huge economic impact when it comes to town.

The year 2014 saw a record-breaking attendance of more than 77,000 attendees.

With an event this size, there must be an equally sizeable economic impact. But just where is this money being spent? Some answers may be simpler than others, and others may be more surprising.

Some of the more obvious businesses that World Dairy Expo impacts in the Greater Madison area include hotels, restaurants, bars, taxis, malls and local gift stores.

Attendees fill the Greater Madison-area hotels and spill over into other counties.

Tim Jenquin, programming coordinator for the Madison Central Business Improvement District, manages the Downtown Ambassador staff that provides visitor

information to Expo attendees. Jenquin said his staff is always surprised at how many Expo attendees are on the hunt to track down Wisconsin meats and cheeses. He said it’s a feather in Madison’s cap to have dairy and cattle connoisseurs seeking out local Wisconsin products.

But it might be surprising to hear about the “behind-the-scenes” types of businesses that see a swell of business generated by the thousands of cattle exhibitors, commercial exhibitors and international attendees who flock to the Alliant Energy Center grounds for Expo.

Eric Krieghoff, general sales manager at Adams Outdoor Advertising, says one or two of their clients will purchase billboards specifically targeting Expo-goers each year.

Boumatic, LIFELINE and the Wisconsin Milk Marketing Board have all purchased billboard advertising from his company in past years, specifically for this event.

See SIGN, Page 8

VISIT US AT WORLD DAIRY EXPO Make us your first stop at World Dairy Expo September 29-October 3. Visit us in booth EH4507 in the Exhibit Hall to talk with DFA field staff, get answers from Farm Services’ team members and hear more about how our Cooperative is working to bring our members value.

Contributed

Expo is one of the busiest times of the year for Econoprint – Powderkeg Web Design out of Verona, Wisconsin. They have produced Expo signage for many years.

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8 Expo Daily Edition• Sunday, September 27, 2015

Sign

Contributed

Wisconsin-cheese billboards say hello to Expo visitors.

Continued from Page 7

Another surprising company that sees a big uptick in business from Expo is local printing company Econoprint – Powderkeg Web Design out of Verona, Wisconsin.

Econoprint has been a trusted vendor to World Dairy Expo for many years. One of the company’s busiest times of the year is just before Expo, when they are producing signage for World Dairy Expo organizers in addition to vendors. Denise Helmer, corporate sales consultant at Econoprint – Powderkeg Web Design, has worked with World Dairy Expo exhibitors for three years. For exhibitors traveling long distances, it’s easier for them to have their materials printed locally and delivered right to them on site.

“It’s one less thing for them to have to coordinate,” she said.

She said Expo orders typically include retractable banners, display booths, outdoor signs, floor graphics and mirror clings.

“Vendors want to be seen at this event!” she said.

While Helmer says they work with some clients well in advance, she said most orders come in two weeks before Expo.

At 2014 World Dairy Expo, Helmer said, “A vendor from Italy came to our office at about 2 in the afternoon and needed more brochures by the next morning. With some size modifications we were able to reproduce his brochures on our equipment; we delivered his order to his booth the very next day.”

Her team works hard to handle last-minute requests, she said, working at night to complete orders and delivering them the next day.

Helmer said her staff is excited to see the mix of local, national and international businesses all together at one event.

See SIGN, Page 9

Contributed

Expo printing orders typically include retractable banners, floor graphics and mirror clings.

September 27, 2015 •Expo Daily Edition

Sign

Contributed

Boumatic purchases billboard advertising during Expo.

Continued from Page 8

“Expo vendors are absolutely wonderful,” she said. “When we exceed their expectations by delivering their last-minute rush to make sure they have a successful event they are so appreciative.”

It’s that level of support from local businesses and organizations that makes World Dairy Expo a win-win for attendees and the Greater Madison community each year.

“As the largest event to come to Madison each year, we are keenly aware of the economic significance this event has for the hospitality industry and beyond,” said Deb Archer, president and CEO of the Greater Madison Convention & Visitors Bureau and Madison Area Sports Commission. “We have worked closely with World Dairy Expo staff for years and have proudly watched this event continue to grow. They have made Madison the epicenter of the dairy industry each fall for nearly 50 years and we are honored to play a role in supporting them. Their success is hard-earned and well-deserved.”

Contributed

For exhibitors traveling long distances, it’s easier to have materials printed locally.

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10 Expo Daily Edition• Sunday, September 27, 2015

September 27, 2015 •Expo Daily Edition

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12 Expo Daily Edition• Sunday, September 27, 2015

2015 World Dairy Expo Star Sponsors Five Star Sponsors

Four Star Sponsors

Kingsdale Farms

September 27, 2015 •Expo Daily Edition

NEW!

Commemorative book for sale World Dairy Expo was started in 1967 with an idea, dedication and perseverance.

A lot of hard work and 50 years later, Expo is known world-wide as the meeting place of the dairy industry. To celebrate the 50th anniversary taking place in 2016, volunteers have collaborated to create a historical book reminiscing on 50 years of Expo memories. Taking more than two years to research and write, “We Need a Show” is

a complete history of World Dairy Expo to date. This limited edition commemorative book celebrates the first 50 years of Expo and gives insight into what we can look forward to in the next 50 years. For sale exclusively during the 2015 World Dairy Expo, books are available for purchase in the Purple Cow Gift Shop and in the west lobby of the Coliseum. Books are $25 USD plus tax.

Cattle exhibitors prepare for the grand arrival

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Contributed

Dairy cattle exhibitors prepare their stalls at the New Holland Pavilions on Thursday.

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14 Expo Daily Edition• Sunday, September 27, 2015

Staff Continued from Page 4

MELISSA VANDERSANDEN, PROGRAM ASSISTANT VanderSanden provides program support for World Dairy Expo and all WDE Management Inc. entities, coordinates Expo school tours and assists with Expo Melissa Recognition and Friends of VanderSanden Expo Banquets. Day to day, she helps run the office by answering emails and taking phone calls.

She describes the position as the perfect fit for her.

“Being that supportive, go-to person is who I am,” she said. “I like being involved with everything. Streamlining problems, getting questions answered or complaints dealt with … I like making people’s lives easier. However I can help, I will help.”

VanderSanden grew up in Oregon, Wisconsin, and attended UW-Madison, where she earned a bachelor’s degree in dairy science. She served as Badger Dairy Club’s Showring co-chair and business co-chair for one year each.

“I love everything about Expo,” she said.

“I love what the event stands for: ‘Where the Dairy Industry Meets.’ You get exhibitors, farmers, industry leaders with revolutionary ideas … to have that all in one place is a blessing for the industry.”

KRISTIN OLSON, MEDIA RELATIONS MANAGER As the newest member of the team, Olson manages media and public relations for Expo and the Dane County Fair, coordinates advertising placement Kristin Olson and design, and facilitates sponsorship procurement for the Dane County Fair. She graduated from UW-Madison with a bachelor’s degree in life sciences communications.

Olson knew the position was the right match, she said, because of the passion she has for dairy, combined with her professional experiences working with the media and as a public relations representative.

“I love being able to talk about all different aspects of dairy with a wide-range of audiences,” she said. “Whether talking genetics with a breeder or sharing the importance of dairy with a fourth-grader, I love telling the story.”

It was at her home farm, Crestbrooke Holsteins and Jerseys, near Fond du Lac, Wisconsin, where Olson grew to respect and love the dairy industry. She now lives in Windsor, Wisconsin, with her husband, Trent.

“For as long as I can remember, World Dairy Expo has always been one of my favorite weeks of the year,” she said.

Contributed

Melissa VanderSanden and Slinky take a walk at White Oaks Farm in Oregon, Wisconsin.

Contributed

Kristin Olson poses with the 2013 Supreme Champion of World Dairy Expo, Bonaccueil Maya Goldwyn. Olson served as Wisconsin’s 66th Alice in Dairyland in 2013-2014.

September 27, 2015 •Expo Daily Edition

CROSSWORD PUZZLE

SEE ANSWERS Page 16

SUDOKU ANSWERS

3 5 4 7 1 8 9 6 2

6 1 9 4 2 3 8 5 7

2 7 8 6 5 9 1 4 3

8 2 3 5 7 4 6 1 9

5 9 1 3 6 2 4 7 8

7 4 6 8 9 1 3 2 5

1 6 2 9 3 7 5 8 4

9 8 7 1 4 5 2 3 6

4 3 5 2 8 6 7 9 1

Puzzle by websudoku.com

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16 Expo Daily Edition• Sunday, September 27, 2015

THEN AND NOW: EXPO GROUNDS

Contributed Contributed

Many improvements to the facilities have been made since 1984, including the state-of-the art New Holland Pavilions, unveiled for the first time at the 2014 World Dairy Expo, shown here.

Contributed

Contributed

The World Dairy Expo grounds at the Alliant Energy Center looked different in 1984.

Farm equipment was showcased in the Outdoor Trade Mall at Expo in 1968.

Dairy cattle exhibitors move into the New Holland Pavilions Thursday.

CROSSWORD ANSWERS

WORLD CLASS ANTIQUE DAIRY COLLECTION AUCTION

Live, on-line, absentee and phone bids welcome. October 23rd, 24th & 25th Chehalis, Washington www.garrisonauctioneers.com 360-785-3008

September 27, 2015 •Expo Daily Edition

17

Purple Cow Gift Shop Item of the Day

The Purple Cow Gift Shop’s Item of the Day is a long-sleeved sweatshirt featuring the 2015 Expo logo on the front and the World Dairy Expo corporate logo on the sleeve. The gift shop is open 3 to 7 p.m. Monday.

The fresher the forage the happier the herd

Visit us at:

World Dairy Expo 2015 EH (Exhibition Hall), Booth 4203/4204

Introducing Ecocool The inoculant for improved aerobic stability.

• L. plantarum strain MTD/1 for a fast and efficient fermentation • L. buchneri strain PJB/1 for reduced heating and spoilage at feedout

Telephone 800-759-7569 www.ecosyl.com

For consistently better silage

18 Expo Daily Edition• Sunday, September 27, 2015

Dining

ALL OUR STEAKS ARE

SERVED

&

TENDER, JUICY AND

SIZZLING.

Shopping GUIDE

Middleton | 608.828.7884

Sizzling Steaks • Seafood • Homemade Soups • Generous Cocktails

A Family Business for over 50 years

FRESH • SUSTAINABLE • DELICIOUS • Live Maine Lobster • Alaskan King Crab Legs

From Steak & Hash-browns to Soups & Seafood, your hosts, Larry, Tom om & Janet are committed to serving the finest quality,, prepared to perfection.

In addition to great food, Smoky’s is great fun.

The atmosphere is delightfully tacky & cocktails, generous. Smoky’s was voted #1 steakhouse in the Midwest by Midwest Living magazine.

NOW Featuring Martini BoB’s Martini CLuB over 100 Delightful Variations

www.smokysclub.com 3005 University Avenue • 233-2120 Bar open 4pm • Dinner Served 5pm Closed Sundays & Holidays Call For Reservations 608-233-2120 All Credit Cards Accepted

• Grass Fed Steaks • Fine Oysters • Fish • Steaks

120 East Wilson | Madison, WI 608.258.1443 www.tempestoyster.com

STONE HOUSE

Celebrating Wisconsin’s heritage of comfort foods, dining in one of the six antique-filled parlors is a trip into the past. Built in 1855, and listed in the National Register of Historic Places, a truly memorable dining experience!

STABLE GRILL

Connected by tunnel is the restored horse stable, featuring Wisconsin Micro-tap beers, Wisconsin wines, full bar, and casual dining in the hay loft. Friday fish fry and Saturday prime rib. Entertainment on weekends.

6261 Nesbitt Rd. 273-4900 www.quiveysgrove.com

September 27, 2015 •Expo Daily Edition

19

DINE IN CARRY OUT DELIVERY CATERING

Bring in this ad and receive $5 off on a purchase of $25 or more (Please only one offer per table)

DAILY SPECIALS 7 DAYS A WEEK

“Best Thai Restaurant” - Madison Magazine

Open Daily at 4:30 • 608-246-3120 Reserve Online at MarinersMadison.com

“Madison’s Favorite Thai Restaurant” - Isthmus

“Best of Madison since 1997” - Madison Magazine

2840 University Ave.

(608) 238-3100

Dining &

Shopping GUIDE Heritage Tavern “Globally influenced cuisine driven by local Wisconsin ingredients.”

Happy Hour Specials:

Monday - Friday 4-6pm Dinner Service:

Monday -Saturday Brunch:

Saturday & Sundays Present this ad for 10% off

131 E. Mifflin Street • Phone: 608-285-9500 www.heritagetavern.com

Seafood & More since 1993

Open at 5pm Tues.-Sunday • 608-831-7327 Reserve Online at CapBills.com

www.sabaithong.com

Essen Haus 514 E. Wilson St. Madison, WI 53703 608.255.4674 essen-haus.com Just 2.8 miles North on John Nolen Dr. Free Parking!

Got Bier?

Got Beef?

20 Expo Daily Edition• Sunday, September 27, 2015

The future is today.

Introducing smarter pre-weaning technology.

All-natural SmartCare® for all milk and milk replacer calf diets — an integral part of Diamond V’s research-proven Calf Program.

Supporting: • Calf Immunity and Health • Gastrointestinal Development • Growth and Performance

To maximize lifetime productivity, get a healthy start with SmartCare today.

Get the facts about SmartCare!

Contact your Diamond V representative or visit diamondv.com.

05 0 3 H E H T O BO