PDPW Dairy's Bottom Line -- November 2020

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BOTTOM LINE Thursday, November 12, 2020 SECTION E

Sharing ideas, solutions, resources and experiences that help dairy producers succeed.


Tackle safety with ‘FARMED’ M ost of us know unsafe farm conditions when we see them. In my 35 years as an agricultural-safety specialist, I think I’ve seen it all. I also worked for three years with the nation’s largest farm-insurance company. In many cases we could spot a risky customer simply by driving onto the farm property. Farmers usually know about the dangers they face. Through the years JOHN I’ve investigated SHUTSKE several-thousand farm fatalities, injuries and fires. When talking to an injured farmer or a surviving family member it’s rare to learn the victim was surprised by how much bodily harm can be caused by an unguarded power-take-off shaft or a tractor without rollover protection. It sometimes frustrates me that despite good levels of awareness, people often don’t take specific actions for protection. Training helps. But the most effective ways to prevent costly farm injuries is to change the workplace by eliminating hazards, re-designing tasks and-or using personal protective equipment. Unfortunately making changes can be challenging. Producers and managers often ask, “What should I do? Where do I start? How do I set safety-related priorities? Where

can I get the most bang for my buck?” The process of improving safety can be overwhelming. It’s a natural feeling. After all most farms are just as complex as a manufacturing facility or other business with countless inputs, outputs, processes, machines and hazardous energy sources. My first suggestion to people is to simply start. It’s possible to have success if a producer has “FARMED” safety strategies in the same way successful managers take care of land, crops, animals and other resources – by following a consistent protocol. The FARMED framework offers a goal-setting method that can ensure results.  Focus – Choose one specific safety-related change to focus on completing in the next month.  Actions – Determine the first one or two actions to start change.  Resources – Pull together the specific resources needed – physical tools, a consultant, vendor information, websites, email addresses, phone numbers, documents, etc.  Measure – Decide how to measure success at the end of the month  Everyone – Communicate with everyone who needs to assist or who will be impacted by the change.  Deadline – Determine the specific deadline for the change to be completed.

As is true for any team-wide multi-step project, the FARMED method calls for regular planning. I recommend monthly meetings with key workers, family members and integral consultants to address one safety topic each month.

Example detailed

A dairy producer has a large machine shop. Eight employees use tools and equipment in the shop almost daily. It’s almost impossible to locate a clean set of safety glasses when needed. Left unchecked that annoying trend becomes more than a nuisance. It can lead to complacency about wearing safety glasses because they are never easy to find. More importantly an eye injury could occur during routine work, leading to a lifetime of blindness and tens of thousands of dollars in medical costs. To solve the problem the trend needs to be FARMED. During a lunch break the producer and eight shop employees should spend a few minutes determining how the problem can be FARMED.  Focus – Obtain one set of safety glasses for each shop employee and an inexpensive shelf or other means by which to store the glasses. The outcome is specific and will make a difference.  Action – Determine how much to spend; shop for and purchase the glasses.  Resources – Access to the


Producers should establish protocols to ensure correct steps are followed during potentially dangerous activities. The ‘FARMED’ framework offers an easy-to-remember model. internet may be all that’s needed in this example. With more complex projects it’s likely the team will want to work with a professional consultant or vendor.  Measure – Decide how to measure completion. In this case that will include having a shelf holding the labeled safety glasses for each worker within a month.  Everyone – Ensure all impacted employees are informed and trained, in cases where that’s required. Give workers a voice in the process – such as choosing glasses that will be comfortable yet protective. Farm operators and managers should also set expectations and personal examples for each change, such as “safety glasses must be worn at

all times when working in the shop.”  Deadlines – Set deadlines for each step in the process, particularly for complex projects. Those may include dates by which hazards are corrected, protective gear is purchased, workers are trained and more. Safety should be viewed as a journey. Small continuous improvements accumulate. If not sure where to start, talk with an insurance provider or visit fyi. extension.wisc.edu/agsafety/ farm-hazard-inspection-checklists for more information. John Shutske is a professor and University of Wisconsin-Division of Extension specialist. Email john. shutske@wisc.edu to contact him.



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been sparsely utilized be- bridge the gap so a farmer Watershed programs are cause of inadequate in- or landowner is provided an 800 776 7042 | coburn.com being created all across the centives. Many watershed state and the country. Ten programs are designed to Please see WATERSHEDS, Page E2 years ago “watershed” was a term we’d hear about occasionally but many didn’t give further thought about what watershed — Joe Engel we lived or worked in. Now it’s Steinbach fairly common terminology. Producers maybe even seen a map or two of their farms and their location with a watershed. Some producers are already working with a local watershed group. But my guess is many people are still on the fence about parLUCK-E HOLSTEINS, The Engel Family, HAMPSHIRE, IL ticipation or haven’t begun Milking 185 Holsteins, Bred over 400 EX to investigate the benefits RHA 25,464M 4.5F 1151 3.3P 829, SCC 160,000 of available watershed pro2020 State Show Premier Breeder and Exhibitor, grams. including winners in the group of recently fresh The structure of water2-year-old King Doc daughters (above). Two are VG88 shed programs vary widely. full sisters to Luck-E Dr Antidote RC EX90 54H902 For the most part all have a main objective of improving water quality. Many pro“Udder Comfort™ does an awesome job Joe and Matt and parents Dennis and grams work closely with the softening udders and is gentle to skin. Beth milk 185 Holsteins. They focus on U.S. Department of AgriResults set it apart from everything balanced cows from consistent families, Quality Udders Make Quality Milk culture’s Natural Resources else. For silky udders that are ready wide from muzzle to pins, efficient and Conservation Service as fast, we use Udder Comfort on every long-lasting in a freestall setup where well as other partners such fresh cow 2x/day for a week after good udders and high components rule. as county land- and wacalving. We also apply it prefresh for ter-conservation agencies, and non-profit land-confirst-calf heifers, and get it between the “We like to be proactive. It’s good for cows To locate a servancy organizations. leg and the udder to prevent irritation,” and milk quality. Since Udder Comfort distributor Typically the Natural came out, it’s the only one we use. says Joe Engel, Luck-E Holsteins, 1.888.773.7153 Resources Conservation We want fresh, crisp, perfect udders by uddercomfort.com Hampshire, Ill. The Engels have bred Service works with farm10 days to 3 weeks fresh. Over and over 400 EX cows, including impact ers to install best-manover, Udder Comfort delivers. It gets cows Asia, Atlanta, Kandie-Red, agement practices on land udders spot-on, all the way ready, fast.” For external application to the udder only, after milking, as an and a string of impact sires, including that’s a concern from the essential component of udder management. Always wash and https://wp.me/pb1wH7-e6 Red and Polled. dry teats thoroughly before milking. standpoint of water quality or soil health. Histori00 cally such programs have 1 TOM STEINBACH

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project time, retaining local control and oversight, and minimizing outside-agency involvement. There are numerous best-management practices with which most watershed programs can assist.  Take low areas out of production with buffer strips and scrapes.  Buffer strips are marginally productive areas at the low ends of fields next to a ditch, creek, river or other waterway. Those buffer strips – sometimes called filter strips – intercept the water as it runs through, slowing runoff.  Scrapes can be helpful in low wet areas deeper within the perimeters of a field. By further scraping away an already-low area, water is naturally directed there from the higher ground around it. The scrape is left as a water-gathering area; nearby ground can return to production.  In dry years buffer strips and scrapes can be harvested for bedding or forage, depending on the cover crop planted.  Plant perennial cover on entire fields.  Plant with pollinator


The Natural Resources Conservation Service generally reimburses about 70 percent of the cost to implement a best-management practice. mixes or custom-blended conservation crops that also provide forage.  Install grassed waterways.  Keep stock a safe distance from waterways.  Capture runoff in sedimentation ponds. Check with area watershed managers to explore how an operation can benefit from their programs. Also contact a local county land and water agency. Tom Steinbach of Tall Pines Conservancy is director of the Oconomowoc Watershed Protection Program in Wisconsin. Visit oconomowocwatershed.com or tallpinesconservancy.org or email tom@ tallpinesconservancy.org or call 262-302-1466 for more information.

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BOTTOM LINE Thursday, November 12, 2020 E3

Sharing ideas, solutions, resources and experiences that help dairy producers succeed.

Upcoming Educational Events NOV 10-12

The Dairy Signal™ Online, 12 – 1 pm CT Visit www.pdpw.org. Audio and video recordings are also free

NOV 10, 11, 12

PDPW Calf Care Connection® Tue., Nov. 10:

Alfalawn Farm, Menomonie, Wis.

Wed., Nov. 11:

Maple Ridge Dairy Stratford, Wis.

Thu., Nov. 12:

Brindlewood Barn Venue Hilbert, Wis. Visit www.pdpw.org for details; all sessions held in compliance with CDC guidelines.

NOV 11-12

Financial Literacy for Dairy® (Level 1)

PDPW headquarters Juneau, Wis. Visit www.pdpw.org for details; all sessions held in compliance with CDC guidelines.

NOV 17-19

The Dairy Signal™ Online, 12 – 1 pm CT Visit www.pdpw.org. Audio and video recordings are also free

NOV 18, 19

PDPW Herdsperson Workshop Wed., Nov. 18:

Hartford Town Hall Hartford, Wis.


Turn weaknesses into strengths


e all have strengths and weaknesses – and there is great value in identifying them so they can be optimized. But we must handle our findings carefully. Our HANK strengths WAGNER are generally things we’re good at. If we’re not careful we may presume we’re already strong enough in an area. We might decide we don’t need additional growth, training or coaching. Our weaknesses are often more easily identified. There are ways to transform weaknesses into strengths.

Brooks Farms 1855 LLC Waupaca, Wis. Visit www.pdpw.org for details; all sessions held in compliance with CDC guidelines.

NOV 24-25; DEC 1-3

The Dairy Signal™ Online, 12 – 1 pm CT Visit www.pdpw.org. Audio and video recordings are also free

PDPW mission: to share ideas, solutions, resources and experiences that help dairy producers succeed.

PDPW: Who we are

Professional Dairy Producers of Wisconsin (PDPW) is Dairy's Professional Development Organization®. With a vision to lead the success of the dairy industry through education, our mission is to share ideas, solutions, resources and experiences that help dairy producers succeed.

PDPW Board of Directors President Jay Heeg Colby, Wis. 715-507-0030 jcheeg@yahoo.com Vice President Katy Schultz Fox Lake, Wis. 920-210-9661 katylschultz@gmail.com Secretary Dan Scheider Freeport, Ill. 815-812-4012 dnscheider@gmail.com Treasurer Janet Clark Rosendale, Wis. 608-341-6709 vafarmsllc@hotmail.com Directors Andy Buttles Lancaster, Wis. 608-723-4712 stonefront@tds.net Ken Feltz Stevens Point, Wis. 715-570-6390 feltzfarms@hotmail.com John Haag Dane, Wis. 608-576-0812 jahaag5@gmail.com Corey Hodorff Eden, Wis. 920-602-6449 corey@secondlookholsteins.com Steven Orth Cleveland, Wis. 920-905-2575 orthlanddairy@gmail.com

PDPW Advisers

Jim Barmore GPS Dairy Consulting Verona, Wis. jmbarmore@gpsdairy.com

Dairy Farmers of Wisconsin draws on its nationwide connections to tell the story of Wisconsin cheese – and to inspire consumers to choose varieties that have won the most awards on Trowbridge a global scale. When consumers – no matter where they live – add Wisconsin cheese to their grocery carts, it’s a win for Wisconsin dairy farmers. To increase sales of Wisconsin cheese, Dairy Farmers of Wisconsin focuses on three key areas.  Increasing distribution – Wisconsin cheese is available in 98 percent of grocery stores across the country thanks to checkoff marketing and distribution support. Grocery-store penetration creates unique opportunities to boost Wisconsin cheese sales. For instance a Midwest retailer created a Labor Day recipe video featuring Wisconsin cheese. The video was supported by promotional email blasts, social media posts and the retailer’s website. The campaign resulted in a remarkable 48 percent year-over-year sales increase of Wisconsin cheese.  Elevating the Proudly Wisconsin® Cheese brand – Consumers are more likely to buy cheese if they can sample it first. Dairy Farmers of Wisconsin efforts in fiscal-year 2020 resulted in almost 15,000 sampling demos and more than 221 promotional features across 230 retail

chains in 40 states. Those activities helped sales of Wisconsin cheese outpace sales of non-Wisconsin cheese. Virtual alliances also increase visibility, such as the partnership with a northeast retailer to promote Wisconsin cheese using keyword search terms. When shoppers searched for cheese, a Proudly Wisconsin Cheese ad appeared, directing users to various Wisconsin cheeses.  Building an affinity for Wisconsin cheese and dairy – The checkoff also taps retail partners and influencers as Wisconsin cheese advocates. Many retailers look to Dairy Farmers of Wisconsin for cheese-related social and digital assets. Shoppers see us as a partner in their cheese education as a result. Articles such as “How to Build the Perfect Cheeseboard” and “The Beginner’s Guide to Cheese Pairings” are used by influencer retailers around the country.

Retail landscape changes to online Consumers overwhelmingly turned to digital shopping this year. About 26 percent of grocery purchases are now made online. According to the Food Industry Association, that figure is expected to grow to 30 percent by 2025. Dairy Farmers of Wisconsin and retailers have adapted to reach consumers online. Digital campaigns with keywords, recipes and add-to-cart links for featured Wisconsin cheeses are underway to take advantage of the shift. So are Dairy Farmers of Wisconsin-supported point-of-

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ber only our failures; we allow those bad memories to paralyze us. It’s important to have a strategy to deal with failure and to turn that failure into a winning outcome. To realize continued growth toward becoming all we have the potential to be, we must be willing to take risks and step out of our comfort zone into unfamiliar areas. Hank Wagner is a dairy producer and a John Maxwell Team teacher, mentor, speaker and coach. To learn more about nurturing thankfulness, consider reading Hank’s book “Teachable Moments: Lessons from Africa.” It’s available online at amazon. com and at most book stores. Contact hwagner@frontiernet. net for information.

pening. Those experiences feature farmers and cheesemakers as well as put samples in participant hands. Virtual events strengthen consumer relationships and tempt taste buds with Wisconsin cheese despite a lack of in-person events. With about 90 percent of the state’s cheese sold outside Wisconsin’s borders, national efforts help support demand for milk that farmers produce. Dairy Farmers of Wisconsin works diligently to tell the story of Wisconsin cheese because it’s a great story and keeps customers coming back.

Cheese-related social-media posts amplify the reach of check-off dollars by driving sales of Wisconsin’s awardwinning cheese as well as build alliances with influencers and retail partners. Wisconsin cheese is currently available in 98 Michelle Trowbridge is a channel marketing manager percent of grocery stores across the country. for Dairy Farmers of WisconInteractive virtual events sin. Visit www.wisconsindairy. purchase and digital recipe features, social posts and hosted by Dairy Farmers org or email mtrowbridge@ “shop now” banner ads. of Wisconsin are also hap- wisconsindairy.org for more

Twohig Rietbrock Schneider & Halbach “Attorneys for Agriculture” (920) 849 - 4999 Legal, business and planning solutions for Wisconsin’s farms and agribusinesses.

The combination of Roto-Mix stationary feed mixers and the correct size Roto-Mix feed delivery box make an accurate, efficient ration batching and delivery system.

Kurt Petik Rabo AgriFinance Fond du Lac, Wis. kurt.petik@raboag.com

www.pdpw.org mail@pdpw.org 800-947-7379

Many weaknesses can be strengthened by taking classes, reading books, practicing more frequently or gleaning ideas from experts. In other areas of weakness – such as becoming a better spouse or parent – those suggestions are a great starting point. In some cases seeking pro-

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Paul Fricke UW-Madison Dairy Science Madison, Wis. pmfricke@wisc.edu

Andrew Skwor MSA Professional Services Baraboo, Wis. askwor@msa-ps.com

Commit to building on areas of weakness

fessional help is in order. Overcoming a weakness can build self-confidence and self-respect. It also is a living example for others to see that giving up isn’t necessarily the best option. There was a time when public speaking was nothing short of terrifying for me – to the point I could hardly force words to come out of my mouth. But now I receive requests to train others on the topic. I won’t say overcoming the dread of public speaking came easily or without a few embarrassing moments. But in my mind it’s proof that overcoming a major weakness can open doors of opportunity that would otherwise not be available. Sometimes we remem-

Wisconsin cheese promoted to consumers MICHELLE TROWBRIDGE

Thu., Nov. 19:

 A person should surround herself or himself with people who have strengths that person doesn’t have.  Consider how successful businesses operate. Employees in the accounting department have different strengths than those in the sales or marketing or information-technology departments. The employees in each department have a different set of strengths

and weaknesses – and therefore manage a different suite of tasks and responsibilities.  On a personal level, engaging with skilled passionate people can offer the necessary inspiration to dust off a forgotten talent or bring life to a completely new one.

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E4 | Thursday, November 12, 2020



Collaboration key to progress DALE GALLENBERG

The University of Wisconsin-Dairy Innovation Hub brings many exciting opportunities to the three UW campuses working together in the initiative – Madison, Platteville and River Falls. The phrase “working together” articulates one of those opportunities – that of further developing joint projects within the Hub’s four Gallenberg primary focus areas. Collaborations between separate campuses or within individual campuses aren’t new. Faculty and staff at all three institutions have for many years found ways to work jointly on a variety of projects and initiatives. One example is the ongoing Consortium for Extension and Research in Agriculture and Natural Resources with its annual awarding of research funds. Some of the projects funded by the consortium have involved work in the dairy community. So we already collaborate in a variety of ways. But the Dairy Innovation Hub affords new and different opportunities. They al-


University of Wisconsin deans discuss the impact of the $8.8 million Dairy Innovation Hub in October 2019. From left are Kate VandenBosch, dean of the College of Agricultural and Life Sciences at UW-Madison; Wayne Weber, dean of the College of Business, Industry, Life Science and Agriculture at UW-Platteville; and Dale Gallenberg, dean of the College of Agriculture, Food and Environmental Sciences at UW-River Falls. low for more depth and breadth to which our collaborations can be developed and implemented, along with amazing results. Each campus is represented by individuals with unique strengths and opportunities. UW-Madison has long been

a center of excellence in dairy research and development, and seeks to build on that activity. UW-Platteville and UW-River Falls have strong undergraduate academic programs and are now increasing the capacity of their faculties to conduct research.

Scientists at all three campuses will focus on compelling problems within the dairy community. Their approaches will include partnerships at and between each institution. Without question the collaborations will result in a winwin scenario for the scientists as well as the dairy community. Farmers and others in the dairy community expect state funds devoted to the Dairy Innovation Hub will result in real solutions, not only to challenges currently facing dairy. It’s also expected the funds will be used to explore opportunities not yet seen. Collaborations through the Dairy Innovation Hub will create a synergy that helps achieve results in at least three meaningful ways – efficiency, effectiveness and innovation. We all want the biggest bang for the buck. The Dairy Innovation Hub provides a significant source of funding that in many cases will be combined with funds from other sources to increase the breadth, depth and scope of individual research projects and initiatives. Across campuses multiple scientists are now able to bring resources together to avoid unnecessary duplication, increasing overall efficiency. In addition the Dairy Innovation Hub allows

us to bring together multiple perspectives and ideas as we design research projects. Collectively we can ask better questions. Better questions lead to better answers. Whenever great minds gather, creative thought flows more freely and innovation is stimulated. It’s often easier to think outside our individual boxes when others are pushing the boundaries. We’re already aware of the dairy community’s challenges; we also know some of the questions we need to ask and answer. Dairy Innovation Hub funds are helping us do that. As a dean at one of the three campuses involved in the Dairy Innovation Hub, I look forward to the possibilities afforded to us by the funding. I also accept the responsibility to help ensure we use those funds in productive and innovative ways. Collaboration is key to translating Dairy Innovation Hub funding into meaningful results, better equipping the dairy community to be more proactive and less reactive. Dale Gallenberg is dean of the College of Agriculture, Food and Environmental Sciences at the University of Wisconsin-River Falls. Email dale.gallenberg@uwrf.edu to reach him.

Herdsperson workshops address transition, more TAKE CONTROL OF YIELD POTENTIAL AND FIELD HEALTH.


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Upcoming PDPW herdsperson workshops will focus on optimizing a cow’s transition period, and determining the critical numbers that affect herd performance. In addition two producer panels will share experiences and recommendations regarding time management and on-farm technology. Each one-day program starts at 9:30 a.m. and ends at 4 p.m. Nov. 18 – Hartford Town Hall, 3360 County Road K, Hartford Nov. 19 – Brooks Farms 1855, N1757 County Road A, Waupaca Neil Michael, manager of ruminant-field technical services with Arm & Hammer Animal Nutrition, will discuss optimizing the transition-cow period. Jay Joy, commercial banker and founder of Milk Money LLC, will delve into making sound business decisions based on a dairy’s numbers. The first producer panel will offer tips on tackling to-do lists while keeping teams on-track. Featured producers are Jared Feltz, a fifth-generation farmer at Feltz Family Dairy near Stevens Point, Wisconsin; and Jordan Matthews, a partner at Rosy-Lane Holsteins near

Strengthen business for long-term success GREG STEELE

Dairy producers across the country are breathing a collective sigh of relief after receiving better milk prices and pandemic relief from


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Watertown, Wisconsin. The second producer panel will expound on wearable technologies they’ve implemented and share how they use the data. Producers include Alex Neuenschwander, co-owner and fourth-generation farmer at Neu-Hope Dairy near Bluffton, Indiana; Jason Holschbach, farm manager and herdsperson at Cloveredge Farms near Manitowoc, Wisconsin; and sixth-generation dairy farmer Zoey Nelson of Brooks Dairy near Waupaca. PDPW will follow the latest Centers for Disease Control and Protection guidelines, with adequate distancing offered at both the farm and town hall. Ample supplies of masks and hand sanitizer will also be available. Visit www.pdpw.org for more information and to register.

the U.S. Department of Agriculture. Those two factors have gone a long way to rebuilding the capital Steele and liquidity base of dairy operations that eroded significantly in recent years. It’s time to focus on results to position the dairy business for what’s predicted to be a volatile and uncertain future. There are several practical steps within every producer’s control. Keep financials upto-date – Have a reliable set of accrual financials for the business. Monitor the farm’s actual performance against the budget forecast. Look to the coming months to anticipate shortfalls in cash flow. Interest rates continue to be at unprecedented reduced levels. Lock long-term fixed rates to store earnings away on the balance sheet for future access. Please see BUSINESS, Page E6

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Ontario dairy processors receive funding The government of Canada recently added $2.5 million to the Dairy Processing Investment Fund. The program was established to provide funding to dairy processors to improve productivity and competitiveness. It also is expected to help processors prepare for market changes resulting from the Canada-European Union Comprehensive Economic and Trade Agreement, according to Agriculture and Agri-Food Canada. The program provides non-repayable contributions to support projects through capital investment or access to expertise. Three processors in Ontario will receive funding from the most recent investment. Empire Cheese Co-operative of Campbellford, Ontario, is receiving funding for the acquisition and installation of a new milk silo, cheese vats and overhead carriages. Kawartha Dairy Limited of Bobcaygeon, Ontario, is receiving funding for the acquisition of new ice-cream processing equipment and installation of refrigeration systems. Mariposa Dairy Limited of Lindsay, Ontario, is receiving funding for the purchase and installation of a new soft goat-cheese production line and a specialty hard-cheese production line. The project is expected to result in increased demand for goat milk, a reduction in production costs, increased exports and creation of jobs. Kawartha and Mariposa also will receive a total of more than $85,000 from the Canadian government’s Emergency Processing Fund. The funding is intended to enhance worker safety in response to the COVID-19 pandemic.

Thursday, November 12, 2020 | E5


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E6 | Thursday, November 12, 2020

In brief From E5

Kawartha is receiving funding to support purchase of personal-protective equipment and social-distancing structures such as plexiglass barriers. Mariposa is receiving funding to adapt its manufacturing facility and production process to accommodate new social-distancing protocols and practices. That involves installing protective barriers, a new air-filtration system, a new hand-wash and sanitation station, and temperature screening kiosks with thermometers. There are more than 500 dairy processors in Canada, including 164 in Ontario. Ontario dairy processors account for about 40 percent of total Canadian dairy sales, reaching about $6 billion annually. The Ontario dairy-processing industry provides more than 8,000 jobs. Visit agr.gc.ca and search for “Dairy Processing Investment Fund“ and agr.gc.ca and search for “Emergency Processing Fund“ for more information.









European Milk Board elects leaders The European Milk Board recently elected Sieta van Keimpema from the Netherlands as its new president. Kjartan Poulsen from Denmark will serve as vice-president. The executive committee continues to be served by Boris Gondouin from France, Pat McCormack from Ireland, and Roberto Cavaliere from Italy. The European Milk Board also welcomed Elmar Hannen from Germany and Guy Francq from Belgium as new members of the executive committee. The board’s outgoing president Erwin Schöpges said he wishes to focus on the development of Fair Milk in Belgium and some African countries. His fellow dairy farmers thanked him for his work and involvement in the organization of demonstrations, which have contributed to the organization’s growth. The European Milk Board also thanked Johannes Pfaller from Germany for his long-standing commitment Please see IN BRIEF, Page E8






From E4


CHEVY. 3 THE #1 SELLING BRAND IN WISCONSIN. HometownChevy.com 1 Not available with special financing, lease and some other offers. Take new retail delivery by 11/30/20. 2 Must take new retail delivery of a 2020/21 Silverado 1500 with eligible GM or Associated Accessories by 11/30/2020. Accessory purchase must be equal to or more than $1,000 at MSRP. Excludes tax and installation. Not available with some other offers. 3 Based on IHS Markit New Vehicle Retail Registrations CYE 2019 in the state of Wisconsin. in the state of WI.


Fall HarVeSt iS Here!!



late Model trade-in!!



- NH 4055 4WD, w/loader - JD 4450, 4WD, Power Quad

'17 H&S SW3143 Spreader, w/Upper Beater, NICE!! Call George Today For Details!


- NH 8770, 2WD - JUST IN

NH TC25D - JUST IN NH TC45DA w/cab and front blade NH TC45DA w/ROPS, 4WD, Loader

- JD 2040, 2WD, Nice!

0% UP to 48 MontHS! seveRAl new 450 & 560 RounD BAleRs in stoCk CAll GeoRGe foR sPeCiAl BAleR DeAls!!

new eZ tRAil 550 GRAin CARts in stoCk

Choose the model & size that fits your operation & save!

- CAll GeoRGe foR DetAils! used eZ trail 510 Cart!w/tarp LD excellent Cart! Check with George! SO

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AG TRACTORS & BOOMERS neW neW Holland tractorS

Excellent Lease & Finance Programs Available. T7.200, 4x4 PowErSTAr TrAcTorS • (2) 75, Cab, ! LD O4WD, SLoaDer • (1) 75, 4WD, roPS, D L O SLoaDer ! • (1) 120, 4WD,D Cab & OL ! SLoaDer

BOOMER TRACTORS • Boomer 55, Cab, Loader • Boomer 35, ROPS, Loader • Boomer 50, Cab, Loader • Boomer 24, ROPS • Boomer 40, Cab, Loader (2) WorkMaster 25S w/Mower & Loader WorkMaster 40, ROPS, Loader GREAT FINANCING on (2) WorkMaster 75S, Cab or ROPS, Loader SELECTED MODELS!

USED HAY & FORAGE TOOLS • NH FP230 Chopper, w/metal & HH CORN HEADS • NH 824, Narrow D! • NH BR740ASRound OLBaler, Nice! • (2) Gehl TR3038’s



StocK 0% For 48 Months • R135 in w/o Cab • R165 w/Cab or • R190 w/Cab • R220 w/Cab 0.60% For 60 Months • R260 w/Cab • V270 w/Cab

USed SKidSteerS (3) Gehl R220, 350 hours and less, CHA, Like New! Gehl R190 C/H, Only 300 HOURS - LIKE NEW!! Gehl R190, C/AC, LD!Hours SO2,000 Gehl V330 Skid Loader - Call George for details!


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• JUST IN - Used Woods 15' Batwing




JD 9500 CALL

Deere 320SK Backhoe CALL

2012 JD 9570 2252/1519 hrs. CALL


JD 9610 CALL

CIH 1020 20’ Flex Head CALL

JD 620F Flex Head, Full finger, CALL

JD 608C Corn head CALL

JD 606C Corn Head CALL


JD 606C Stalkmaster CALL


CIH 8010 $69,500


• NH 318 w/Cab • NH 220 w/Cab

Used Woods BW180 BatWing Mower, 15'...EXCELLENT!


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Forage Boxes Trailer Boxes Spreaders & Vertical TMR Mixers Top Quality at a Fair Price! NEW MEYER V-FORCE & V-MAX SPREADERS ON HAND TOO! CALL GEORGE & SAVE!


Meyer RTX224 w/XT2200 Trailer

MUST GO! NEW Great Plains 1006 - 10' No Till Drill

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EZ FLOW 250 Gravity Box, w/10 Ton Gear

Visit Our Website at

Email us at: simpford@mwt.net

JD 8230 1 owner, 2007, $95,900

in StocK

0% For 60 Months



1988 JD 4650, MFWD, 6,500 hrs. Very Nice! CALL

EQUIPMENT Retail Availability UP TO 11.30.2020 Don’t Wait - GET IT ORDERED!

SaVE oN WraPPErS!! SPECIAL SUPER SALE!! On 2020 Anderson Inline & Individual Bale Wrappers NOW THRU NOVEMBER 30th!!

JUST oFF lEaSE! (3) Gehl r190's (2) Gehl r220's Call George ‘17 Gehl R220, 250 houRs, with C/h/AC - Just in -

New Bush Hog & landPride Batwing rotary Cutters In Stock - Call George


www.simpsons fordtractor.com

Greg Steele is a senior dairy-lending specialist with Compeer Financial, a Vision Sponsor of PDPW. Email Greg.Steele@compeer.com to contact him.


new Penta vertical tMr's

Meyer 8124RT Boss Box

Control expenses – Experts caution against eliminating any feed ingredients, citing the potential to impact production performance. While that’s sound advice, many producers need to carefully review their feed costs. The largest expense for dairy is feed; it typically represents 40 percent to 50 percent of a farm’s expenses. In doing so make a careful evaluation of ingredients. Also think through investing decisions before making purchases. When considering capital investments that have been delayed the past few years, ensure they meet the test of increasing revenue, lowering cost or improving efficiency. Enhance revenue – Consider formulating the ration to maximize the combined fat and protein sold per cow per day. As long as the market is rewarding producers for selling excellent-component milk, take advantage of that opportunity. And such a ration formulation contributes to improved cow health. Ensure the dairy raises only the number of replacement heifers necessary. Work with a consultant, lender

and-or reproductive specialist to determine how many are needed. Expand marketing knowledge – Current market prices may provide a good opportunity for profit. But it’s also important to protect available prices and prevent vulnerability to market swings. Look into how risk-management tools such as Dairy Revenue Protection and Dairy Margin Coverage can offer price protection. Partner with marketing, insurance and business consultants to understand how those tools work to manage price opportunities. Keep lenders informed – A dairy’s lending experts can often provide insight, tools and resources to help producers effectively manage their finances during uncertain economic times. Late autumn is an excellent time to provide year-end financials, next year’s budget and capital-investment plan. Lenders will welcome candid discussion and proactively identify solutions tailored to each situation.

Westfield WR80-31 PTO Auger...Like New!!

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INDUSTRIAL: JCB 506C • Cat 928G • JD 455G crawler ldr. BACKHOES:JCB 214 • Komatsu WB140 • COMBINES & HEADS: CIH 1660 • CIH 1666 • JD 9500 • JD 9600 • JD 625F • JD 630 hydra flex 30’ • (2) JD 635 • JD 693 hyd. deck plates, knife rolls • JD 925F • JD 930 flex • Harvestec 4306C • JD 893 hyd. deck plates • (4) JD 643 • JD 843 corn • CIH 1020 17 1/2’ • (2) CIH 1020 20’ • CIH 1020 25’ 1997 • CIH 1020 30’ 2008 • CIH 2020, 30’ • CIH 2020 25’ • IH 2408 corn head • CIH 1063 water pump bearings • CIH 1083 BLADES: JD 863 12’ blade TRACTORS: JD 3020D FARM LOADERS: Good selection DRILL: JD 750

Phone (608) 647-6343 or 647-6344, FAX (608) 647-3813 Kevin “GeorGe” Kinney • SaleS • eVeS. PHone (608) 537-2375 1710 hwy 14 eaSt • ricHland center, Wi 53581 • 1 Mile eaSt on U.S. 14 ROBERT SIMPSON, OWNER MeyerS Brillion, e-Z trail, BUSH HoG, Penta, land Pride & rHino

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