PDPW Dairy's Bottom Line -- March 2022 -- Business Conference

Page 1

Volume 24: Issue 2 March 2022


2022 PDPW Business Conference

Professional Dairy Producers ® 800-947-7379 www.pdpw.org

MARCH 16-17, 2022 Kalahari Resorts Wisconsin Dells, Wisconsin


| Thursday, March 10, 2022

Come visit us at our booth at the PDPW annual conference.

March 2022 • PDPW • Dairy’s Bottom Line


2022 PDPW Business Conference Welcome to the 2022 Business Conference! enthusiasm I welcome you to the PDPW Business Conference, scheduled March 16-17 at the Kalahari Resorts, 1305 Kalahari Drive, Wisconsin Dells, Wisconsin. Our producer committ’s time to bring bold ideas tees have once again outdone and big results back to the themselves by bringing together farm. Continuing to grow from, learn with a diverse array of producers, experts and researchers to shed and challenge light on a number of topics in our peers is almost 60 sessions. what sets A new resource we’re progressive dairy producers particularly excited about this apart. While day year is simultaneously transKaty Schultz in and day out lated sessions for Spanish-speaking attendees. Having farmers are already piloted the service in caring for their animals, other key PDPW programs, environment and people, we’ve seen firsthand the added PDPW – Professional Dairy value it brings to those whose Producers® – has been equipnative language is Spanish. It’s ping them with the tools they truly been remarkable. Visit bit. need for more than 30 years. ly/PDPW-spanish to access the If one thing distinguishes Spanish-version agenda. progressive dairy producers In addition, both the from their peers in other Nexus™ stage and Future of industries it’s the ability to Success youth-leadership adapt and reinvent themselves while continuing to manage and sessions will be back after their successful debuts in 2021. On care for their animals, teams and resources. PDPW has been the Nexus stage, five companies equipping the dairy community will present innovative ideas with tools to succeed, grow and that are sure to make waves on dairies near and far, and learn from one another. On behalf of the PDPW Board attendees will have the opportunity to ask questions and have of Directors, it’s with great

Bold ideas, big results await


INDEX Map and calendar .........................................................PAGE 4 Keynote speakers ..........................................................PAGE 5 Registration form ...........................................................PAGE 7 Learning Lounges ......................................................... PAGE 11

conversations with the presenters. Each company will present their concepts once on each day of the conference. The Future of Success sessions were introduced last year to establish leadership and communication skills in the next generation while encouraging a mindset of lifelong learning. Youth ages 15 to 18 years old will have the opportunity to attend four sessions geared just for them. The successive topics will help them uncover and build on leadership development and the skills of communication, listening, delegating and more. They’ll also be able to attend other business conference sessions. For more details on the 2022

PDPW Business Conference, including how to register and acquire hotel lodging, visit www.pdpw.org or call PDPW at 800-947-7379. As winter turns to spring, I find myself eager to once again see the circle of life start anew. And as my family and I return to the business of putting seeds in the ground I’m reminded that we must also invest in our own professional growth to be as productive as possible. If you haven’t already registered for this amazing program, do so today. I look forward to seeing you at Business Conference! Katy Schultz of Fox Lake, Wisconsin, is a dairy producer and president of the PDPW Board.

MARCH 16-17, 2022 Kalahari Resorts Wisconsin Dells, Wisconsin


March 2022 • PDPW • Dairy’s Bottom Line PDPW: Who we are

Professional Dairy Producers of Wisconsin (PDPW ) is Dairy's Professional Development Organization®. W ith a vision to lead the success of the dairy industry through education, our mission is to share ideas, solutions, resources and experiences that help dairy producers succeed.

PDPW Board of Directors President Katy Schultz Fox Lake, Wis. 920-210-9661 katylschultz@ gmail.co m Vice President Janet Clark Rosendale, Wis. 608-341-6709 vafarmsllc@hotmail.com Secretary John Haag Dane, Wis. 608-576-0812 jahaag5@gmail.com

Continuing Education Units available The sessions at the 2021 PDPW Business Conference offer a total of 790 minutes of continuing-education units through three continuing-education providers. PDPW’s Dairy AdVanCE® – DACE – is open to the public. Farmers and student subscriptions are free; professional subscriptions are $50 a year. Visit www.DairyAdvance.org for more information. American Registry of Professional Animal Scientists – ARPAS – provides certification of animal scientists through examination, continuing education and commitment to a code of ethics. Limitations and restrictions apply to the number of continuing-education credits that can be obtained. Visit www.arpas.org for more information. Certified Crop Advisor – CCA – is one of the professional-certification programs offered by the American Society of Agronomy. Visit www.certifiedcropadvisor.org for more information.

Roger Olson 920-362-4745 roger.olson@zinpro.com Peter Weber 715-613-6664 pweber@genex.coop

www.pdpw.org mail@ pdpw.org 800-947-7379

MAR 15-16, 2022

Cornerstone Dairy Academy™ Kalahari Resorts Wisconsin Dells, Wis. Visit www.pdpw.org for details; all sessions held in compliance with CDC guidelines.

MAR 16-17, 2022

PDPW Business Conference Kalahari Resorts Wisconsin Dells, Wis. Visit www.pdpw.org for details; all sessions held in compliance with CDC guidelines.

MAR 22-24

The Dairy Signal™

(Level 3)

PDPW headquarters Juneau, Wis. Visit www.pdpw.org for details; all sessions held in compliance with CDC guidelines.

MAR 29-31

The Dairy Signal™ Online, 12 – 1 pm CT Visit www.pdpw.org to participate in live-streamed event. Audio/video recordings also available free.

Corey Hodorff Eden, Wis. 920-602-6449 corey@secondlookholsteins.com

Kurt Petik 920-904-2226 kurt.petik@raboag.com

Visit www.pdpw.org to participate in live-streamed event. Audio/video recordings also available free.

Financial Literacy for Dairy®

Ken Feltz Stevens Point, Wis. 715-570-6390 feltzfarms@hotmail.com

Andrew Skwor 608-963-5211 askwor@msa-ps.com

Online, 12 – 1 pm CT

MAR 23-24

Directors Andy Buttles Lancaster, Wis. 608-723-4712 stonefront@tds.net

PDPW Advisers

The Dairy Signal™

Visit www.pdpw.org to participate in live-streamed event. Audio/video recordings also available free.


Brady Weiland Columbus, Wis. 920-285-7362 bweiland11@hotmail.com

MAR 8-10

Online, 12 – 1 pm CT

Treasu rer Steven Orth Cleveland, Wis. 920-905-2575

Paul Lippert Pittsville, Wis. 715-459-4735 lippert4735@gmail.com

Upcoming Educational Events


Stride™ Youth Leadership Conference Kalahari Resorts Wisconsin Dells, Wis.

Directions to Kalahari Resorts & Conventions Address: 1305 Kalahari Drive, Wisconsin Dells, WI 53965 From Madison or Chicago: Interstate-90 westbound to exit #92, U.S. Highway 12 – Lake Delton/ Wisconsin Dells. Turn north or right at the bottom of the exit ramp onto Highway 12. At the first stoplight, Meadowview Drive, turn right onto Kalahari Drive. From Milwaukee: Interstate-94 westbound to exit #92, U.S. Highway 12 – Lake Delton/Wisconsin Dells. Turn north or right at the bottom of the exit ramp onto Highway 12. At the first stoplight, Meadowview Drive, turn right onto Kalahari Drive. From Green Bay/Appleton: U.S. Highway 41 southbound to Wisconsin Highway 44 west. Take Highway 44 west to Wisconsin Highway 23 west; Highway 23 merges with

Interstate-39. Take exit #100 onto Highway 23 west to Wisconsin Dells. Take Highway 23, Broadway Street, through downtown Wisconsin Dells. Once over the bridge, at the second stoplight – Wisconsin Highway 23/U.S. Highway 12, Wisconsin Dells Parkway – turn left. In three stoplights turn left onto Highway 12. In two stoplights at Meadowview Drive, turn left to Kalahari Drive. From Minneapolis: Interstate-94 eastbound to exit #92, U.S. Highway 12 – Lake Delton/Wisconsin Dells. Turn north or left at the bottom of the exit ramp onto Highway 12. At the second stoplight, Meadowview Drive, turn right onto Kalahari Drive. Note: GPS and MapQuest users may need to use the city of Baraboo, Wisconsin.

Visit www.pdpw.org to participate in live-streamed event. Audio/video recordings also available free.

APR 5-7, 12-14, 19-21, 26-28

The Dairy Signal™ Online, 12 – 1 pm CT Visit www.pdpw.org to participate in live-streamed event. Audio/video recordings also available free.

PDPW mission: to share ideas, solutions, resources and experiences that help dairy producers succeed.

Dairy’s Bottom Line is pubished by PDPW in cooperation with Agri-View. 1901 Fish Hatchery Road Madison, Wisconsin 53713 Toll-Free: 1-888-AGRI-VIEW agriview@madison.com www.agriview.com

March 2022 • PDPW • Dairy’s Bottom Line


Keynotes take big-picture look at dairy’s hottest issues Diverse perspectives, research and experiences are critical for today’s dairy producers as they navigate challenges to meet animal-health and production goals while managing consumer and social expectations. The 2022 keynote sessions will bring together some of the best minds in the country for panel discussions on renewable-energy opportunities, consumer trends, markets and other business subjects. “We’re excited to present a unique approach to keynote sessions by bringing together two diverse panels of experts, to bring their perspectives and insights to help us more proactively approach some of the most pressing issues in dairy,” said Katy Schultz of Fox Lake, Wisconsin, a dairy producer and PDPW Board president.

MISSION STATEMENT PDPW’s mission is to share ideas, solutions, resources and experiences that help dairy producers succeed.

Visit Agri-View at booth #220 at the PDPW Business Conference.

Michael Hoffman will serve as the emcee of the 2022 business conference. He’s the founder and owner of Igniting Performance Inc., a Dallasbased company that specializes in the skills of Michael sales, customer Hoffman loyalty and leadership. A PDPW favorite, Hoffman’s interactive style and unique delivery keeps attendees engaged and at the edge of their seats. He empowers them to ignite the tactics and techniques necessary to own their jobs “on purpose” with an attitude of professionalism. Wednesday opening session: Distinguishing the coulds from the shoulds The keynote session Wednesday, March 16, will showcase an eclectic group of thought leaders who will shed light on current trends and opportunities with renewable energies. Presenters will discuss social expectations, new technologies, lessons from the logging and timber sector, and highlight the moral and ethical obligations the dairy industry faces – while finding ways to maintain and improve our resources for future generations. This session will be simultaneously translated to Spanish. Opening keynote speakers are Bruce Vincent, third-generation logger from Libby, Montana; Frank Mitloehner, Bruce professor and Vincent air-quality University of California-Extension specialist in the Department of Animal Science; Richard Kyte, endowed Frank professor and Mitloehner director of the

Richard Kyte

Tom Thibodeau

D. B Re i n h a r t I n s t i t u te fo r Ethics in Leadership at Viterbo University; and To m T h i b o deau, distinguished professor of servant leadership and director of Master of Arts in Servant Leadership program at Viterbo University.

Thursday general session: Bold tactics for trends, markets and weather Managing and predicting the whims of the supply chain has proven a colossal task. The same can be said for extreme weather events – forecasted to increase – and the surging power yielded by pandemic-era consumers. Thursday, March 17, a dynamic trio of presenters will provide dairy producers with information they need to stay a step ahead of the complex and changing tides of weather, markets and consumer perceptions. This session will be simultaneously translated to Spanish. Eric Snodgrass, principal atmospheric scientist at Nutrien Ag Solutions, will highlight the long-range weather patterns forecast regionally and globally, and the implicaEric tions for crop Snodgrass production and yields for producers worldwide. He’ll also speak to how extreme weather such as flooding, tornadoes and Charlie Arnot hurricanes disrupt transportation of fertilizers, feedstuffs, food products and more. Charlie Arnot, CEO of the Center for

Food Integrity, will offer insight on how to produce goods cons u m e rs wa n t and effectively Marin Bozic determine what t h ey ’ l l wa n t in the future. Marin Bozic, assistant professor at the University of Minnesota-Department of Applied Economics and associate director of the Midwest Dairy Foods Research Center, will tease out the core economic principles and market patterns that will enable producers to continue to pivot and successfully manage their businesses. Thursday closing session: The nature of risk Dairy producers are wellversed in the topic of risk and know it takes unyielding passion and determination to reach their goa l s. Ja m i e Clarke’s spirit and enthusiasm w i l l e n e rg i ze attendees while drawing parallels between changJamie Clarke ing work circumstances and the unpredictable forces of nature. He will share practical tools to reach benchmarks while encouraging a balance of risk with an ample measure of humility. Clarke has climbed the Seven Summits – including Everest twice – ridden camels across the Empty Quarter of Arabia, motorbiked across Mongolia with his son, and served as a performance coach for Olympians, the NFL, Hockey Canada and more. He challenges others to brave their own Everests by sharing actionable insights and strategies on leadership, risk management, and defining and achieving goals. Clarke is currently a fellow and associate professor at the University of Calgary-Haskayne Business School where he teaches and mentors in the Centre for Advanced Leadership.


March 2022 • PDPW • Dairy’s Bottom Line

Day One sessions kick off bold ideas The two-day programming lineup for the business conference features a full range of topics, speakers and sessions. Hands on Hub sessions will be held both days of the conference. Visit bit. ly/PDPW-speakers to see full bios of the speakers.

Charles Ellett

Julie Føske Johnsen

Marina “Nina” von Keyserlingk

Jennifer Van Os

Wednesday, March 16 morning specialty sessions Attendees can select two of four, including Hands on Hub sessions.

Carbon markets 101: offsets and credits When it comes to carbon credits and offsets it’s important to know the different types Patrick Wood and the range of options.


Attendees listen at a workshop at a prior PDPW Business Conference.

Patrick Wood, founder of Ag evolving. He’ll provide an Methane Advisors, will explain update on the fast-moving carhow and why the market is bon marketplace so attendees will understand what carbon credits are and how they work.

Feed & Manure Alley Scrapers

This session qualifies for the following continuing-education units: 0.75 DACE, 1 CM CCA

Cow-calf contact systems

Scottish dairy farmer; Dr. Julie Føske Johnsen, veterinarian and senior researcher at Norwegian Veterinary Institute; and Marina “Nina” von Keyserlingk, world-recognized animal-welfare expert from the University of British Columbia. Jennifer Van Os, University of Wisconsin-Division of Extension animal-welfare expert and assistant professor, will facilitate the panel discussion.

This session qualifies for the Is keeping the cow with her following continuing-education newborn calf truly cow-centric? units: 1.25 DACE, 1.25 ARPAS Is it really best for a dairy’s profits? A panel of global experts Fatten up the milk check with personal experience will address those questions and There are profit opportunities more to provide a new perspec- for dairies of all sizes by feeding tive on the separation of economically and maximizing cows and calves. The panel will components in the bulk tank. be comprised of Charles Ellett, See DAY ONE, on page 8

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March 2022 • PDPW • Dairy’s Bottom Line

Day One Continued from page 6

Tom Overton from the PRODAIRY program at Cornell University will begin the session by reviewing how to read milk checks and continue with a discussion on rations to milk the most out of every dolTom Overton lar. The information will help producers reap the benefits of the increase in popularity of protein and fat by bulking up feeding strategies. The 9:25 a.m. session will be simultaneously translated to Spanish. This session qualifies for the following continuing-education units: 0.75 DACE

Uncommon commonalities for gain David Kohl will summarize the common characteristics of the most efficient dairies and how fine-tuning David Kohl decision-making can cut costs, save time, impact employee retention and proliferate profits. While different types of dairies may measure success differently there are universal qualities that all thriving businesses share. The 8:30 a.m. session will be simultaneously translated to Spanish.

part for their abilities to maximize capital investments, leverage time, jump on opportunities and manage risks. David Kohl will uncover leader methods to focus on efficiencies, set clear performance tarAmber Radatz Randy Ebert Gerard Roger gets and partner with those Cramer Olson who can help reach operational will provide an inside look at the goals. This session qualifies for the hoof structures impacted by following continuing-education long-term hoof ailments. They units: 1.00 DACE will walk attendees step by step through trimming scenarios using cadavers, and share takeJason Mauck Walt Moore home tips to prevent and properly correct the costliest culprits Digging regenerative ag of lameness. The sessions scheduled for 2:30 p.m. Wednesday Amber Radatz, agricultural and 8:30 a.m. Thursday will be water-quality program manager simultaneously translated to w i t h U W- E x te n s i o n a n d Nigel Cook Jennifer Spanish. UW-Discovery Farms, will facilWalker This session qualifies for the itate a panel of dairy producers following continuing-education dedicated to cultivating regenerunits: 1.25 DACE, 1.25 ARPAS ative agriculture – Randy Ebert, Jason Mauck and Walt Moore. They’ll highlight methods they use to increase biodiversity, improve soil health and protect waters while supporting Marina excellent-yielding livestock and “Nina” von growing businesses. Keyserlingk Gerald Minor

Chris St. Pierre

Stay alive and keep your team safe

Farm accidents happen in a split second. Emergency-response and safety experts Gerald Minor and Chris St. Pierre will lead participants through a first-response drill to teach participants what to do when emergencies strike. This This session qualifies for the session could prevent losses and following continuing-education save team-member lives. units: 0.75 DACE

Hands on Hub sessions Attendees can select one of two; these sessions are offered twice both days.

These feet are made for walking

This session qualifies for the following continuing-education units: 1.25 DACE

Wednesday, March 16 afternoon breakout sessions

Nail the success strategies – presented twice: 2:30-3:30 and 3:45-4:45 p.m.

Dr. Gerard Cramer, veterinarian and associate professor at the University of Minnesota-Department of Veterinary PopulaThe best dairies in the United tion Medicine, and Roger Olson States are successful in large

World view of animal welfare – presented once: 2:30-3:45 p.m. Dairy producers around the globe are paying more attention to cow needs – and discovering not all cows are created equal. A panel discussion featuring Dr. Nigel Cook, veterinarian, professor and chair of UW-Department of Medical Sciences; Jennifer Walker from Danone North America; and Marina “Nina” von Keyserlingk from the University of British Columbia will provide a global perspective of countries that are doing a great job, as well as areas where big improvements can be made. Session attendees will learn from other successes and failures to enhance cow care. This session will be simultaneously translated to Spanish.

This session qualifies for the following continuing-education units: 1.00 DACE, 1 SUS CCA

Boost your mental fitness

It’s all too common for dairy producers to pour energy into caring for animals at the expense of their own wellbeing. Ruralmental-health specialist Monica Kramer McConkey will explore the topic of compassion fatigue, and its impact on personal health and work. The session will equip Monica attendees with Kramer s t ra te g i e s to McConkey effectively manage stress, take care of themselves and be available to others in the demanding field of animal care. The 5 p.m. session will be simultaneously translated to Spanish. This session qualifies for the

following continuing-education units: 1.25 DACE, 1 ARPAS

This session qualifies for the following continuing-education units: 1.00 DACE

March 2022 • PDPW • Dairy’s Bottom Line


Conference sessions continue on Day Two optimize return rural-mental-health specialist on investment in Monica Kramer McConkey, attendees learn calf-rearing programs. Robert practical strateJames of Virg i e s to so r t ginia Polytechnic through the varInstitute and ious responsiRobert State University bilities, people James will break down issues and emoThursday, March 17 Monica some numbers tional challenges morning specialty Kramer and variables at play to maximize associated with sessions McConkey calf programs. The 8:30 a.m. farm transitions. session will be simultaneously She’ll also present tips to help maintain and Attendees can select two of translated to Spanish. four, including Hands on Hub This session qualifies for the s t re n g t h e n re l a t i o n s h i ps sessions, referenced on page 8. following continuing-education throughout the process. Specialty and breakout sessions on the second day of the business conference will delve into calf nutrition, pain management, lameness prevention, newborn-calf management and more. Visit bit.ly/PDPW-speakers to see full bios of the speakers.

Rethinking calf nutrition

units: 0.75 DACE, 0.75 ARPAS

it for their animals. The process starts with assessing the areas of greatest opportunity to effectively mitiHans Coetzee gate pain, and recognizing which tools are available. Dehorning, calving, injury, illness and lameness all prompt difficult questions for which Dr. Hans Coetzee, veterinarian, professor and head of the Kansas State University-Department of Anatomy and PhysThis session qualifies for the iology, will supply practical following continuing-education answers. The 9:25 a.m. session units: 0.75 DACE, 0.75 ARPAS will be simultaneously translated to Spanish.

There’s a paradigm shift hapNavigating through farm pening in how producers manage transitions the youngest in the herd. Plenty Take care of the pain of research shows the dominant Managing the business elein every stage role calf nutrition has on the ment of farm transitions is often adult cow’s productive life. The easier than managing the people Though pain is a part of life, big question lies in how to element. In a session led by dairy producers need to manage

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March 2022 • PDPW • Dairy’s Bottom Line

Day Two Continued from page 9

The latest in lameness technology Ideas for dairy producers to better manage against losses incurred by lameness and digital dermatitis don’t need to be new to be effect ive , t h o u g h there are advantages to many new practices. Producers will learn from Dr. Dörte Döpfer Dörte Döpfer, veterinarian and professor with the University of Wisconsin-Department of Medical Sciences, how video and other forms of artificial intelligence are helping optimize herd management and prevent loss. This session qualifies for the following continuing-education units: 0.75 DACE, 0.75 ARPAS

Eric Birschbach

James Bailey

Crop-input costs increasing PDPW

PDPW Business Conference attendees learn about a wide range of topics.

Jay Waldvogel

Daniel Peerless

Hank Wagner

Janet Clark

Thursday, March 17 afternoon breakout sessions Attendees can select two of four, including Hands on Hub sessions, referenced on page 8.

Newborn calf management

Matt Lange

Mary Ledman

Chris Pollack

Kurt Olson

Colostrum is a vital subject when discussing newborn calves but there are other important topics, including non-IgG factors that have been shown to stimulate gut health while building the calf’s biome. Robert Robert James James will point to new f i n d i n gs a n d other key tenets to consider in caring for a dairy’s youngest herd members. The 2:40 p.m. session will be simultaneously translated to Spanish.

From a worldwide perspective, each farm’s approach to milk production is impacted by factors that change by the minute. A panel discussion featuring Jay Waldvogel from Dairy Farmers of America, Daniel Peerless from Nestlé and Mary Ledman from RaboResearch will examine current milk-production levels around the world – and determine what sustainability looks like from a global standpoint.

On the surface life balance seems attainable, at least some of the time. Striving after that balance can be a distraction and a challenge to both personal and professional goals. Hank Wagner will facilitate a panel of dairy farmers – Janet Clark, Chris Pollack and Kurt Olson – in sharing their insights on balancing family and business – and family in the business. The 1:30 p.m. session will be simultaneously translated to Spanish.

This session qualifies for the following continuing-education units: 1.00 DACE, 1.00 ARPAS

This session qualifies for the following continuing-education units: 1.00 DACE

This session qualifies for the following continuing-education units: 1.00 DACE, 1.00 PD CCA

Globally sustainable milk production

Crop-input costs are projected to increase exponentially, increasing the need for wise decisions. A panel will weigh in on the costs of crop rotations, nutrient inputs, and how the trickle-down global impact of n i t ro ge n u s e w i l l a f fe c t crop-growing choices and ration selections. The panel will be comprised of Eric Birschbach with Ag Site Crop Consulting, Matt Lange with Compeer Financial and James Bailey with ProAGtive Dairy Nutrition. This session qualifies for the following continuing-education units: 1.00 DACE, 1.00 NM CCA

Life balance: fact or fiction?

Visit Agri-View at booth #220 at the PDPW Business Conference.

March 2022 • PDPW • Dairy’s Bottom Line

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March 2022 • PDPW • Dairy’s Bottom Line

Meet Nexus-stage finalists From a broad assortment of candidates a qualified selection committee has chosen five companies to present their innovative products at the PDPW Business Conference. Each finalist will have 15 minutes on stage to preview their product, idea or service. Attendees will then have five minutes to ask questions about the product or service, and its application in the dairy industry. Each finalist will present one time on each day; all sessions will be professionally moderated. The five finalists and their innovations are summarized in alphabetical order. 360 Yield Center has a business focus in the agricultural-technology sector. A representative will describe how 360 RAIN™ delivers water and manure directly to the bases of field-crop plants. The

innovation is designed to provide 100 percent field coverage, including irregularly shaped fields in which center-pivot systems aren’t optimal. The presenter will share logistics such as the rate and mode of coverage as well as details regarding coverage areas and results of test data. BioFiltro has created a system called Biodynamic Aerobic to reduce loading of nitrogen, phosphorus, ammonia and other solids in liquid manure. Dispersing through worm beds, wood chips and crushed rock, treated water flows out; it’s ready for irrigation and-or reuse within four hours. A representative will speak to how the system can reduce storage time, formation of greenhouse gases and a lagoon’s carbon footprint, as well as increase the opportunity to generate carbon credits.

Cattle Care has created parlor-monitoring software called Milking Parlor Analytics, which uses existing security cameras on a dairy to capture video from a milking shift to spot deviations from best practices. The program can be used anywhere security cameras are positioned but it also offers a recordable method of monitoring examples of optimal practices. The presenter will discuss specific practices that are commonly monitored and how those observations can lead to fewer negative health events and greater yield. Native Microbials has created Galaxis Frontier™, a dairy-nutrition product consisting of four native rumen microbes that Native Microbials has isolated from the healthy rumen fluid of dairy cattle. A representative will discuss the

implications of incorporating the blend into a cow’s ration, as well as the impact it’s been shown to have on feed efficiency, energy-corrected milk and component yield. Natural Prairie Dairy has created The Varcor™ system. It transforms cow manure into clean water, dry organic fertilizer and aqueous ammonia – reducing greenhouse emissions and creating a closed-loop farm system. A representative will have answers regarding the process and how it provides a natural pathogen-free fertilizer and a clean water supply. Attendees will be able to inquire about results seen since October 2020 at the Texas-based Natural Prairie Dairy that uses Varcor. All Nexus stage finalists will present their sessions at specified times in the Maji Lounge at the Kalahari Resorts.

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March 2022 • PDPW • Dairy’s Bottom Line


Teen leadership sessions return to conference Current learning opportunities are virtually limitless. And yet it can be challenging to find fun and engaging courses to help teens discover their innate leadership abilities. After a successful introduction at the 2021 PDPW Business Conference, a series of sessions to develop the next generations of youth leaders for the dairy industry and rural communities is planned for this year’s event. In four fast-paced sessions, the series is designed to help 15- to 18-year-olds make new discoveries about themselves while having fun with their peers. Led by coach and trainer Hans Gochenaur, the sessions are meant to cover a lot of ground in a short amount of time while building a foundation for each teen’s future success.

Gochenaur has dedicated 20plus years to youth ministry and 16 years to coaching highschool sports. Hans Gochenauer C u r re n t ly h e works for Badgerland Youth for Christ. With energy and passion, Gochenaur brings intensity to his interactive and engaging youth sessions. Communication Effective communication and intentional listening skills are the basics. Through interactive lessons and group activities, teens will build upon existing skills. They’ll learn how to implement simple and powerful techniques to expand their role as a leaders.


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High Clearance Sprayers

Scott Brenner

Ken Feltz

John Haag

Corey Hodorff

Randy Rau

Ballots due to elect board members Three dairy-producer members will be elected to seats on the 2022-2023 PDPW Board of Directors during the 2022 Business Conference. Organizational bylaws allow one vote per dairyfarm membership; each PDPW dairy-farm member can vote for as many as three candidates. As published in the January 2022 issue of PDPW Dairy’s Bottom Line, five candidates are running for a position. They are Scott Brenner of Hunter Haven Farms near Pearl City, Illinois; incumbent Ken Feltz of Feltz

Family Farms near Stevens Point, Wisconsin; incumbent John Haag of Haag Dairy near Dane, Wisconsin; incumbent Corey Hodorff of Second Look Holsteins near Eden, Wisconsin; and Randy Rau of Looking Forward near Dorchester, Wisconsin. Visit www.pdpw.org/programs/BoardCandidates22/ details for more information. For those who didn’t return mailed ballots to PDPW headquarters by Feb. 22, ballots can be cast onsite at the business conference by 1 p.m. March 17.

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March 2022 • PDPW • Dairy’s Bottom Line

PDPW Stride: developing youth leadership skills

Preview stage unveils latest research World-leading research that will impact the future of dairy farming, production and animal health is happening here in Wisconsin. Stop by the Preview Stage to hear from university researchers, master’s candidates and doctoral students from the University of Wisconsin and those funded by the UW-Dairy Innovation Hub. Presenters will highlight their work in 30-minute sessions inside the Hall of Ideas in the Africa Ballroom.


Stop by the Preview Stage to hear from university researchers, master’s candidates and doctoral students from the University of Wisconsin and those funded by the UW-Dairy Innovation Hub.

How to make disbudding easier Sylvia Kehoe, professor in the UW-Dairy Science Department at River Falls

Sylvia Kehoe

Evaluation of biochar for improving on-farm anaerobic digestion

Joseph Sanford

Joseph Sanford, assistant professor in the UW-School of Agriculture at Platteville and faculty researcher for the UW-Dairy Innovation Hub Caleb Besson, UW-Madison Feeding behavior effects on lactation performance

Luiz Ferraretto

A one-day program focusing on building the basics of leadership and communication skills is scheduled for April 2 at Kalahari Resorts, 1305 Kalahari Drive, Wisconsin Dells, Wisconsin. Developed for youth 15 to 18 years old, PDPW Stride™ will help define and uncover each participant’s range of social and communication skills, emotional intelligence and ability to collaborate with different personalities. Through team challenges and group activities, attendees will also learn core techniques such as intentional listening, seeking to understand and persuasively engage others, clearly articulating their thoughts and more. In addition a mini career fair will showcase a broad range of career options and technologies. Students will have the opportunity to talk with and ask questions of people currently working in such fields as finance,

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medicine, food, marketing, precision-data, regulation and more. Visit www.pdpw.org or call PDPW at 800-947-7379 by March 27 to register. Pre-registration is necessary; the program fee of $79 includes training materials and meals. Upon registering, a health form and waiver will be sent to a parent or guardian for a signature. The program is limited to 100 students. They’ll be chaperoned at all times and all current CDC requirements will be followed.

It’ll be here before you know it...

save the dates now 2023 PDPW Business Conference March 15-16, 2023 Kalahari Resorts, Wisconsin Dells, Wis.

Luiz Ferraretto, assistant professor and UW-Division of Extension ruminant-nutrition specialist Matheus Pupo, UW-Madison

Thermal comfort in dairy cows and calves Jennifer Van Os, assistant professor and UW-Extension specialist for animal welfare Kim Reuscher, UW-Madison Jennifer Van Os

PDPW is Dairy’s Professional Development Organization® 800.947.7379 mail@pdpw.org www.pdpw.org

March 2022 • PDPW • Dairy’s Bottom Line



Seek knowledge; gain wisdom HANK WAGNER


hat is the difference between knowledge and wisdom, and which is better to possess? The dictionary defines knowledge as “facts, information and skills acquired by a person through Hank Wagner experience or education.” The dictionary defines wisdom as “the soundness of an action or decision with regard to the application of experience, knowledge and good judgment.” I’ve heard it explained in a much-simpler fashion – “Knowledge is information or learning, and wisdom is the application of knowledge.” Based

on either of those descriptions it’s possible to have knowledge without wisdom. I found myself in a spot many times as a young person during which I thought I was correct while communicating with people older than me. We can read books and go to school or college to gain knowledge. But wisdom is only gained through time based on decisions and choices we make, and experiences we acquire. I’m guessing most people who read this article are familiar with electric fences. Knowledge of an electric fence is knowing it has a voltage great enough to cause a fair amount of discomfort, though not enough to kill even a small animal. But it’s not until the electric fence is touched that one’s knowledge is

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converted to wisdom. I’ve had a couple of recent experiences that have increased my level of respect for our next generation of leaders. My wife and I received a call from a young lady currently attending college. She grew up in our community and requested our help on an assignment for one of her classes. She explained she was required to find couples who had been married a long time and interview them to see what could be learned. Pam and I have been married for more than 39 years and clearly fit in the “married a long time” group. I told the young lady we’d be glad to help, and also told her I was impressed she asked. In learning about relationships, their objective was to glean


Wisdom can’t be acquired through book knowledge; it’s only gained through time based on decisions we make and experiences we acquire.

insights from the experience – let’s call it wisdom – of older people who are familiar with the ins and outs of long-term marriage. Members of the class were instructed to interview older people who had good marriages and had been married a long time. It was a rewarding experience; hopefully our answers will help the students avoid some of the mistakes Pam and I

See WAGNER, on page 16


March 2022 • PDPW • Dairy’s Bottom Line




in the previous sentence, but it applies to all people. I’m now in the older category but am still Continued from page 15 surrounded by many people in my life who are great contribuhave made. At the very least, tors of wisdom for me. perhaps they’ll be encouraged I will leave you with a final to apply some of the valuable lessons earlier in their relation- thought. A friend once asked me if I knew where the richest ships than we did. It’s often necessary to seek out place on earth is. I guessed the older people when searching for banks and then jewelry stores, goldmines, elaborate homes or wisdom because it typically takes a good deal of time to gain. other extremely valuable things – only to hear the same answer The longer a person has been guess after guess; “No.” applying knowledge, the wiser My friend finally explained they should be – though that’s not always the case. It’s import- – “Hank, the richest place on earth is the cemetery because ant to find people who are successful in an area if one hopes most people are buried there with their gifts still in them.” to gain wisdom from them. Wisdom has taught me it’s not We also had a request from a things that are the most valuable young person looking to on this earth but people. People job-shadow someone at our are filled with skills, talents, farm. That individual had potential and destiny. And yes already invested in growing people are also often valuable themselves through formal education, and was looking to storehouses of wisdom. Many gain some on-farm experience are unaware of their wisdom or are too humble to tell others. Yet from others who have been because of wisdom’s extreme successful. PDPW’s mentorship program value it makes sense to identify the sources of wisdom in our is a great example of pairing students to older more-experi- lives and be intentional about drawing them out. enced mentors so wisdom can be passed on to the next generation. I would encourage Hank Wagner is a dairy producer and all people to consider joining in a John Maxwell Team teacher, mentor, the hunt for wisdom. speaker and coach. Email hwagner@ I almost wrote “young people” wagnerfarmswi.com to reach him.


her or his ability to communicate with others, confidence is a natural byproduct. Through Continued from page 13 team exercises, teens will learn Character new skills to bolster confidence A person’s character is the and take on greater levels of résumé the world sees — and it responsibility. often carries more weight than Carry on! anything written on paper. Noble character is a cornerstone of effecThe greatest leaders in history tive leadership. Those who are didn’t succumb to setbacks; reliable, self-disciplined, honest they carried on. Young leaders and unselfish almost always have can learn to use difficult lessons access to a broader range of work as stepping stones to make them and life opportunities. This ses- stronger. This session will focus sion will focus on key principles on tips and tricks to make lemto cultivate those attributes while onade out of lemons. Particiavoiding detrimental decisions. pants will be able to carry themselves confidently and tackle Confidence life’s challenges with a “Yes, I When someone is secure in can!” attitude.

March 2022 • PDPW • Dairy’s Bottom Line


Dairy exports set astounding records William Loux

Mark O’Keefe


U.S. dairy exports set multiple records in 2021 but three big headwinds for 2022 warrant caution in expecting another year of double-digit growth. U.S. dairy export value in December increased 17 percent even as year-over-year volume decreased 4 percent for the m o n t h . C h e e s e ex p o r ts, particularly to Mexico – which increased 17 percent or 1,239 metric tons – starred during the month, posting a healthy gain of 20 percent or 5,204 metric tons. But flat milk-

U.S. Dairy Export Council

U.S. dairy exports set multiple records in 2021.

powder volume and a significant decline in whey shipments in December provided an uninspiring finish to what was the best year ever for U.S. dairy exports. An overall rebound in exports to Mexico and a sharp increase in

whey and milk powder to China led widespread gains across products and geographies in 2021. With the December numbers now published, we see that U.S. dairy exports secured records in many key metrics and in the largest export categories.

• Total U.S. dairy export volume grew by 10 percent – 214,698 metric tons milk solids equivalent – during 2020 to reach 2.3 million metric tons of milk solids equivalent shipped to overseas customers. See EXPORTS, on page 18

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March 2022 • PDPW • Dairy’s Bottom Line

Exports Continued from page 17

• Total U.S. dairy export value surpassed 2014 to reach $7.75 billion in 2021, an 18 percent increase year-over-year. • C h e e s e vo l u m e s a l s o beat the 2014 record with a final total of 404,675 metric tons – 14 percent or 49,267 metric tons. • Nonfat-dry-milk and skimmilk powder built upon a successful 2020 – the previous record – to grow an additional 10 percent – 82,355 metric tons – to set a new record. • Whey exports – in both high- and low-protein varieties – reached new levels with 613,943 metric tons of whey products exported in 2021, also a gain of 10 percent – 57,509 metric tons. There were multiple other records and success stories in the full-year data – whether broken down by market or product. Indeed, by all metrics, 2021 was

a tremendous success for U.S. dairy exports. Strong global demand and tight supply helped drive U.S. dairy exports to a second-consecutive volume record in 2021 and a new all-time record in value. Export volume in 2021 was equivalent to more than 17 percent of U.S. milk produced in 2021, also an all-time record. “We’ve seen tremendous growth in U.S. dairy exports over the past two years,” said Krysta Harden, president and CEO of the U.S. Krysta Da i ry E x p o r t Harden Council. “That growth is all the more impressive because it came in the face of the ongoing pandemic and a supply-chain crisis that continues to challenge U.S.dairy-export competitiveness. But it’s important to remember that this is a long-term progression. U.S. exports have been

U.S. Dairy Export Council graphics

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March 2022 • PDPW • Dairy’s Bottom Line increasing for the past two decades, and the U.S. dairy industry – from farmers to manufacturers – have been doing the hard work to build and service demand for U.S. dairy for just as long. That investment in and dedication to export customers is one of the reasons why we’ve been able to face today’s challenges and grow the industry.” The U.S. set annual export records in cheese, nonfat-drymilk and skim-milk powder, whey, lactose, and fluid milk and cream. U.S. cheese shipments were more than 400,000 metric tons for the first time and whey surpassed 600,000 metric tons for the first time. Nonfat-drymilk and skim-milk powder were almost 900,000 metric tons – at 892,528 metric tons. U.S. dairy exports to Mexico rebounded strongly in 2021 alongside Mexico’s economic recovery. U.S. cheese sales to Mexico set a record, increasing 13 percent and exceeding 100,000 metric tons for the first time.


U.S. nonfat-dry-milk- and skim-milk-powder sales to Mexico increased 18 percent to 337,846 metric tons, second m os t i n h i s to ry. Mex i co accounted for more than a quarter of total U.S. cheese exports in 2021, and 38 percent of U.S. nonfat-dry-milk- and skim-milkpowder shipments. U.S. cheese exports increased 14 percent in 2021 to 404,675 metric tons, led by strong demand from Latin America. Shipments to Central America soared 53 percent; the additional 12,117 metric tons that U.S. suppliers shipped there in 2021 represents the largest cheese-export gain to any major market. Exports to South America increased 33 percent, while shipments to Mexico grew 13 percent. U.S. suppliers had their best See EXPORTS, on page 20

U.S. Dairy Export Council graphics

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March 2022 • PDPW • Dairy’s Bottom Line

Exports Continued from page 19

year for butterfat exports since 2014. Sales increased 121 percent to 57,487 metric tons, led by a tripling of volume to the Middle East/North Africa or MENA. But it was also supported by strong gains in many key markets, including Canada, China, Southeast Asia, South Korea and Australia. Total U.S. exports to the MENA region soared in 2021 across product categories. • Butterfat increased 154 percent. • Cheese increased 39 percent. • Nonfat-dry-milk and skimmilk powder increased 51 percent. • Whey products increased 20 percent. U.S. whey exports grew 10 percent to 613,944 metric tons in 2021, driven primarily by China – which accounted for 44 percent of total whey volume. U.S. whey sales to China increased by almost 50,000 metric tons as the nation rebuilt its pig herd in the first half of the year, which had been decimated by African swine fever. Chinese purchasing declined sharply in the second half as pork prices plummeted and herd-expansion efforts halted. Vietnam, South Korea and Mexico recorded strong double-digit increases as well. Southeast Asia is the second-largest U.S. market in value terms, with the United States shipping almost $1.4 billion

U.S. Dairy Export Council graphics


March 2022 • PDPW • Dairy’s Bottom Line

Exports Continued from page 21

U.S. exports have clearly been positive. S l owe r d e l ive ry t i m e s, increased shipping costs, unexpected fees and reputational damage all hurt U.S. exporters in key markets overseas. They’ll continue to limit the ability of U.S. dairy exports to reach their full potential due to lost sales, weaker returns, increased expenses or all the above. As we look to 2022 we expect many of those headwinds to remain – even as U.S. Dairy Export Council staff and policymakers look to find ways of easing the burden. Fundamentally, labor issues at ports and lack of trucks to move product off crowded docks has limited the throughput of container vessels even as plenty of ships wait to be unloaded. And carrier companies continue to eschew containers filled with U.S. dairy products for empty containers. Given that the sharp price differential of Asia-to-U.S. freight rates compared to U.S.to-Asia is expected to continue – driven by U.S. goods consumption – the practice of favoring empties will likely persist absent regulatory or legislative steps to tackle it head-on. Second, slower-than-average U.S. milk production could limit product availability for export in the short term – even if overseas demand for U.S. dairy is plentiful.

U.S. Dairy Export Council graphics

March 2022 • PDPW • Dairy’s Bottom Line In both 2020 and 2021, U.S. dairy exports grew by twice as much as domestic sales. But it is worth noting, the supply environment was substantially different with milk production growing by 1.9 percent in 2020 and 1.7 percent in 2021. For 2022, slower growth in milk production – and thus dairy-product production – combined with the usual expansion of domestic consumption, as well as port congestion adding costs to exporting, will likely mean fierce competition to secure product. Certainly exports will be a key component of that demand picture regardless of the short-term supply forecast. But more U.S. demand to satiate makes double-digit export growth challenging – but again not impossible. We do want to point out that we remain incredibly bullish about the United States having a clear opportunity to be the growing dairy supplier to the world. U.S. milk-production


U.S. Dairy Export Council graphics

growth should return to more than 1 percent by the second half of 2022. And in the longer term, underlying supply-demand fundamentals, a supportive investment and policy environment, and U.S. dairy’s

commitment to international customers all signal long-term export growth potential. But short-term tightness in the market is likely to create headwinds to substantial growth in the near term.

And on the data side of things, year-over-year comparisons to 2021 data will be strong across most major markets and products. Perhaps the data-geekiest point, U.S. exports will be trying See EXPORTS, on page 24

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March 2022 • PDPW • Dairy’s Bottom Line

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March 2022 • PDPW • Dairy’s Bottom Line

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From calf to cow, insure not only their future, but your own. When your goal is to help your herd reach their full potential, health matters. Diamond V offers a fresh perspective on animal health. A perspective that supports gut health, strengthens immunity and, ultimately, enhances performance.