We’re more than a craft fa r. Made Market was born out of a desire to foster commun ty and connect makers with buyers who recognize the importance and va ue of purchasing ocal We carefully curate our maker list and have gained a reputation for hosting the very best local and regional makers at our markets Twice every year we host largescale events in each of our cities: Louisville, Grand Rap ds, Birmingham, Franklin, and Ra eigh to make our vis on a rea ty. We love including elements like food trucks a fu bar live music photobooths, and how-to classes for our attendees. Our Holiday Market in Louisvil e is December 2! (More deta s are provided later in th s presentation )
Our Attendance: over 3,500 people attended our last market in Louisville
Creators, artisans, and makers of all kinds stand at the heart of Made Market's mission to offer upstart small business owners a platform to showcase their goods. We receive hundreds of small business applications for our markets, most of whom follow us on social media and subscribe to our newsletter. Therefore, we make an effort to serve them first by providing the best event imaginable to put their passions on display. We have spent the last 7 years serving Makers in every industry imaginable, building trust within this growing community and earning their respect as small business owners ourselves.
Our markets attract a large following of engaged shoppers, often characterized by high-income families who are thrilled to support local businesses. Our research indicates that our shoppers often prefer to spend their money at local restaurants, shops, or brands, and tend to avoid mass-produced, widely circulated goods. In other words, Walmart isn't their first choice as they value craftsmanship, quality, and above all a specialty label.
“It’s like Etsy and Pinterest exploded and you get to reap the benefits. A perfect way to spend the Saturday with so much to choose from and explore. It’s one of my favorite events each season. I love getting to meet the makers and shop/support them. It feeds my soul to be a part of a community and help someone realize their dream.”
JOSH & KRISTA WEBER | TIMBER WOODCRAFT
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“Of all the markets we have ever done, Made Market is by far our favorite. It is well organized, attended, and curated. We feel so valued as a vendor, and the people who come are eager to buy. Mike and Al, who run the show, are absolutely the best!”
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“Made Market is a well-curated event that creates a lovely shopping experience for its guests. The venue is a beautiful space that is well-lit Providing giveaways for guests encourages guests to attend and stay to shop. As a vendor, it was great to see people lining up outside the door to get in and there was steady foot traffic all day making the day fly by!”
Since the beginning of Made Market, we ’ ve been growing and organizing our email list of small business owners and shoppers. Our Maker list has 3,000 subscribers and our Shopper list has 10,000. Our audience trusts us. And through our partnership with Maker’s Mark, our email list will know that your brand is more than just a name; they will see you as critical supporters of all things ‘LOCAL’.
SHOWCASES MAKER'S MARK AS AN ALLY WHILE SHARING IT WITH OUR ONLINE COMMUNITY.
Our 22.7k followers aren’t just followers, they ENGAGE. They trust us and love to interact with everything we share to our feeds. In partnership with Made Market, our team will create content that promotes Maker's Mark as the ultimate supporter of local artisans and small businesses. We'll tag you in posts, stories, and - of course - thank you as our featured event partner leading up to the holiday market as well as our market recap posting. Finally, please let us know if you have any addItional Maker’s Mark content you would like to share with our audience in the lead up to the event. We'd be happy to post it to our page on your behalf!
We would love to partner with Maker’s Mark again for our 2023 Holiday Market. There is so much more value available to us to bring to this partnership, and we are only just beginning to realize its potential! While we expect our young-with-disposable-income crowd is a customer base you’d enjoy, we also believe our partnership is a great opportunity to publicly establish Maker’s Mark as a community leader, supporting local businesses and artisans in the Louisville area.
VENUE COSTS BOTH FRIDAY & SATURDAY, WE WOULD LIKE TO OFFER:
Maker’s Mark logo printed on Made Market posters
Logo on entrance banner
Featured IG reel and story (plus 1 reel provided by Maker’s Mark we will post)
Complimentary Maker’s Mark booth at entrance of Market
Marketing materials included in the customer bags (Maker’s Mark to provide materials)
1 Maker’s Mark email campaign to our audience list the week leading up to the event
1 SEO blog post with backlinks
Name recognition on cross promotional marketing
Opportunity to display promotional banner during the event
10 corporate tickets to the Preview Night on Friday
INVESTMENT:
$4,134 Friday Rental Fee
$8,268 Saturday Rental Fee
$12,402 Total
Mellwood’s rental fees went up since last year.
In December 2022, we hosted our 2nd collaboration between Made Market and Maker’s Mark at our Holiday Preview Market. More than 250 ticketed guests joined us on Friday, December 9th, from 6-9pm at Mellwood Art Center.
WE HAD SO MANY INCREDIBLE ELEMENTS GOING INTO THE EVENT:
Early shopping with our Makers
Live music by Frankie Leo
Charcuterie boxes by Cultured
Maker’s Mark cocktail class
Signature cocktail & glass
Canvas tote bag
Shopper’s choice of workshop with one of our makers
Clayton & Crume stamped leather coaster
D R I N K M E N U
PREVIEW NIGHT:
Maker’s 46 Passionfruit Old Fashioned
Maker’s Mark Pomegranate Seelbach Cocktail
MADE MARKET:
Maker’s Mark Green Bloody Mary
Maker’s 46 Passionfruit Old Fashioned
Maker’s Mark Pomegranate Seelbach Cocktail
Passionfruit Spiked Mimosa
Red/White Wine
Sparkling Wine
Regular Mimosa
Thank
