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Banish the litterbug
THURSDAY 27 AUGUST 2015
ISSUE 045
T
HE battle against litter has seen an Essex-wide drive gain momentum with support from local authorities and fast-food businesses with a new follow-up campaign to last year’s highly successful ‘Love Essex, campaign. This year, more than 300 local businesses across Essex, Suffolk and Kent are actively taking the lead to work in partnership with their local and county authorities, and major brands and organisations to combat litter and put pressure on offenders to change their anti-social behaviour. This year’s campaign reminds people to bin their litter with a #BINIT poster, or risk a fine for littering from £75. Following the success of the Essex-wide 2014 ‘Littering…It’s Not Pretty’ campaign, the partnership is growing in size and strength, with partners campaigning together under the banners of Love Essex, Love Suffolk and Love Kent. Companies involved include Britvic, Chelmsford Star Co-operative, Coca-Cola, Costa Coffee, Domino’s,
Essex County Council, Helping Hands, Highways England, Keep Britain Tidy, KFC, McDonald’s, RP2 Global, Smith Anderson, Tesco and Wrigley’s. From now until the end of September, they will all be doing their bit to encourage litterers to change their behaviour. Posters and fast food packaging will carry messages to to show that binning your litter is smart, classy, cool, and above aeasy to do too. Cherry Lewis-Taylor, McDonald’s franchisee, said: “As a local businesswoman I’m really proud to be supporting the second ‘Love Essex’ litter campaign and am confident that it will build on the success achieved last year. “I see the negative effect litter has on the local area, first-hand, so I am delighted that the Love Essex, Kent and Suffolk campaign is bringing together every single McDonald’s across the three counties.”
Launch of the litter campaign
Allison Ogden-Newton, Chief Executive of environmental charity Keep Britain Tidy, said: “It is fantastic to see the ‘Love Essex’ campaign going from strength to strength and the model being adopted by other counties. “Campaigns like this are the best way to tackle the problem of litter that blights our streets, parks and beaches.”
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