VALUES our
CORPORATE VALUES:
HONEST
CREATIVE
RESPONSIBLE
OPEN
INVOLVES
HONEST
Being sincere Being reliable Being honest even in uncomfortable situations Being honest with yourself Don’t take part in gossip or slander Being pleasant with your colleagues
DOES NOT INVOLVE
Stating your opinion about everything and nothing Being brutally honest
INVOLVES
OPEN
Keeping an open mind to ideas and input Sharing with your colleagues Being open about your activities Being cooperative Reporting all aspects of your activities in-house Being open to change
DOES NOT INVOLVE
Sharing sensitive information Sharing information on personnel issues That all employees are entitled to express their thoughts outside the workplace, – we have to comply with the Group’s guidelines
INVOLVES
RESPONSIBLE
Complying with regulations Being considerate Supporting your colleagues Being aware of the role you play in the company Being reliable
DOES NOT INVOLVE
Taking on responsibility ÂŤfor everything and everyoneÂť Taking over responsibility from others and thereby preventing them from growing by learning
PROTECTING THE ENVIRONMENT – IN THE SEA AND YOUR SURROUNDINGS
CREATIVE
There are several definitions of the word “creative�; effective, enterprising, inventive and innovative. Creativity is based on the desire and capacity to solve challenges, wanting to achieve results and continuously develop the company. A creative and innovative environment requires openness and honest discussions – all focusing on the progress of the company.
IDENTITY + IMAGE = REPUTATION
IDENTITY
ORGANISATIONAL IDENTITY WHO WE ARE AS AN ORGANISATION – OUR VALUES CORPORATE IDENTITY WHO OR WHAT WE TELL OTHERS WE ARE – COMPETENCIES/RELATIONSHIPS VISUAL IDENTITY WHICH SYMBOLS AND IDENTIFICATION SYSTEMS WE USE – LOGO, PHOTOS AND OTHER VISUAL RECOGNITION
IMAGE
DEFINITION THE FIRST IMPRESSION THOSE AROUND US GAIN OF THE ORGANISATION, WHICH IN TURN FORMS THE BASIS FOR OUR REPUTATION. WHEN YOU FIRST MEET AN ENTERPRISE, YOU FORM YOUR FIRST IMPRESSIONS. WITH TIME, YOU WILL MOST PROBABLY GAIN A DEEPER AND STRONGER IMPRESSION OF THE ENTERPRISE.
REPUTATION THE KEY TO A GOOD REPUTATION IS IN HOW WE AS EMPLOYEES BEHAVE, HOW WE DISTRIBUTE OUR EXPERTISE AND HOW GOOD WE ARE AT ESTABLISHING GOOD RELATIONSHIPS WITH OUR STAKEHOLDERS.
REPUTATION & BRAND – HAND IN HAND OUR MANAGEMENT OF OUR REPUTATION AND BRAND INVOLVES THE IDENTIFICATION OF THE MOST IMPORTANT TARGET GROUPS, DEFINING ASSOCIATIONS TO BE TARGETED AND REALISING THESE THROUGHOUT THE VALUE CHAIN.
CREATING TASTEFUL SOLUTIONS SINCE 1899
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