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concept statement Promote Message/philosophy Target Audiences

Objectives

Features

Categories • • • • • •

Parts Accessories Apparel Resources Energy Supplements Degreasers

Tone

Jean Rojas and Steve West

Interface Design eCommerce project


Titles: Trebuchet bold; Bike Parts Text: Lucida Bright Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel

Bike Parts USA Moodboard

Image References: http://www.the-bicycle.com/mountain-bikes; gettyimages.com; jimlangley.net


Main navigation: Parts

Shopping Cart

Accessories

Apparel

search

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

Item in cart

Item in cart

Item in cart

Item in cart

check out

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos


Main navigation: Parts

Shopping Cart

Accessories

Apparel

search

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

item specifications menu

Item in cart

X

Item in cart

item

item

item

item

item

item

item

item

Item in cart

Item in cart

check out

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos


Main navigation: Parts

Shopping Cart

Item in cart

Accessories

Apparel

search

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

2 layer subnav

item tab

review tab

specs tab

X

Item in cart

other items you might like

items picture Item in cart

item description

Item in cart

check out

rating

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos

Brand Logos


Main navigation: Parts

Shopping Cart

Item in cart

Item in cart

Item in cart

Accessories

Apparel

search

contact us name (last then first)

state

daytime phone number

zip code

company

country

email

comments

address apt/suite

Item in cart

city email info

check out

send telephone info

postal mail

tracking info


competitive analysis

Jean Rojas and Steve West

Interface Design eCommerce project


redesign process

Jean Rojas and Steve West

Interface Design eCommerce project


logo process

original logo

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Purpose of Analysis Study web page layout Lo Fidelty Wireframes - how are pages divided (real estate), i.e.: where is the main topic, header, navigation areas?

Navigation and Sub-navigation What are the categories and how are they labeled?

Review the shopping cart process Client’s website http://www.bikepartsusa.com

Comparative websites: http://www.jensonusa.com http://www.nashbar.com http://www.coloradocyclist.com

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Competitor 1: Jenson USA

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Competitor 2: Bike Nashbar

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Competitor 3: Colorado Cyclist

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Jenson USA Wireframe

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Bike Nashbar Wireframe

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Colorado Cyclist Wireframe

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Competitors’ Visual Navigation Note: each site has either dropdowns or hovers with additional categories (too numerous to list)

Main nav: Accessories Clothing Components Complete Bikes Frames Custom Build Kits

Main nav: New Deals Last Chance Bargins Gift Cards Cycling Clothing

Jean Rojas and Steve West

Sub nav: Outlet Store On Sale Women’s sale New Items Free Shipping

Shoes & Pedals Helmets & Sunglasses Nutrition & Hydration Lights & Accessories Bike Tools & Transport

Sidebar: Search by Keyword Shop by Brand Store Locations Events Gift Cards Help Desk Tech Library My Account Order Status

Bike Trainers Components & Bike Parts Tires, Tubes & Wheels Bikes & Frames

Interface Design eCommerce project


competitive analysis Competitors’ Visual Navigation Note: each site has either dropdowns or hovers with additional categories (too numerous to list)

Main nav: Accessories Clothing Components Complete Bikes Frames Custom Build Kits

Jean Rojas and Steve West

Sub nav: Outlet Store On Sale Women’s sale New Items Free Shipping

Sidebar: Search by Keyword Shop by Brand Store Locations Events Gift Cards Help Desk Tech Library My Account Order Status

Interface Design eCommerce project


competitive analysis JensonUSA’s Shopping Cart Process

1

4 2

3

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Bike Nashbar’s Shopping Cart Process

4

1

2

5

3

Jean Rojas and Steve West

Interface Design eCommerce project


competitive analysis Colorado Cyclist’s Shopping Cart Process

1

2

4

3

5

Jean Rojas and Steve West

Interface Design eCommerce project


style guide Titles: Trebuchet bold; 22px; Subtitles: Trebuchet Bold; 16px; Body Text: Trebuchet Regular; 14px; Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories a: hover Trebuchet bold, Red a: link Trebuchet bold, Blue a: visited Trebuchet regular, Gray

#2d72c7

Solid black

R 45 G 114 B 199

Jean Rojas and Steve West

#756cb5

#c1272d

R 117 G 108 B 101

R 193 G 39 B 45

Interface Design eCommerce project


home

welcome sign in

parts

accessories

new items

on sale

apparel

contact us

clearance

shortcut tip: click on a bike part to find your part

create account order status Questions? Speak with a representatives with live chat

shop by brand

help

gift cards

search

newsletter

events


home

cart items: 0

parts

accessories

contact us

help

search

bearings

brackets

brakes

cables

chains

chainrings

fenders

gears

handlebars

hubs

pedals

rims

seats

seat posts

shifters

spokes

stems

tires

tubes

wheels

price: $

check out Sign In

apparel

shop by brand


home

cart items: 0

parts

accessories

apparel

contact us

help

search

bearings

brackets

brakes

cables

chains

chainrings

fenders

gears

handlebars

hubs

pedals

rims

seats

seat posts

shifters

spokes

stems

tires

tubes

wheels

price: $ all

BMX

CLOUD-9 MEN RELIEF GEL BLACK SADDLE

Add to Cart

$21.98

comfort mountain

parts

CLOUD-9 C9 GF SPT LAD VAR TC-EM10.25x6.75

Add to Cart

Add to Cart

$63.98

WILDERNESS TRAIL WTB SPEED SHE COMP 2010

Add to Cart

Add to Cart

$41.98

Sign In

Add to Cart

unicycle ORIGIN8 SADDLE OR8 UL8 RD WHT

Add to Cart

$52.98

$35.98

More Info SELLE ITALIA S/I SLK GELFLOW VANOX TUBE

Add to Cart

$176.38

More Info WILDERNESS TRAIL WTB SPEED-V PRO GEL

Add to Cart

More Info showing 9 of 18

shop by brand

$41.98

WILDERNESS TRAIL WTB SPEED SHE PRO GEL

More Info

check out

trike

More Info

More Info WILDERNESS TRAIL WTB SPEED-V COMP

$25.98

road

More Info

More Info WILDERNESS TRAIL WTB ROCKET-V RACE 2010

polo

$52.98

More Info Page 1 2

Next page


home

cart items: 0

parts

accessories

apparel

contact us

help

search

bearings

brackets

brakes

cables

chains

chainrings

fenders

gears

handlebars

hubs

pedals

rims

seats

seat posts

shifters

spokes

stems

tires

tubes

wheels

price: $ all

BMX

CLOUD-9 MEN RELIEF GEL BLACK SADDLE

Add to Cart

$21.98

comfort mountain

parts

CLOUD-9 C9 GF SPT LAD VAR TC-EM10.25x6.75

Add to Cart

Add to Cart

$63.98

WILDERNESS TRAIL WTB SPEED SHE COMP 2010

Add to Cart

Add to Cart

$41.98

Sign In

Add to Cart

unicycle ORIGIN8 SADDLE OR8 UL8 RD WHT

Add to Cart

$52.98

$35.98

More Info SELLE ITALIA S/I SLK GELFLOW VANOX TUBE

Add to Cart

$176.38

More Info WILDERNESS TRAIL WTB SPEED-V PRO GEL

Add to Cart

More Info showing 9 of 18

shop by brand

$41.98

WILDERNESS TRAIL WTB SPEED SHE PRO GEL

More Info

check out

trike

More Info

More Info WILDERNESS TRAIL WTB SPEED-V COMP

$25.98

road

More Info

More Info WILDERNESS TRAIL WTB ROCKET-V RACE 2010

polo

$52.98

More Info Page 1 2

Next page


home

cart items: 1

parts

accessories

contact us

apparel

help

search

bearings

brackets

brakes

cables

chains

chainrings

fenders

gears

handlebars

hubs

pedals

rims

seats

seat posts

shifters

spokes

stems

tires

tubes

wheels

price: $21.98 all Seat

CLOUD-9 RELIEF GEL

Item

$21.98

BMX

comfort mountain

parts

reviews

polo

road

trike

unicycle

Specs

CLOUD-9 MEN RELIEF GEL BLACK SADDLE

Qty 1

$21.98

Gel Foam material molds to your body, relieving pressure on sensitive areas. Anatomic relief design.

Qty

1

Add to Cart

check out Sign In

showing 9 of 18

shop by brand

Front and rear bumpers. Tri-color emerald top (leather like top with a slightly napped finish to prevent sticking).

Page 1 2

Next page


home

cart items: 1

parts

accessories

contact us

apparel

help

search

bearings

brackets

brakes

cables

chains

chainrings

fenders

gears

handlebars

hubs

pedals

rims

seats

seat posts

shifters

spokes

stems

tires

tubes

wheels

price: $21.98 all Seat

CLOUD-9 RELIEF GEL

Item

$21.98

BMX

comfort mountain

parts

reviews

polo

road

trike

unicycle

Specs

CLOUD-9 MEN RELIEF GEL BLACK SADDLE

Qty 1

$21.98

Gel Foam material molds to your body, relieving pressure on sensitive areas. Anatomic relief design.

Qty

0

Add to Cart

check out Sign In

showing 9 of 18

shop by brand

Front and rear bumpers. Tri-color emerald top (leather like top with a slightly napped finish to prevent sticking).

Page 1 2

Next page


home

checkout sign in create account order status

parts

accessories

review shopping cart

apparel

select shipping

description

Speak with a representatives with live chat

help

account information item #

Cloud-9 Men Relief Black; Saddle

Campagnolo Record Crankset 11-speed

Questions?

contact us

Performance Cool Max Socks Large (8-10); Grey; 3-pack

search

payment information

receipt

stock status

price

qty

item total

BA40967A

in stock

$21.98

1

$21.98

YCRS1725

in stock

$399.99

1

$399.99

SKASTBLK

in stock

$6.98

2

$13.96

Total: $435.93 To delete an item, enter “0” in the quantity field and click “Update Quantity.” continue shopping

update quanitity

empty cart

next


home

checkout sign in create account order status

parts

accessories

review shopping cart

apparel

select shipping

Speak with a representatives with live chat

help

account information

search

payment information

receipt

USA shipping rates

your zip code

98374

calculate

UPS Overnight allow 1 business day for delivery

UPS 2-Day Air

Questions?

contact us

allow 2 business days for delivery

Standard Shipping allow 4 business days for delivery

choose your method of shipping by clicking one of the boxes below

$27.95

$20.95

$10.95

Economy Shipping

ďƒź

allow 6-9 business days for delivery

FREE

Total: $435.93

next


home

checkout

parts

accessories

review shopping cart

order status Questions? Speak with a representatives with live chat

contact us

help

account information

select shipping

search

payment information

confirmation

create an account

sign in create account

apparel

email address

billing address

please enter your email address in the the form of user@domain.com

enter the address where you receive your card statement you can enter a different address for shipping on the next screen

email address

user@domain.com

retype email address

user@domain.com

first name last name

password

company name

can be between 4 and 10 characters and include numbers, letters, $#

address

password

city

retype password

state

phone

zip code

98374

this will be your password to log into your account

main phone number

000-000-0000

alternate phone number

000-000-0000

newsletter and catalog

q yes, i’m interested in receiving email updates q yes, I’d like to receive a bike parts usa catalog

cancel order

next


home

checkout sign in create account order status

parts

accessories

review shopping cart

Speak with a representatives with live chat

contact us

help

account information

select shipping

search

payment information

confirmation

log in or create an account

redeem gift card enter the 14 or 16 digit number on the back of the card or your e-gift card email

add this card

payment method credit card

Questions?

apparel

amount of payment: $435.93

select one

credit card number expires

1 - January

2011

CSV or CVV2 code 3 or 4 digit code on the back or front of your card

shipping address q same as billing q shipping to different address

cancel order

submit order


home

checkout sign in create account order status Questions? Speak with a representatives with live chat

parts

accessories

review shopping cart

apparel

select shipping

contact us

help

account information

search

payment information

confirmation

log in or create an account

thank you for your purchase your items will be shipped in 6-9 business days. confirmation will be sent to your email address

Cloud-9 Men Relief Black; Saddle

Campagnolo Record Crankset 11-speed

Performance Cool Max Socks Large (8-10); Grey; 3-pack

BA40967A

in stock

$21.98

1

$21.98

YCRS1725

in stock

$399.99

1

$399.99

SKASTBLK

in stock

$6.98

2

$13.96

Total: $435.93

print page


home

parts

accessories

apparel

contact us

welcome

bearings contactbrackets us

brakes

cables

chains

sign in

pedals rims first name

seats

seat posts

shifters

create account order status Questions? Speak with a representatives with live chat

last name

help

chainrings

search

fenders

gears

handlebars

spokes stems tires tubes Choose which way you prefer to contact us.

By email

company

General information: info@bikepartsusa.com Customer service: service@bikepartsusa.com Order questions: status@bikepartsusa.com

email

By telephone (in the USA)

address

Order Placement: Toll free: (877) 727-8731 (10am to 5pm EST Monday - Friday)

phone number

apt/suite city state

Order Tracking, Customer Service: Toll free: (877) 250-3574 (10am to 5pm EST Monday - Friday)

zip code

By postal mail

country

800 NE 40th Ct. Oakland Park, FL, 33334

comments

shop by brand

Send

hubs wheels


sources Bicycle photo (used on home page and throughout site) photographed by Franklyn Rojas Jr., AiS photography student Bicycle parts/bike chain wheel/crank www.alibaba.com/product-gs/267774653/Bicycle_Parts_Bike_Chain_ wheel_Crank.html Finger pointing icon http://www.fundraw.com/clipart/clip-art/2027/Pointing-Finger/ UPS next day air http://www.olivemannashop.com/product/ups-next-day-air-worldwide-saver-shipping-upgrade Free shipping starburst http://www.makethelist.net/5-tips-for-shopping-online/free-shipping/ Shipping truck http://www.prosourcepaper.com/ Credit card CSV https://secure.actionaid.org.au/appeal.php?code=pak10 Live chat http://www.newworldlanguages.com/translations.html Social icons http://dirceuveiga.com.br/eg/web2-icons/ Comparison analysis images www.jensonusa.com www.nashbar.com www.coloradocyclist.com

Jean Rojas and Steve West

Interface Design eCommerce project


e-commerce project