concept statement Promote Message/philosophy Target Audiences
Objectives
Features
Categories • • • • • •
Parts Accessories Apparel Resources Energy Supplements Degreasers
Tone
Jean Rojas and Steve West
Interface Design eCommerce project
Titles: Trebuchet bold; Bike Parts Text: Lucida Bright Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel
Bike Parts USA Moodboard
Image References: http://www.the-bicycle.com/mountain-bikes; gettyimages.com; jimlangley.net
Main navigation: Parts
Shopping Cart
Accessories
Apparel
search
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
Item in cart
Item in cart
Item in cart
Item in cart
check out
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Main navigation: Parts
Shopping Cart
Accessories
Apparel
search
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
item specifications menu
Item in cart
X
Item in cart
item
item
item
item
item
item
item
item
Item in cart
Item in cart
check out
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Main navigation: Parts
Shopping Cart
Item in cart
Accessories
Apparel
search
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
2 layer subnav
item tab
review tab
specs tab
X
Item in cart
other items you might like
items picture Item in cart
item description
Item in cart
check out
rating
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Brand Logos
Main navigation: Parts
Shopping Cart
Item in cart
Item in cart
Item in cart
Accessories
Apparel
search
contact us name (last then first)
state
daytime phone number
zip code
company
country
comments
address apt/suite
Item in cart
city email info
check out
send telephone info
postal mail
tracking info
competitive analysis
Jean Rojas and Steve West
Interface Design eCommerce project
redesign process
Jean Rojas and Steve West
Interface Design eCommerce project
logo process
original logo
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Purpose of Analysis Study web page layout Lo Fidelty Wireframes - how are pages divided (real estate), i.e.: where is the main topic, header, navigation areas?
Navigation and Sub-navigation What are the categories and how are they labeled?
Review the shopping cart process Client’s website http://www.bikepartsusa.com
Comparative websites: http://www.jensonusa.com http://www.nashbar.com http://www.coloradocyclist.com
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Competitor 1: Jenson USA
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Competitor 2: Bike Nashbar
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Competitor 3: Colorado Cyclist
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Jenson USA Wireframe
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Bike Nashbar Wireframe
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Colorado Cyclist Wireframe
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Competitors’ Visual Navigation Note: each site has either dropdowns or hovers with additional categories (too numerous to list)
Main nav: Accessories Clothing Components Complete Bikes Frames Custom Build Kits
Main nav: New Deals Last Chance Bargins Gift Cards Cycling Clothing
Jean Rojas and Steve West
Sub nav: Outlet Store On Sale Women’s sale New Items Free Shipping
Shoes & Pedals Helmets & Sunglasses Nutrition & Hydration Lights & Accessories Bike Tools & Transport
Sidebar: Search by Keyword Shop by Brand Store Locations Events Gift Cards Help Desk Tech Library My Account Order Status
Bike Trainers Components & Bike Parts Tires, Tubes & Wheels Bikes & Frames
Interface Design eCommerce project
competitive analysis Competitors’ Visual Navigation Note: each site has either dropdowns or hovers with additional categories (too numerous to list)
Main nav: Accessories Clothing Components Complete Bikes Frames Custom Build Kits
Jean Rojas and Steve West
Sub nav: Outlet Store On Sale Women’s sale New Items Free Shipping
Sidebar: Search by Keyword Shop by Brand Store Locations Events Gift Cards Help Desk Tech Library My Account Order Status
Interface Design eCommerce project
competitive analysis JensonUSA’s Shopping Cart Process
1
4 2
3
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Bike Nashbar’s Shopping Cart Process
4
1
2
5
3
Jean Rojas and Steve West
Interface Design eCommerce project
competitive analysis Colorado Cyclist’s Shopping Cart Process
1
2
4
3
5
Jean Rojas and Steve West
Interface Design eCommerce project
style guide Titles: Trebuchet bold; 22px; Subtitles: Trebuchet Bold; 16px; Body Text: Trebuchet Regular; 14px; Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories Apparel Bags/Cases Baskets Bearing Accessories a: hover Trebuchet bold, Red a: link Trebuchet bold, Blue a: visited Trebuchet regular, Gray
#2d72c7
Solid black
R 45 G 114 B 199
Jean Rojas and Steve West
#756cb5
#c1272d
R 117 G 108 B 101
R 193 G 39 B 45
Interface Design eCommerce project
home
welcome sign in
parts
accessories
new items
on sale
apparel
contact us
clearance
shortcut tip: click on a bike part to find your part
create account order status Questions? Speak with a representatives with live chat
shop by brand
help
gift cards
search
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events
home
cart items: 0
parts
accessories
contact us
help
search
bearings
brackets
brakes
cables
chains
chainrings
fenders
gears
handlebars
hubs
pedals
rims
seats
seat posts
shifters
spokes
stems
tires
tubes
wheels
price: $
check out Sign In
apparel
shop by brand
home
cart items: 0
parts
accessories
apparel
contact us
help
search
bearings
brackets
brakes
cables
chains
chainrings
fenders
gears
handlebars
hubs
pedals
rims
seats
seat posts
shifters
spokes
stems
tires
tubes
wheels
price: $ all
BMX
CLOUD-9 MEN RELIEF GEL BLACK SADDLE
Add to Cart
$21.98
comfort mountain
parts
CLOUD-9 C9 GF SPT LAD VAR TC-EM10.25x6.75
Add to Cart
Add to Cart
$63.98
WILDERNESS TRAIL WTB SPEED SHE COMP 2010
Add to Cart
Add to Cart
$41.98
Sign In
Add to Cart
unicycle ORIGIN8 SADDLE OR8 UL8 RD WHT
Add to Cart
$52.98
$35.98
More Info SELLE ITALIA S/I SLK GELFLOW VANOX TUBE
Add to Cart
$176.38
More Info WILDERNESS TRAIL WTB SPEED-V PRO GEL
Add to Cart
More Info showing 9 of 18
shop by brand
$41.98
WILDERNESS TRAIL WTB SPEED SHE PRO GEL
More Info
check out
trike
More Info
More Info WILDERNESS TRAIL WTB SPEED-V COMP
$25.98
road
More Info
More Info WILDERNESS TRAIL WTB ROCKET-V RACE 2010
polo
$52.98
More Info Page 1 2
Next page
home
cart items: 0
parts
accessories
apparel
contact us
help
search
bearings
brackets
brakes
cables
chains
chainrings
fenders
gears
handlebars
hubs
pedals
rims
seats
seat posts
shifters
spokes
stems
tires
tubes
wheels
price: $ all
BMX
CLOUD-9 MEN RELIEF GEL BLACK SADDLE
Add to Cart
$21.98
comfort mountain
parts
CLOUD-9 C9 GF SPT LAD VAR TC-EM10.25x6.75
Add to Cart
Add to Cart
$63.98
WILDERNESS TRAIL WTB SPEED SHE COMP 2010
Add to Cart
Add to Cart
$41.98
Sign In
Add to Cart
unicycle ORIGIN8 SADDLE OR8 UL8 RD WHT
Add to Cart
$52.98
$35.98
More Info SELLE ITALIA S/I SLK GELFLOW VANOX TUBE
Add to Cart
$176.38
More Info WILDERNESS TRAIL WTB SPEED-V PRO GEL
Add to Cart
More Info showing 9 of 18
shop by brand
$41.98
WILDERNESS TRAIL WTB SPEED SHE PRO GEL
More Info
check out
trike
More Info
More Info WILDERNESS TRAIL WTB SPEED-V COMP
$25.98
road
More Info
More Info WILDERNESS TRAIL WTB ROCKET-V RACE 2010
polo
$52.98
More Info Page 1 2
Next page
home
cart items: 1
parts
accessories
contact us
apparel
help
search
bearings
brackets
brakes
cables
chains
chainrings
fenders
gears
handlebars
hubs
pedals
rims
seats
seat posts
shifters
spokes
stems
tires
tubes
wheels
price: $21.98 all Seat
CLOUD-9 RELIEF GEL
Item
$21.98
BMX
comfort mountain
parts
reviews
polo
road
trike
unicycle
Specs
CLOUD-9 MEN RELIEF GEL BLACK SADDLE
Qty 1
$21.98
Gel Foam material molds to your body, relieving pressure on sensitive areas. Anatomic relief design.
Qty
1
Add to Cart
check out Sign In
showing 9 of 18
shop by brand
Front and rear bumpers. Tri-color emerald top (leather like top with a slightly napped finish to prevent sticking).
Page 1 2
Next page
home
cart items: 1
parts
accessories
contact us
apparel
help
search
bearings
brackets
brakes
cables
chains
chainrings
fenders
gears
handlebars
hubs
pedals
rims
seats
seat posts
shifters
spokes
stems
tires
tubes
wheels
price: $21.98 all Seat
CLOUD-9 RELIEF GEL
Item
$21.98
BMX
comfort mountain
parts
reviews
polo
road
trike
unicycle
Specs
CLOUD-9 MEN RELIEF GEL BLACK SADDLE
Qty 1
$21.98
Gel Foam material molds to your body, relieving pressure on sensitive areas. Anatomic relief design.
Qty
0
Add to Cart
check out Sign In
showing 9 of 18
shop by brand
Front and rear bumpers. Tri-color emerald top (leather like top with a slightly napped finish to prevent sticking).
Page 1 2
Next page
home
checkout sign in create account order status
parts
accessories
review shopping cart
apparel
select shipping
description
Speak with a representatives with live chat
help
account information item #
Cloud-9 Men Relief Black; Saddle
Campagnolo Record Crankset 11-speed
Questions?
contact us
Performance Cool Max Socks Large (8-10); Grey; 3-pack
search
payment information
receipt
stock status
price
qty
item total
BA40967A
in stock
$21.98
1
$21.98
YCRS1725
in stock
$399.99
1
$399.99
SKASTBLK
in stock
$6.98
2
$13.96
Total: $435.93 To delete an item, enter “0” in the quantity field and click “Update Quantity.” continue shopping
update quanitity
empty cart
next
home
checkout sign in create account order status
parts
accessories
review shopping cart
apparel
select shipping
Speak with a representatives with live chat
help
account information
search
payment information
receipt
USA shipping rates
your zip code
98374
calculate
UPS Overnight allow 1 business day for delivery
UPS 2-Day Air
Questions?
contact us
allow 2 business days for delivery
Standard Shipping allow 4 business days for delivery
choose your method of shipping by clicking one of the boxes below
$27.95
$20.95
$10.95
Economy Shipping
ďƒź
allow 6-9 business days for delivery
FREE
Total: $435.93
next
home
checkout
parts
accessories
review shopping cart
order status Questions? Speak with a representatives with live chat
contact us
help
account information
select shipping
search
payment information
confirmation
create an account
sign in create account
apparel
email address
billing address
please enter your email address in the the form of user@domain.com
enter the address where you receive your card statement you can enter a different address for shipping on the next screen
email address
user@domain.com
retype email address
user@domain.com
first name last name
password
company name
can be between 4 and 10 characters and include numbers, letters, $#
address
password
city
retype password
state
phone
zip code
98374
this will be your password to log into your account
main phone number
000-000-0000
alternate phone number
000-000-0000
newsletter and catalog
q yes, i’m interested in receiving email updates q yes, I’d like to receive a bike parts usa catalog
cancel order
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checkout sign in create account order status
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account information
select shipping
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payment information
confirmation
log in or create an account
redeem gift card enter the 14 or 16 digit number on the back of the card or your e-gift card email
add this card
payment method credit card
Questions?
apparel
amount of payment: $435.93
select one
credit card number expires
1 - January
2011
CSV or CVV2 code 3 or 4 digit code on the back or front of your card
shipping address q same as billing q shipping to different address
cancel order
submit order
home
checkout sign in create account order status Questions? Speak with a representatives with live chat
parts
accessories
review shopping cart
apparel
select shipping
contact us
help
account information
search
payment information
confirmation
log in or create an account
thank you for your purchase your items will be shipped in 6-9 business days. confirmation will be sent to your email address
Cloud-9 Men Relief Black; Saddle
Campagnolo Record Crankset 11-speed
Performance Cool Max Socks Large (8-10); Grey; 3-pack
BA40967A
in stock
$21.98
1
$21.98
YCRS1725
in stock
$399.99
1
$399.99
SKASTBLK
in stock
$6.98
2
$13.96
Total: $435.93
print page
home
parts
accessories
apparel
contact us
welcome
bearings contactbrackets us
brakes
cables
chains
sign in
pedals rims first name
seats
seat posts
shifters
create account order status Questions? Speak with a representatives with live chat
last name
help
chainrings
search
fenders
gears
handlebars
spokes stems tires tubes Choose which way you prefer to contact us.
By email
company
General information: info@bikepartsusa.com Customer service: service@bikepartsusa.com Order questions: status@bikepartsusa.com
By telephone (in the USA)
address
Order Placement: Toll free: (877) 727-8731 (10am to 5pm EST Monday - Friday)
phone number
apt/suite city state
Order Tracking, Customer Service: Toll free: (877) 250-3574 (10am to 5pm EST Monday - Friday)
zip code
By postal mail
country
800 NE 40th Ct. Oakland Park, FL, 33334
comments
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hubs wheels
sources Bicycle photo (used on home page and throughout site) photographed by Franklyn Rojas Jr., AiS photography student Bicycle parts/bike chain wheel/crank www.alibaba.com/product-gs/267774653/Bicycle_Parts_Bike_Chain_ wheel_Crank.html Finger pointing icon http://www.fundraw.com/clipart/clip-art/2027/Pointing-Finger/ UPS next day air http://www.olivemannashop.com/product/ups-next-day-air-worldwide-saver-shipping-upgrade Free shipping starburst http://www.makethelist.net/5-tips-for-shopping-online/free-shipping/ Shipping truck http://www.prosourcepaper.com/ Credit card CSV https://secure.actionaid.org.au/appeal.php?code=pak10 Live chat http://www.newworldlanguages.com/translations.html Social icons http://dirceuveiga.com.br/eg/web2-icons/ Comparison analysis images www.jensonusa.com www.nashbar.com www.coloradocyclist.com
Jean Rojas and Steve West
Interface Design eCommerce project