May 2017
Friends, Family, and Fishing
Lance Merz
As we all know, fishing is a fantastic sport that can be shared with the old and the young. It doesn’t matter where you are in the world; there is always water that has fish in it that is just waiting to be caught. Sharing those experiences with friends and family intensifies the feelings and experiences that are shared together, which makes memories last a lifetime. As we grow older, these times seem to mean more than they did when we were younger. I can remember fishing while camping with my family, which are some of my fonder moments while growing up. As a father who shares that same passion as my Dad did, I understand why we did it so much. It’s a euphoric state of mind that creates snapshots of our children growing into mature and respectable adults.
By Lance Merz Mack’s Lure has been assisting with creating those memories. In 1969, Vern McPherson created the company in his garage in Riggins, Idaho. Prior to, he had been creating memories with his friends and family. It all started with the Wedding Ring® spinner and became a tremendous success. His passion for fishing flowed throughout he and his family. I had the pleasure of working with his daughter, Dawn. She would from time to time, tell stories of her Dad and their experiences together. Each time I heard her stories, you could visibly see a glimmer in her eye, which brought her to her happy place; her Dad. Not only did Vern instill fishing into Dawn, he created a hardworking, respectful, dependable, loving, caring, kind, and hardworking person. Whether it’s the Wedding Ring Spinner, Smile Blade®, or other Mack’s Lure fishing lures, our commitment to making memories of fishing remain on the forefront of our thoughts when it comes to producing a quality product that consistently catches fish. Our motto is “A legacy of Innovation”, which clearly shows and instills pride and ownership in the product. In today’s society, many of the sports of which we love are expensive and a little out of reach.
Fishing is still an affordable sport that can be enjoyed from a child to an elderly person. Plus, it brings friends and families together without the use of an IPhone, IPad, or any other electronic device. Enjoy the great outdoors, spend time with your friends, and love your family. Mack’s Lure will be right there to support those endeavors for years to come. A tackle box of Mack’s Lures’ would be a great Mother’s Day gift!
Start your kids off early. The author’s son, Nick gets a feel of a Kokanee his Dad just caught that day.
I would be remised if I didn’t say thank you to all the veterans who have served before and after me. Your countless efforts and sacrifices are never unnoticed. To those who are gone, I salute you. To those who have served or are serving, thank you! Page 1