Naturo brochure 2024/5 by macklepetfoods1

NATURAL, NUTRITIOUS & DELICIOUS

THE MACKLE STORY

The Mackle family have been creating high quality pet food in County Armagh, Northern Ireland, for over 50 years .

Since 2010, Naturo Natural Pet Food have been creating 100% natural food for dogs and cats . After realising the lack of healthy, natural options available, Naturo was born out of a passion to provide a highly nutritious and tasty food for our four-legged family members .

Our Natural Dog Food range caters for all life stages including puppy, adult and senior dogs, in a range of Grain Free, Gluten Free and with Rice options . Our Natural Cat Food range caters for kittens, adult & senior cats and indoor/sterilised cats in a range of Grain Free options and contains added Taurine to support normal heart function and vision .

At Naturo, we are committed to sourcing our ingredients locally, where possible, and we can ensure full traceability back to the farms of our reputable suppliers . All meat is processed to the same standards as those used for human consumption

We do not use inedible or poorly digestible animal products, bulking agents, or synthetic chemicals in our products . Working closely with leading nutritionists, we ensure our formulations specifically meet the nutritional needs of your pet . No artificial colourings, flavourings or preservatives are used in our recipes .

A high level of care and attention is given to the creation of our healthy pet food products from receiving raw materials to delivery to customers . Our processes undergo an annual external audit by the BRC Global Standard for Food Safety so you can be confident that our quality systems comply with the best as our Grade ‘AA+’ status confirms . We created Naturo to give your pet a truly healthy diet . We care about your pet’s health and happiness, including the environment and the world in which they live . At Naturo, we are committed to finding environmentally friendly ways to run our business We are committed to embedding sustainability into our decision making to minimise the impacts of operations, products and value chain, safeguarding the needs of the present as well as future generations .

John Mackle

Naturo Founder & CEO

We source HUMAN GRADE FOOD, resulting in clean healthy recipes.

No added artificial colours, additives, or flavourings.

100% traceability, back to the farms of our reputable suppliers.

High proportion of premium animal proteins used in the recipes.

Committed to sourcing ingredients locally where possible.

Formulated with leading nutritionists to ensure they meet the nutritional needs of your dog and cat.

Full range of dog and cat food for all life stages.

WET Dog Food = Up to 65% meat content

DRY Dog Food = Up to 50% meat content

WET CAT Food = Up to 80% meat content

NATURO’S 6 KEY NUTRIENTS

Pets require key nutrient groups for healthy growth, maintenance and function of their bodies . When formulating Naturo natural pet food, we keep these key nutrient groups at the heart of our recipes, selecting wholesome, natural ingredients which are packed full of nutrients so your pet can thrive .

PROTEIN

PROVIDES ESSENTIAL AMINO ACIDS

For growth, maintenance & repair of muscle, skin & coat. As a source of highly digestible energy.

CARBOHYDRATES

PROVIDES A SOURCE OF DIETARY FIBRE AND ENERGY

Helping to support a healthy digestive system. Added Yucca to support stool quality & reduce odour.

OMEGA 3 & 6

ESSENTIAL FATTY ACIDS FROM FLAXSEED, SUNFLOWER & SALMON OIL

To help promote & maintain a shiny coat. Along with zinc to help maintain healthy skin.

PREBIOTICS

MOS & FOS PREBIOTICS TO NURTURE A HEALTHY GUT

By assisting friendly gut bacteria & reducing harmful gut bacteria.

MINERALS

BALANCED BLEND OF ESSENTIAL MINERALS

To support a healthy heart. Necessary for maintaining healthy teeth & bones

VITAMINS

HEALTHY MIX OF ESSENTIAL VITAMINS

For overall wellbeing & vitality. Providing antioxidants to help support a healthy immune system.

WHAT DOES COMPLETE & BALANCED MEAN?

All Naturo meals are complete and balanced for the stated lifestage, meaning each portion provides the exact level of nutrients your pet requires for the energy delivered in the meal . No additional food or toppers are needed in your pets diet, so you can be rest assured that all your pets needs are met by feeding Naturo .

Our recipes are 100% natural with added vitamins and minerals meaning we will never add any nasties, artificial colours, flavourings or preservatives . Every ingredient in Naturo recipes has a nutritional purpose, look out for the ingredients throughout the brochure…

Dog Food Range

WET Food Range

Did you know...

wet pet food is a great way to increase your pets water intake?

Water is an essential nutrient for dogs & cats and many of the tissues in their body are comprised of 70- 90% water.

NATURO CANS - Grain & Gluten FREE

Meaty Chunks with Fruit & Vegetables in a Herb Jelly

Adult Dog Salmon with Chicken in a Herb Jelly 390g

Composition: Salmon 26%, Chicken 24%, Fruit and Vegetables 8%, (from 1% Dried Carrots, Blueberries and Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Dried Rosehip 0.006%, Glucosamine 0.005%, Chondroitin Sulphate 0.0025%, Dried Marigold 0.002%, Pomegranate Extract 0.002%.

Calories: 98 Kcal/100g.

Analytical Constituents: Crude Protein 7%, Crude Fat 6.5%, Crude Fibre 0.5%, Crude Ash 3.8%, Moisture 78%.

Adult Dog Beef with Chicken in a Herb Jelly 390g

Composition: Beef 26%, Chicken 24%, Fruit and Vegetables 8%, (from 1% Dried Carrots, Blueberries and Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Dried Rosehip 0.006%, Glucosamine 0.005%, Chondroitin Sulphate 0.0025%, Dried Marigold 0.002%, Pomegranate Extract 0.002%.

Calories: 85 Kcal/100g.

Analytical Constituents: Crude Protein 7.5%, Crude Fat 5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 80%.

Adult Dog Turkey with Chicken in a Herb Jelly 390g

Composition: Turkey 26%, Chicken 24%, Fruit and Vegetables 8%, (from 1% Dried Carrots, Blueberries and Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Dried Rosehip 0.006%, Glucosamine 0.005%, Chondroitin Sulphate 0.0025%, Dried Marigold 0.002%, Pomegranate Extract 0.002%.

Calories 89 Kcal/100g.

Analytical Constituents: Crude Protein 7.5%, Crude Fat 6%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 80%.

Meaty Chunks with Fruit & Vegetables in a Herb Gravy

Adult Dog Chicken in a Herb Gravy

390g

Composition: Chicken 50%, Fruit and Vegetables 8%, (from 1% Dried Mixed Peppers, Peas and Sweet Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Dried Rosehip 0.006%, Glucosamine 0.005%, Chondroitin Sulphate 0.0025%, Dried Marigold 0.002%, Pomegranate Extract 0.002%.

Calories: 82 Kcal/100g.

Analytical Constituents: Crude Protein 8%, Crude Fat 5%, Crude Fibre 0.5%, Crude Ash 3.2%, Moisture 81%.

Adult Dog Turkey in a Herb Gravy

390g

Composition: Turkey 50%, Fruit and Vegetables 8%, (from 1% Dried Mixed Peppers, Peas and Sweet Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Dried Rosehip 0.006%, Glucosamine 0.005%, Chondroitin Sulphate 0.0025%, Dried Marigold 0.002%, Pomegranate Extract 0.002%.

Calories: 84 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 5%, Crude Fibre 0.5%, Crude Ash 3.8%, Moisture 80%.

Adult Dog Duck in a Herb Gravy

390g

Composition: Duck 50%, Fruit and Vegetables 8%, (from 1% Dried Mixed Peppers, Peas and Sweet Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Dried Rosehip 0.006%, Glucosamine 0.005%, Chondroitin Sulphate 0.0025%, Dried Marigold 0.002%, Pomegranate Extract 0.002%.

Calories: 82 Kcal/100g.

Analytical Constituents: Crude Protein 7%, Crude Fat 5.5%, Crude Fibre 0.5%, Crude Ash 3.8%, Moisture 81%.

Senior Dog Turkey with Chicken in a Herb Gravy 390g

Composition: Turkey 26%, Chicken 24%, Fruit and Vegetables 8%, (from 1% Dried Mixed Peppers, Peas and Sweet Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Glucosamine 0.01%, Dried Rosehip 0.006%, Chondroitin Sulphate 0.0045%, Dried Marigold 0.002%, Pomegranate Extract 0.002%.

Calories 103 Kcal/100g.

Analytical Constituents: Crude Protein 7.5%, Crude Fat 7%, Crude Fibre 0.5%, Crude Ash 3%, Moisture 78%.

Salmon...

provides essential omega-3 fatty acids which maintain healthy skin and coat as well as having anti-inflammatory properties .

Carrots...

are an incredibly rich source of beta carotene and vitamin A, essential for dog’s vision, healthy growth and development and helps maintain a healthy immune system

Adult Dog Poultry Selection in Herb Gravy 390g x 12

Adult Dog Poultry Selection in Herb Gravy 390g x 6

Adult Dog Meaty Selection in Herb Jelly 390g x 12

Adult Dog Meaty Selection in Herb Jelly 390g x 6

PACKED WITH NATURAL GOODNESS

Our Naturo can and 100g pouch range contains a special blend of herbs and botanicals to enhance the nutritional delivery for your pet

Nettle - has anti-inflammatory properties, and provides vitamins and minerals including Vitamin A, Vitamin K, B-Group Vitamins, Calcium, Manganese and Iron

Basil - is a great source of antioxidants as well as having anti-inflammatory properties

Pomegranate extract - contains polyphenols which have antioxidant properties, helping protect the body against oxidative stress, as well as having antiinflammatory properties .

Rosehip - is widely known as a valuable source of polyphenols and Vitamin C with anti-inflammatory properties .

Marigold - excellent source of flavonoids, natural antioxidants found in plants .

Sweet Potatoes...

are a rich source of Beta-carotene, a known antioxidant that protects against oxidative damage in the body and can be converted into vitamin A by dogs, which is essential for vision, growth and muscle strength .

NATURO Trays - Grain Free

Meat paté with potato & vegetables

Adult Dog Chicken with Potato & Vegetables

400g

Composition: Chicken 65% (Including 5% Chicken Broth), Vegetables 20% (from 3.9% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%, Pomegranate Extract 0.002%.

Calories: 133 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 9.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%.

Adult Dog Turkey with Potato & Vegetables

400g

Composition: Turkey 65%, Vegetables 20% (from 3.9% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%.

Calories: 114 Kcal/100g.

Analytical Constituents: Crude Protein 9.5%, Crude Fat 7.5%, Crude Fibre 0.5%, Crude Ash 3.8%, Moisture 75%.

Adult Dog Salmon with Potato & Vegetables 400g

Composition: Salmon 65%, Vegetables 20% (from 3.9% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.3%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%, Pomegranate Extract 0.002%.

Calories: 141 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 10.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 72%.

Puppy Chicken with Potato & Vegetables 400g

Calories: 133 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 9.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%.

Blueberries... contain Vitamin C & antioxidants which help protect against oxidative damage .

NATURO Trays - WITH RICE

Meat paté with rice, potato & vegetables

Brown Rice - an easily digestible carbohydrate which provides energy, dietary fibre, to maintain a healthy digestive system, and a range of vitamins & minerals

Adult Dog Chicken with Rice & Vegetables

400g

Composition: Chicken 65%, Brown Rice 12.5% (from 5.2% Dried Brown Rice), Vegetables 10% (from 1.8% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%, Pomegranate Extract 0.002%.

Calories: 120 Kcal/100g.

Analytical Constituents: Crude Protein 10%, Crude Fat 7.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%.

Adult Dog Duck with Rice & Vegetables

400g

Composition: Duck 65%, Brown Rice 12.5% (from 5.2% Dried Brown Rice), Vegetables 10% (from 1.8% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%, Pomegranate Extract 0.002%.

Calories: 121 Kcal/100g.

Analytical Constituents: Crude Protein 9.5%, Crude Fat 7.5%, Crude Fibre 0.5%, Crude Ash 4%, Moisture 74%.

Adult Dog Lamb with Rice & Vegetables

400g

Composition: Lamb 65%, Brown Rice 12.5% (from 5.2% Dried Brown Rice), Vegetables 10% (from 1.8% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%, Pomegranate Extract 0.002%.

Calories: 126 Kcal/100g.

Analytical Constituents: Crude Protein 10%, Crude Fat 8%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%.

Adult Dog Chicken and Lamb with Rice & Vegetables

400g

Composition: Chicken 32.5%, Lamb 32.5%, Brown Rice 12.5% (from 5.2% Dried Brown Rice), Vegetables 10% (from 1.8% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%, Pomegranate Extract 0.002%.

Calories: 119 Kcal/100g.

Analytical Constituents: Crude Protein 9.5%, Crude Fat 6.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%.

Brown Rice...

an easily digestible carbohydrate which provides energy, dietary fibre to maintain a healthy digestive system and a range of vitamins & minerals .

Adult Dog Light Chicken with Rice & Vegetables 400g

Composition: Chicken 55%, Brown Rice 18.5% (from 8% Dried Brown Rice), Vegetables 10% (from 1.8% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%, Pomegranate Extract 0.002%.

Calories: 102 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 4.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 75%.

Senior Dog Turkey with Rice & Vegetables 400g

Composition: Turkey 65%, Brown Rice 12.5% (from 5.2% Dried Brown Rice), Vegetables 10% (from 1.8% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.15%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%, Glucosamine HCl 0.005%, Chondroitin 0.002%, Pomegranate Extract 0.002%.

Calories: 127 Kcal/100g.

Analytical Constituents: Crude Protein 9.5%, Crude Fat 8.5%, Crude Fibre 0.5%, Crude Ash 3.8%, Moisture 73%.

an excellent source of high quality protein and essential amino acids which is required for healthy growth, maintenance and repair of muscles and other body tissues .

Sunflower Oil...

rich source of omega-6 essential fatty acids which maintain healthy skin and coat .

Tray Variety Packs

Grain Free

Adult Dog Poultry Selection 400g x 6

With Rice

Adult Dog Mixed Selection 400g x 6

Adult Dog Poultry Selection

x 12

Adult Dog Mixed Selection 400g x 12

Senior Dog Mixed Selection 400g x 6

Naturo Pouches: Chunks in Gravy

The perfect portion size or a tasty topper to kibble - the Naturo gravy pouch range was developed for breeds of all sizes!

Meaty Chunks with Fruit & Vegetables in a Herb Gravy

Adult Chicken in Herb Gravy

100g

Composition: Chicken 50%, Fruit and Vegetables 8% (from 1% Dried Mixed Peppers, Peas and Sweet Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Dried Rosehip 0.006%, Glucosamine 0.005%, Chondroitin Sulphate 0.0025%, Dried Marigold 0.002%, Pomegranate Extract 0.002%.

Calories: 82 Kcal/100g.

Analytical Constituents: Crude Protein 8%, Crude Fat 5%, Crude Fibre 0.5%, Crude Ash 3.2%, Moisture 81%.

Adult Turkey in Herb Gravy

100g

Composition: Turkey 50%, Fruit and Vegetables 8% (from 1% Dried Mixed Peppers, Peas and Sweet Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Dried Rosehip 0.006%, Glucosamine 0.005%, Chondroitin Sulphate 0.0025%, Dried Marigold 0.002%, Pomegranate Extract 0.002% .

Calories: 84 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 5%, Crude Fibre 0.5%, Crude Ash 3.8%, Moisture 80%.

Mixed Peppers...

are packed with natural antioxidants including vitamin C, vitamin E and carotenoids .

is an excellent source of iodine which is required for hormone synthesis and normal thyroid function in the body .

Adult Duck with Chicken in Herb Gravy 100g

Composition: Duck 26%, Chicken 24%, Fruit and Vegetables 8% (from 1% Dried Mixed Peppers, Peas and Sweet Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Dried Rosehip 0.006%, Glucosamine 0.005%, Chondroitin Sulphate 0.0025%, Dried Marigold 0.002%, Pomegranate Extract 0.002%

Calories: 91 Kcal/100g.

Analytical Constituents: Crude Protein 8%, Crude Fat 5.5%, Crude Fibre 0.5%, Crude Ash 3.4%, Moisture 79%.

Gravy Pouch Variety Pack

Adult Dog

Poultry Selection in Herb Gravy

Made with our smaller four-legged friends in mind! Our premium, healthy dog food provides the best option for pet parents who want nutritious and balanced meals to support their dog’s health and well-being at all life stages . Our recipes contain no added artificial colours, flavours, or preservatives, providing the best natural dog food for your smaller dog .

Grain Free - Meat paté with potato & vegetables

Adult Mini Dog Chicken with Potato & Vegetables

150g

Calories: 133 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 9.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%.

Puppy Chicken with Potato & Vegetables

150g

Calories: 133 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 9.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%.

With Rice - Meat paté with rice, potato & vegetables

Adult Mini Dog Duck with Rice & Vegetables 150g

Calories: 121 Kcal/100g.

Analytical Constituents: Crude Protein 9.5%, Crude Fat 7.5%, Crude Fibre 0.5%, Crude Ash 4%, Moisture 73%.

Adult Mini Dog Salmon with Rice & Vegetables 150g

Composition: Salmon 65%, Brown Rice 12.5% (from 5.2% Dried Brown Rice), Vegetables 10% (from 1.8% Dried Potato, Carrots and Peas), Minerals, Sunflower Oil 0.75%, Salmon Oil 0.3%, Tomato Powder 0.3%, Dried Kelp 0.08%, Dried Cranberry 0.05%, Dried Blueberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Yucca Powder 0.01%, Pomegranate Extract 0.002%.

Calories: 141 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 10.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 72%.

Adult Mini Dog Turkey with Rice & Vegetables 150g

Calories: 128 Kcal/100g.

Analytical Constituents: Crude Protein 9.5%, Crude Fat 8.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%.

Naturo Senior Turkey with Rice & Vegetables 150g

Calories: 127 Kcal/100g.

Analytical Constituents: Crude Protein 9.5%, Crude Fat 8.5%, Crude Fibre 0.5%, Crude Ash 3.8%, Moisture 73%.

Variety Packs - Pouches

Adult Mini Dog with Rice

150g x 12

Adult Mini Dog with Rice 150g x 6

Chicory root...

provides prebiotic FOS, a fermentable fibre which supports the growth of health-promoting species of bacteria in the gut and limiting the growth of less beneficial or pathogenic species of bacteria .

NATURO Dry Food Range - 2kg

Adult Dog Grain Free Chicken with Potato & Vegetables 2kg

Composition: Chicken 50%, (Chicken Meat Meal 28%, Fresh Chicken 20%, Chicken Digest 2%), Potato 26%, Poultry Fat 5.5%, Dried Sugar Beet, Pea Starch 3%, Dried Peas 3%, Dried Carrot 2%, Whole Linseed 2%, Tomato Pomace 0.5%, Seaweed Meal, Brewers Yeast, Fructo-oligosaccharides (FOS) 0.1%, Mannan-oligosaccharides (MOS) 0.1%, Glucosamine, MSM, Chondroitin, Rosemary Extract, Extract of Yucca Schidigera 0.02%.

Calories: 366 Kcal/100g.

Analytical Constituents: Crude Protein 30%, Crude Fat 13%, Crude Fibre 3%, Crude Ash 8.5%.

Adult Dog Grain Free Turkey with Potato & Vegetables 2kg

Composition: Turkey 50% (Turkey Meat Meal 29.6%, Fresh Turkey 18%, Turkey Digest 2.4%), Potato 26%, Poultry Fat 4%, Dried Sugar Beet, Pea Starch 3%, Dried Peas 3%, Dried Carrot 2%, Whole Linseed 2%, Tomato Pomace 0.5%, Seaweed Meal, Brewers Yeast, Fructo-oligosaccharides (FOS) 0.1%, Mannan-oligosaccharides (MOS) 0.1%, Glucosamine, MSM, Chondroitin, Rosemary Extract, Extract of Yucca Schidigera 0.02%.

Calories: 366 Kcal/100g.

Analytical Constituents: Crude Protein 30%, Crude Fat 13%, Crude Fibre 3%, Crude Ash 8.5%.

Adult Dog Dry Chicken & Lamb with Rice & Vegetables 2kg

Composition: Chicken 26%, (Chicken Meat Meal 23%, Chicken Digest 3%), Lamb 26%, (Fresh Lamb 20%, Lamb Meat Meal 6%), Dried Brown Rice 26%, Dried Peas 10%, Dried Carrot 3.5%, Poultry Fat 2.5%, Whole Linseed 2%, Dried Sugar Beet, Tomato Pomace 0.5%, Seaweed Meal, Brewers Yeast, Fructo-oligosaccharides (FOS) 0.1%, Mannan-oligosaccharides (MOS) 0.1%, Glucosamine, Chondroitin, MSM, Extract of Yucca Schidigera 0.02%, Rosemary Extract.

Calories: 367 Kcal/100g.

Analytical Constituents: Crude Protein 32%, Crude Fat 13.5%, Crude Fibre 3%, Crude Ash 9%.

Puppy Grain Free Chicken with Sweet Potato & Vegetables 2kg

Composition: Chicken 50%, (Fresh Chicken 25%, Chicken Meat Meal 18%, Chicken Powder 5%, Chicken Digest 2%), Sweet Potato 26%, Dried Peas 5%, Dried Sugar Beet, Poultry Fat 4%, Pea Starch, Dried Carrot 2%, Whole Linseed 2%, Tomato Pomace 0.5%, Seaweed Meal, Fructo-oligosaccharides (FOS) 0.1%, Mannan-oligosaccharides (MOS) 0.1%, Glucosamine, Chondroitin, MSM, Extract of Yucca Schidigera 0.02%, Rosemary Extract.

Calories: 366 Kcal/100g.

Analytical Constituents: Crude Protein 28%, Crude Fat 13%, Crude Fibre 3%, Crude Ash 8.5%.

Senior Grain Free Turkey with Potato & Vegetables 2kg

Composition: Turkey 50% (Turkey Meat Meal 27%, Fresh Turkey 20%, Turkey Digest 3%), Potato 26%, Dried Sugar Beet, Dried Peas 6%, Pea Starch 3%, Dried Carrot 2%, Rapeseed Oil 2%, Whole Linseed 2%, Tomato Pomace 0.5%, Seaweed Meal, Fructooligosaccharides (FOS) 0.1%, Mannan-oligosaccharides (MOS) 0.1%, Brewers Yeast, Glucosamine 0.03%, Chondroitin 0.03%, MSM 0.03%, Extract of Yucca Schidigera 0.02%, Rosemary Extract.

Calories: 361 Kcal/100g.

Analytical Constituents: Crude Protein 30%, Crude Fat 13%, Crude Fibre 3%, Crude Ash 10%.

Potato...

is an excellent source of starch which provides energy for dogs movement and metabolic reactions .

NATURO Dry Food Range - 10kg

Adult Dog Grain Free Chicken with Potato & Vegetables

10kg

Yeast, Fructo-oligosaccharides (FOS) 0.1%, Mannan-oligosaccharides (MOS) 0.1%, Glucosamine, MSM, Chondroitin, Rosemary Extract, Extract of Yucca Schidigera 0.02%.

Calories: 366 Kcal/100g.

Analytical Constituents: Crude Protein 30%, Crude Fat 13%, Crude Fibre 3%, Crude Ash 8.5%.

Adult Dog Grain Free Turkey with Potato & Vegetables 10kg

Yeast, Fructo-oligosaccharides (FOS) 0.1%, Mannan-oligosaccharides (MOS) 0.1%, Glucosamine, MSM, Chondroitin, Rosemary Extract, Extract of Yucca Schidigera 0.02%.

Calories: 366 Kcal/100g.

Analytical Constituents: Crude Protein 30%, Crude Fat 13%, Crude Fibre 3%, Crude Ash 8.5%.

LIFESTAGES

Puppies are at a crucial stage of life where their bodies are constantly growing and developing . Correct nutrition is vital for this process and so we ensure that our puppy recipes have the correct level of nutrients to support healthy growth and development for this stage of life .

Calcium, phosphorus and vitamin D are essential for normal bone development, omega-3 fatty acids are needed for healthy brain and eye development and protein is required for the building blocks of new body tissue .

Puppy Grain Free Chicken with Potato & Vegetables

150g

Calories: 133 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 9.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%.

Puppy Grain Free Chicken with Potato & Vegetables 400g

Calories: 133 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 9.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 73%

Puppy Grain Free Chicken with Sweet Potato & Vegetables 2kg

Calories: 366 Kcal/100g.

Analytical Constituents: Crude Protein 28%, Crude Fat 13%, Crude Fibre 3%, Crude Ash 8.5%.

Salmon Oil...

is an excellent source of the Omega 3 fatty acid DHA, which is crucial for the healthy development of puppy’s eyes & brain .

As our pets begin to age, we want to provide them with the best nutrition for maintenance and repair of the body . Glucosamine and chondroitin are added to our senior recipes to help maintain healthy joints as they age . There are many natural sources of antioxidants in our recipe which help protect the body against oxidative damage and stress

Senior Dog Grain & Gluten Free Turkey with Chicken in a Herb Gravy

390g

Composition: Turkey 26%, Chicken 24%, Fruit and Vegetables 8% (from 1% Dried Mixed Peppers, Peas and Sweet Potato), Minerals, Sunflower Oil 0.13%, Flaxseed Oil 0.06%, Salmon Oil 0.06%, Dried Kelp 0.06%, Dried Chicory Root 0.04%, Yeast 0.04%, Dried Basil 0.016%, Dried Nettle 0.01%, Yucca Powder 0.01%, Glucosamine 0.01%, Dried Rosehip 0.006%, Chondroitin Sulphate 0.0045%, Dried Marigold 0.002%, Pomegranate Extract 0.002%.

Calories: 103 Kcal/100g.

Analytical Constituents: Crude Protein 7.5%, Crude Fat 7%, Crude Fibre 0.5%, Crude Ash 3%, Moisture 78%. VEGETABLES & FRUIT

Senior Dog Turkey with Rice & Vegetables 400g

Calories: 127 Kcal/100g.

Analytical Constituents: Crude Protein 9.5%, Crude Fat 8.5%, Crude Fibre 0.5%, Crude Ash 3.8%, Moisture 73%.

Variety Packs - SENIOR TRAYS

Senior Dog with Rice Variety 400g x 6

Yeast... provides prebiotic MOS, a fermentable fibre which is beneficial for the digestive system as it prevents harmful bacteria from attaching to the pets intestinal wall .

Senior Grain Free Dry Turkey & Potato with Vegetables 2kg

Calories: 361 Kcal/100g.

Analytical Constituents: Crude Protein 30%, Crude Fat 13%, Crude Fibre 3%, Crude Ash 10%.

Turkey...

delicious source of essential amino acids and B-group vitamins, including vitamin B12, which is required for carbohydrate and fat metabolism .

Tomato powder...

is a rich source of lycopene and Vitamin C, which are powerful antioxidants that help reduce oxidative stress in the body .

WEIGHT CONTROL

Helping your pet maintain a healthy weight is something a lot of pet parents struggle with . In the UK, approximately 50% of dogs are overweight or obese . This can increase their risk of developing health conditions such as heart disease, arthritis, diabetes and certain cancers¹ .

At Naturo, we want to help reduce these statistics and see as many healthy and happy dogs (and pet parents) as possible . Education on the topic is the best place to start!

Many pet owners are unaware of what a healthy weight for their pet actually looks like . If a dog or cat is at least 10-20% heavier than their ideal weight, they are considered overweight² .

UK Pet Food’s ‘Dog Size-O-Meter’ is an easy, quick and practical visual tool which you can use to see and feel if your pet is a healthy weight .

Naturo Light was specially developed with 40% less fat so your pet can enjoy their regular portion size while consuming less calories . More rice in our light recipe means more dietary fibre, helping to keep your pet feel fuller for longer…therefore, less begging for snacks between meals .

Adult Dog Light Chicken with Rice & Vegetables 400g

Calories: 102 Kcal/100g.

Analytical Constituents: Crude Protein 9%, Crude Fat 4.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 75%.

Please note: This is not a therapeutic veterinary diet, always seek advice from a certified vet about the best steps for your pets weight loss journey

Be Treat Smart

Treats throughout the day can seem harmless, even loving, yet they can increase your pets calorie intake significantly . We recommend feeding low calorie snacks to avoid excess calories which leads to unwanted weight gain . Suitable fruit and vegetables are a great low-calorie snack and also provide additional nutrients such as antioxidants, vitamins and minerals .

Low calorie snacks:

• Carrots

• Strawberries

• Green beans

• Apple (seeds and core removed)

• Celery

• Blueberries

References:

1 UK Pet Food (2019) Pet Obesity Ten Years On 2009-2019 [online] Available at: https://www .ukpetfood .org/resource/pet-obesity-report-2019 .html [Accessed 17 Sep 2024]

2 McAllister, M and Varble, D (2020) Overweightpets:let’stalkbeforetheproblemgetsanybigger Banfield Pet Hospital: Veterinary Emerging Topics Report

VERY THIN

More than 20% below ideal body weight

• Ribs, spine and hip bones are very easily seen (in short haired pets)

• Obvious loss of muscle bulk

• No fat can be felt under the skin

THIN

Between 10-20% below ideal body weight

• Ribs, spine and hip bones easily seen

• Obvious waist and abdominal tuck

• Very little fat can be felt under the skin

IDEAL

• Ribs, spine and hip bones easily felt

• Visible waist with an abdominal tuck

• A small amount of fat can be felt

OVERWEIGHT

10-15% above ideal body weight

• Ribs, spine and hip bones are hard to feel

• Waist barely visible with a broad back

• Layer of fat on belly and at base of tail

OBESE

More than 15% above ideal body weight

• Ribs, spine and hip bones extremely difficult to feel under a thick layer of fat

• No waist can be seen and belly may droop significantly

• Heavy fat pads on lower back and at the base of the tail

Your pet is a healthy weight

Seek advice about your pet’s weight

Seek advice as your pet could be at risk

PLEASE NOTE: There are some cases where the natural shape of a dog may mean this simple system doesn’t translate as easily For example, Whippets and Greyhounds tend to have lean physiques while a Staffie will have a broader shape . A Bichon Frisé will have a nice fluffy coat for you to contend with If you need help using this chart, please take it to your vet or pet care professional for advice

Your pet is very likely to be underweight . Your pet may have a naturally lean physique but we recommend you speak to your local vet to rule out any underlying medical reasons such as an overactive thyroid gland If your pet is healthy but otherwise underweight, your vet is likely to advise some dietary and lifestyle changes .

Your pet is thin and potentially underweight . Your pet may have a naturally lean physique but we recommend you speak to your local vet for a health check up If your pet is healthy but otherwise underweight, your vet may advise some dietary and lifestyle changes . Congratulations your pet is in ideal body condition! This is great news, as research has shown that pets at their ideal body condition can live up to two years longer . To keep your dog in perfect shape, monitor its weight and body condition on a regular basis (eg . reduced exercise, recent surgery, extra treats, or even factors such as stress) can result in weight change .

Your pet is potentially overweight Being overweight is unhealthy for pets as it can lead to a shortened life-span, heart disease, arthritis and diabetes Speak to your local vet for advice and a thorough health check-up . The vet will look for any underlying health issues, a change of diet and lifestyle is likely to be suggested . Many vet practices run free weight management consultations, ask about these services when you ring to book an appointment .

Your pet is likely to be obese and this can have serious medical implications . Being overweight is unhealthy for pets as it can lead to a shortened life-span, heart disease, arthritis and diabetes Speak to your local vet for advice and a thorough health checkup The vet will look for any underlying medical reasons as to why your pet may be too heavy . If there are no underlying health issues, a weight loss programme will probably be individually developed for your pet and should include diet and lifestyle changes .

For more information on the Dog Size-O-Meter and tips on how to prevent weight gain visit www .ukpetfood .org .

CHECK OUT OUR TOP 5 TIPS FOR FEEDING YOUR DOG

1 Clean, fresh water should always be available .

2 Read the feeding guidelines on the pet food packet . Use these as a starting point but you may need to adapt the amount fed depending on your dog’s age and how active he/she is .

3 Monitor your dog’s weight and body condition regularly – use the Dog Size-O-Meter from Petfood UK to check your pet’s size and shape . When you are happy with their body condition, then note their weight

4 Be careful when feeding treats; these are extra calories that need to be taken into consideration at mealtimes .

5 Treating with human foods should be avoided – they are often too high in calories for pets Did you know that 1 biscuit for a medium sized breed of dog provides a similar calorie level as 2 biscuits for a person?

REMEMBER

to make the most of advice on weight management offered by many vet practices and pet care professionals .

Sensitive Tummies

While most dogs can eat any pet food happily, a small percentage of dogs have sensitive tummies and can have intolerances or allergies to certain foods and therefore need to avoid certain ingredients . Some of the clinical signs of food allergies or intolerances are (but not limited to): vomiting, diarrhoea, poor coat condition, hair loss, scratching and itching of skin and ears, inflamed skin, and weight loss¹, ² If your pet displays any of these symptoms, consult a certified veterinarian for advice . The main foods that can cause allergies or adverse food reactions in dogs are certain meats, dairy and wheat ³ .

All Naturo recipes are dairy and wheat free

See previous pages for composition & analytical constituents

Please note: This is not therapeutic veterinary diets, always seek advice from a certified veterinarian if your pet is showing signs of allergies .

References:

1 Llera, R , Barnette, C and Ward, E (n d ) Food Allergies in Dogs [online] vca_corporate Available at: https://vcahospitals com/know-your-pet/food-allergies-in-dogs

2 Harvey, R G (1993) Food allergy and dietary intolerance in dogs: A report of 25 cases Journal of Small Animal Practice, 34, pp 175–179

3 . Mueller, R .S ., Olivry, T . and Prélaud, P . (2016) . Critically appraised topic on adverse food reactions of companion animals (2): common food allergen sources in dogs and cats BMCVeterinaryResearch, 12(1) . doi:https://doi org/10 1186/s12917-016-0633-8

NEW TO NATURO?

Introducing

Naturo to your dog’s diet

When changing to Naturo, you should transition to the new diet gradually in order to give your dog’s digestive system time to adjust to the change Ideally, these transitions should happen over 14 days . During this transition, you will gradually incorporate more and more of the new food by mixing it with your dog’s current diet . For most dogs, a good diet transition will look like this:-

Day 1-4

Day 11-13

Day 5-7

Day 8-10

Tips & tricks for feeding:

• Ensure your pet’s bowl is cleaned thoroughly between each meal

• Clean, fresh water should always be available for your pet to drink

• You can make mealtimes fun and interesting by serving your dogs food in a puzzle feeder or bowl

• Make mealtimes fun with hide & seek . If feeding dry food, try scattering it on the floor as a treasure hunt for your dog

Homemade Frozen Fruit and Yoghurt Treat Recipe

Want to show your dog how much you love them?

Why not try making some quick & easy, home-made, no bake treats!

INGREDIENTS

Plain Greek Yoghurt

Peanut butter

MUST be Xylitol free

Fruit of your choice, good options are:

Blueberries

Raspberries

Banana

Mango

METHOD

• Into a silicone ice cube tray (any shape works however paw & bone are fun for dog treats) place a few pieces of chosen fruit at the bottom.

• On top of the fruit, put Greek yoghurt until ice cube tray is 3/4 full.

• Fill the remaining 1/4 of the tray with peanut butter and swirl the peanut butter & yoghurt together with a teaspoon.

• Place the ice cube tray into the freezer for a few hours until fully frozen, then they are ready to be served as treats.

Please

CAT Food Range

NATURO ADULT CAT

At Naturo, we understand the importance of delicious, balanced & complete natural nutrition for adult cats, with no added artificial colours, flavours or preservatives . We specifically formulate our recipe to maintain health and vitality during their most active years .

Adult Cat Salmon Paté

85g

Composition: Salmon 26%, Chicken 24%, Chicken Liver 20%, Chicken Broth 10%, Minerals, Salmon Oil 0.1%, Sunflower Oil 0.1%, Dried Blueberry 0.05%, Dried Cranberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Yucca Powder 0.005%

Calories: 124 Kcal/100g.

Analytical Constituents: Crude Protein 10%, Crude Fat 9%, Crude Fibre 0.5%, Crude Ash 3%, Moisture 75%.

Adult Cat Tuna Paté

85g

Composition: Tuna 26%, Chicken 24%, Chicken Liver 20%, Chicken Broth 10%, Minerals, Salmon Oil 0.1%, Sunflower Oil 0.1%, Dried Blueberry 0.05%, Dried Cranberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Yucca Powder 0.005%

Calories: 127 Kcal/100g.

Analytical Constituents: Crude Protein 10.5%, Crude Fat 9.5%, Crude Fibre 0.5%, Crude Ash 3%, Moisture 75%.

Adult Cat Turkey Paté

85g

Composition: Turkey 36%, Chicken 34%, Chicken Broth 10%, Minerals, Salmon Oil 0.1%, Sunflower Oil 0.1%, Dried Blueberry 0.05%, Dried Cranberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Yucca Powder 0.005%.

Calories: 111 Kcal/100g.

Analytical Constituents: Crude Protein 10.5%, Crude Fat 8%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 77%.

Adult Cat Chicken Paté

85g

Composition: Chicken 50%, Chicken Liver 20%, Chicken Broth 10%, Minerals, Salmon Oil 0.1%, Sunflower Oil 0.1%, Dried Blueberry 0.05%, Dried Cranberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Yucca Powder 0.005%.

Calories: 113 Kcal/100g.

Analytical Constituents: Crude Protein 10.5%, Crude Fat 8.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 77%.

Adult Cat Paté Variety Pack

85g

x 12

Lifestages

Kittens are at a crucial stage of life where their bodies are constantly growing and developing . Correct nutrition is vital for this process and so we ensure that our kitten recipe has the correct level of nutrients to support healthy growth and development for this stage of life . Calcium, phosphorus and vitamin D are required for normal bone development, protein is required for the building blocks of new body tissue and taurine is required to support a healthy heart .

85g

Calories: 113 Kcal/100g.

Analytical Constituents: Crude Protein 10.5%, Crude Fat 8.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 77%.

Kitten Chicken Paté

As our pets begin to age, we want to provide them with the best nutrition for maintenance and repair of the body . Glucosamine and chondroitin are added to our senior recipe to help maintain healthy joints as they age and there are many natural sources of antioxidants in our recipe which help protect the body against oxidative damage and stress .

Senior Cat Chicken Paté

85g

Composition: Chicken 50%, Chicken Liver 20%, Chicken Broth 10%, Minerals, Salmon Oil 0.1, Sunflower Oil 0.1%, Dried Blueberry 0.05%, Dried Cranberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Glucosamine HCl 0.01%, Yucca Powder 0.005%, Chondroitin Sulphate 0.004%.

Calories: 113 Kcal/100g.

Analytical Constituents: Crude Protein 10.5%, Crude Fat 8.5%, Crude Fibre 0.5%, Crude Ash 3.5%, Moisture 77%.

Indoor Sterilised

Our indoor sterilised recipe has been specifically formulated with reduced calories to help prevent excess weight gain . Indoor cats tend to have lower physical activity levels than outdoor, and sterilised cats are prone to gaining weight . Yucca has also been added to help reduce stool odour for indoor cats who use a litter tray, making cleaning up after them less unpleasant .

Indoor Sterilised Cat Chicken Paté 85g

Composition: Chicken 40%, Chicken Liver 20%, Chicken Broth 10%, Minerals, Salmon Oil 0.15%, Sunflower Oil 0.07%, Dried Blueberry 0.05%, Dried Cranberry 0.05%, Dried Chicory Root 0.04%, Yeast 0.04%, Yucca Powder 0.005%.

Calories: 80 Kcal/100g.

Analytical Constituents: Crude Protein 10% Crude Fat 4.5% Crude Fibre 1% Crude Ash 4% Moisture 80%.

is a rich source of antioxidants which helps protect against oxidative damage .

Cranberry...

WEIGHT CONTROL

Maintaining a healthy weight is something a lot of pet’s struggle with . In the UK, approximately 40% of cats are overweight or obese¹ . This can increase their risk of developing health conditions such as heart disease, osteoarthritis, diabetes mellitus and certain cancers² .

At Naturo, we want to help reduce these statistics and see as many healthy and happy cats (and pet parents) as possible . Education on the topic is the best place to start!

Many pet owners are unaware of what a healthy weight for their pet actually looks like . If a cat is at least 10-20% heavier than their ideal weight, they are considered overweight ³ .

Use the feeding guides found on pet food packaging as a guide of how much food to give your pet each day . These are only guidelines as each pet is different, if your pet either loses or gains excess weight over time, then adjust the amount being given slightly and continue to monitor their weight . If you think your cat is underweight or overweight, speak to a certified vet for advice

UK Pet Food’s ‘Cat Size-O-Meter’ is an easy, quick and practical visual tool which you can use to see and feel if your pet is a healthy weight

For more information on the Cat Size-O-Meter and tips on how to prevent weight gain visit www .ukpetfood .org .

References:

1 UK Pet Food (2019) Pet Obesity Ten Years On 2009-2019 [online] Available at: https://www ukpetfood org/ resource/pet-obesity-report-2019 html [Accessed 17 Sep 2024]

2 Weir, M , Williams, K and Downing, R (n d ) Obesity in Cats [online] VCA Animal Hospital Available at: https://vcahospitals com/know-your-pet/obesity-in-cats# [Accessed 25 Sep 2024]

3 . McAllister, M . and Varble, D . (2020) . Overweightpets:let’stalkbeforetheproblemgetsanybigger. Banfield Pet Hospital: Veterinary Emerging Topics Report

VERY THIN

More than 20% below ideal body weight

• Ribs, spine and hip bones are very easily seen (in short haired pets)

• Pronounced waist

• Obvious loss of muscle mass with no belly fat

THIN

Between 10-20% below ideal body weight

• Ribs, spine and hip bones easily seen

• Obvious waist

• Very little belly fat

IDEAL

• Ribs, spine and hip bones easily felt

• Visible waist

• A small amount of belly fat

OVERWEIGHT

10-15% above ideal body weight

• Ribs, spine and hip bones are hard to feel

• No defined waist

• Slightly sagging belly

OBESE

More than 15% above ideal body weight

• Ribs, spine and hip bones extremely difficult to feel under a padding of fat

• No waist can be seen

• Heavy fat pads on lower back and an obvious sagging belly – skin rolls may sway from side to side when walking

Your pet is a healthy weight

Seek advice about your pet’s weight

Seek advice as your pet could be at risk

For more information on the Cat Size-O-Meter and tips on how to prevent weight gain visit www .ukpetfood .org .

Congratulations your pet is in ideal body condition! This is great news, as being its ideal weight increases the chances of your cat living a long and healthy life . To keep your cat in perfect shape, monitor its weight and body condition on a regular basis (eg . once a month) and be careful what you and everyone else in the family feeds it . Remember any changes in lifestyle (eg . reduced exercise, recent surgery, extra treats, or even factors such as stress) can result in weight change

Your pet is potentially overweight . Being overweight is unhealthy for pets as it can lead to a shortened life-span, heart disease, arthritis and diabetes . Speak to your local vet for advice and a thorough health check-up The vet will look for any underlying medical reasons as to why your pet may be too heavy If there are no underlying health issues, a change of diet and lifestyle is likely to be suggested . Many vet practices run free weight management consultations, ask about these services when you ring to book an appointment .

Your pet is likely to be obese and this can have serious medical implications . Being overweight is unhealthy for pets as it can lead to a shortened life-span, heart disease, arthritis and diabetes . Speak to your local vet for advice and a thorough health checkup . The vet will look for any underlying medical reasons as to why your pet may be too heavy . If there are no underlying health issues, a weight loss programme will probably be individually developed for your pet and should include diet and lifestyle changes

PLEASE NOTE: There are some cases where the natural shape of a cat may mean this simple system doesn’t translate as easily . For example, if your cat has a long coat it may be difficult to judge the shape There are also some breeds of cats, such as Maine Coon, that are generally larger than the average moggie – however they should still have the same body shape . If you need help using this chart, please take it to your vet or pet care professional for advice

CHECK OUT OUR TOP 5 TIPS FOR FEEDING YOUR CAT

1 Clean, fresh water should always be available in a bowl, be kept away from the litter tray area and should always be filled to the brim (cats often don’t like their whiskers touching the edge of a bowl when they drink) .

2 Read the feeding guidelines on the pet food packet . Use these as a starting point but you may need to adapt the amount fed depending on your cat’s age and how active he/she is .

3 Monitor your cat’s weight and body condition regularly – use our Cat Size-O-Meter from Petfood UK to check your pet’s size and shape . When you are happy with their body condition, then note their weight .

4 Be careful when feeding treats; these are extra calories that need to be taken into consideration at mealtimes .

5 Treating with human foods should be avoided – they are often too high in calories for pets . Did you know that a small chunk of cheese for a cat delivers the equivalent calories as 9 chunks of cheese for a person?

REMEMBER

to make the most of advice on weight management offered by many vet practices and pet care professionals .

is a dietary fibre that helps reduce stool odour, making picking up after pets and emptying litter trays less unpleasant .

NEW TO NATURO?

Introducing Naturo to your cat’s diet

When changing to Naturo, you should transition to the new diet gradually in order to give your cat’s digestive system time to adjust to the change Ideally, these transitions should happen over 14 days . During this transition, you will gradually incorporate more and more of the new food by mixing it with your cat’s current diet . For most cats, a good diet transition will look like this:

Day 1-4

Day 11-13

Day 5-7

Day 14

Day 8-10

Tips & tricks for feeding:

• Ensure your pet’s bowl is cleaned thoroughly between each meal

• Clean, fresh water should always be available for your pet to drink

• Have multiple drinking stations throughout the house where there is water available to your cat to encourage them to drink

• Ensure you feed your cat in a calm, quiet environment

Did you know...

water is the most important nutrient for a pet to survive and it is crucial they can access water to stay hydrated.

Sustainability Goals

We created Naturo to give your pet a truly healthy diet . We care about your pet’s health and happiness, including the environment and the world in which they live . At Naturo, we are committed to finding environmentally friendly ways to run our business . We are committed to embedding sustainability into our decision making to minimise the impacts of operations, products and value chain, safeguarding the needs of the present as well as future generations .

Net Zero by 2050

Our goal is to become Net Zero by 2050. To understand our environmental impact, we measure the carbon emissions at each step of making our nutritious Naturo Petfood so we can identify areas where we can reduce the impact we have on the environment.

To support our Net Zero Goal we have transitioned to using Renewable Electricity. At Naturo, we believe that procuring renewable energy will support our Low Carbon Economy and are dedicated to promoting and supporting renewable energy in our operations.

Packaging

Packaging plays an important role in keeping your pets food nutritious, delicious and safe from when it leaves Naturo, until it’s serving time . With that in mind, we try to balance this with the packaging’s recyclability and its environmental impact to have packaging that can be recycled where possible . It is our goal to have all packaging recycled and continue to work with our packaging suppliers to achieve this .

At Naturo, we are continuously searching for new ways to improve our environmental impact to ensure we do everything we can to protect the planet in which you and your pets live .

WHAT OUR CUSTOMERS SAY ABOUT US

My dogs love Naturo grain free foods.. they are happy & lively & their coats in good condition. This is a great brand and intend to carry on purchasing from them. Definitely recommend.

Riley has been having Naturo food for a few years now and absolutely loves it! He is 12 years old now but looking and feeling great on this lovely food.

Helen Moppett

Our 21 year old girl cat loves the Senior Chicken Pate... she usually gets bored with any new food very quickly, but with this one she always laps it up!

For any queries, please contact our customer care team customercare@naturopetfoods.com

Andrea Davis

Lynne Cushing

My dog loves Naturo dog food more than any other brands and you can tell it contains quality ingredients including vegetables. Very pleased so far with the subscription service and good to be able to order senior dog food.

Rachael Boyd

Maverick is a fussy pooch and stopped eating his old food... Went to Crufts in March and won a month’s supply of Naturo, and my boy finally started to eat again

Claire Parry

The best dog food for my 6 Irish Setters. They love the different varieties of tinned food and the quality is second to none. Tins packed full with delicious meat and unlike some brands not filled up with extra liquids. Great value and fast delivery

Carmel Murphy