Subject Matter Experts

KARLA HAYWARD, VP, INSIGHTS & INTEGRATION

MARK PIKE, VP, INTERACTIVE & TECHNOLOGY

Without question, Karla has one of the coolest jobs at m5. She’s a trend hunter, a data diver, and our resident oracle on digital best practices and omnichannel planning. She’s also a voracious reader who never sleeps, so if you ever find yourself questioning some random thing you saw on the internet, Karla should be your phone-a-friend.

Mark speaks two languages—English and tech. But he overwhelms you with ideas, not jargon.

An astute marketer and strategist, Karla is responsible for generating insights that help guide the most influential tactics and techniques for our clients. You’ll find her working in almost every corner of our business, driving crossfunctional collaboration, and identifying opportunities for campaign innovation and amplification.

He starts by understanding your business and user objectives. (That’s tech speak for “I get you.”) Beginning his career in Amsterdam over 14 years ago with Tattoo Interactive, Mark has worked with high-profile clients like Colgate Palmolive, Mentos, Agilent Technologies, and the Netherlands government.

Over her almost 20 years in the business, Karla worked with leaders at all levels of government and in almost every industry: technology to tourism, wellness to finance, energy production to environmental stewardship, and more.

His work at m5 includes everything from simple microsites to complex, database driven e-commerce applications for clients like General Motors, Fortis, Nalcor, Atlantic Lottery, Cox & Palmer, PEI Cannabis Corporation, and Goose Bay Airport.

When Mark’s not plugged in, he watches his daughters dance and his pug fall asleep standing up.

Karla recently completed courses in Systems Thinking and Data-Driven Project Management and is currently working on her Digital Marketing Professional certification from the American Marketing Association and the Digital Marketing Institute.