Core Team

KATE GUEST, SENIOR ACCOUNT DIRECTOR

ROCIO UGARTE, SENIOR ART DIRECTOR

Kate is an experienced communications and marketing consultant who has worked with brands such as Subway, Loblaw, Molson Coors, Tim Hortons, Yellow Pages and Emirates Airlines. As Senior Account Director, Kate oversees the Subway and True Hockey accounts, working to develop community engagement activations like the World Juniors Ice Hockey Championships, Formula 1’s Montreal Grand Prix as well as pop-up surprise and delight tours across BC and Alberta. Her experience with event management also includes running point for the Canada-Germany Hydrogen Alliance summit in which two leaders of G7 countries toured the expo together. In addition to activation and event management work, Kate oversees paid media efforts, video production and overall campaign planning. Throughout all of these experiences Kate has mastered the art of thinking strategically and executing projects both efficiently and effectively. She holds a BPR from Mount Saint Vincent University.

A graduate of Mount Allison University and The Ontario College of Art & Design, Rocio began her career in the marketing communications world 14 years ago. She has designed and led creative for Bell Fibre Op, Tourism NS, and Moosehead. Rocio has designed and led creative for Eastlink, Destination Halifax, and Cannabis NB, to name a few. She has been able to further her experience in all forms of advertising from digital and traditional print, to largescale, multi-faceted campaigns. She currently holds the art direction reins for the international brand True Hockey. Her collaboration has helped elevate the brand as it launched a new look, ensuring alignment and cohesiveness across all advertising channels.

OUR SAINT JOHN OFFICE HAS GROWN

TREMENDOUSLY IN THE LAST THREE YEARS AND WE’RE JUST GETTING STARTED.

YOUR CORE TEAM IS LOCATED THERE AND SUPPORTED BY A FULL AGENCY ROSTER.