Subject Matter Experts

MARKETING COMMUNICATIONS HAS DRAMATICALLY INCREASED IN COMPLEXITY.

While every m5’er stays up-to-date and in the know, we have found there is a need for senior leadership within certain areas to bring next-level expertise.

JON DUKE, VP,

Strategy

Jon is our resident brain surgeon. He has a keen interest in behavioural economics, looking at the psychological reasons why people do what they do and buy what they buy. It’s fascinating stuff that helps Jon dig deep to develop marketing strategies for organizations in every industry, from utilities, tourism and automotive, to software, community health and construction. He has led files for government departments and Crown corporations at the provincial and federal levels.

JANE HARRINGTON, VP, MEDIA

If you ask Jane Harrington for her thoughts on programmatic digital advertising, expect a long, but brilliant, answer. Jane knows media inside and out, from digital and TV to radio and print. But she doesn’t just know what’s possible in media — she knows what works. Which channels to advertise on, for which audiences. She knows all this because she analyzes the heck out of everything we put out there, to see what’s performing and what isn’t. She’s kind of obsessed with results. Which means her clients’ marketing dollars get spent exactly where they should. Which also means clients sometimes send her pizza.

Communications can get complicated if it’s not planned right from the start, so Jon brings that invaluable clarity, focus, and purpose to every account at m5. Jon is a big believer in lifelong learning, having completed Brand Management from the London Business School, Design Thinking from the University of Virginia, and is currently an MBA candidate with the University of London (UK).