Our hat-trick to success

HEATHER DALTON, PARTNER

If you’ve ever seen Heather do a presentation, you know the energy she brings to a room (or a Zoom!) She is just that passionate about providing strategic advice to big brands. She’s currently working with Subway Canada on their new national local marketing strategy, Tourism Nova Scotia as they adjust to the new world of travel post-lockdowns, and NB Power to launch a new brand during a time of great change. She has worked with a diverse client base, but the work she’s most proud of is the one she does for free — volunteering with Team Broken Earth, watching it grow from a handful of Newfoundlanders and Labradorians to over 2,000 people in Canada, the US, and the UK.

CHRIS MACINNES, PARTNER

Chris MacInnes currently chairs the ownership group of the m5 Group of Companies. Prior to joining the m5 Group of Companies as a Senior Vice President in 2011, Chris served as Special Assistant (Atlantic) to the Minister of Industry and then as Chief of Staff to the Minister of the Atlantic Canada Opportunities Agency in Ottawa. Chris chaired the 2009, 2013 & 2017 provincial election campaigns for then Nova Scotia Liberal Leader/Premier Stephen McNeil. From 2008 until 2017, Chris served as a Commissioner on the Nova Scotia Election Commission.

DAMIAN BONSE, EXECUTIVE CREATIVE DIRECTOR

Damian is an exciting addition to the m5 team. In a career spanning more than twenty years, Damian has worked for agencies in Cape Town, Johannesburg, and London and freelanced for agencies in New York, Boston and Los Angeles. In 2018 he was rated the number one creative director and art director in South Africa and MEA (Middle East & Africa) based on the Loeries Awards and Creative Circle rankings. He is the recipient of awards from major advertising competitions including Cannes, One Shows, D&Ds, Clios, New York Festivals, and London International.

Heather travels a lot for work. She once unknowingly dropped her boarding pass at the airport, picked it up, handed it in at the Air Canada desk so they could find the owner, then stood there while the agent paged her name.

Chris holds a Bachelor of Laws from Dalhousie University and a Bachelor of Arts from Carleton University. In 2021 Chris successfully completed the Institute of Corporate Directors ICD.D programme through the Rotman School of Management.

Damian began his career as an art director, moved into design for a few years, and then back to art direction. This exploration of disciplines gives Damian the foundation to create work with a beautiful aesthetic appeal, while always ensuring it is built on the foundation of a strong concept. Since joining m5, Damian’s talent has been readily apparent. But what’s been truly impressive is his passion and drive to foster positivity among his team and our clients. Damian’s pursuit of creativity is infectious and we’re thrilled that his passion has found a home in Nova Scotia.