Lyon Real Estate - Luxury Client Guide

A New Level of Luxury Marketing Capabilities for Sellers

L U X U RY P O R T F O L I O.C O M

L U X U RY P O R T F O L I O ®

Lyon Real Estate

About Luxury Portfolio ® International Our affiliation with Luxury Portfolio International ® provides our clients with a powerful luxury property program designed to deliver national/international exposure to listings of $1,000,000 and above, and provide marketing services that attract local and out of area buyers.

The Power of Luxury Portfolio International® Lyon Real Estate is an established luxury leader and has a reputation for expertise in representing some of the finest homes in the communities we serve. Lyon Real Estate is the exclusive local member of Luxury Portfolio International ®, the luxury division of Leading Real Estate Companies of the World ®.

Your Lyon agent has access to Luxury Portfolio’s global marketing insights, technology tools, and targeted online and print advertising exposure to showcase properties listed at $1,000,000 and above to affluent local, national and global clientele.

Our Luxury Portfolio International ® affiliation is part of an exclusive global network that: •

Features more $1 million listings than any other luxury real estate network

•

Attracts millions of high net-worth buyers around the world

•

Reaches 47 million affluent consumers each year

•

Markets over $44 billion of global luxury property in 40+ countries

Lyon Real Estate

Reaching High Net-Worth Buyers As a member of Luxury Portfolio International ®, all Lyon listings throughout the region priced at $1,000,000 and above are syndicated to LuxuryPortfolio.com and their partner sites, including: wsj.com, CountryLife.co.uk, Jawai.com (China’s top real estate site), Mansion Global, Barron’s, Penta, and LeadingRE.com.

LuxuryPortfolio.com consistently ranks in the top on Google search rankings, giving your listing a great advantage.

LUXURYPORTFOLIO.COM VISITORS:

$10.3M LIQUID ASSETS

69%

OWN A SECOND HOME

YOUR LISTING WILL BE TRANSLATED INTO:

9

LANGUAGES

60+

CURRENCIES

TOOLS & RESOURCES

Lyon Real Estate

Luxury Marketing Resources Your Lyon agent can choose from an array of dynamic tools designed to win, promote and sell your luxury listing. These include beautifully designed materials, customizable pieces, and high profile promotion through Lyon’s partnership with Luxury Portfolio International ®.

NUMBER ONE //

Luxe Analytics You’ll receive customized insight into the performance of your property through Luxury Portfolio International ®’s LuxeAnalytics tool.

You’ll see detailed insights, charts and graphs that you can easily access and share anytime.

Lyon Real Estate

NUMBER TWO //

High-Profile Print Advertising There are a number of print advertising opportunities available, depending on your need, and intended audience in local, regional and global markets.

AGENT NAME Lic# 01234567

916.123.4567 jloyon@golyon.com jlyon.golyon.com

AGENT NAME Photography by ©2019

PLACERVILLE - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sed ligula placerat, facilisis est ac, egestas metus. Sed molestie sed lacus a blandit dolor sit amet, consectetur adipiscing elit fasilisis. $1,495,000

AGENT NAME Lic# 01234567

916.123.4567 jloyon@golyon.com jlyon.golyon.com

Lic# 01234567

Lic# 01234567

Lic# 01234567

916.123.4567 jloyon@golyon.com jlyon.golyon.com

Photography Photography by by ©2019 ©2019

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AGENT NAME Photography by ©2019

PLACERVILLE - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sed ligula placerat, facilisis est ac, egestas metus. Sed molestie sed lacus a blandit dolor sit amet, consectetur adipiscing elit fasilisis. $1,495,000

AGENT NAME 916.123.4567 jloyon@golyon.com jlyon.golyon.com

Photography Photography by by ©2019 ©2019

PLACERVILLE - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sed ligula placerat, facilisis est ac, egestas metus. Sed molestie sed lacus a blandit dolor sit amet, consectetur adipiscing elit fasilisis. $1,495,000

AGENT NAME Photography by ©2019

PLACERVILLE - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sed ligula placerat, facilisis est ac, egestas metus. Sed molestie sed lacus a blandit dolor sit amet, consectetur adipiscing elit fasilisis. $1,495,000

AGENT NAME 916.123.4567 jloyon@golyon.com jlyon.golyon.com

Lic# 01234567

916.123.4567 jloyon@golyon.com jlyon.golyon.com

Lic# 01234567

916.123.4567 jloyon@golyon.com jlyon.golyon.com

Photography Photography by by ©2019 ©2019

PLACERVILLE - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sed ligula placerat, facilisis est ac, egestas metus. Sed molestie sed lacus a blandit dolor sit amet, consectetur adipiscing elit fasilisis. $1,495,000

AGENT NAME Photography by ©2019

PLACERVILLE - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sed ligula placerat, facilisis est ac, egestas metus. Sed molestie sed lacus a blandit dolor sit amet, consectetur adipiscing elit fasilisis. $1,495,000

Lic# 01234567

916.123.4567 jloyon@golyon.com jlyon.golyon.com

Photography Photography by by ©2019 ©2019

PLACERVILLE - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sed ligula placerat, facilisis est ac, egestas metus. Sed molestie sed lacus a blandit dolor sit amet, consectetur adipiscing elit fasilisis. $1,495,000

NUMBER THREE //

Direct Mail Postcards & Brochures Stunning property marketing pieces are available to market your listing, including high impact brochures, flyers and postcards, mailed to a radius around your property.

JUST LISTED 1234 MAIN STREET, SACRAMENTO | OFFERED AT $0,000,000

JUST LISTED 1234 MAIN STREET, SACRAMENTO | $1,775,000

Understated luxury with the focus on indoor/outdoor lifestyle? Check! Custom finishes and modern amenities?

Check! Love to entertain?

Like your privacy? Craving a gorgeous barn and a little room to roam? We got you covered.

Welcome home to the glass house. Windows surround you everywhere you go and bring the outdoors in. Custom and then some unique property is ready for its new family.

WWW.1234MAINSTREET.COM

Presented by: Jane Friendly

WWW.1234MAINSTREET.COM

Lyon Real Estate

BEDS

BATHS

SQ FT

5

4.5

3,088

NUMBER FOUR //

Online Exposure for Listings Lyon’s luxury listings priced at $1,000,000 and above are syndicated to topranking sites, and enjoy national and global exposure on LuxuryPortfolio.com, LeadingRE.com, wsj.com, juwai.com, Zillow, Trulia, Realtor.com, CountryLife. co.uk, Barron’s PENTA, Mansion Global and more.

NUMBER FIVE //

Digital eCards & flyers Your Lyon agent can create high impact ecards or flyers to be emailed to likely buyers.

Lyon Real Estate

NUMBER SIX //

Single Property Website Your property will be featured in a dedicated Single Property Website that in addition to all property details, includes local community and school information, market snapshot, mortgage calculator and map.

NUMBER SEVEN //

Digital Advertising Your Lyon agent can advertise your property to potential buyers on websites where they read their news. We target users who may be potential buyers, and includes people who have searched for homes, used mortgage calculators, searched for moving companies and demonstrated other home-buying behaviors on the web.

Your property will appear on sites like: • • • • • •

ESPN YouTube Forbes CBS USA Today Sacramento Bee

SACRAMENTO, CA Capital Estates ADD PHONE NUMBER

Lyon Real Estate

$2,999,000 luxuryportfolio.com

NUMBER EIGHT //

Facebook & Instagram Advertising Your Lyon agent can advertise your property to potential buyers based on their online behavior, ensuring a high engagement rate. Using behavioral targeting, these ads reach buyers looking at properties like yours on social media, delivering impressive reach and expansive exposure, all trackable on your Seller Dashboard.

Lyon Real Estate

Your Assurance of Quality You expect quality in all things & the sale of your property should be no different.

The quality of the professional you retain, and the company for which they work, should be unquestionable.

Unlike most real estate brands or affiliations, very few companies qualify for entry into Luxury Portfolio International ®. Lyon Real Estate is proud to be the exclusive member in the Greater Sacramento Region.

Lyon Real Estate