Luxury eBook - Agent Guide

DISCOVER A NEW LEVEL OF LUXURY MARKETING CAPABILITIES L U X U RY P O R T F O L I O.C O M

L U X U RY P O R T F O L I O

LYO N R E AL E S TAT E

ABOUT LUXURY PORTFOLIO ® INTERNATIONAL Our affiliation with Luxury Portfolio International ® provides Lyon agents with access to a powerful luxury property program designed to deliver national/ international exposure to your $1 million+ property listings, attract out-of-area buyers, and give you access to additional marketing resources at significant savings.

THE POWER OF LUXURY PORTFOLIO INTERNATIONAL® Lyon Real Estate is an established luxury leader and has a reputation for its expertise in representing some of the finest homes in the communities we serve.

Lyon Real Estate is a member of Luxury Portfolio International ®, the luxury division of Leading Real Estate Companies of the World ®.

Lyon agents utilize Luxury Portfolio’s global marketing insights, technology tools, and targeted online and print advertising exposure to showcase properties listed at $1,000,000 and above to affluent local, national, and global clientele.

Our Luxury Portfolio International ® affiliation is part of an exclusive global network that: •

Features more $1 million listings than any other luxury real estate network

•

Attracts millions of high net-worth buyers around the world

•

Reaches 47 million affluent consumers each year

•

Markets over $44 billion of global luxury property in 40+ countries

LYO N R E AL E S TAT E

REACHING HIGH NET-WORTH BUYERS Lyon Real Estate is a member of Luxury Portfolio International ®, the luxury division of Leading Real Estate Companies of the World ®. As a member of Luxury Portfolio, all Sacramento Lyon listings of $1,000,000 and above are syndicated to Luxury Portfolio and their partner sites, including: wsj.com, CountryLife.co.uk, Juwaii.com (China’s top real estate site), and LeadingRE.com.

LuxuryPortfolio.com consistently ranks in the top three Google search results, which gives your listing a great advantage.

LUXURYPORTFOLIO.COM VISITORS:

1.12M AVERAGE HOUSEHOLD INCOME

57%

OWN A SECOND HOME

YOUR LISTING WILL BE TRANSLATED INTO:

9

LANGUAGES

60+

CURRENCIES

TOOLS & RESOURCES

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LUXURY TOOLS & RESOURCES Choose from an array of intentional, dynamic tools designed to win, promote, and sell your luxury listings. Enjoy beautifully-designed materials, customizable pieces, and high-profile promotion through Lyon’s partnership with Luxury Portfolio International ®

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LPI® LISTING PRESENTATION TOOLS Luxury Portfolio International ® offers two branded listing presentation package options. Each includes a customized welcome letter for your seller, customized agent biography page and the impressive soft-touch brochure that outlines the Luxury Portfolio program benefits for your client.

LYO N R E AL E S TAT E

LPI® SOFT COVER LISTING PRESENTATION

LPI® LISTING PRESENTATION BOX

COST: $40

COST: $85

N U M B E R T W O //

LYON’S LUXURY PRE-LISTING PACKET Customize Lyon’s Luxury Pre-Listing Packet to your potential seller’s needs and optimize your chance of being chosen as the listing agent.

UNIBIND HARD BOUND BOOK COST: $7 AVAILABLE ONLY THROUGH YOUR LYON OFFICE FIND THE NINJA PRESENTATION ON INSIDE LYON > NINJA > PRE-LISTING MATERIALS SAMPLE PRE-LISTING PACKET

N U M B E R T H R E E //

DIGITAL LISTING PRESENTATION Luxury Portfolio International ® has designed a stunning, informative digital listing presentation to wow your potention sellers. Email it in advance of your listing consultation appointment.

Not only does it explain the benefits of Luxury Portfolio International ®, it gives great talking points and truly sets you apart as luxury listing agent.

W W W. L U X U RY L I S T I N G P R E S E N TAT I O N. C O M

LYO N R E AL E S TAT E

N U M B E R F O U R //

LISTING BANNER ADS Advertise your listing to likely buyers wherever they search online.

Ads run for 3 weeks and are easy to create on LuxeXchange. Add your seller’s email address and your DRE# and you and your seller receive a detailed analytics report.

Place an order by going to: LuxeXchange > Toolbox> Property Banner Ads

SACRAMENTO, CA Capital Estates ADD PHONE NUMBER

$2,999,000 luxuryportfolio.com

N U M B E R F I V E //

SPHERE OF INFLUENCE BANNER ADS Stay in front of your sphere with these eye-catching digital banner ads. Upload your sphere so they’ll see you on the online websites they visit.

Place an order by going to: LuxeXchange > Toolbox > Sphere of Influence Banner Ads

LYO N R E AL E S TAT E

N U M B E R S I X //

LUXE ANALYTICS Through Luxury Portfolio International ®’s unique Luxe Analytics tool, you receive customized insight into the performance of your listing worldwide. You’ll be sure to impress your sellers with detailed insights, charts, and graphs that you can easily access and share anytime.

Get started by going to: LuxeXchange > LuxeAnalytics

N U M B E R S E V E N //

HIGH PROFILE PRINT ADVERTISING Your luxury listing is provided with a number of print advertising opportunities depending on your need, intended audience and budget, in top luxury magazines known nationally and globally.

Click here to view all of Luxury Portfolio International ®’s exposure opportunities.

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AGENT NAME Lic# 01234567

916.123.4567 jloyon@golyon.com jlyon.golyon.com

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916.123.4567 jloyon@golyon.com jlyon.golyon.com

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LYO N R E AL E S TAT E

916.123.4567 jloyon@golyon.com jlyon.golyon.com

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Locally, Lyon subsidizes luxury property advertising in Greater Sacramento’s Luxury Home Magazine, in addition to an agent branding opportunity on the back page on a limited basis.

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MANSION GLOBAL New to the Luxury Portfolio program, Mansion Global Magazine reaches active in-market buyers throughout the U.S., UK and Asia. Intended for the high networth individual or the globe-trotting professional, Mansion Global magazine marries market analysis and lifestyle features with impactful visuals. Published four times per year.

Cost per placement: Large Ad: $800 Medium Ad: $500 Place an order by going to: LuxeXchange > Toolbox > Coop Advertising * Distribution: 60,000+ copies distributed in key cities around the world including New York, Florida, California, London, Hong Kong, Singapore, Japan, Dubai and Abu Dhabi Placed in Barron’s, Financial News & Private Equity News, airport lounges, 5-star hotels and financial centers.

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MAGAZINE GIFT SUBSCRIPTIONS Send a complimentary one-year subscription (two issues) of Luxury Portfolio Magazine to up to 10 clients. They will receive the current edition (with a ‘compliments of’ sticker). Additional subscriptions will be $5.

You can also send a one-year subscription of Luxe Interiors and Design for just $10 per client. Published 6x/year, they will receive a note prior to mailing notifying them of your gift.

Ready to order?

LuxeXchange > Toolkit > Magazine Gift Subscriptions * Your client information is private and never used for anything other than sending the information you request. * While supplies last. Magazine programs are available one-time per client. Limit 25 subscriptions per agent per year. Gift subscriptions are available for US and Canada addresses only.

LYO N R E AL E S TAT E

N U M B E R T E N //

POSTCARDS & BROCHURES Build your brand by sending luxury Just Listed and Just Sold postcards to the community. Lyon Marketplace offers several stunning print pieces to market your listing, including Just Listed and Sold postcards, flyers and brochures.

Lyon subsidizes 40% of your first 100 postcards ordered on Lyon Marketplace.

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N U M B E R E L E V E N //

ONLINE EXPOSURE FOR LISTINGS Lyon luxury listings priced at $1,000,000 and above are syndicated to topranking sites, and enjoy national and global exposure on LuxuryPortfolio.com, LeadingRE.com, wsj.com, juwai.com, Zillow, Trulia, Realtor.com and more.

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N U M B E R T W E LV E //

LUXURY DIGITAL FLYERS Through Lyon Connect, agents can quickly and easily create and send a luxury ecard out to their sphere, letting them know they are actively listing and selling properties.

Create an eFlyer by going to Lyon Connect > Flyer Builder

LYO N R E AL E S TAT E