Lydia LeViness Wilson
lydiagracewilson@gmail.com
484-788-4325
www.lydiawilsonbeauty.com
www.linkedin.com/in/lydialevinesswilson/
Education
Savannah College of Art and Design | Savannah, GA | MAJOR GPA: 4.0 Spring 2024
Candidate for a Bachelor of Fine Arts in Business of Beauty and Fragrance Minor in Business Management & Entrepreneurship
Achievements: Dean’s List Honors Scholar, Academic and Achievement Scholarships
Work Experience
Beauty Barrage | Brand Ambassador | Savannah, GA
Mar 2023 – Present
• Provide in-store support, training, and education for beauty brands across multiple categories and top retailers such as Sephora, Ulta Beauty, BlueMercury, etc
• Working with some of the biggest names in beauty from haircare and color cosmetics, to skincare and devices
Supergoop! | Global Product Marketing Intern | New York, NY
Jun 2023 – Aug 2023
• Supported all go-to-market needs for product launch readiness, working cross-functionally with Product Development, Packaging, Creative, Regulatory, Legal, and Local Retail Marketing teams
• Researched consumer and market insights and competitive products to support the Global Marketing team’s innovation strategies
• Created and presented a blue-sky product concept for an SPF body mist including consumer insights, a competitive landscape, product messaging, claims, ingredient story, SRP, and profit margins
• Assisted new market product launches by working closely with Regulatory and Legal on packaging copy claims and executed copy translation requests for global compliance
• Executed a packaging artwork overhaul, briefing Creative on copy updates across all US artworks and components
• Lead a competitive SRP analysis to support the brand’s 2025 pricing strategy
• Updated product information, global calendars, and internal documents as needed to help support launched and cross-functional team planning
Academic Experience
Youth to The People Mock Campaign Concept
Apr 2022
• Creative directed “Youth is Ageless” campaign photoshoot and mock-up advertisements/social media mock-ups for skincare brand Youth to The People
• Led a team of models and photographers to create visual ideation through Adobe Photoshop and InDesign
Osea in Sweden Mock Brand Global Expansion
May 2023
• Developed a packaging concept and a new product launch to fit Sweden’s beauty market, and also stay on brand with Osea’s existing SKUs
• Created an integrated marketing campaign to expose Osea to their new Swedish consumer and translated the campaign copy into the native language
Skills
Microsoft Excel, PowerPoint, Outlook, Adobe Illustrator, In Design, Photoshop, Adobe Dimension, French Language, Public Speaking, Performing Arts, Sales, Shopify, Wrike, TransPerfect
Interests
International/Global Marketing, Retail/Sales Marketing, Growth Marketing, E-commerce, Brand Marketing, Marketing Management, Trend Forecasting