Lydia LeViness Wilson
lydiagracewilson@gmail.com
484-788-4325
https://www.lydiawilsonbeauty.com
https://www.linkedin.com/in/lydialevinesswilson/
Education
Savannah College of Art and Design | Savannah, GA | MAJOR GPA: 4.0
Candidate for a Bachelor of Fine Arts in Business of Beauty and Fragrance
Minor in Fashion Marketing and Management
Achievements: Dean’s List Honors Scholar, Academic and Achievement Scholarships
Work Experience
Beauty Barrage | Brand Ambassador | Savannah, GA
Spring 2024
Mar 2023 – Present
• Provide in-store support, training, and education for beauty brands across multiple categories and top retailers such as Sephora, Ulta Beauty, BlueMercury, etc
• Working with some of the biggest names in beauty from hair care, color cosmetics, to skin care and devices
Supergoop! | Global Product Marketing Intern | New York, NY
Jun 2023 – Aug 2023
• Worked directly with Product Development, Packaging, Creative, and Retail Marketing teams to launch new products and assist in the process before executive decisions
• Calculated margins and SRPs for existing SKUs and new products for leadership
• Assisted in translations for product packaging in regions such as the EU, Canada, the Middle East, and APAC
• Created a launch campaign and concept for a SPF (Solar Powered Fragrance) Body Mist including a mockup, concept, SRP, margins, and ingredient story
Academic Experience
Youth to The People Mock Campaign Concept
Apr 2022
• Creative directed “Youth is Ageless” campaign photoshoot and mock-up advertisements/social media mock-ups for skincare brand Youth to The People
• Led a team of models and photographers to create visual ideation through Adobe Photoshop and InDesign
• Location scouted and collaborated with Perry Lane Hotel to create a set for the shoot
Lacoste, Grasse, and Paris, France Study Abroad Program
Nov 2022 – Dec 2022
• Visited factories responsible for turning raw materials into ingredients for the perfumer’s organ
• Explored the core components of fragrance marketing including naming, logo development, scent development, packaging, sampling, and collateral
• Developed a personal fragrance brand and perfume, inspired by my Finnish heritage
Skills
Microsoft Excel, PowerPoint, Outlook, Adobe Illustrator, In Design, Photoshop, Adobe Dimension, Canva, French Language, Public Speaking, Performing Arts
Interests
Global Marketing, Creative Direction, Brand Marketing, Marketing Management, Trend Forecasting