Generations of
Innovation
We usually say that the Lundhags story began in 1932 when the shoemaker Jonas Lundhag registered the company that became the Lundhags that we know today. But actually, the story of some of the world's finest boots begins long before. Jonas Lundhag’s father was a shoemaker as well and he shared his knowledge with his son Jonas and eleven siblings. In addition, several of Jonas Lundhag’s ancestors were also shoemakers. This meant that even as a child, Jonas was exposed to shoemaking and was therefore able to develop the craft to the highest level. It wasn’t long before his fame reached far beyond the circles of picky hunters, mountain enthusiasts, native Sami people and loggers in the area around his home in Jämtland, which formed his first customer base. The first pair of shoes Jonas made was for a doll when he was only eight years old. The next pair he made for himself as a 12-year old after having seen a forester wearing so-called motor boots, which were hugely popular at the time. He asked for leather from his father and completed his first real boots. It was something that attracted much attention both at school and in the surrounding area. It was evident that a skilled craftsman was on to something. And when Jonas was 17 years old, he opened the shoe factory that came to be known as Lundhags. Jonas Lundhag’s impressive career as an 35