Oblivion - Process Book

OBLIVION Maria Santamaria

Shreya Lunawat

FASM 311

Oscar Betancur

logline On a hunt to find a perfect dress in the year 2060, Avril takes an unexpected decision that leads to problematic twist.

BRAND RESEARCH - Global lifestyle brand - One of the largest apparel companies in the world - Bold, progressive, seductive, minimal aesthetic - Provocative imagery and striking designs - Embraces individuality - Embody authenticity - Tension, sparking ideas, unforeseen realities - Clean and innovative - Distributes its products to 110 countries

TARGET Customer - Women ages 22-45 - Annual income +80,000 - Contemporary, urban and bold - Medium- high class society - Modern, sophisticated consumer - Bold, passionate, edgy and fearless - Goal oriented - Value technology that provides a productivity boost - Heightened sense of visual stimulation - Spontaneous - Confident enough to experiment - Future oriented

Marketing Strategy of the brand - Heavy focus on their digital channels - Instagram - followers increased by 53% this year - Tapping influencers - Call to action - User - oriented / user- generated content - Controversies - Iconic print ads

statement Inspired by all of the technological changes that our world is experiencing right now, especially with some of the developments inside the fashion industry concerning the improvements on the omnichannel experience. The story is a representation of a possible future that might soon be part of our everyday lives.

Message of the Film Our message is to remind everyone that Calvin Klein is more than just an undergarment brand. The brand is minimal, yet bold in order to embrace individuality at its fullest. Also, it reinforces the idea of allowing technology take over every aspect of our lives, which can sometimes result negatively by overtaking the tangibility of everything.

Storyboard

image mood board

production design

shot list 1A

wide shot of her with the magazines

1B

Medium Close up

INSERT A

Roll magazines

1C

Close up of getting the box

INSERT B

Close up of the pull (POV)

1D

Medium shot of her taking the pill +talking to AI

INSERT C

POV of cell phone accepting the notification

1G

CU of her opening the box with the dress

1H

Medium looking at the dress and asking how she gets rid of AI Falls on the sofa, dropping phone next to her

INSERT E

Close up of phone restarting

1L

Medium close up through mirror of her wearing the dress Looks at camera through the mirror

locations Frogtown lofts

savannah film studios studio c

gant chart

behind the scenes

credits CREATIVE DIRECTOR

ART DIRECTION

Maria Santamaria Shreya Lunawat

Maria Santamaria Shreya Lunawat

FILM DIRECTOR

PRODUCER

Daniel Otero Marcela Victoria

Maria Santamaria Drew Funk

FASHION DIRECTOR

CINEMATOGRAPHER

Maria Santamaria

Natalia Vega

STARRING

GAFFER

HAIR AND MAKEUP

Morgane Bryant

Michael Johnson

Macy Graham

FILM EDITOR

SOUND DESIGNER

SPECIAL THANKS

Samuel Paternina

Eric Hermetz

PRODUCTION DESIGN

MOTION GRAPHICS

Maripaz Alfaro

Yunho Park

Oscar Betancur Savannah Film Studios Max Acevedo Juan Pedro Restrepo Rodrigo Soria

SOUND EDITOR/DESIGNER Bennett Kerr

THANKS!!