Retail Space/ App Design Process Book

ATELIER THREADS THAT WEAVE TOGETHER THE FABRIC OF INDIA

SHREYA LUNAWAT | FASM 311 | OSCAR BETANCUR digitally published linkhttps://indd.adobe.com/view/82f8a61d-98de-433b-96aa-cb6706226b06

PURPOSE bring forward the value of indian craftsmanship

BRAND INSPIRATION

AZA FASHIONS - indian multi designer brand - leading fashion authority - fashion forward and trendsetting pieces - personalised attention

MISSION STATEMENT “WE ENVISION BRINGING INDIAN CRAFTSMANSHIP TO THE FOREFRONT OF GLOBAL RETAIL, AND ARE COMMITED TO DELIVERING AN EXTRAORDINARY SHOPPING EXPERIENCE.”

BRAND ANALYSIS - offering handpicked selections of the best fashion dedsigners of india - luxury apparel and accessories - provide customers with personalised attention from trained fashion consultants

BRAND POSITIONING

High Price

Less exclusive

Exclusive

Low Price

TARGET MARKET

AGES 18 - 55 upper middle class

CUSTOMER PROFILE

1 NAME: DEEPIKA D’SOUZA AGE: 30 UPPER MIDDLE CLASS HOBBIES: PAINTING, SHOPPING PERSONALITY: SOPHISTICATED, CLEAN ONLY PURCHASES HIGH END FASHION

CUSTOMER PROFILE

2 NAME: SHANAYA JAIN AGE: 24 MIDDLE/ UPPER MIDDLE CLASS HOBBIES: HIKING, WATCHING TV PERSONALITY: OUTGOING, FRIENDLY USUALLY INTO FAST FASHION, BUT PURCHASES HIGH END FASHION ON SPECIAL OCCASIONS

CUSTOMER PROFILE

3 NAME: NATASHA IVAN AGE: 28 MIDDLE/ UPPER MIDDLE CLASS HOBBIES: TRAVELLING, COOKING PERSONALITY: ADVENTOUROUS, RISKTAKER ALWAYS WILLING TO APPRECIATE AND EXPERIENCE NEW CULTURES/ VALUES

MARKETING STRATEGY

- lauched its online platform in 2015 - scaled up its online operations - aimed expansion to u.s - personal attention to each customer

THE STORE

INTERACTIVE SPACE

WHY RETAIL SPACE FOR INDIAN CRAFTS? -

more than what you think a lot of time and effort wont understand until you experience it more than money, it has value every kind of work has its own quality every designer has its own aesthetic so much more than just ‘indian work’

ANITA DONGRE

DESIGNERS

SABYASACHI

MANISH MALHOTRA

ABUJANI SANDEEP KHOSLA

FLOOR PLAN SKETCHES/ IDEAS

FLOOR PLAN - ROOMSTYLER

6 VIEWS FRONT

BACK

6 VIEWS INSIDE

CLOSE UP

6 VIEWS WIDE

SIDE

FINAL RENDERS

THE ‘TUNNELS’ ARE THE ENTRANCE AND EXIT POINTS, CONSISTING OF SCREENS WITH SPEAKERS, EXPLAINING TO THE AUDIENCE WHAT THEY WOULD BE EXPECTING IN THE STORE AND ALLOWING THEM TO APPRECIATE THE CRAFTSMANSHIP IN INDIA.

FINAL RENDERS

FINAL RENDERS

FINAL RENDERS

this is one of the booths of the designers. there would be an assistant or the designer herself/himself that would be giving a tutorial on their specialised technique within their work so the customers can experience it themselves.

FINAL RENDERS

There are four booths of each respective designer presented in each corner, showcasing the process on the walls behind each booth, with platforms for customers to stand on, that would properly show their outfits.

FINAL RENDERS

THE MIRRORS ALLOW INDIVIDUALS TO TRY ON THEIR CLOTHING AND CHOOSE THE JEWELLERY ON THE SCREENS, THAT THEY WOULD PREFER TO WEAR WITH THEIR CLOTHING, WHICH WOULD ALLOW INDIVIDUALS TO COMPLETELY VISUALISE THEIR LOOK WITH JEWELLERY BEFORE THEY PURCHASE THE GARMENTS.

APP DESIGN This app serves as a complement to the store, as the photos that are taken in the store allows you to scan the Qr code on the app, which then saves the image of an individual with their jewellery, in the gallery.

This promotes the app largely and encourages individuals to download the app, increasing user interaction within a community. https://xd.adobe.com/view/0cf4bec7-ac80-4fcc-5c8e-bdddceac5f0f-7ac5/

appreciate the beauty. it is much more than we think.