Portfolio Lulu 2023

SKILLS

Digital Creative, Content Creator & Graphic Designer

202 2 -

202 3

For Social media, branding (event / campaign logo), any printing media (roll banner, hanging banner, banner, poster) visual for digital media, t

nal & ex t ern al p o st er , e- in vi t ati on , K ey vi s u al for any campaign, branding bus, UI for web, In-App Banner.

PT. Tran s por t a s i Jakar t a

Content Creator Analyst - Sr. Graphic Designer

Creating online content for Transjakarta, Organizing online.offline campaign, Creating concept for creative content, Design for online & offline, Design for any corporate needed, create copywrite for caption and visual, Design UI for Transjakarta website, Branding Women Bus, Pramusapa, and any corporate campaign. Transform text and concept into visual and branding (for online, offline, any print media). Take and edit short video for reels and online for teaser content. Creat key message, hastag, storyboard for “Stop Pelecehan Seksual” campaign.

Booklet Layout - Naked Press Juicery

Redesign Naked Press’s booklet (campus project)

Instagram Feed Banagirl’s

Banagirl’s Owned by Gisel & Gempi

Mosque Calendar 2018

Design wall calendar and print for 500 calendars

Design wall calendar and print for 500 calendars

Short Company Animation for Gawe.id

Storyboard, sketch, asset vector illusrt, outpu MP4 motion

202 0

Short Company Animation for Gajianduluan

Storyboard, sketch, asset vector illusrt, outpu MP4 motion

Graphic Designer @womenwokrsid 202 1

Lintas Media: Tata Bahasa at Dewan Kesenian Jakarta

Content

Profile | CV

Campaign

Single-Use Plastic Cutlery

Instagram Layout

Social Designee

Beauty Profile

Layout

Web Design / UI

Editorial

Korean Food Magazine

Branding

Bir Pletok

C A M P A I G N

C utl e r y i s a n o b j ec t t h a t e v e r y huma n u s e d f o r e a t .

A pl a s ti c cutl e r y i s th e s impl e o n e . B u t T h e r e a r e a s e r i o u s ca u s e s a f te r u s in g pl a s ti c cutl e r y a t o n c e . L o o k in g a t th e ca u s e s , I thi n k w e nee d s o cia l c a mpai g n . T h a t wil l b e arrang e wit h u s in g s o m e v i s ua l e l emen t s . I u s e d 3 p o s t e r , s o cia l med i a , an d m e r ch a nd i s e f o r th i s campai g n .

T h e c o l o r t h a t i u s e d i s a f r iendl y an d h a p p y c o lou r t h a t ca n b e e n g ag e m o r e of audienc e a ttent i o n .

F r o n t s i d e ( not e b o o k ) B a c k s i d e ( not e b o o k )

GIF & ST I CK E R S O CIA L M ED I A

I al so ma k e cute s ti c k e r f or W A , b ut i t ’ s no t launch y et : ( DO N ’ T W O R R Y! may b e can che c k the G I F i c r e a t e. A t G I F in s tagra m , s ea r ch “ T ran sj a k a r t a ”

C O N T E N T

T h i s i s m y w o r k f o r b eau t y e - c o mmerc e i n I n d o n e s i a .

T h i s campaig n i s f o r announ c e 3 m o r e da y s b e f o r e th e d a y of campaig n .

T h e variet y i s o n th e v i s u a l campaign . S uc h a s d e s ign , f ont , c o l o r , an d c o mpone n t .

T h e c o l o r t h a t i u s e d i s m o s tl y pi n k an d whit e . R epr e s en t a b ou t b eaut y an d f emal e .

b eaut ym arket 3 HAR LAG !! D kon Ramadhan

M Y I L L USTR A TI O N

( Digital P ainting & W a ter c o lor )

I li k e drawing and c o l o r in g . s ometime s i do ma n ual with w a ter col o r. and Digital t o o.

@p a tte r nlul u

M O NTH L Y P LANN E R

I ma k e m y o wn monthly planner with m y f a v o u r ite colo r, o r g anic and n a tu r e c o l o r. la y out it b y m y s el f and m y c r e a tivit y. and ta k e the a ss et s o f pictu r e f r o m pinte r e s

B i r Ple t o k i s a p r o duc t f r o m m I nd o n e s i a , an d b r in g a b o u t B etaw i C ult u r e . B i r Ple t o k i s a tradit i o na l heal t h y d r i n k wit h her b a l in g r edien t s .

P a c k agin g t h a t I mad e i s s u s tai n a b l e an d r e u s e a b l e . I d o r e b randin g ( log o ) an d p a c k agin g “ B i r Ple t o k ” .

K e y w o r d : N a tur a l , B e e r , S t r o n g , T radition a l , B eta w i .

BIR PLETOK

Sejak. 2000

FOO D i s o n e o f a f a v o r it e r u b r i c t h a t l o v e a b l e t o r e a d . F o o d t h a t i ta l k in g i s a b o u t k o r ea n f o o d o r “ S e o u l F o o d ” . I mad e i t int o t w o pa g e . F i r s t pag e f o r titl e o f r u b r i c , titl e o f f o o d c o nte n t , an d head e r . S e c o d pag e f o r th e c o neten t an d q uot e s a b o u t k o r ea n f o o d . I mad e i t o n A 4 p a p e r .

T h e c o ntec t o f a w e b s it e i s a b o u t m y p r o f il e an d a l s o s o m e of m y p o r t f o l i o . T h i s i s a p a r t o f m y c o llag e a ss ignmen t a b o u t w e b .

T hem e of c o nten t i u s e d i s a b o u t “ N igh t F o r e s t ” wit h ill u s t r a tio n techn i q u e . S o , I pu t s o m e k in d o f t r e e , le a v e , an d b ran c h . I a m u s in g d a r k b l u e , b l a c k , an d p u r pl e c o l o r s f o r givin g a nigh t s it u a ti o n .

K A T EG O RI P E M E RA N

U T AM A W AN I T A

IM A A , I n d o n e s ia n M o vi e A c t o r s a w a r d s i s a RC T I p r o gra m i n a y e a r , t h a t g i v e a p p r ec i a tio n an d ach i v emen t t o talente d in d o n e s ia n act o r an d a ct r e e s b a s e d o n thei r m o v i e .

I n th i s y e a r , th e r e a r e 1 2

K A T EG O RI P E M E RA N

K A T EG O RI P E M E RA N

U T AMA P R I A

P E N D UKU N G P R I A

sfo text and rief to vide ocial media campaig re s tart rom adverti ed, c ntent, creative needed this

sfo text and f to Pr vide ocial media campaig f re ter tart rom tea adverti ontent, and creative needed fo s campaign

ocial media, anner In-A invitati n, ac ground lower media souvenir layer, banner, andwichman et hand ph ne.

Social media, banner I -A invitati kground name b lower third, print ouvenir layer, roll banner, andwichman pop oc ne. r

A T EG O RI P E M E RA N

U T AM A W AN I T A

c a teg o r i e s an d 18 m o vi e s p o s t e r s t h a t h a s a n a p p r ec i a t i o n . T h e r e a r e : N o min a s i k a t e r o g i pemera n utam a p r i a , pemera n utam a w ani t a , pemera n pend u k un g p r i a , pemera n pend u k un g w ani t a , pemera n p e nd a tan g b a r u , pemera n an a k - an a k , pemera n p a sa n g a n , e t c .

social media

social media

I Da h s y a t a w a r d s i s a RCT I p r o gra m i n a y e a r , t h a t g i v e a p p r ec i a tio n an d ach i v emen t t o talente d in d o n e s ia n m u s icia n s b a s e d o n thei r s o n g .

I n th i s y e a r , th e r e a r e 1 2 c a teg o r i e s t h a t h a s a n a p p r ec i a ti o n . T h e r e a r e : N o min a s i k a t e r o g i s o l o w anit a t e r da h s y a t , s o l o p r i a t e r da h s y a t , lag u t e rda h s y a t , p e n y a n y i dangdu t t e r da h s y a t , duo/ g r u p t e rda h s y a t , duet / k o l a b o r a s i ,

pen d a tan g b a r u , e t c .

A n d , I mad e t w o d e s ig n s f o r th i s p o s t e r .

RNSH I P

Shopee is one of the biggest e-commerce platform in Indonesia. My position when i do my internship is in Marketing, Crative Campaign division under Shopee Mall.

I created shopee banners, partnership banners, ig post, fb post, any needs for landing page, shopee voucher, Shop card, any needs for Men Sale, and manage image for Shopee Factory Outlet.

In here, i learn to work fast, understand the requester brief, and looking at details.

Transform text and brie

Provide social media campaig from requester start from advertised, tije content, creative needed for thi

Social media, banner e-invitation, background name bar lower third, print media and souvenir flayer, roll banner, sandwichman pop socket hand phone.

Transform text and brief to visual. Provide social media campaign from requester start from teaser, advertised, tije content, and any creative needed for this campaign.

Social media, banner In-App, e-invitation, background zoom, name bar lower third, print media and souvenir like flayer, roll banner, sandwichman poster, pop socket hand phone.

3754

JAKART A

CAM P AI G N

TI JE A PP LICAT O N

Transform text and brief to visual. Provide social media campaign from requester start from teaser, advertised, tije content, and any creative needed for this campaign.

Social media, banner In-App, e-invitation, background zoom, name bar lower third, print media and souvenir like flayer, roll banner, sandwichman poster, pop socket hand phone.

to visual. campaign teaser, and any campaign. -App, zoom, like andwichman poster,

TI JE A PP LICAT O N

In-App banner

Transform text and brief to visual. Provide social media campaign from requester start from teaser, advertised, tije content, and any creative needed for this campaign.

Social media, banner In-App, e-invitation, background zoom, name bar lower third, print media and souvenir like flayer, roll banner, sandwichman poster, pop socket hand phone.

CAM P AI G N BUS LISTR I K

Make social media creative content, e-invitation, and instagram GIF’s for bus listrik campaign.

Tjubit is one of online event seems like online talkshow in bus shelter, bus, or pool in Transjakarta. I make Tjubit Logo, branding, and any poster campaign in any social media such as instagram, insta story, and twitter.

Logo

Social media

Flayer

SEXUAL HARRASMENT in public transport

Sexual harrasment in public transport is one thing that we can prevent.

In this case, i try to gain my creativity to build a key message. Seeing from the promblem; teh victim scared to report when they have sexual harrasment in public transport because, they embarrassed.

Looking at the problem and cases, i tried to create hashtag for the campaign, called #TJEGAHBERSAMA means, we are together. The victim don’t need embarrassed or ashamed, because, we are together.

Women Bus is another idea from the team to prevent sexual harrasment in public transport.

Transjakarta always giving the best services for our passangers. With Women Bus(es), we hope our women passangers feel more safe and more comfort.

I contribute to designing the women bus . It was such a pleasure i can take an action to help others women feeling safe when using public transport.

CAM P AI G N Tap In / Tap

Out

Transjakarta try to make a changes for a better services in the future. We embrace our passanger(s) to always tap-in and tap-out before or after using Transjakarta bus.

We want our services be measured and passanger(s) to be more discipline.

Working at Transjakarta is always challenging. How we can be more creative to embrace our passangers to have a good habit.

It’s not easy to successfully done this campaign. but we did it!

social media

We communcate in so much ways. i contribute to design stickers in the bus for the socialization.

And also i create visual for social media and any poster in bus shelter.

It was challenging, but it was so fun! How we can communicate it until we can change passangers habit.

CAM P AI G N Mikrotrans

Mikrotrans is one of our services for helping passangers in villagers.

This is the first time i do a riset into the villagers. It began when my division want to have campaign about mikrotrans, route JAK-113 in Cilincing.

Cilincing is a sub-district with a narrow road, full with tiny house and each house are close enough.

In Cilincing there are so much mikrotrans passed by. Mikrotrans makes life of many people more easier. People use mikrotrans to go to school, traditional market, to go to everywhere they want.

Happy to know they can go to school with mikrotrans 113, and its FREE Rp0!

i contribute on survey the school we want to do a campaign, and i make the roll banner and social media campaign about mikrotrans.

EVENT

Transjakarta often organize some event to make our services more better.

In any event, i help to create a Key Visual for the event.

Such as Backdrop, Roll banner, Tripod banner, Digital background, Landing page, Lowerthird, etc.

WEBSITE

Transjakarta website need to rejuvinate.

Digital is too fast to growth. We must be able to balance with a new digital era.

Transportation is one of what people needed.

Website is a platfrom for a corporate to give the information more easy to passangers. And also help the passangers to find their route.

Social Media Activation

Social media is the important platform in digital era.

All people search the information from social media. we can more easy inform to passangers about our company situation.

How we build our social media is matters for corporate branding.

Transjakarta is one of a big transportation in Jakarta. it was so challenging how i should manage a content and visual to the audiance.

Start from 2020 i contribute for TJ’s socmed. From 100k-ish followers. Until now, 228k followers.

I also make GIF’s that already view 25.1M views

- Feed - Filter

- Reels - GIF’s

- IGs

Motion

https://youtu.be/4BbRVC-4vEA

Diri Covid-19

https://youtu.be/lYvLv8xfPg4

1. Transjakarta - Non BRT

2. Transjakarta - Perlindungan

Lulu Annisa

2.

Training / Classes

Lulu Annisa

The Global Challenges in Transport, 2022.

Shaping an impactful Value creation in the World of Digital Economy, 2022.

1. RevoU - Basic Digital Marketing, 2023

Transjakarta -TSU - Oxford

3. Internasional Public Relations Summit (IPRS)