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1 Which of the following is NOT a key characteristic of a business? A business tries to measure its macroeconomic impact. A business attempts to satisfy consumer needs. A business attempts to earn a profit by providing a product or service. A business often tries to provide choices and opportunity. CONCEPT What Is Business? 2 Which of the following should guide ethical behavior in a business? Moral judgments Scientific theories Personal goals Cultural standards CONCEPT Ethics as a Lifestyle 3