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trends life, luxury & the pursuit of happiness
DIVERSIONS
Inflation, Hot Air & Wind Hype and ballooning both rely on hot air and some wind at your back. But in the case of ballooning, not too much wind.
PHOTOGRAPH: ALEXANDRIA ROWLEN
By Jeff Joseph
I
n each issue of Luckbox, the editors and contributors bring an array of perspectives to a single theme. This time, the focus on hype got us thinking about hot air, and that somehow led to the idea of hot air ballooning. With a national ballooning event approaching, it seemed like the right time to emblazon the Luckbox logo on something larger than a T-shirt. So, we set out for Phoenix to achieve a more elevated perspective on ballooning. Some might call it a “balloondoggle,” but we viewed it as “research.” That’s how Luckbox came to sponsor a balloon in the Hare & Hound race at the Arizona Balloon Classic this past January. A crowd of 20,000 turned out to see 25 balloons—or aerostats, as they’re sometimes called—compete in the 11th annual outing. Unfortunately, officials canceled the race a few minutes before liftoff because high winds threatened to hinder navigation and could make landing dangerous. Our dream of hot air turned out to be exactly that.
April 2022 | Luckbox
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