Reflections on hype predominate in the April Luckbox, beginning with a firsthand exploration of the fanaticism surrounding Peloton stationary bikes. Next comes a historical account of hype in America. It appears the nation’s three centuries of bombast began with the first newspaper ad and continue to this day with disagreements about the role of the metaverse. That’s followed with word portraits of three masters of hype: There’s the star power of The Rock, the uncertain future of money manager Cathie Wood, and the saga of Ye—the rapper, magnate, fashion maven, music industry disruptor, political candidate and self-proclaimed God who was formerly known as Kanye West. The Rockhound does double duty, surveying the wide range of reactions to the upcoming When We Were Young Festival and recounting some of music’s most hyped moments. Readers will also find out why a fund called BUZZ isn’t living up to its buzz.
