Fall 2024 - Next Steelcase Project

Page 1


SITE LOCATION

811 West Fulton Market

Chicago, Illinois 60607

BUILDING

Floors 6 and 7

16,000 SF

NEIGHBORHOOD

Vibrant growing city of its own, with stylish high-end restaurants, apartment buildings, and bars.

NEXT is a global creative advertising agency headquartered in New York, with offices worldwide. NEXT focuses on building impactful brand connections through creativity and innovation. The company is expanding to Chicago to foster meaningful relationships with clients and deliver breakthrough creative solutions. The Chicago office will represent clients such as McDonald’s, Nike Jordans, TPH Global Solutions, and Molson Coors beverage company.

NEXT’s workplace aims to foster collaboration by serving as the primary location for teamwork, requiring employees to work on-site at least 4 days a week while offering hybrid flexibility. The design emphasizes seamless technology integration to connect global teams, remote workers, and clients through tools like virtual whiteboarding and visual collaboration platforms. It focuses on attracting, retaining, and developing top creative talent while enhancing employee wellbeing, engagement, and collaboration. Additionally, the space encourages cross-functional teamwork and mentorship across generations.

DESIGN PRINCIPLES

CONCEPT

Chicago’s history is deeply rooted in its industrial past, with much of the city initially built from wood due to its abundance and ease of use. This reliance on wooden construction shaped early neighborhoods but also contributed to the devastation of the Great Chicago Fire of 1871, which prompted a shift to more durable materials. Today, Chicago has transformed into a modern metropolis known for its innovative architecture, blending cutting-edge skyscrapers with preserved historic buildings. The city’s vibrant culture and revitalized neighborhoods, like the West Fulton Market, reflect a dynamic evolution.

NEXT Advertising Agency’s Chicago office will embody the perfect balance of old and new, blending the city’s industrial heritage with its new contemporary, chic culture. The design will celebrate Chicago’s history through the use of raw materials like reclaimed wood, aluminum, and concrete, evoking the industrial past. These elements will be juxtaposed with bold, dynamic colors and modern furnishings to reflect the vibrant energy and creativity of Chicago’s evolving culture. The space will be a canvas for innovation, where historical authenticity meets forward-thinking design, creating an inspiring and dynamic environment for collaboration and creativity.

BUBBLE DIAGRAMS

MATRIX + PARTI DIAGRAMS

MATERIAL PALETTE

LEVEL 6 FLOORPLAN

MEZZANINE FLOORPLAN

REFLECTED CEILING PLANS

RECEPTION RCP

WORK CAFE RCP
FLOS
Wall IC
FLOS
Ceiling IC
FLOS Skygarden
FLOS
Ceiling IC
FINELITE
HPO Round Direct
VISUAL COMFORT & CO.
Pirlo Pendant
LUMENWERX Downlight

RECEPTION

FINELITE
HPO Round Direct
COALESSE
Marien 152 Guest Chair
VICCARBE Common
Flooring
Polished Concrete
Baffles Reclaimed Wood
Feature Wall Aluminum
Ceiling Feature
Reclaimed Wood
Upholstery Bark Cloth
Carpet
Graphic Natural Jacquard
WEST ELM WORK Boardwalk
STEELCASE
Campfire Big Table
BLU DOT
Circula

WORK LOUNGE

Ensemble Lounge System

COALESSE
FLOS Glo Ball
MATTIAZZI
She Said Stools

WORK CAFE

ARCHITEXTURES

ARCHITEXTURES

CEILING FEATURE

White Timber
Plain Green Chenille Fabric
Plain White Fabric
VISUAL COMFORT & CO.
Pirlo Pendant
WEST ELM WORK
Sterling Collection
COALESSE
Lagunitas Table
WEST ELM WORK
Greenpoint Credenza
STEELCASE Together Bench
WEST ELM WORK
Sterling Collection

TEAM MEETING

BLU DOT
Storage Credenza
STEELCASE Ocular
BLU DOT
Bumper Ottoman

TEAM MEETING

STEELCASE

STEELCASE Ocular

Flex Markerboards
STEELCASE
Karman

WILDCARD SPACE

DESIGNTEX
Bark Cloth STEELCASE
Groupwork
STEELCASE
Clear Maple Wood POLYVISION
Sans + Sans Light

WORKSTATIONS

EAST SECTION PERSPECTIVE

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Fall 2024 - Next Steelcase Project by ltankersley - Issuu