INTRODUCTION
One of the most important parts of any business is understanding who your customer is. Customer profiles are customer types, which are created to represent the typical users of a product or service, and are used to help make customer-focused decisions without confusing the scope of the project with personal opinion.
Customer profiling, coupled with marketing analytics, provides key customer insight that can help customer service, sales and marketing professionals increase profitability and customer loyalty.
Customer Profiling Techniques & Procedures Training course will give you and your organisation the ability to better understand your existing customer base and identify potential new business opportunities.
OBJECTIVES
At the end of the Customer Profiling Techniques & Procedures Training course , you will be able to:
Understand and use proven Customer profiling techniques to segment Client accounts and individuals
Understand the real, personal meaning of value and how it works with accurate profiling to generate winning strategies
Understand the psychology of buying and how it differs in different segments
Use tools and techniques to Profile business and develop separate strategies for each type
Understand how to create meaningful surveys, that yield significant, actionable data
How to use proven tools to manage and use Customer information
WHO SHOULD ATTEND ?
Customer Profiling Techniques & Procedures training Course is ideal for :
Customer Service Professionals
Team Leaders & Supervisors
Administrators
HR & Training Professionals
Accounts Personnel
Sales & Marketing Professionals
Public Relations Personnel
COURSE OUTLINE
Day 1
The Fundamentals of Customer Profiling Techniques and Procedures
What is Customer Profiling?
The Business Case for Customer Profiling
Account Profiling and Strategies Resulting
The History of Temperament Profiling
The Myers-Briggs Type Indicator
DISC Temperament Profiling System
Customer Personae: How to develop and apply them?
Understanding the Four Customer Temperament Styles
Day 2
Customer Segmentation, Data Mining and Market Analysis
SWOT Analyses
PESTLE Analyses
What are the benefits of Customer Segmentation?
Using Segmentation to Gain Customer Insight and Market Penetration
Data Mining
Predictive Modelling
Customer Lifecycle Management
Day 3
Communication and Interpersonal Skills Development
The Mind of the Customer Why they sometimes just do not “get it”?
The Importance of Understanding your Customer s Body Language
Identifying your Customer s Preferred Learning Style
Active Listening and Questioning Skills to Improve Communication Effectiveness
Tips for Giving and Receiving Feedback
Harnessing the Science of Persuasion
Building Compelling Value Propositions that Get Results
Day 4
Creating Wow! - How to use Profiling to create Raving Fans
Moments of Truth
WOW Factor: Customer “touch points”
Mapping the Customer Journey
Motivating Internal and External Customers
The Benefits of Measuring and Monitoring Customer Satisfaction
Best Practices for Creating a Customer Satisfaction Survey
Day 5
Personal Development for Continuous Improvement
Developing your Action Plan
Setting SMART Goals
Common Traits of Successful Leaders
Stress Management Techniques
Time Management Skills to Improve Productivit
IN-HOUSE TRAINING
LPC Training is capable of conducting this training programme exclusively for your delegates. Please e-mail us on admin@lpcentre.com for further information and/or to receive a comprehensive proposal.
www.lpcentre.com
DOCUMENTATION
High-Quality material has been prepared by the LPC team for distribution to delegates. In addition, a special note pad to facilitate note-taking will be provided.
CERTIFICATES
Accredited Certificate of completion will be issued to those who attend & successfully complete the programme.
SCHEDULE
Our Course timings commence at 09:00AM12:45PM Or 01:00PM - 05:00PM.
REGISTRATION & PAYMENT
Please complete the registration form on the course page & return it to us indicating your preferred mode of payment. For Further Information, please get in touch with us.
CANCELLATION AND REFUND POLICY
Delegates have 14 days from the date of booking to cancel and receive a full refund or transfer to another date free of charge. If less than 14 days notice is given then we will be unable to refund or cancel the booking unless on medical grounds. For more details about the Cancellation and Refund policy, please visit www.lpcentre.com/terms-and-conditions/
TRAVEL AND TRANSPORT
We are committed to picking up and dropping off the participants from the airport to the hotel and back.
CONTACT INFO
LONDON
Oxford Street, 25 N Row, London W1K 6DJ
+44 20 36 916 970 | +44 20 80 900 464 info@lpcentre.com
DUBAI
Business Bay, ParkLane Tower, Offices 718 - 719
+971 43 88 00 94
dubai.training@lpcentre.com
KUALA LUMPUR
No. 3273 Level 32, Menara Prestige, 1, Jalan Pinang, 50450 Kuala Lumpur +60 19 305 5694
www.lpcentre.com
www.lpcentre.com