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INTRODUCTION

welcome home to nok air 02


INTRODUCTION

How are you today? At Nok Air, it is our top priority to provide our travelers with a point-to-point regional air service that is safe, reliable, convenient yet true value-for-money. We care. Be ready to indulge yourselves in luxurious Thai hospitality that will leave you smiling all the way home.

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SIGNATURE ELEMENTS

W O R D M A R K

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S Y M B O L

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WORDMARK

SYMBOL

A sans-serif typeface was chosen for the wordmark to make the logo appear less formal. The letter 'n' had its ear tweaked to let it appear to be more similar to a bird's beak.

One of the shoulders of the letter 'k' in the wordmark was replaced by a symbol of a wing. The wing is used to symbolize both the notion of flight, and a bird.

The dashed line symbolizes the distance This typeface was chosen to represent being connected. This goes well with the the brand identity because of its subtle brand's aim - to bridge the distance. yet elegant curves, which displays the same warm and sensual qualities that our The dot inside the letter 'n' is used as the Thai hospitality has. eye of the bird. 04


BACKGROUND CONTROL

The preferred background colour for the logo will be white, with the logo in its original primary colours. In cases whereby a darker background colour is to be used, the alternate version of the logo will be used. It is not recommended for the logo to be used on gradient backgrounds or images, as it will affect visibility. It is essential to ensure clear visibility of the logo. More details on the exact shades of colour to use will be covered on the next spread.

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PRIMARY COLOURS

This shade of crimson is used to depict the passion and warmth from you to your loved ones. It suits our brand image because we are bridging the distance between you and your family.

A medium shade of grey is used instead of black so that the logo will not appear too harsh.

This pink colour is actually a lighter shade of the crimson colour shown above. This is done so that the variation between the original and alternate logos will not be too large. 06


PRIMARY COLOURS

Crimson Process CMYK C = 1.72% M = 100% Y = 100% K = 0.2% Web Safe Hex #E81E25

Medium Grey Process CMYK C = 64.65% M = 56.83% Y = 56.23% K = 33.79% Web Safe Hex #515251

Pink Process CMYK C = 0% M = 56.5% Y = 21.8% K = 0% Web Safe Hex #F48C9B 07


PRIMARY TYPE

Anivers Regular

This typeface should be used for the wordmark and main headings.

Acid Regular

This typeface and font weight should be used for body text and content.

Acid Bold

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This typeface and font weight should be used for sub headings in the body text.


SIZING OF SIGNATURE

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+[]\{}|;’:”,./<>?

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+[]\{}|;:,./<>?

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+[]\{}|;:,./<>?

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DESIGN SYSTEM

Boarding Pass

Hello! I am ‘s luggage. If found, please contact my owner at his/her number, . My owner’s address is Thank you and have a nice day

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Front & Back of Luggage Tag

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DESIGN SYSTEM

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e ho

lcom We

Stationary

Luggage Sticker

AIRPORT DESK ITEMS Airport desk items include the boarding pass, luggage tag, stationery and luggage sticker. The back of the luggage tag is printed with a motif made up from the logo's symbol to further strengthen the brand's identity.

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DESIGN SYSTEM

what would you like to have today?

45 45 45 30 120 45 45 45 30 30 30 75 60 *all prices stated are in thai baht (thb)

Front & Back Spread of In-Flight Menu

enjoy your drink

Foil for Foil-Sealed Cup

IN-FLIGHT ITEMS It is essential for the brand to communicate with our travelers to complete the Nok experience. In-flight items include packaging for drinks and snacks, the cabin crews' uniform and in-flight menu. 12


DESIGN SYSTEM

Cabin Crew Uniform

be careful! i'm hot

Cup for Hot Drinks

enjoy your snack

Packaging for Snack 13


DESIGN SYSTEM

Aircraft Design

LIVERY AND MULTIMEDIA Design for our Nok aircrafts was kept as simple as possible, so that the logo can be easily seen from afar. The corporate crimson colour was used throughout our iPhone application to convey the brand identity. The interface was also kept simple to ensure easy usability and understanding of the user.

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DESIGN SYSTEM

iPhone Application

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DESIGN SYSTEM

Get home before your Tom Yum turns cold.

Billboard

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ADVERTISEMENT

DESIGN SYSTEM

A series of 3 posters were designed to be placed in public places like airports and streets to promote the airline. All posters are A3 in size. The billboard, likewise, is to be placed in public places for brand promotion.

nokair.com

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DESIGN SYSTEM

Series of Posters

Get home before your Tom Yum turns cold.

nokair.com 18


DESIGN SYSTEM

Changed your mind? No problem.

No rush. Thereâ&#x20AC;&#x2122;s no need to queue. Check-in conveniently from your mobile phone; or choose from 4 other alternatives.

nokair.com

nokair.com

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Rebranding Nok Air