Social Media Marketing Trends How to create effective and relevant content online
1 NOISSES | GNITEKRAM FO LOOHCS NOTLEHW
WHELTON SCHOOL OF MARKETING
Things to discuss
Key takeaways: Exploring different channels Key findings Tips from the experts Examples How brands work online
WHELTON SCHOOL OF MARKETING | SESSION 1
Making it big online Learn what people are interested in social media. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. It is mostly presented before an audience.
WHELTON SCHOOL OF MARKETING | SESSION 1
Exploring different channels
You have the freedom to choose your platform. Start with an outline of topics and identify highlights, which can be applied to whatever subject you plan on discussing.
Where to start Create your brand's profile
Present your product or service
Seek your target audience
It serves a variety of purposes,
It serves a variety of purposes,
It serves a variety of purposes,
making presentations powerful
making presentations powerful
making presentations powerful
tools for convincing and teaching.
tools for convincing and teaching.
tools for convincing and teaching.
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What happens offline
What happens online
Start with an outline of topics and
To create a stunning presentation, it's
identify highlights, which can be
best to simplify your thoughts. Start
applied to whatever subject you plan
with an outline of topics and identify
on discussing.
highlights, which can be applied to whatever you're discussing.
You can then organize them into your introduction, your main content, and
You can then organize them into your
your conclusion. Remember to keep
introduction, your main content, and
your presentation easy-to-read.
your conclusion.
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The biggest startups allocate
75% to social media marketing
It serves a variety of purposes, making presentations powerful tools for convincing and teaching.
WHELTON SCHOOL OF MARKETING | SESSION 1
Top 10 Startups
100
75
50
Follower count Start with an outline of topics and identify
25
highlights, which can be applied to whatever subject you plan on discussing.
WHELTON SCHOOL OF MARKETING | SESSION 1
0
1
2
3
4
5
6
7
8
9
10
Creating a bigger online presence
Item 6
Item 1
16.7%
16.7%
Item 5
Item 2
16.7%
16.7%
The different areas companies focus on online Start with an outline of topics and identify highlights, which can be applied to whatever subject you plan on discussing.
Item 4
Item 3
16.7%
16.7%
Tried and tested techniques from the experts
Anika Sherwood
Molly Bradshaw
Matthew Bromman
Fashion influencer
Marketing Expert
Social Media Manager
It serves a variety of purposes,
It serves a variety of purposes,
It serves a variety of purposes,
making presentations powerful
making presentations powerful
making presentations powerful
tools for convincing and teaching.
tools for convincing and teaching.
tools for convincing and teaching.
Good design matters WHELTON SCHOOL OF MARKETING | SESSION 1
Entice your audience with stunning visuals.
Presentations are tools that can be used as demonstrations, lectures, speeches, reports, and more. It serves a variety of purposes, making presentations powerful tools for convincing and teaching.
Examples of eye-catching content Start with an outline of topics and identify highlights, which can be applied to whatever subject you plan on discussing. Remember to make it easy-to-read.
Build your brand on social media What your company does
Why your team is amazing
It serves a variety of purposes,
Presentations are tools that can be used as demonstrations, lectures,
making presentations powerful
speeches, reports, and more. It serves a variety of purposes, making
tools for convincing and teaching.
presentations powerful tools for convincing and teaching.
Why should people support you
What makes you unique
It serves a variety of purposes, making presentations powerful tools for
It serves a variety of purposes,
convincing and teaching. Presentations are tools that can be used as
making presentations powerful
demonstrations, lectures, speeches, reports, and more.
tools for convincing and teaching.
WHELTON SCHOOL OF MARKETING | SESSION 1
Do important work Show people the purpose of your craft Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. It is mostly WHELTON SCHOOL OF MARKETING | SESSION 1
presented before an audience.
Go back to your roots
Show people how you started Remember to keep your presentation easy-to-read.
You can include photos of your team,
Avoid overloading a slide with too many words and
descriptions of products, or your goals as
choose a color palette that won't distract the
a company. It all depends on the purpose
audience. If you’d like to add more content to your
of your presentation, and how you plan to
presentation, there are plenty of options.
arrange the details.
Successful companies are consistent Nailing down a schedule It serves a variety of purposes, making presentations powerful tools for convincing and teaching.
Answering questions immediately It serves a variety of purposes, making presentations powerful tools for convincing and teaching.
Interacting with followers It serves a variety of purposes, making presentations powerful tools for convincing and teaching.
Making the most out of the internet
Social media channels
Automated customer service
Seamless ecommerce platform
Analytic tools and reporting
Take advantage of the tools available. WHELTON SCHOOL OF MARKETING | SESSION 1
Tailor-made user recommendations
Adapt to different platforms 01
02
03
See how other profiles are created
Gauge the audience's tastes and preferences
Build a profile apt for that specific platform
If you’d like to add more content
If you’d like to add more content
If you’d like to add more content
to your presentation, there are
to your presentation, there are
to your presentation, there are
plenty of options. You can
plenty of options. You can
plenty of options. You can
include photos of your team,
include photos of your team,
include photos of your team,
descriptions of products, or your
descriptions of products, or your
descriptions of products, or your
goals as a company.
goals as a company.
goals as a company.
WHELTON SCHOOL OF MARKETING | SESSION 1
How great brands deal with consumers
Interact with followers
Quick response to inquiries
Swift order taking and assistance
Presentations are communication
It serves a variety of purposes,
To create a stunning presentation,
tools that can be used as
making presentations powerful
it's best to simplify your thoughts.
demonstrations and lectures.
tools for convincing and teaching.
Remember to make it easy to read.
Swift order taking and assistance
Delivering on promises
Keeping the customers delighted
You can then organize them into
Make sure you do enough research
Avoid overloading a slide with too
your introduction, your main
to support your points. It’s also a
many words and choose a color
content, and your conclusion.
good idea to use visual aids.
palette that isn't distracting.
Where brands start Top Sites Start with an outline of topics
and identify highlights, which can be applied to whatever subject you plan on discussing. You can then organize them into your introduction, your main content, and your conclusion.
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How brands work online An example of an online schedule
Choosing photos & creating designs
Writing effective copy
Uploading content
Connecting with followers
Choosing testimonials
You can then organize
You can then organize
You can then organize
You can then organize
You can then organize
them into your intro,
them into your intro,
them into your intro,
them into your intro,
them into your intro,
your main content, and
your main content, and
your main content, and
your main content, and
your main content, and
your conclusion.
your conclusion.
your conclusion.
your conclusion.
your conclusion.
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Social Media Team The team to help you stand out
Tash Watkins
Grace Harrison
Heather Gibson
Founder
COO
Marketing Head
Contact Us We'd love to talk about all things marketing. Phone Number 123-456-7890
Email Address hello@reallygreatsite.com
Website www.reallygreatsite.com
The best marketing doesn't feel like marketing. Tom Fishburne
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