Formação Jovem Digital +

Social Media Marketing Trends How to create effective and relevant content online

1 NOISSES | GNITEKRAM FO LOOHCS NOTLEHW

WHELTON SCHOOL OF MARKETING

Things to discuss

Key takeaways: Exploring different channels Key findings Tips from the experts Examples How brands work online

WHELTON SCHOOL OF MARKETING | SESSION 1

Making it big online Learn what people are interested in social media.

Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. It is mostly presented before an audience.

WHELTON SCHOOL OF MARKETING | SESSION 1

Exploring different channels

You have the freedom to choose your platform.

Start with an outline of topics and identify highlights, which can be applied to whatever subject you plan on discussing.

Where to start Create your brand's profile

Present your product or service

Seek your target audience

It serves a variety of purposes,

It serves a variety of purposes,

It serves a variety of purposes,

making presentations powerful

making presentations powerful

making presentations powerful

tools for convincing and teaching.

tools for convincing and teaching.

tools for convincing and teaching.

WHELTON SCHOOL OF MARKETING | SESSION 1

What happens offline

What happens online

Start with an outline of topics and

To create a stunning presentation, it's

identify highlights, which can be

best to simplify your thoughts. Start

applied to whatever subject you plan

with an outline of topics and identify

on discussing.

highlights, which can be applied to whatever you're discussing.

You can then organize them into your introduction, your main content, and

You can then organize them into your

your conclusion. Remember to keep

introduction, your main content, and

your presentation easy-to-read.

your conclusion.

WHELTON SCHOOL OF MARKETING | SESSION 1

The biggest startups allocate

75% to social media marketing

It serves a variety of purposes, making presentations powerful tools for convincing and teaching.

WHELTON SCHOOL OF MARKETING | SESSION 1

Top 10 Startups

100

75

50

Follower count Start with an outline of topics and identify

25

highlights, which can be applied to whatever subject you plan on discussing.

WHELTON SCHOOL OF MARKETING | SESSION 1

0

1

2

3

4

5

6

7

8

9

10

Creating a bigger online presence

Item 6

Item 1

16.7%

16.7%

Item 5

Item 2

16.7%

16.7%

The different areas companies focus on online Start with an outline of topics and identify highlights, which can be applied to whatever subject you plan on discussing.

Item 4

Item 3

16.7%

16.7%

Tried and tested techniques from the experts

Anika Sherwood

Molly Bradshaw

Matthew Bromman

Fashion influencer

Marketing Expert

Social Media Manager

It serves a variety of purposes,

It serves a variety of purposes,

It serves a variety of purposes,

making presentations powerful

making presentations powerful

making presentations powerful

tools for convincing and teaching.

tools for convincing and teaching.

tools for convincing and teaching.

Good design matters WHELTON SCHOOL OF MARKETING | SESSION 1

Entice your audience with stunning visuals.

Presentations are tools that can be used as demonstrations, lectures, speeches, reports, and more. It serves a variety of purposes, making presentations powerful tools for convincing and teaching.

Examples of eye-catching content Start with an outline of topics and identify highlights, which can be applied to whatever subject you plan on discussing.

Remember to make it easy-to-read.

Build your brand on social media What your company does

Why your team is amazing

It serves a variety of purposes,

Presentations are tools that can be used as demonstrations, lectures,

making presentations powerful

speeches, reports, and more. It serves a variety of purposes, making

tools for convincing and teaching.

presentations powerful tools for convincing and teaching.

Why should people support you

What makes you unique

It serves a variety of purposes, making presentations powerful tools for

It serves a variety of purposes,

convincing and teaching. Presentations are tools that can be used as

making presentations powerful

demonstrations, lectures, speeches, reports, and more.

tools for convincing and teaching.

WHELTON SCHOOL OF MARKETING | SESSION 1

Do important work Show people the purpose of your craft Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. It is mostly WHELTON SCHOOL OF MARKETING | SESSION 1

presented before an audience.

Go back to your roots

Show people how you started Remember to keep your presentation easy-to-read.

You can include photos of your team,

Avoid overloading a slide with too many words and

descriptions of products, or your goals as

choose a color palette that won't distract the

a company. It all depends on the purpose

audience. If you’d like to add more content to your

of your presentation, and how you plan to

presentation, there are plenty of options.

arrange the details.

Successful companies are consistent Nailing down a schedule It serves a variety of purposes, making presentations powerful tools for convincing and teaching.

Answering questions immediately It serves a variety of purposes, making presentations powerful tools for convincing and teaching.

Interacting with followers It serves a variety of purposes, making presentations powerful tools for convincing and teaching.

Making the most out of the internet

Social media channels

Automated customer service

Seamless ecommerce platform

Analytic tools and reporting

Take advantage of the tools available.

WHELTON SCHOOL OF MARKETING | SESSION 1

Tailor-made user recommendations

Adapt to different platforms 01

02

03

See how other profiles are created

Gauge the audience's tastes and preferences

Build a profile apt for that specific platform

If you’d like to add more content

If you’d like to add more content

If you’d like to add more content

to your presentation, there are

to your presentation, there are

to your presentation, there are

plenty of options. You can

plenty of options. You can

plenty of options. You can

include photos of your team,

include photos of your team,

include photos of your team,

descriptions of products, or your

descriptions of products, or your

descriptions of products, or your

goals as a company.

goals as a company.

goals as a company.

WHELTON SCHOOL OF MARKETING | SESSION 1

How great brands deal with consumers

Interact with followers

Quick response to inquiries

Swift order taking and assistance

Presentations are communication

It serves a variety of purposes,

To create a stunning presentation,

tools that can be used as

making presentations powerful

it's best to simplify your thoughts.

demonstrations and lectures.

tools for convincing and teaching.

Remember to make it easy to read.

Swift order taking and assistance

Delivering on promises

Keeping the customers delighted

You can then organize them into

Make sure you do enough research

Avoid overloading a slide with too

your introduction, your main

to support your points. It’s also a

many words and choose a color

content, and your conclusion.

good idea to use visual aids.

palette that isn't distracting.

Where brands start Top Sites Start with an outline of topics

Facebook

and identify highlights, which can be applied to whatever subject you plan on discussing.

You can then organize them into your introduction, your main content, and your conclusion.

WHELTON SCHOOL OF MARKETING | SESSION 1

Instagram

How brands work online An example of an online schedule

Choosing photos & creating designs

Writing effective copy

Uploading content

Connecting with followers

Choosing testimonials

You can then organize

You can then organize

You can then organize

You can then organize

You can then organize

them into your intro,

them into your intro,

them into your intro,

them into your intro,

them into your intro,

your main content, and

your main content, and

your main content, and

your main content, and

your main content, and

your conclusion.

your conclusion.

your conclusion.

your conclusion.

your conclusion.

WHELTON SCHOOL OF MARKETING | SESSION 1

Social Media Team The team to help you stand out

Tash Watkins

Grace Harrison

Heather Gibson

Founder

COO

Marketing Head

Contact Us We'd love to talk about all things marketing.

Phone Number 123-456-7890

Email Address hello@reallygreatsite.com

Website www.reallygreatsite.com

The best marketing doesn't feel like marketing.

Tom Fishburne

WHELTON SCHOOL OF MARKETING | SESSION 1