2018 2019 deck

“With Serenade and La Sylphide...Los Angeles Ballet, on a roll, made the old new again...”

“La Sylphide...a subtle, stylish performance of one of the world’s oldest surviving Romantic works.”

Los Angeles Ballet Who We Are

Thirteen years ago, Los Angeles was home to every cultural institution— except a classical ballet company. Thordal Christensen, Colleen Neary, and Julie Whittaker decided to change that fact. Their first studio was so small that the dancers had to go out into the hallway to practice lifts, but we were able to get the ballet company off the ground with our inaugural production of The Nutcracker.

Now entering our 13th Season as Los Angeles’s OWN classical ballet company, we have proved that the sky—not the ceiling—is the limit. Audience sales have grown 25% since 2015, resulting in sold out houses and added performances and an adoring fan base of over 30,000 audience members and millions more online and in print.

The reason for our growth is simple; we create great work, and we build great partnerships to bring the beauty of ballet to all Angelenos. We take potential challenges—like the huge, sprawling landscape of LA—and turn them into opportunities. As the only dance company that tours Los Angeles theaters, we have built strong, long-lasting relationships with Dolby Theatre, The Alex Theatre, Redondo Beach Performing Arts Center, Royce Hall—and we’re adding Cerritos PerformingArts Center this year.

We work with almost 50 other nonprofits to provide over 3,600 free tickets to underserved communities and military families through our Arts Education Outreach Programs. This year we brought in local musicians, led by renowned British conductor Andrea Quinn, to create the Los Angeles Ballet Orchestra for The Nutcracker at the Dolby Theatre—an impressive feat for a dance company of our size.

We’re dreaming big because we want to be the Dodgers of the Los Angeles dance community; we want to be as integral to the Los Angeles identity as the Hollywood Sign and Pink’s hotdogs. As we continue to grow, we’re looking for partners that connect with our audience members in unique, memorable ways that last beyond the theater.

Join us as a Corporate Sponsor to become a part of the magic of the ballet and get access to a suite of benefits that are perfect for client hospitality, business development, and employee recognition.

Right; LAB dancers in rehearsal; Photo: Erich Koyama 04/19/2023

“Los Angeles Ballet is my Dodgers!”

Adam Shankman, Los Angeles Ballet Gala 2018

“For a company as ambitious as this one, the rites of passage never stop - and neither does the excitement.”

Los Angeles Ballet at a Glance

• LAB’s 2018/2019 Season

• Three productions, four venues, and 22 performances

• Benefit Programming - Los Angeles Ballet Annual Gala, Nutcracker Tea!, Seasonal Fundraisers

• Arts Education Community Outreach

LAB’s 2018/2019 Productions

•Modern Moves October 2018

•The Nutcracker November & December 2018

• LA’s holiday tradition

•Serenade & La Sylphide March 2019

Performance Audience 32,000+ and growing

Season Subscribers from Southern California and patrons from across the U.S. and the globe

LAB Visibility Millions of impressions across all media:

•LAB Website

•Social Media - Facebook,Twitter, Instagram

•Online - YouTube, BuzzFeed

•Television & Radio

•Print & Digital Advertisements

•Weekly Email campaigns throughout the year to 25,000+ patron

• Arts Education Outreach Programs

•Power of Performance (POP!) – serves 36,000, to date

•A Chance To Dance – Monthly community dance day

• LAB at Top Venues:

Dolby Theatre, Hollywood

Royce Hall, UCLA

Cerritos Center for the Performing Arts

Alex Theatre, Glendale

Redondo Beach Performing Arts Center

Right: Chloé Sherman, Alyssa Harrington, Chelsea Paige Johnston in Serenade Photo: Reed Hutchinson

“

…these masterful performances will leave you breathless and cheering for more.”

The Honorable Eric Garcetti, Mayor, Los Angeles

The

Los angeles Ballet’s Reach

Victoria Looseleaf, Los Angeles Times Review of Swan Lake

The

“ …Swan Lake…Long may Los Angeles Ballet spread its wings.”

Los Angeles Ballet – Friends & Patrons

Through a research project conducted with Tribune Company in 2017, this is an in-depth look at our ticket buyers, subscribers and donors. They are identified in consumer groups described as Upper Crust, Money & Brains, Young Digerati, Mover & Shakers, Blue Blood Estates, and Bohemia Mix

THAN THE

29% 10 9 8 7 6 5 4 3 2 1 2015 2016 2017

HIGHER THE NUTCRACKER GROWTH 25% INCREASE IN 2 YEARS

MARKET

Audience Growth

Los Angeles Ballet Previous Sponsors & Partners

Partner with Los Angeles Ballet

Viking River Cruises funds The Nutcracker Season 13 Platinum Sponsor - $200,000 (or $150,000)

~ Fully Funds Production of The Nutcracker or Nutcracker Orchestra ~

Exclusive Customized Brand Experiences created to provide high-level cross-pollination with Los Angeles Ballet Board of Directors and donors catering to client hospitality, business development and employee recognition.

NAMING RIGHTS

• Viking River Cruises Present The Nutcracker - Los Angeles Ballet’s Season 13

EXCLUSIVITY – Experiential Events

• Corporate Product Marketing - Product marketing experience display and exposure extended across all stakeholder platforms (audience, dancers, Board, donors) - to be mutually negotiated

• Exclusive Events throughout Production - catered to each venue

• Special VIP Access, Cross-exposure to brand and product

• Venues (Dolby Theatre, Royce Hall, Cerritos Performing Arts Center, Redondo Beach Performing Arts Center, Alex Theatre)

• Exclusive Access to LAB Stakeholders - LAB Company Dancers, Patrons, Board of Directors

• Very special performance viewing from the wings

• Right of First Refusal for LAB Season 14

• Light Pole Banners – Brand Logo placement resulting in 14.4 million impressions throughout Greater Los Angeles including Hollywood Boulevard, Downtown LA, Beverly Hills, West LA, San Fernando Valley, the Beaches, etc.

• Performance Tickets – Logo & message or ad placement on tickets printed in-home by audience member

• Annual Gala – opportunity to sponsor Annual Gala at lower cost - customized recognition, product placement and participation

DELIVERABLES

• Tickets, Passes & Exclusive Access – “Directors’ Box” – perfect for client cultivation

• Opportunity for 25 guests to attend their choice of three (3) performances, (one per each of the Season’s three [3] productions) in seating level A

• Reserved Box Seats at Dolby Theatre or Cerritos Performing Arts Center for The Nutcracker for 6

• Meet the Dancers – backstage passes extended across Season

• 10 passes to observe a studio or venue rehearsal at LAB Studio Center

• Logo and Ad in Playbill - Choice of color insert in Season 13 Playbill (Outside back cover, inside front or back cover) – 26,000 impressions

• Visual Display Benefits

• Print Advertising (LA Times, Performance Magazine, LA Parent,

• Digital Advertising (LA Times, KCET, Travel Zoo, Internet-wide)

• Lobby and promotional posters (all venues + Hollywood & Highland Center)

• Email Blasts – 30 + annually to 25,000 + LAB patrons

• LAB website – 200,000 annual visits

• Corporate Partnership Page with link

(Print deadline September 5th, 2018)

“

…Modernists…Indeed, this is why we need these dancers in Los Angeles, not for hand-me-down stagings of Russian warhorses but for sustaining the living legacy of modernism…”

Lewis Segal, Los Angeles Times Review of Modernists

The

Partner with Los Angeles Ballet

Viking River Cruises

Season 13

Gold Season Sponsor - $125,000 - $75,000

Exclusive Customized Brand Experiences created to provide high-level cross-pollination with Los Angeles Ballet Board of Directors and donors catering to client hospitality, business development and employee recognition.

NAMING RIGHTS

• Viking River Cruises as Major Season Sponsor

BRAND EVENTS

• Corporate Product Marketing - Product marketing experience display and exposure extended across all stakeholder platforms (audience, dancer, board, donor)

• Opening and Closing Night Events – Brand Marketing throughout season Venues (Dolby Theatre, Royce Hall, Cerritos Performing Arts Center, Redondo Beach Performing Arts Center, Alex Theatre)

• Product Marketed to LAB Stakeholders - LAB Company Dancers, Patrons, Board of Directors

• Annual Gala – opportunity to sponsor Annual Gala at lower cost - customized recognition, product placement and participation

• Tickets, Passes & Exclusive Access - “Directors’ Box”

• Opportunity for 15 guests to attend their choice of three (3) performances, in seating Level A (total of 30 tickets across Season)

• Reserved Box Seats for 6 at Dolby Theatre or Cerritos Performing Arts Center for The Nutcracker (limit 4)

• Meet the Dancers – post-performance backstage passes to meet the dancers

• Invitation to observe rehearsal

• Visual Display Benefits - Logo Placement

• Choice of full-page color insert in Season 13 Playbill

• Logo on Print Advertising (LA Times, Performance Magazine, LA Parent Magazine, etc)

• Digital Advertising (LA Times, KCET, Travel Zoo, Internet-wide)

• Lobby and promotional posters (all venues, Hollywood & Highland Center)

• Email Blasts – 30 + annually to 25,000 + LAB patrons

• LAB website – 200,000 annual visits

• Corporate Partnership Page with link

(Print deadline September 5th, 2018)

Viking River Cruises

Season 13 Silver Sponsor - $50,000

Exclusive Customized Brand Experiences created to provide high-level cross-pollination with Los Angeles Ballet Board of Directors and donors catering to client hospitality, business development and employee recognition.

NAMING OPPORTUNITY

• Viking River Cruises as Sustaining Sponsor

• Corporate Product Marketing - Product marketing experience display and exposure extended across all stakeholder platforms (audience, dancer, board, donor)

• Brand Marketing Experiences throughout season option to choose 2 events (Venues Dolby Theatre, Royce Hall, Cerritos Performing Arts Center, Redondo Beach Performing Arts Center, Alex Theatre)

• LAB Stakeholders - LAB Company Dancers, Patrons, Board of Directors

• Annual Gala – opportunity to sponsor Annual Gala at lower cost - customized recognition, product placement and participation

• Tickets, Passes & Exclusive Access - “Directors’ Box”

• Opportunity for 10 guests to attend their choice of three (3) performances, in seating Level A (total of 30 tickets across Season)

• Reserved Box Seats for 6 at Dolby Theatre or Cerritos Performing Arts Center for The Nutcracker (limit 2)

• Meet the Dancers – post-performance backstage passes to meet the dancers

• Invitation to observe rehearsals

• Visual Display Benefits – Logo Placement

• Choice of color insert in Season 13 Playbill (Excluding outside back cover, inside front or back cover)

• Print Advertising (LA Times, Performance Magazine, LA Parent Magazine)

• Digital Advertising (LA Times, KCET, Travel Zoo, Internet-wide)

• Lobby and promotional posters (all venues + Hollywood & Highland Center)

• Email Blasts – 30 + annually to 25,000 + LAB patrons

• LAB website – 200,000 annual visits

• Corporate Partnership Page with link

(Print deadline September 5th, 2018)

Los Angeles Ballet 2018/2019 Season Productions

Modern Moves

OCTOBER 2018

Barton | Cerrudo | Balanchine

Directors’ Choice

Three choreographic interpretations from master choreographers of the 20th and 21st centuries.

Aszure Barton Les Chambres de Jacques LAB

Premiere

Alejandro Cerrudo Lickety Split LAB Premiere

George Balanchine Western Symphony

The Nutcracker

November/December 2018

Los Angeles Ballet’s The Nutcracker is LA’s ultimate family holiday tradition, perfect for celebrating the season. Set toTchaikovsky’s iconic score, this original production takes place in 1912 Los Angeles. You will be captivated as Clara and her beloved Nutcracker battle a most memorable Mouse King, encounter dancing Snowflakes, and travel to the Palace of the Dolls.

Once again, LAB proudly presents the Los Angeles Ballet Orchestra for three performances of The Nutcracker at Dolby Theatre, December 8th and 9th.

Serenade & La Sylphide

march 2019

This passionate program offers two masterpieces choreographed by the two “Mr. B’s”. August Bournonville’s La Sylphide, in 2 acts, is a captivating story of love and loss. George Balanchine’s Serenade, stirring, sweeping and romantic, is one of Balanchine’s best-loved works.

Serenade & Western Symphony Choreographed by George Balanchine © The George Balanchine Trust

Photos:Top: Tigran Sargsyan & Kenta Shimizu Center: SarahAnne Perel, Zheng Hua Li & LAB Ensemble in The Nutcracker Below: Bianca Bulle in Serenade

Los angeles Ballet Season Partner Benefits (Optional Page)

Recognition

• • Exclusivity available in most categories for 2018/2019

Season First Right of Refusal for 2019/2020 Season

Customized Product Placement Opportunities

Extended to:

Venues

Events

Performance

LAB Company

Dancers LAB Patrons

LAB Board of Directors

Gala Honorees

Tickets, Passes & Special Access •

Opportunity to watch performances from the wings

Backstage passes for performances

Passes to observe studio & venue rehearsals, or company classes

Tickets to performances of choice

Reserved seating at performances for customers &VIP guests

Early access to ticket sales & discounts on tickets for customers

Los Angeles City Light Pole Banners - 198 banners on 99 poles will be on display (past locations include: Wilshire, Sunset, Westwood, Santa Monica or Olympic Blvds.)

Advertising in all Season Playbills

Logo Placement on: Street Pole Banners

Print ads

Lobby and promotional posters

Season Playbill cover

Performance In-Home printed

Tickets

Email Blasts – 30+ annually to 25,000+ LAB patrons

LAB website partner page with hyperlink

Verbal Recognition

• Radio & TV ads

• LAB Annual Gala

• Opening Performance

Appreciation

Los Angeles Ballet will develop a custom benefit package to suit the specific marketing and promotional goals of each and every partner. This is a menu of benefits that are available but is by no means an exclusive list. LAB welcomes the opportunity to work creatively with each of its partners for maximum exposure and successful intepration of brands.

Visual

Los Angeles Ballet Directors

Thordal Christensen Artistic Director

Principal Dancer - Royal Danish Ballet, New York City Ballet, Pacific Northwest Ballet;Artistic Director - Royal Danish Ballet,The Royal Danish Ballet School. In 2002 Christensen was appointed Knight of Dannenbrog by her Majesty Margrethe II of Denmark.

Colleen Neary Artistic Director

Soloist - NewYork City Ballet; Principal Dancer - Pacific North- west Ballet; Ballet Mistress / Choreographic AssistantZurich Ballet; Principal Guest Artist and Company TeacherMaurice Béjart Ballet du XXième Siecle; First Ballet Mistress in Charge of Production - Royal Danish Ballet. Ms. Neary is a Répétiteur for The George Balanchine Trust.

Julie Whittaker Executive Director

Soloist - Canada’s Royal Winnipeg Ballet; Resident DirectorThe Phantom of the Opera (Toronto, International and National Tours); Assistant Director - The Music of Andrew Lloyd Webber (Toronto).

Cloclwise from Top: Colleen Neary & Thordal Christensen in The Moor’s Pavane; Julie Whittaker in The Firebird; Thordal Christensen rehearsing Swan Lake with Allyssa Bross; Colleen Neary with dancers of the Mariinsky Theatre, Russia; Colleen Neary & Thordal Christensen in Swan Lake.

Los Angeles Ballet Arts Education Outreach

Power of Performance (POP!)

Power of Performance (POP!) makes it possible for undeserved Los Angeles County residents to participate with the broader community in attending Los Angles Ballet performances. POP! reserves a minimum of 10% of all tickets, at all performances, for disadvantaged children and their families, the military, and a broad spectrum of non profit social service organizations. To date, LAB has provided 36,000 tickets to our partners agencies.

Season 12 POP! Partners included:

A Place Called Home Angelica Center for Arts and Music artworxLA

Aspire Public Schools

Aviva Family and Children’s Services Being Alive

Beit T’Shuvah

Big Brothers Big Sisters Los Angeles Boys and Girls Club of Carson Boys and Girls Club of Whittier Brookdale Assisted Living

Camp del Corazon

Cancer Support Community Redondo Beach

CAST (Coalition to Abolish Slavery and Trafficking)

Children of Promise City Stage LA

Domestic Abuse Center

Endeavor College Preparatory Charter

School everybody dance!

Free 2 Be Me Dance

GLAD (Greater Los Angeles Agency on Deafness) Good City Mentors

Granada Hills Charter Public

HS Green Dot Public Schools

04/19/2023

Guadalupe Center

HealthRight360

Hope Street Family Center

Introducing Inner City Youth to the Arts

Knollwood Elementary

LA County Department of Probation

Los Angeles Family Housing

Malibu Beach Recovery Center

Marina Del Rey Middle School

PATH

Performing Arts For All Pregnancy Help Me Center

PTVLA- Program For Torture Victims

Short Avenue Elementary School South

Bay Center For Counseling The Alexandria House

The Good Shepherd Center for Homeless Women and Children

The Hush Foundation

Trinity Dance Ministry

Vet Tix

Violence Intervention Program (VIP)

Vista Del Mar Child and Family Services

WISE and Healthy Aging Club 1527

YWCA San Gabriel Valley

POP! attendees with LAB dancers at a performance of LAB’s The Nutcracker

Los Angeles Ballet Arts Education Outreach

A CHANCE TO DANCE

Conducted by the professional dancers of LAB one Sunday each month during LAB’s season, A Chance To Dance promotes the knowledge of dance, a healthy lifestyle, confidence, and happiness by providing FREE dance instruction of all kinds, including ballet, street, jazz and other alternative dance and fitness classes, and lectures.

Classes take place at Los Angeles Ballet Center in West LA and Hope Street Family Center DTLA, reaching dancers of all ages, interests and abilities. Free childcare is provided for attendees.This program has enjoyed spectacular attendance and has become an integral part of LAB’s Arts Education Outreach.

Los Angeles Ballet dancers teaching at A Chance to Dance Community Day, Hope Street Family Center

Los Angeles Ballet Participation and Membership

Board of Directors

Los Angeles Ballet Board of Directors is comprised of our city’s business leaders and influencers, each of whom who serves to elevate our cultural arts community by supporting and promoting the mission of LAB.

Thordal Christensen

Roberta K. Dahl

Maryann Gold

Ghada Irani

Catherine Kanner

Leslie Kavanaugh

Debra Lustig

Jennifer Bellah Maguire

Patrons of the Guild

Bari Milken Bernstein

Lori Milken

Dr. James Murray

Colleen Neary

Vicki Neuman

Johnese Spisso

Julie Whittaker

Patrons of the Guild is LosAngeles Ballet’s premier organization and is comprised of the most elite members of our community. Recognizing the special function of arts programming in defining the character of our great city, the “Patrons” provide uplifting experiences for the underserved communities of Los Angeles.

Tamar Manoukian

Participation: 2 Entry Levels: $2,500 (Impresario Level) or $1,000 (Patron Level).

Los Angeles Ballet Guild

The Los Angeles Ballet Guild was proudly founded in LAB’s 2009-2010 season.The mission of LABG is to provide a vital link between Los Angeles Ballet, its artistic and executive leadership, its Board of Directors, and the Southern California community. It exists to support the mission of LAB and provide the necessary assistance to organize all performances.Through its activities and fundraising, the Guild is by nature philanthropic, creative, entrepreneurial, and industrious.

Participation: Volunteer

“ …these masterful performances will leave you breathless and cheering for more.”

The Honorable Eric Garcetti, Mayor, Los Angeles

“ …exemplary, among the finest achievements in this company’s history.”

Lewis Segal, Los Angeles Times, Faces to Watch

“Swan Lake...Long may Los Angeles Ballet spread its wings.”

Victoria Looseleaf, Los Angeles Times review of Swan Lake

“Romeo and Juliet...It was thrilling to find the company as a whole so impressively Shakespearean and Ashtonian in its steps, stances and gestures. ”

Lewis Segal, Los Angeles Times review of Romeo and Juliet

“Modernists...Indeed, this is why we need these dancers in Los Angeles, not for hand-me-down stagings of Russian warhorses but for sustaining the living legacy of modernism (even 19th-century modernism) that has distinguished it for the last decade.

Lewis Segal, Los Angeles Times review of Modernists

Los Angeles Ballet A History of Performances

Design & illustration: Catherine Kanner; Photos: Reed Hutchinson