LAB & Cartier

Los AngelesBallet

Corporate Partnerships

Dance is having its moment! As LA’s premiere ballet company, Los Angeles Ballet inspires us all, consistantly performing before sold-out audiences.

We are pleased to invite Cartier to join business leaders and tastemakers in support of LAB’s 18th Season.

Participation as a Corporate Partner opens the door to a suite of benefits that lasts the full season long and is perfect for client hospitality, business development, and employee recognition.

Cartier’s support of LAB’s mission demonstrates that you believe in the transformative power that performing arts brings to our collective community while providing the opportunity for elevated, inperson engagement with our suite of qualified buyers & donors.

We are grateful for your consideration at this exciting time for Los Angeles Ballet.

Los Angeles Ballet Who We Are

Now entering its 18th Season and under exciting new leadership with Artistic Director Melissa Barak, Los Angeles Ballet is known for superb stagings of the Balanchine repertory, stylistically meticulous classical ballets, and its commitment to new works.

Los Angeles Ballet is the city’s only resident professional classical & contemporary ballet company and tours throughout LA County, regularly appearing at multiple venues. This model is strategic as part of LAB’s mission to serve all communities, responding to the geographic challenges of Southern California by traveling to audiences. LAB venues include Dolby Theatre in Hollywood, Royce Hall at UCLA, The Broad Stage in Santa Monica, Redondo Beach Performing Arts Center, and Pasadena Civic Auditorium.

Melissa Barak is a choreographer and former professional dancer with New York City Ballet and Los Angeles Ballet. Born and raised in Los Angeles, Barak began her ballet training at Westside School of Ballet in Santa Monica. Her training continued in New York City at the School of American Ballet. In 1998, Barak was invited to join NYCB. At the age of 21 she premiered her work Telemann Overture Suite in E Minor at the SAB June Workshop. Another choreographic commission was offered by NYCB for their prestigious Diamond Project making her, at the time, the youngest choreographer to create an original work on the company. She has created many works for companies including Los Angeles Philharmonic, Richmond Ballet, Dayton Ballet, American Repertory Ballet, Sacramento Ballet, and Los Angeles Ballet. She has choreographed for dance luminaries, and for film and television. She has been named a Dance Magazine “Top 25 to Watch” and is a recipient of the Virginia B. Toulmin Fellowship for Women Choreographers through Center for Ballet and the Arts at NYU.

Melissa Barak Artistic Director

Between the years 2013-2022, Barak had her focus on building Barak Ballet, a Los Angeles based contemporary company she founded in 2013. Now she looks forward to building on her vision for an exciting future for Los Angeles Ballet.

Brandon Lussier ExecutiveDirector

Brandon Lussier has twenty years of experience in the non-profit sector. He most recently served as Director of Development for the Gay Men’s Chorus of Los Angeles. Prior to GMCLA, he was Director of a multi-million-dollar international education operation headquartered at Trinity College in Hartford, Connecticut. A Fulbright Scholar, National Endowment for the Arts grant recipient, and holder of a Master of Fine Arts degree, he brings to Los Angeles Ballet not only extensive experience in organizational leadership and management, but also a strong belief that the arts are critical to the human experience.

LosAngelesBallet

2023/2024

Season Productions

December 2023

Holiday

The Nutcracker

Christensen/Neary With Los Angeles Ballet Orchestra

March 2024

Modern Rep

Belles-Lettres

Peck / Franck

Frank Bridge

Variations

van Manen / Britten

World Premiere

Barak / Bowers

May 2024

Double Bill

Firebird

Possokhov / Stravinsky

The Concert

Robbins / Chopin With Los Angeles Ballet Orchestra

October 2023

Off Balance

New works performed in partnership with The Huntington Library & Gardens

February 2024

Laguna Dance Festival

Los AngelesBallet

Greatest Needs of the Company

Season 18

• Underwrite Story Ballet - $1,000,000

Season production of Firebird & The Concert

• Fund Los Angeles Ballet Orchestra - $250,000

The Nutcracker or Firebird & The Concert

• Commission New Work - $200,000

World Premiere by Barak, LAB Artistic Director

• Underwrite New Brand Media Rollout - $125,000

Los Angeles Ballet New Brand Across the City

• New Costume Design - $25,000 - $100,000

World premiere productions

• Support Arts Education Programming - $50,000

A Chance to Dance, Power of Performance

• Sponsorship - $25,000

In support of any of the above needs

Los Angeles Ballet at a Glance

LAB’s 2023/2024 Season

• Productions: 3 full-length productions,2 out-of-theatre activations,5 venues,27 performances

• Benefit Programming: LosAngeles Ballet Annual Gala, Nutcracker Tea& WinterMarketatWaldorfAstoria,Shopping Events,Salons, Gatherings

• Arts Education Outreach:Power of Performance& A Chance to Dance

LAB’s 2023/2024 Productions

• Off Balance - October 2023

• The Nutcracker - December 2023

LA’sholidaytradition

• Laguna Dance Festival - February 2024

• Modern Rep - March 2024

Three iconic works from extraordinary choreographers

• Double Bill - May 2024

Firebird Yuri Possokhov / Stravinsky

The Concert Jerome Robbins / Chopin

PerformanceAudience annually 32,000+ and growing

While otherpreformingarts suffer,Los Angeles Ballet continuesto performto sold-out houses. Season Subscribers and patrons fromSoCal, across the U.S. and theglobe

Events & Experiences

• Nutcracker Tea & Winter Market at WaldorfAstoria, Beverly Hills

• LAB Gala 2024 Beverly Wilshire Hotel

• Boutique at all Performances

LAB Visibility

Millions of impressions across all media: City Banners– Streetpole, Building sides

Television& Radio

Print & DigitalAdvertisements

Playbill

WeeklyEmail campaigns throughout the year to 16,000+ subs

Social Media - Facebook, Twitter, Instagram

LABWebsite

Online -YouTube,Vimeo

LAB at Top Venues: Dolby Theatre,Hollywood

Royce Hall, UCLA

Broad Stage, Santa Monica

Redondo Beach Performing Arts Center

Pasadena Civic Auditorium

“ …Modernists…Indeed, this is why we need these dancers in Los Angeles, not for hand-medown stagings of Russian warhorses but for sustaining the living legacy of modernism… ” Lewis Segal, Los Angeles Times Review of Modernists

Los Angeles Ballet’s Reach

AUDIENCE

32,000+ per year

OUTDOOR LA Street Pole Banner Campaign

198 banners on 99 poles –14.4 million impressions/week

LAB WEBSITE 200,000 visits annually

MAILING LIST 16,000

EMAIL LIST 26,000+ Subscribers

SOCIAL MEDIA 47,500+ followers

Facebook 20,000 followers

Instagram 27,500 followers

PRINT ADVERTISING LA Times LA Weekly

PerformancesMagazine (LA Phil, LA Opera, The Wallis Stage, etc)

Celebrate Dance Dance magazine

PRESS COVERAGE LA Times People Magazine

Variety

LA Daily News

Broadway World Hollywood Reporter

DIGITAL ADVERTISING Facebook Instagram LA Times

PBS SoCal

Travel Zoo

Internet-wide

OUT OF HOME Laemmle Theatres Cinema

TV PBS SoCal, Spectrum

RADIO KUSC, KCRW, KOST/IHEARTRADIO

OUTREACH Partner with 60+ nonprofit organizations (POP! Arts Education Outreach Program)

“With Serenade and La Sylphide...LosAngeles Ballet, on a roll, madethe old new again...”

Our city-wide children’s Nutcracker audition is held at the Dolby Theatre in Hollywood attracting hundreds of kids from across all of Los Angeles.

This year, we have confirmed live KTLA coverage for auditions on August 27th, 2023

“The Nutcracker…distinctive…inspired!...”

The Los Angeles Ballet Ticket

Through a research project conducted with Tribune Company, this is an in-depth look at our ticket buyers, subscribers and donors. They are identified in consumer groups described as Upper Crust, Money & Brains, Young Digerati, Mover & Shakers, Blue Blood Estates, and Bohemia Mix

Audience Growth

Nutcracker growth 25%

- 49

HOUSEHOLD INCOME

29% HIGHER THAN THE MARKET $108,239

281% LIKELY TO EARN $250K+

Discerning Customers

Shop Saks Fifth Avenue, Bloomingdales

Vacation Europe, Asia

Travel Asia for vacation and business

Watch Foreign Films, Theatre

Play

32,000 QUALIFIED BUYERS & DONORS WHO KNOW US

45,000 SOCIAL MEDIA FOLLOWERS WHO LOVE US

Tennis & Golf

Read The Atlantic, New York Times, Dwell, Yoga Journal, GQ

Los Angeles Ballet Current & Past Corporate Partners and Supporters

Season 18

Platinum Sponsor $125,000 ~ Fund Los Angeles Ballet Orchestra ~ A Sponsorship at this level funds Los Angeles Ballet Orchestra and receives Exclusive Customized Brand Experiences created to provide high-level cross-engagement with Los Angeles Ballet Board of Directors and qualified donors catering to client hospitality, business development and employee recognition.

NAMING RIGHTS

• Cartier Presents Los Angeles Ballet Orchestra - Los Angeles Ballet’s Season 18

• The Nutcracker or

• Firebird & The Concert

EXCLUSIVITY–

• ShoppingEvent- In house activationexperience invitation extended across all stakeholders (audience, dancers, board, donors) - to be mutuallynegotiated

• Exclusive Events throughout Production - catered to each venue Special VIP Access, Cross-exposure to brand and product

• Exclusive VIP Reception at venue of choice Final rehearsal of orchestra prior to opening night

• Exclusive Access to LAB Stakeholders - LAB Company Dancers, Patrons, Board of Directors

• Very special performance viewing from the wings (opportunity for 5 guests)

• Right of First Refusal for LAB Season 19

• Annual Gala – opportunity to sponsor Annual Gala at lower cost- customized recognition, product placement and participation

DELIVERABLES

• Tickets, Passes & Exclusive Access – “Directors’ Box” – perfect for client cultivation

• Opportunity for 25 guests to attend their choice of three (3) performances, (one per each of the Season’s three (3) productions) in seating level A (total of 75 tickets across Season)

• Reserved Box Seats as available

• Meet the Dancers – backstage access with photo opps and gifts extended across Season

• 25 passes to observe a studio or venue rehearsal at LAB Studio Center

• Full Page Ad in Playbill - Choice of color insert in Season 18 Playbill (Outside back cover, inside front or back cover) – 36,000 impressions

• Visual Display Benefits

• Print Advertising (LA Times, PerformanceMagazine, LA Parent)

• Digital Advertising (LA Times, PBS SoCal, Travel Zoo, Internet-wide)

• Lobby and promotional posters (all venues + Hollywood & Highland Center)

• Email Blasts – 30 + annually to 25,000 + LAB patrons

• LAB website – 200,000 annual visits

• Corporate Partnership Page with link

*all packages negotiable to suit partner’s greatest wishes

Season 18

Diamond Sponsor - $75,000

A Sponsorship at this level supports the greatest needs of the organization and receives Exclusive Customized Brand Experiences created to provide high-level cross-engagement with Los Angeles Ballet Board of Directors and donors catering to client hospitality, business development and employee recognition.

SPONSORSHIP RIGHTS & BENEFITS

• Cartier as Diamond Level Season Sponsor

• Supports your choice of the Greatest Needs of the Comany

BRAND EVENTS

• Shopping Event- In house activation experience invitation extended across all stakeholderplatforms (audience,dancers, board, donors) - to be mutually negotiated

• Opening and Closing Night Events – Brand Marketing throughout season Venues (Dolby Theatre, Royce Hall, Pasadena Civic Auditorium, Redondo Beach Performing Arts Center, Broad Theatre)

• Product Marketed to LAB Stakeholders - LAB Company Dancers, Patrons, Board of Directors

• Annual Gala – opportunity to sponsor Annual Gala at lower costcustomized recognition, product placement and participation

DELIVERABLES

• Tickets, Passes & Exclusive Access –

• Opportunityfor 20 guests to attend their choice of three (3) performances, in seating Level A (total of 60 tickets across Season)

• Reserved Box Seats for 6 at Dolby Theatre for The Nutcracker

• Meet the Dancers – post-performance backstage access to meet the dancers

• Invitation to observe rehearsal

• Visual Display Benefits - Logo Placement

• Full-page Ad in Season 18 Playbill

• Logo on Print Advertising (LA Times, Performance Magazine, LA Parent Magazine, etc)

• Digital Advertising (LA Times, PBS SoCal, Travel Zoo, Internet-wide)

• Lobby and promotional posters (all venues, Hollywood & Highland Center)

• Email Blasts – 30 + annually to 25,000 + LAB patrons

• LAB website – 200,000 annual visits

• Corporate Partnership Page with link

*all packagesnegotiable to suit partner’s greatest wishes

Season 18

Gold Sponsor - $50,000

A Sponsorship at this level receives the opportunity to receive Customized Brand Experiences created to provide high-level cross-engagement with Los Angeles Ballet Board of Directors and donors catering to client hospitality, business development and employee recognition.

SPONSORSHIPS RIGHTS & DELIVERABLES

• Cartier as Gold Level Season Sponsor

• Supports your choice of the Greatest Needs of the Company

• Annual Gala – opportunity to sponsor Annual Gala at lower cost - customized recognition, product placement and participation

DELIVERABLES

• Tickets, Passes & Exclusive Access - “Directors’ Box”

• Opportunityfor 15 guests to attend their choice of three (3) performances, in seating Level A (total of 45 tickets across Season)

• Reserved Box Seats for 6 at Dolby Theatre for The Nutcracker (limit 2)

• Meet the Dancers – post-performance backstage passes to meet the dancers

• Invitation to observe rehearsals

• Visual Display Benefits – Logo Placement

• Full page Ad in Season 18 Playbill

• Print Advertising (LA Times, Performance Magazine, LA Parent Magazine)

• Digital Advertising (LA Times, PBS SoCal, Travel Zoo, Internet-wide)

• Lobby and promotional posters (all venues + Hollywood & Highland Center)

• Email Blasts – 30 + annually to 25,000 + LAB patrons

• LAB website – 200,000 annual visits

• Corporate Partnership Page with link

*all packagesnegotiable to suit partner’s greatest wishes

Season 18

Crimson Sponsor - $25,000

A Sponsorship at this level receives the opportunity to receive Customized Brand Experiences created to provide high-level cross-engagement with Los Angeles Ballet Board of Directors and donors catering to client hospitality, business development and employee recognition.

SPONSORSHIPS RIGHTS & DELIVERABLES

• Cartier as Crimson Level Season Sponsor

• Supports Wardrobe & Costumer

• Annual Gala – opportunity to sponsor Annual Gala at lower cost - customized recognition, product placement and participation

DELIVERABLES

• Tickets, Passes & Exclusive Access - “Directors’ Box”

• Opportunityfor 10 guests to attend their choice of three (3) performancesin seating Level A (total of 30 tickets across Season)

• Reserved Box Seats for 6 at Dolby Theatre The Nutcracker (limit 2)

• Meet the Dancers – post-performance backstage passes to meet the dancers

• Invitation to observe rehearsals

• Visual Display Benefits – Logo Placement

• Full page Ad in Season 18 Playbill

• Print Advertising (LA Times, Performance Magazine, LA Parent Magazine, etc.)

• Digital Advertising (LA Times, PBS SoCal, Travel Zoo, Internetwide)

• Lobby and promotional posters (all venues + Hollywood & Highland Center)

• Email Blasts – 30 + annually to 25,000 + LAB patrons

• LAB website – 200,000 annual visits

• Corporate Partnership Page with link

*all packagesnegotiable to suit partner’s greatest wishes

“…these masterful performances will leave you breathless and cheering for more.”

The Honorable Eric Garcetti, Mayor, Los Angeles

and Members

Los Angeles Ballet Season 17 Dancers

Los Angeles Ballet Board of Directors and Membership

Board of Directors

Los Angeles Ballet Board of Directors is comprised of our city’s business leaders and influencers, each of whomwhoservestoelevateourcultural artscommunity bysupportingandpromoting themission ofLAB.

Bari Milken Bernstein

Roberta K. Dahl

Sharon Davis

Elizabeth Fowler

Sybil Grieb

Peter Gross

Ghada Irani

Sandra Kanengiser

Aradhna Kelsey

Maral Stephanie Kradjian

Dina Leeds

Debbie Lustig

Patrons of the Guild

Nigel Lythgoe

Jennifer Bellah Maguire

Tamar Manoukian

Lori Milken

Erica Min

John Peters

Koni Rich

Corrine Sands

Kirsten Sarkisian

Johnese Spisso

Rachel Weber

Patrons of the GuildisLosAngelesBallet’spremierorganizationandiscomprisedofthemostelitemembersofour community.Recognizingthespecial functionofartsprogramming in definingthecharacterofourgreatcity, the “Patrons” provideuplifting experiencesfortheunderservedcommunities ofLosAngeles.

Participation:2EntryLevels:$2,500(Impresario Level)or$1,250(Patron Level).

Los Angeles Ballet Guild

The Los Angeles Ballet Guild was proudly founded in LAB’s 2009-2010 season.The mission of LABG is to provide a vital link between Los Angeles Ballet, its artistic and executive leadership, its Board of Directors, and the Southern California community It exists to support the mission of LAB and provide the necessary assistance to organize all performances.Through its activities and fundraising, the Guildis by nature philanthropic,creative,entrepreneurial,and industrious.

Participation: Volunteer

Los Angeles Ballet Guild

Los Angeles Ballet

“ …these masterful performances will leave you breathless and cheering formore.”

The Honorable Eric Garcetti, Mayor, LosAngeles

“ …exemplary, among the finest achievements in this company’s history.”

Lewis Segal,Los AngelesTimes, Faces toWatch

“Swan Lake...Long may Los Angeles Ballet spread its wings.”

Victoria Looseleaf, Los Angeles Times review of SwanLake

“Romeo and Juliet...It wasthrilling tofind thecompany as awhole so impressively Shakespearean andAshtonian in its steps, stances and gestures.”

Lewis Segal,LosAngelesTimes review of Romeo and Juliet

“Modernists...Indeed, this is why we need these dancers in Los Angeles, not for hand-me-down stagings of Russian warhorses but for sustaining the living legacy of modernism (even 19th-century modernism) that has distinguished it for the last decade

Lewis Segal,Los AngelesTimes review of Modernists

Contact

Rachel Malkenhorst-Newkirk