!
research SOCIAL MEDIA COMPETITOR ANALYSIS Brand
WILL
PBS Springfield
PBS Peoria: WTVP
PBS Charleston: WEIU
Strengths
Facebook --1,647 likes Twitter --589 following --794 followers --4,438 tweets --Retweeting from followers --Good use of links --Seem to have a good handle on how Twitter works. Youtube --147 subscribers --61,118 video views
Youtube --Well organized --Different playlists --153 subscribers --45,997 video views -- Promoted well through twitter
Facebook --477 likes --Wall info, photos, shop.wtvp --Good consistent updates
Youtube --35 subscribers --30,529 views --Great organization --Many playlists* Twitter --WEIU radio --258 followers --55 following --2,894 tweets
Weaknesses
Facebook --Low interaction with users. Youtube --Low views per page.
Facebook --359 likes --Have not updated since February --Hardly any interaction with fans Twitter --314 tweets total --642 following --324 followers --Posts same as FB page
Facebook --Low interaction with fans Twitter --21 tweets --20 following --28 followers Youtube --8 subscribers --5,694 views
Twitter WEIU news watch --303 tweets --54 following --53 followers WEIU Hitmix --109 tweets --6 following --44 followers Facebook WEIU hit mix --26 likes WEIU TV -69 likes
*WEIU playlists include:News Watch Video (news videos),Being Well (healthy lifestyle),EIU Conversation (videos with important EIU facultry),4 Rivers Ag Report (agricultural videos),Heartland Highways (travel videos),Hobbies. Crafts, and Collectibles (antique lover videos),Issues and Attitudes (public affairs program),News Watch In-Focus (local news),Panther Sports Talk,Veterans Matters (veteran living in East Central Illinois),WEIU Special,WEIU Sports
5