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EVENTS GUIDE
The Belfast business thats been included in the Great British Entrepreneur Awards’ Top 100 Co-working Spaces in the UK list.
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There’s plenty going on in and around East Belfast in the month ahead both indoors and out. Check out our handy guide.
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L-R: Barry Heaton Head Chef Canteen Kitchen Cafe; Kieran Hill, Strandtown Traders Assoc. (STA); STA Acting Treasurer David McCrea & Lynsey Bennett, The Secret Day Spa
Belmont Road Unveils New MarketinG Approach & Website T
The Strandtown Traders Association has launched a brand new website (www.belmontroadbelfast.com) for the Belmont Road Village area, along with a new proactive marketing approach aimed at promoting the area.
his initiative, part-funded by Belfast City Council, is also geared towards increasing visitor numbers and its overall profile. Coordinated by the Strandtown Traders Association, the new website
puts the spotlight on Belmont Road as an area for everything from shopping, services, leisure, community and food. It allows for the group to showcase both the community feel and the quality and number of
interesting independent shops. The group will also be more proactive with its marketing through creating new community-focused events and advertising; ensuring everyone keeps up to date with what is going on and ultimately get involved. Kieran Hill, independent retailer and Strandtown Traders Association representative, said:“Belmont Road is strong in independent shops, cafes and restaurants. Visitors love this and the new brand puts the focus on our variety shops and services. A lot of cities would envy the Belmont Road Village’s community feel, that its high street isn’t a cookie-cutter row of the same shops, and that it’s a modern area with a lot of history mixed in. Our new website and marketing approach for the area is all about letting the rest of the Belfast and further afield know, clearly and confidently, that there’s nowhere like the Belmont Road. Too many people miss the Belmont Road on their way to somewhere else. Or
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they’re just passing through. This new identity is for them. We want them to stop, to know where we are on the map and to head here first. We want to show them what a special place this is.” For the past number of years, Belfast City Council has funded the delivery of area-based activities aimed at supporting local neighbourhoodbased retail hubs. Activities to date have primarily focused upon increasing footfall within targeted areas and have been developed by business associations with a specific geographical focus. Strandtown Traders Association was one of seven associations that took part in this most recent project to provide mentoring support in the development of marketing and promotional plans, with the aim to increase awareness and business development for the local area.
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Lagan Village Youth & Community Group in east Belfast has been awarded £5,000. They are using the grant for a Christmas street party to celebrate the diverse local community. They will have decorations to suit different faiths and will turn Ballarat Street into a Christmas wonderland. Across Northern Ireland 21 groups are using grants of £500 to £5,000 to run their own events or activities that allow people to celebrate what makes their local community special.
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A group in east Belfast is amongst the first projects in Northern Ireland today sharing in £84,718 from the Big Lottery Fund’s Celebrate programme.
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