1 Visual communication The world’s getting more complicated, attentions spans are getting shorter – and we need visual communication to span the gap. This chapter covers the context for visual communication: • • • •
How we first discovered the need for visual communication The complexity problem we all face, with a glut of data and a shortage of time and understanding How visual communication can help us understand more, faster The responsibility of the communicator to do the hard work of simplifying a message for the audience rather than hoping it will be done by each member of the audience
The Visual Advantage
2014
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