BY RHIANNON D'AVERC
S/S 2018
LONDON
RUNWAY LONDON FASHION REPORT
SPOTLIGHT ON LONDON EDGE RUNWAY SHOWS FEATURING ALTERNATIVE FASHION
LONDON EDGE S/S 17 What's up in this issue
Written and photgraphed by RHIANNON D'AVERC
Issue three of London Runway brings us to London Edge, an alternative fashion show showcasing the best of the brands on the edge. It claims to be the only trade show on the planet dedicated to the alternative lifestyle, and as such is frequented by visitors from around the world. With the tag line 'never boring', it was sure to be an interesting ride. The images here provide a glimpse at the catwalk shows, which were held four times daily with two different formats. Each showcased a range of different brands, with a styled selection for the finale.
While it's clear that there is not as much experience in putting together a show here, the models included some familiar faces who you will no doubt recognise from former issues. One thing that really stood out was the issue of model sizing. Everyone chosen for this show was on the smaller side, and a couple of the models looked dangerously thin with collarbones protruding. During a month in which big fashion houses pledged not to use underweight models in their shows, it's a weighty issue which threatened to overwhelm the clothes themselves.
What's coming up next for London Runway? We're looking forward LFW where we will be attending the Fashions Finest catwalks as well as a number of other shows and events in London over the course of September. We look forward to seeing you there - or here in the pages of our next issue! Drop us a line via Instagram or Londonrunway@gmail.com if you have press tickets available and would like to be featured in the next issue. Enjoy - and remember to follow @pcistudio on Instagram for more.
DR FAUST BRand spotlight
Military stylings with a palette of black, white, and red are the order of the day for this doctor.
This brand gives you cute Nightmare Before Christmas vibes, with a dressier theme on some looks
HELL BUNNY
BRAnd spotlight
BURLESKA BRING A CLASSICAL TREND TO THE GOTHIC LOOK. LACE & CORSETRY ARE A MUST
COLLECTIF BRand spotlight
Be the belle of the vintage ball with these 50sinspired silhouettes and bold colour palettes.
CHECK? Checks and ginghams were a popular choice for many of the styles. Pair with a flash of solid colour in your accessories.
UNIQUE VINTAGE
BrAnd spotlight
Flapper fun comes from Unique Vintage, with sparkles adding the extra Gatsby touch to everything.
B T lack was far and away the colour of the event, as you might expect in an alternative space.
A
lternative describes a wide swathe of styles in this event, from vintage to goth via punk and rocker
exture play helps to ensure that monochrome isn't boring, as with this patterned dress.
INNOCENT CLOTHING Trend spotlight
If you ask us, this brand is anything but innocent - punk themes are the go-to.
BUBBLEGUM POP Trend spotlight
A showcase featuring Pea Street, Punky Pins, Phaze, Offend My Eyes, Librastyle, JellyJelly London, Gipsy Hosiery, Elements Rainwear, Chok, and Fictional Characters
LINDY BOP
BRAnd spotlight
This vintage-inspired range is perfect for heading out to the dance. Dresses that are made for movement.
HEARTS AND ROSES/ BRIGHT & BEAUTIFUL BrAnds spotlight
Reddish tones were paired with blues to make an impact in this season's line from both brands.
Featuring Queen of Darkness, Alchemy, Asgaro, Burleska, Gipsy Hosiery, New Rock shoes, Cadmium Rose
BURNING MAN
LONDON RUNWAYÂ Design, photography, and words Rhiannon D'Averc With special thanks to Vikki D'Averc
Find London Runway: https://issuu.com/rhiannondaverc instagram.com/londonrunwaymag instagram.com/pcistudio for more images twitter.com/londonrunwaymag
S/S 18
londonrunway@gmail.com