QUARTERLY REPORT
YORKSHIRE
Q1
Market Appraisals
Lead Sources
Instructions
Source Number of Valuation Enquiries Monthly Cost Cost Per Valuation Website 43 £7335 00 £170 58 Rightmove 8 £42,300 00 £5237 50 On The Market 2 £9570 00 £4785
Source Number of Instructions Monthly Cost Instruction Fee Revenue ROI Website 11 £7335 00 £18946 00 158 30% Rightmove 6 £22950.0 0 £7027 50 -69 38% On The Market 1 £6270 00 £1,621 00 -74 15%
Source Lettings Homepage 6 Instant Valuation 51 Leadoo 38 My Account 21 Rightmove 46 On The Market 51 Total 213
Landlord Acquisition
Landlord Acquisition
Social media ads
Linley & Simpson
The first ad of lettings switch campaign promoting the protection services which will run for three weeks and is targeting landlords and investors in all our branch locations.
Impressions at the time of report creation: 68,478
Click through: 373
Landlord Acquisition
Social Media
A Facebook post series advising landlords with our top tips when buying to let.
Monthly posts with the main message and call to action is to book a valuation.
First post for the switch campaign with the hero message and showcasing the lifestyle/ billboard artwork.
Market Appraisals
Lead Sources
Instructions
Source Number of Valuation Enquiries Monthly Cost Cost Per Valuation Website 240 £7335 00 £30 56 Rightmove 50 £68,100 00 £1362 On The Market 25 £7260 00 £290 40
Vendor Acquisition
Source Number of Instructions Monthly Cost Instruction Fee Revenue ROI Website 85 £7335.00 £261,492.00 3464.99% Rightmove 23 £68,100 00 £77380 00 13 63% On The Market 4 £7260 00 £14200 00 95 59%
Source Sales Leads Homepage 34 Instant Valuation 210 Leadoo 89 My Account 5 Rightmove 294 On The Market 347 Total 979
Letters Sent Regular Letters: 1,867 TwentyTwenty (not on the market): 2,852 TwentyTwenty (on the market): 573 Total: 5,292
Vendor Acquisition Spectre
Total Credits Spent 6677 Total Credit Cost £3,328.50 Total Spend £43,260 Properties Influenced 12 Price of properties influenced £4,029,995 Total Commission £39,142.44 ROI -9.52%
Vendor Acquisition Spectre
Vendor Acquisition Comms
Valentines themed emails to vendors who had a valuation previously but not come onto the market with us and buyers who have not found a property with us.
Fallen out of love with your home?
Sent to L&S - 6302 Vendors
DE - 1184 Vendors
H - 846 Vendors
Clicks
L&S - 20
DE - 11
H - 6 to Valuation landing page
Struggling to find a home you truly love?
Sent to L&S - 34861 Buyers
DE - 4216 Buyers
H - 4098 Buyers
Clicks L&S - 270 DE - 129
H - 37 to Valuation landing page
Vendor Acquisition
Social media ads
All brands - aim to acquire vendors and landlords
Book a valuation call to action targeting property owners, people buying and selling real estate, movers, luxury property owners landlords and investors and rural owners in all our branch locations and linking through to the valuation landing page.
Impressions
L&S: 88,777
DE: 23,484
H: 25,570
Click through
L&S: 421
DE: 118
H: 105
Vendor Acquisition
Social media ads
All brands
Book a valuation call to action targeting potential sellers within our branch locations as well as from our email database.
Impressions
L&S: 14,344
DE: 23,953
H: 20,647
Click through
L&S: 173
DE: 140
H: 149
Vendor Acquisition
Social media
Monthly posts with the main message and call to action is to book a valuation.
Valentine’s Day post promoting our property ‘matchmaking’ service with the call to action ‘book a valuation’. Facebook series advising venders how they can help to sell their house quickly.
Upsell and Cross-sell
Mortgage Requests
SOURCE Mortgage Requests Potential Revenue Website 61 £2135.00 Rightmove 254 £8890.00 On The Market 44 £1540.00 Total 359 £12,565.00
Upsell and Cross-sell
Social media
Posting promoting our RLP, MAB, NDS, Furnishing solutions, My Account, new homes and services through the landlord event.
The captions were tailored to target the relevant clients with the CTA to contact their local branch for more information or directing them to the relevant website page.
Metric Linley & Simpson Dale Eddison Hardisty & Co Login from 'welcome' email 3171 40 42 Total logins 5146 58 77 Sales offers made 4 2 Book a viewing form submit 4 40 13 Viewing feedback submitted 312 62 45 Valuations 16
Account
Landlord Retention My
Landlord Retention
Comms
Sent on 15/1/24
The Landlord Journal - Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network. Clicks
337 - Hot Topic
- Tax Return Guide
- My Account Page
- Property Clicks
384
99
132
Sent to 7226 Landlords
Landlord Retention
Comms
The Landlord Journal with re-design- Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network.
The new Landlord Journal saw the unsubscribe rate reduce by nearly 50%
Sent to 6817 Landlords Sent on 28/3/24
Clicks 204 - Hot Topic 47 - Property Clicks 40 - Regional Properties 10 - Email to Teams 41 - MyAccount 18 - The Buy to Let Broker
Landlord Retention
Landlord Event
Attendance: ~ 100 Landlords
With talks on the RRB, the lettings market and expert advice on tax and accounting
Sent to 7369 across 18 emails Email link clicks Average 3.3% Survey Discussions 130 Survey Completions 94
Landlord Retention Project Charm- 2nd send
Landlord Retention
Social Media
Continuously promoting the best rental properties we have available to ensure they recieve maximum exposure online.
A Facebook series advising tenant why renting can be better than buying. Therefore, encouraging tenants to consider their situation and potentially resulting in more tenant interest in our rental properties.
Posting the hot topics from the landlord journal as well as great investment opportunities.
Photos with thank you gifts and positive reviews from our landlords.
A review of the landlord event that was held for our landlords.
Landlord/Vendor Re-engagement
Social Media
A Facebook post series advising landlords how they can boost their kerb appeal to increase their tenant enquiries.
Brand Awareness
Social Media
Users reached across all Linley & Simpson social media platforms
Facebook: 240,058
Instagram: 31,846
LinkedIn: 11,984
TikTok: 11,510
Total: 295,398
Users reached across all Dale Eddison social media platforms
Facebook: 72,392
Instagram: 14,262
LinkedIn: 1,112
TikTok: 6,432
Total: 94,198
Users reached across all Hardisty social media platforms
Facebook: 202,533
Instagram: 10,067
TikTok: 7,848
Total: 220,448
Brand Awareness
Linley & Simpson top performing posts
Brand Awareness
Dale Eddison top performing posts
Brand Awareness
Hardisty top performing posts
Brand Awareness
Social Media
Emily’s becoming Ilkey branch manager and the ‘Meet Elise’.
L&S attending Leeds Apprenticeship fair.
Valentines Day giveaway for Hardisty and Dale Eddison with popular local restaurants.
National Pizza day team photos.
International Womens Day donation.
Fun TikTok trends.
Fundraising and sponsorship events.
Brand Awareness
The Linley and Simpson team attended and sponsoring the Harrogate Beer Festival, which is a charity event.
Guests at the event: Matthew Gibson from Wharfdale Homes, Greg from Venturi Homes, Douglas West from ATC properties, Joel Ramsden & Steve from Ashfield Group
UK House Price Index
Coverage Count: 10 articles
AVE: £2,904.48
Reach: 816,763
Ed Phillips PR
Interest Rate
Coverage Count: 14 articles
AVE: £17,105.76
Reach: 119,500
Total Coverage: 27 articles
Total AVE: £22,352.4
Total Reach: 938,352
Budget
Coverage Count: 3 articles
AVE: £2,342.16
Reach: 2,089
Future FTB
House Prices
Coverage Count: 11 articles
AVE: £4,458.24
Reach: 216,880
How much? A baby born today may have to pay more than £500,000 for its first home
Easter Road
Names
Coverage Count: 5 articles
AVE: £1,232.61
Reach: 49,304
The Easter-Related Road
Name That Has Seen House Prices Hop By 315% In A Year
Analysis undertaken by Lomond, a UK estate and letting agency group, suggests that by the time a child born today reaches the age of 31 (the average age of a firsttime buyer), the average price of a first home will be £503,584, an increase of 111.9%.
‘It seems quite unbelievable that a baby born today could face paying half a million pounds for their first home, but you would probably have thought the same 30-odd year ago had someone told you the price of property today,’ says Ed Phillips, Lomond CEO.
Total Coverage: 16 articles
Total AVE: £5,690.85
Total Reach: 266,184
The latest research by Lomond, one of the UK’s largest estate and letting agency groups, has revealed that one Easter-related road name has seen a 315% annual increase in the average sold price
Lomond PR
