QUARTERLY REPORT
SOUTHCOAST
Q1
Market Appraisals
Instructions
LandlordAcquisition Source Lettings Homepage 1 Instant Valuation 21 Leadoo 13 My Account 8 Rightmove 21 On The Market 21 Zoopla 7 Total 92
Sources Source Number of Valuation Enquiries Monthly Cost Cost Per Valuation Website 26 £4890 00 £188 08 Rightmove 3 £3000 00 £1000 On The Market 1 £1980.00 £1980 Zoopla 0 £4500 00 £0
Lead
Source Number of Instructions Monthly Cost Instruction Fee Revenue ROI Website 10 £4890 00 £19,557 72 299 95% Rightmove 1 £2520.00 £1,026 00 -59 29% On The Market 1 £4500.00 £1,620 00 -64 00% Zoopla 2 £4500.00 £3556.11 -20.98%
LandlordAcquisition
Socialmediaads
ThefirstadoftheLettingsSwitchcampaignpromotingthe protectionservices,whichwillrunforthreeweeksandistargeting landlordsandinvestorsinallourbranchlocations.
Impressionsatthetimeofreportcreation.
BV:23,195
MJ:28,410
Clickthrough
BV:105
MJ:154
LandlordAcquisition
SocialMedia
AFacebookpostseriesadvisinglandlordswithourtoptips whenbuyingtolet.
Monthlypostswiththemainmessageandcalltoactionisto bookavaluation.
Firstpostfortheswitchcampaignwiththeheromessageand showcasingthelifestyle/billboardartwork.
VendorAcquisition Source Sales Homepage 14 Instant Valuation 95 Leadoo 135 My Account 1 Rightmove 173 On The Market 114 Zoopla 102 Total 634 Lead Sources Source Number of Valuation Enquiries Monthly Cost Cost Per Valuation Website 174 £4890 00 £28 10 Rightmove 46 37,500.00 £815.22 On The Market 14 £4290 00 £306 43 Zoopla 24 £4500 00 £187 50 Market Appraisals Source Number of Instructions Monthly Cost Instruction Fee Revenue ROI Website 27 £4890 00 £130,311 25 2564 85% Rightmove 21 £37,500.00 £102,787 00 174 1% On The Market 2 £4290.00 £6750 00 57 34% Zoopla 11 £4500.00 £48,260.00 972.44% Instructions Valuation enquiries from Leadoo: BV = 82 MJ = 72
TwentyTwenty(notonthemarket):
TwentyTwenty(onthemarket):
LettersSent
1,352
VendorAcquisition Spectre
RegularLetters:
629
313
Total:2,294
Total Credits Spent 4068 Total Credit Cost £2,034 Total Spend £30,900 Properties Influenced 4 Price of properties influenced £3,100,000 Total Commission £34,875 ROI 12.86%
VendorAcquisition
VendorAcquisition
Socialmediaads
Bookavaluationcalltoactiontargetingpropertyowners,people buyingandsellingrealestate,movers,luxurypropertyowners landlordsandinvestorsandruralownersinallourbranchlocations andlinkingthroughtothevaluationlandingpage.
Impressions
BV:17,359
MJ:25,639
Clickthrough
BV:64
MJ:100
VendorAcquisition
Socialmediaads
Bookavaluationcalltoactiontargetingpotentialsellerswithinour branchlocationsaswellasfromouremaildatabase.
Impressions
BV:25,967
MJ:17,924
Clickthrough
BV:147
MJ:132
VendorAcquisition
Socialmedia
Monthlypostswiththemainmessageandcalltoactionisto bookavaluation.
Valentine’sDaypostpromotingourproperty‘matchmaking’ servicewiththecalltoaction‘bookavaluation’.
Facebookseriesadvisingvendershowtheycanhelptoselltheir housequickly.
VendorAcquisition
Comms
Valentinesthemedemailstovendorswhohada valuationpreviouslybutnotcomeontothe marketwithusandbuyerswhohavenotfounda propertywithus.
Fallenoutoflovewithyourhome?
SenttoMJ-7201Vendors
BV-2731Vendors
Strugglingtofindahomeyoutruly love?
MJ-238 BV-96 toValuationlandingpage
Clicks MJ-19 BV-5 toValuationlandingpage SenttoMJ-37551Buyers BV-15303Buyers Clicks
UpsellandCross-sell
SOURCE Mortgage Requests Potential Revenue Website 13 £455.00 Rightmove 125 £4375.00 On The Market 23 £805.00 Zoopla 32 £1120.00 Total 193 £6755.00 MortgageRequests
UpsellandCross-sell
Socialmedia
PostingpromotingourRLP,MAB,NDS,Furnishingsolutions,My AccountandThornleyGrovesstudentservices.Thecaptions weretailoredtotargettherelevantclientswiththeCTAto contacttheirlocalbranchformoreinformationordirecting themtotherelevantwebsitepage.
LandlordRetention
MyAccount
Metric BV MJ Sign up - Direct from website 92 82 Login from 'welcome' email 353 72 Total logins 443 200 Valuations 1 Viewing feedback submitted 53 85 Book a viewing form 1 1 Sales offered 2
LandlordRetention
Comms
TheLandlordJournal-SenttoLandlords everyothermonthwiththeaimtoinform, engagewithourbrandandprovideunique investmentopportunitiesbothlocallyand nationallyviaournetwork.
Senton15/1/24
Sentto1971Landlords
Clicks 183-HotTopic
141-TaxReturnGuide 39-MyAccountPage 57-PropertyClicks
LandlordRetention
Comms
TheLandlordJournal-SenttoLandlords everyothermonthwiththeaimtoinform, engagewithourbrandandprovideunique investmentopportunitiesbothlocallyand nationallyviaournetwork.
Senton15/1/24
Sentto3540Landlords
Clicks 145-HotTopic
133-TaxReturnGuide 45-MyAccountPage
100-PropertyClicks
LandlordRetention
Comms
Senton28/3/24
Sentto1853Landlords
TheLandlordJournal-Withre-design. SenttoLandlordseveryothermonthwith theaimtoinform,engagewithourbrand andprovideuniqueinvestment opportunitiesbothlocallyandnationally viaournetwork. Clicks
60-HotTopic 65-Properties 4-RegionalProperties 2-Emailtoteam 11-MyAccount 7-TheBuytoLetBroker
LandlordRetention
Comms
TheLandlordJournal-Withre-design. SenttoLandlordseveryothermonthwith theaimtoinform,engagewithourbrand andprovideuniqueinvestment opportunitiesbothlocallyandnationally viaournetwork.
Senton28/3/24
Sentto3016Landlords
29-Properties 15-RegionalProperties 8-Emailtoteam 11-MyAccount 6-TheBuytoLetBroker
Clicks 55-HotTopic
LandlordRetention
LandlordEvent
Attendance:~100Landlords
WithtalksontheRRB,thelettings
marketandexpertadviceontaxand accounting
LandlordRetention
SocialMedia
Continuouslypromotingthebestrentalpropertieswehave availabletoensuretheyrecievemaximumexposureonline. AFacebookseriesadvisingtenantwhyrentingcanbebetter thanbuying.Therefore,encouragingtenantstoconsidertheir situationandpotentiallyresultinginmoretenantinterestinour rentalproperties.
Postingthehottopicsfromthelandlordjournalaswellasgreat investmentopportunities.
Landlord/Vendor Re-engagement
SocialMedia
AFacebookpostseriesadvisinglandlordshowtheycanboost theirkerbappealtoincreasetheirtenantenquiries.
BrandAwarenes
SocialMedia
UsersreachedacrossallBrandVaughansocialmediaplatforms
Facebook:11,404
Instagram:9,142
LinkedIn:3,773
TikTok:9,440
Total:33,759
UsersreachedacrossallMichaelJonessocialmediaplatforms
Facebook:80,653
Instagram:19,595
LinkedIn:2,451
TikTok:9,641
Total:112,340
BrandAwarenes
BrandVaughantopperformingposts
BrandAwarenes
MichaelJonestopperformingposts
BrandAwarenes
Socialmediaads
Bookavaluationcalltoactiontargetingpotentialbuyersinour branchlocationsaswellasfromouremaildatabase.
Impressions
BV:26,832
MJ:24,363
Clickthrough
BV:164
MJ:136
BrandAwarenes
SocialMedia
Lomondawardspostcelebratingourwinnerandthegreatwork they’vedoneoverthelastyear.
LomondQuarterlyInsightsreelpostonLinkedInprovidingour audiencewithmarketupdates,businessupdatesetc.
MJValentine’sDaygiveawaywithapopularlocalhotel.
Colourrunandfancydressbakesalefundraisers.
Completiondayflowers.
Fivestarreviews
UK House Price Index
Coverage Count: 10 articles
AVE: £2,904.48
Reach: 816,763
Ed Phillips PR
Interest Rate
Coverage Count: 14 articles
AVE: £17,105.76
Reach: 119,500
Total Coverage: 27 articles
Total AVE: £22,352.4
Total Reach: 938,352
Budget
Coverage Count: 3 articles
AVE: £2,342.16
Reach: 2,089
CoverageCount:11articles
AVE:£4,458.24
Reach:216,880
Howmuch?Ababyborn todaymayhavetopay morethan£500,000for itsfirsthome
EasterRoad
Names
CoverageCount:5articles
AVE:£1,232.61
Reach:49,304
TheEaster-RelatedRoad
NameThatHasSeen
HousePricesHopBy 315%InAYear
AnalysisundertakenbyLomond,aUKestateandletting agencygroup,suggeststhatbythetimeachildborn todayreachestheageof31(theaverageageofafirsttimebuyer),theaveragepriceofafirsthomewillbe £503,584,anincreaseof111.9%.
‘Itseemsquiteunbelievablethatababyborntodaycould facepayinghalfamillionpoundsfortheirfirsthome,but youwouldprobablyhavethoughtthesame30-oddyear agohadsomeonetoldyouthepriceofpropertytoday,’ saysEdPhillips,LomondCEO.
Total Coverage: 16 articles
Total AVE: £5,690.85
Total Reach: 266,184
ThelatestresearchbyLomond,oneoftheUK’slargest estateandlettingagencygroups,hasrevealedthatone Easter-relatedroadnamehasseena315%annualincrease intheaveragesoldprice.
Lomond PR
FutureFTB HousePrices
10bestfixer-upperhomestoputyourownstampon
Buyinga"fixer-upper" apropertythatneedswork canhaveseveraladvantagesoveroneinpristine condition.You’llbeabletodesignanddecorateittoyourtaste,boostitsvalueandsavemoney,asestate agencyYopahasrevealedthatanaveragefixer-upperisdiscountedby6.2%comparedwithafullymodernisedequivalent.
Butmakesureyouknowwhatyou’relettingyourselfinfor.
"Inmanywaysit’salifestylecommitmentandwiththepriceofmanybuildingmaterialssignificantlyhigher thanayearago,workwillcostmorethanitusedto,"saysVeronaFrankish,Yopa’sCEO.
"Buyersneedtofullyconsiderthecostandtimerequiredtorenovatebeforetheycommit."
Ifyou’rekeentotackleaproject,allthesehomesarelookingfornewowners andvaryingdegreesofTLC.
Regional PR
Withadouble-lengthgarage anda135-footlonggarden,this detachedbungalowoffers plentyofscopeforextendingas wellasrefurbishing,subjectto obtainingthenecessary planningconsents.
Itconsistsofthreedouble bedrooms,akitchen,bathroom, alounge,andadiningroomwith Frenchdoorsintoasemi-circular conservatory,plusroofspace. GetintouchwithMichaelJones.
