QUARTERLY REPORT MANCHESTER Q1
Source Lettings Homepage 18 Instant Valuation 26 Leadoo 33 My Account 3 Rightmove 118 On The Market 35 Total 233 Lead Sources Source Number of Valuation Enquiries Monthly Cost Cost Per Valuation Website 23 £7335 00 £318 91 Rightmove 12 £7800 00 £650 On The Market 3 £4290 00 £1290
Source Number of Instructions Monthly Cost Instruction Fee Revenue ROI Website 15 £7335.00 £21209.00 66.45% Rightmove 8 £3650.00 £10964.00 200.38% On The Market 2 £4290.00 £2652.00 -38.18%
TG = 0 JW = 0 MOC = 4
Landlord Acquisition
Market Appraisals
Instructions Valuations enquiries from Leadoo:
Landlord Acquisition
Social media ads
Thornley Groves, Julian Wadden & Matthews of Chester
The first ad of lettings switch campaign promoting the protection services which will run for three weeks and is targeting landlords and investors in all our branch locations.
Impressions at the time of report creation.
TG: 22,875
JW: 17,545
MOC: 3,586
Click through
TG: 153
JW: 88
MOC: 19
Landlord Acquisition
Social Media
A Facebook post series advising landlords with our top tips when buying to let.
Monthly posts with the main message and call to action is to book a valuation.
First post for the switch campaign with the hero message and showcasing the lifestyle/ billboard artwork.
Market Appraisals
Acquisition Source Sales Homepage 31 Instant Valuation 189 Leadoo 206 My Account 2 Rightmove 242 On The Market 207 Total 877
Vendor
Source Number of Valuation Enquiries Monthly Cost Cost Per Valuation Website 232 £7335 00 £31 62 Rightmove 42 £49,509 00 £1178 79 On The Market 30 £4290 00 £143
Lead Sources
Source Number of Instructions Monthly Cost Instruction Fee Revenue ROI Website 71 £7335 00 £229720 25 3031 84% Rightmove 23 £49,509.00 £88,975 00 79 71 00% On The Market 5 £4290.00 £14315 00 233 68% Instructions Valuation enquiries from Leadoo: TG = 114 JW = 152 MOC = 37
Total Spend: 9,680
Successes: 31 properties infulanced
Regular letters: 3,637
TwentyTwenty (not on the market): 3,953
TwentyTwenty (on the market): 823
Total: 8,413 Letters Sent
Vendor Acquisition Spectre
Vendor Acquisition
Social media ads
Thornley Groves, Julian Wadden & Matthews of Chester - aim to acquire vendors and landlords
Book a valuation call to action targeting property owners, people buying and selling real estate, movers, luxury property owners landlords and investors and rural owners in all our branch locations and linking through to the valuation landing page.
Impressions
TG: 35,187
JW: 21,049
MOC: 8,638
Click through
TG: 161
JW: 138
MOC: 34
Vendor Acquisition
Social media ads
Thornley Groves, Julian Wadden & Matthews of Chester
Book a valuation call to action targeting potential sellers within our branch locations as well as from our email database.
Impressions
TG: 19,191
JW: 20,571
MOC: 21,766
Click through
TG: 161
JW: 171
MOC: 173
Vendor Acquisition
Social media
Monthly posts with the main message and call to action is to book a valuation.
Valentine’s Day post promoting our property ‘matchmaking’ service with the call to action ‘book a valuation’.
Facebook series advising venders how they can help to sell their house quickly.
Vendor Acquisition Comms
Valentines themed emails to vendors who had a valuation previously but not come onto the market with us and buyers who have not found a property with us.
Fallen out of love with your home?
Sent
Struggling to find a home you truly love?
Valuation
JW - 41044 Buyers MOC - 1121 Vendors Clicks TG - 164 JW - 231 MOC - 21 to Valuation landing page
to TG - 5555 Vendors JW - 5198 Vendors MOC - 212 Vendors Clicks TG - 16 JW - 12 to
landing page Sent to TG - 50793 Buyers
Upsell and Cross-sell
SOURCE Mortgage Requests Revenue Website 55 £1925.00 Rightmove 312 £10,920.00 On The Market 22 £770.00 Total 389 £13,615.00 Mortgage Requests
Thornley Groves Julian Wadden MOC Sent to 1823 403 174 Link Clicks 47 12 5 Unsubs 0.11% 0.25% 0.57%
Cross-sell Comms- BTLB
Upsell and
Upsell and Cross-sell
Social media
Posting promoting our RLP, MAB, NDS, Furnishing solutions, My Account and Thornley Groves student services. The captions were tailored to target the relevant clients with the CTA to contact their local branch for more information or directing them to the relevant website page.
Metric TG JW Sign up - Direct from website 232 116 Login from 'welcome' email 1075 566 Total logins 1332 691 Sales offers made 9 Book a viewing form submit 21 Viewing feedback submitted 9 143 Valuation 7 Landlord
My Account
Retention
Landlord Retention
Comms
The Landlord Journal - Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network.
Clicks 92 - Hot Topic 95 - Tax Return Guide 44 - My Account Page 59 - Property Clicks Sent to 3614 FM Landlords
on 15/1/24
Sent
Landlord Retention
Comms
The Landlord Journal - Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network.
Sent on 15/1/24
- Hot Topic
- Tax Return Guide
- My Account Page 35 - Property Clicks
Clicks 83
64
11
Sent to 2270 Landlords
Landlord Retention
Comms
The Landlord Journal - Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network.
Clicks 28 - Hot Topic 18 - Tax Return Guide 33 - Property Clicks
Sent to 480 Landlords Sent on 15/1/24
Landlord Retention
Comms
The Landlord Journal - With re-design. Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network.
Unsubs reduced by nearly 50% and the new Landlord Journal was our lowest unsubscribed marketing email of the Quarter.
Sent on 28/3/24
Sent to 3390 FM Landlords
Clicks 41 - Hot Topic 44 - Properties 18 - Regional Properties 15 - Email to Team 22 - MyAccount 7 - The Buy to Let Broker
Landlord Retention
Comms
The Landlord Journal - With re-design. Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network.
Sent on 28/3/24
30 - Hot Topic
- Properties
Regional Properties
- Email to Team
- The Buy to Let Broker
Clicks
16
1-
2
1
Sent to 1751 Landlords
Landlord Retention
Comms
The Landlord Journal - With re-design. Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network.
Sent on 28/3/24
- Hot Topic
- Properties
- Regional Properties
- Email to Team
- The Buy to Let Broker
Clicks 9
3
1
2
1
Sent to 474 Landlords
Landlord Retention Project Charm
Thornley Groves Julian Wadden Matthews of Chester Sent to 3068 818 338 Email link clicks 7.8% 11.2% 8.9% Survey Discussions 148 42 18 Survey Completions 111 30 12
Landlord Retention
Social Media
Continuously promoting the best rental properties we have available to ensure they recieve maximum exposure online.
A Facebook series advising tenant why renting can be better than buying. Therefore, encouraging tenants to consider their situation and potentially resulting in more tenant interest in our rental properties.
Posting the hot topics from the landlord journal as well as great investment opportunities.
Photos with thank you gifts and positive reviews from our landlords.
Landlord/Vendor Re-engagement
Social Media
A Facebook post series advising landlords how they can boost their kerb appeal to increase their tenant enquiries.
Comms Abode Winter Abode Email 1/Introduction - sent to Vendors, Buyers, Landlords and Tenants Sent to TG - 88142 JW - 41864 MOC - 2750 Clicks TG - 465 JW - 345 MOC - 31 to Digital Magazine on website
Brand Awareness
Brand Awareness Comms Abode Winter Abode Email 2 Feature Highlights - sent to Vendors, Buyers, Landlords and Tenants Sent to TG - 88819 JW - 48877 MOC - 2842 Clicks TG - 322 JW - 319 MOC - 6 to Digital Magazine on website
Brand Awareness Comms Abode Winter Abode Email 3 Local Spotlight - sent to Chester Vendors, Buyers, Landlords and Tenants Sent to MOC - 2961 Clicks MOC - 44 to Digital Magazine on website MOC - 46 to properties for sale
Brand Awareness
Social Media
Users reached across all Thornley Groves social media platforms
Facebook: 29,948
Instagram: 31,270
LinkedIn: 7,174
TikTok: 9,141
Total: 77,533
Users reached across all Julian Wadden social media platforms
Facebook: 75,197
Instagram: 3,996
LinkedIn: 4,672
TikTok: 52,089
Total: 135,953
Users reached across all Matthews of Chester social media platforms
Facebook: 11,160
Instagram: 8,250
LinkedIn: 1,796
TikTok: 13,719
Total: 34,925
Brand Awareness
Thornley Groves top performing posts
Brand Awareness
Julian Wadden top performing posts
Brand Awareness
Matthews of Chester top performing posts
Brand Awareness
Social media ads
Thornley Groves, Julian Wadden & Matthews of Chester
Book a valuation call to action targeting potential buyers in our branch locations as well as from our email database.
Impressions
TG: 15,955
JW: 20,370
MOC: 21,468
Click through
TG: 147
JW: 150
MOC: 174
Brand Awareness
Social Media
Lomond awards post celebrating our winner and the great work they’ve done over the last year.
Lomond Quarterly Insights reel post on LinkedIn providing our audience with market updates, business updates etc.
All Abode posts from the social media plan including Matt’s market update, Chester area tour and our high end properties available.
MOC Valentine’s Day giveaway with a popular local hotel.
Meet the team posts with Amber Gelling and Tom Bell
UK House Price Index
Coverage Count: 10 articles
AVE: £2,904.48
Reach: 816,763
Ed Phillips PR
Interest Rate
Coverage Count: 14 articles
AVE: £17,105.76
Reach: 119,500
Total Coverage: 27 articles
Total AVE: £22,352.4
Total Reach: 938,352
Budget
Coverage Count: 3 articles
AVE: £2,342.16
Reach: 2,089
Future FTB House Prices
Coverage Count: 11 articles
AVE: £4,458.24
Reach: 216,880
How much? A baby born today may have to pay more than £500,000 for its first home
Easter Road
Names
Coverage Count: 5 articles
AVE: £1,232.61
Reach: 49,304
The Easter-Related Road Name That Has Seen House Prices
Hop By 315% In A Year
Analysis undertaken by Lomond, a UK estate and letting agency group, suggests that by the time a child born today reaches the age of 31 (the average age of a first-time buyer), the average price of a first home will be £503,584, an increase of 111.9%.
‘It seems quite unbelievable that a baby born today could face paying half a million pounds for their first home, but you would probably have thought the same 30-odd year ago had someone told you the price of property today,’ says Ed Phillips, Lomond CEO.
Total Coverage: 16 articles
Total AVE: £5,690.85
Total Reach: 266,184
The latest research by Lomond, one of the UK’s largest estate and letting agency groups, has revealed that one Easter-related road name has seen a 315% annual increase in the average sold price
Lomond PR
