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WELCOME TO
JOHN SHEPHERD LAND & NEW HOMES
AN UNRIVALLED REPUTATION FOR REPRESENTING NEW-BUILD DEVELOPMENTS
Working closely with developers, builders, and property entrepreneurs, means we can pride ourselves on finding premium buyers for land and property stock under our instruction. Our Land & New Homes team have an exceptional track record in marketing new developments and proactively seek to harness new acquisitions by scoping out new opportunities, and by having great relationships with the many developers we work with. Our unparalleled experience in “off plan” sales within Solihull and surrounding areas have allowed us to maintain our strong relationships with developers, both local and nationally. In doing this, we offer a comprehensive, dynamic, all-encompassing service. Our Land portfolio includes plots of all sizes. We have successfully acquired, marketed, and sold plots from 0.2 to 20 acres – from straightforward sales to complicated Option Agreements and Joint Ventures – nothing is too big or too small for our team of property professionals. We don’t limit ourselves. We deal with niche, small-scale developments, which require a certain level of bespoke marketing, including derelict buildings and renovation opportunities - all the way up to developments with a high volume of unit numbers with a stock volume of 500+, for which we undertake high levels of marketing activity and active representation. Our team at John Shepherd Land & New Homes have long-standing partnerships with highly recognised partners and developers who have continued to support us in our success to date.
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BESPOKE BRANDING
TAILORED & STRATEGIC Working alongside our in-house creative and marketing department, we design and create your own development identity, including a bespoke and professionally designed brochure showcasing your project, as well as a marketing strategy - all completely free of charge. Our service includes professional CGI designs, floor plans, brochures and more. Our on-site Marketing Boards are designed to capture potential buyers through professional and engaging content and images, creating a sense of arrival and summary of the development. Computer Generated Images, Virtual Walkthroughs and Artist’s Impression will produce a realistic impression of a new development to encourage sales off-plan. These are used within the brochure and for all advertising material, until we can replace with photographs of the finished product and relaunch the development afresh.
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OUR STRATEGY
BESPOKE TO YOUR DEVELOPMENT We reach the right buyers for you through strategic, targeted campaigns that put your development firmly in the spotlight. Email marketing is an integral part of our service, hence why we ensure our property alert emails stand out from the crowd. Our unique, attractive design highlights your development instantly whilst showcasing our professional photography and copywriting. Our email marketing provides the backbone of our digital advertising drive, from property alerts to newsletters and has continued to return increasingly positive results. Our impressive response rate is due to our highly targeted, content rich and engaging email marketing strategy which is highly specific to each development and its target demographic.
LAUNCHING YOUR DEVELOPMENT We have an established record with innovative New Home launches and have successfully conducted property launches with anything from modest show arounds by appointment only to opulent events with bubbles and canapés on hand.
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REVITALISING YOUR DEVELOPMENT A NEW WAY FORWARD
Our specialist service is also aimed at re-injecting life into residential developments that have lost or are beginning to lose sales momentum. Often, a new strategy is needed to revitalise a development that in the eyes of the buyer has gone ‘stale’. We offer advice on comprehensive site re-launches, including renaming and re-branding where required. Our new marketing strategy, combined with a totally objective synopsis, offers hugely positive benefits for both our current client base and prospective new clients. Regardless of where a development may be in its sales cycle, we will guarantee an improvement in results.
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DEVELOPMENT BROCHURES
SHOWCASE YOUR PROPERTY We showcase every development in their own stylish and professionally designed brochure, which play an important role in attracting buyers to your development. Along with unique narrative and professional photography, our bespoke and professionally designed brochures are at the heart of what we do best and are produced by close consultation with yourselves, our in-house copywriter, and graphic designer. These brochures are printed to a very high quality to ensure your development has a premium look and feel in the hands of our buyers, at no additional cost. Once the development is complete, our in-house professional photographer will re-capture every key and unique feature, bringing the marketing to life.
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OUR CREATIVITY
FREE PROFESSIONAL PHOTOGRAPHY & COPYWRITING Beautifully written and accurate descriptions of your development are incredibly important in marketing. That’s why we are unique in employing our very our professional copywriter, who will write inspirational descriptions which play an important role in attracting buyers to your development. Once the development is complete, our in-house professional photographer will capture every key and unique feature, bringing the marketing to life.
EMIL NIEWIAROWSKI
PROFESSIONAL PHOTOGRAPHER
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DRONE & VIDEO TOURS Video tours play a huge part in our marketing of exciting new developments, are a proven way of selling properties faster and are integral to reaching buyers further afield.
INNOVATIVE MARKETING
CREATIVE & ENGAGING We reach the right buyers for you through targeted campaigns that put your new development firmly in the limelight.
PRESS
The backbone of our digital advertising drive, email marketing is an integral part of showcasing new property developments in our portfolio.
Our bespoke marketing campaign for your new property development can be adapted to make use of different types of media, including targeted newspaper and magazine advertising.
That’s why we ensure our property alerts, and our newsletters are a cut above the rest to reach a premium audience. Our thorough, contemporary, and unique approach reflects the stylish and highquality finish of any new development.
We provide professionally written press releases sent to the country’s most popular lifestyle and property publications, including: The Sunday Times, Mail on Sunday, The Evening Standard, Live 24/7
We make sure that new homes are always capturing attention, turning those on-line clicks, likes and shares into enquiries, giving your new development the extra marketing push it deserves.
SOCIAL MEDIA Social media is the world’s most powerful and readily available marketing platform. That’s why we ensure all our properties are published to our followers and target demographics. Many of our sellers are increasingly using our paid Facebook campaigns to target a very specific and unique audience. Our social media campaigns extend: Facebook, Instagram, TikTok, LinkedIn and Youtube.
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PROPERTY PORTALS
We invest highly in our advertising on the UK’s #1 property portal, Rightmove and OnTheMarket.com Through featured agent boxes, premium listings and downloadable brochures showcasing our professional photography and writing, we ensure our properties stand out from the crowd on our property portals.
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OUR WEBSITE
Our website remains one of the most eye catching, easy to use and informative property sites. There’s an easy to navigate New Homes specific search function, making it straightforward for buyers to search new developments and homes easily from any device. Your development will also benefit from having a prominent position on our website including ‘Master’ listings and plot specific listings to engage a wider audience.
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OUR EXPERTISE
BUILD THE DREAM UNLOCKING LAND OPPORTUNITIES Our expert Land and New Homes team are primed to provide you with land and development opportunities, across the Midlands. We sell development land of any size, with or without planning and have had numerous successes from straightforward land sales to more complicated Joint Ventures, Option Agreements and more. We work with the highest confidentiality when sourcing and securing land whilst exploring its potential and critically assessing the viability of plots that match your goals – however broad or focused your property development plans may be. Experience and local knowledge are invaluable when dealing with agents and our team are best placed to provide this using our Little Black Book of contacts to source and acquire development opportunities both locally and nationally
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BUILD & SELL YOUR DEVELOPMENT We understand how complicated and time-consuming property development can be, especially when building on the larger scale. This is why our team, headed up by Katie Ridley, work with you to find creative solutions to issues that have appeared or may appear later down the line during the build. We will put your project through our comprehensive marketing regime encouraging a speedy sale, as well as a quick return on your investment.
KATIE RIDLEY
GROUP SALES DIRECTOR
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CASE STUDIES
WALMLEY GARDENS SUTTON COLFIELD
ALL OFF PLAN SALES, GDV IN EXCESS OF £2,600,000 John Shepherd Land and New Homes have worked with the reputable and renowned Vogue Holdings for a number of years. Their Walmley Park development so the construction of 10 new build dwellings in Walmley which were all sold off-plan by the Land and New Homes team. Following the success of this, and working off the rear of the Walmley Park scheme, Walmley Gardens was created. A further 6 new build dwellings were built and again, sold completely off-plan by John Shepherd Land and New Homes. The team successfully navigated the complex market of off-plan sales, to include strategically marketing the development and dealing with all sales progression thereafter.
ROYAL PRIORS LEAMINGTON SPA
MARKETED FROM: £395,000 Having sold a parcel of land to Stonehouse Developments for their venture into the Solihull market, the team at John Shepherd Land and New Homes were instructed to sell their last remaining plot in Leamington Spa, whilst another local agent was in place. The team went onto sell the plot, over the other agent and despite the apartment being on the market for many months. and then sold it. Impressed with the experience, Stonehouse instructed the team on No. 38 Dovehouse Lane on a sole agency basis which 6 new build apartments launched in Autumn 2023. This continued partnership speaks volumes about the team’s unwavering commitment to delivering outstanding results in the real estate arena.
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BUSHWOOD DRIVE DORRIDGE
MARKETED FROM: £2,000,000 OFF-PLAN SUCCESS WITH GDV EXCEEDED After gaining the instruction, the Land and New Homes team launched the properties to their internal database only. The team sold one plot before the formal launch, the other was sold within 7 days of launch both for a GDV over original value. The development exchanged whilst still in construction with the security of committed buyers for ready for completion.
SYCAMORE GARDENS SOLIHULL
MARKETED FROM: £690,000 The team have a long standing relationship with Lordswood Construction, who bought 5 new build houses to Solihull in 2021-2022. Four out of five of the new build homes were sold on the successful launch event itself and the development went on to win ‘Best Small Housing Development’ in 2023. Following the successful sale of Sycamore Gardens, the renowned new homes developer has again partnered with our New Homes team to introduce Bentley View, located on Warwick Road. This decision was made after the developer’s positive experience in purchasing the land through John Shepherd.
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LITTLE BLACK BOOK In the ever-evolving landscape of property development, the right connections can make all the difference. Introducing John Shepherd’s Little Black Book - an elite circle of the industry’s most influential developers, planners, and architects. This isn’t just a directory; it’s a gateway to a world where collaboration trumps competition. Our exclusive network is dedicated to fostering partnerships that are built to last. By bringing together the brightest minds and the most innovative talents, we aim to transform the competitive nature of the property development industry into a collaborative and mutually beneficial arena. Embarking on a new property journey? With John Shepherd’s New Homes team by your side, you’ll gain unparalleled access to our esteemed contacts. Let us be your bridge to the industry’s best, ensuring your projects not only succeed but thrive. Are you a leader in the new homes property development sector? Seize the opportunity to be featured in our esteemed Little Black Book. Elevate your network, collaborate with the best, and shape the future of property development. Join us in redefining the industry. Be a part of the Little Black Book. Email our New Homes team on: newhomes@johnshepherd.com
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KATIE RIDLEY
JACK RICHARDSON
NATASHA ANKLESARIA
LAUREN WALKER
THE LAND & NEW HOMES TEAM CALL: 01564 786 644 NEWHOMES@JOHNSHEPHERD.COM
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LAND & NEW HOMES 6/8 DRURY LANE, SOLIHULL, B91 3BD 01564 786 644 SOLIHULL 6/8 DRURY LANE, SOLIHULL, B91 3BD 0121 703 1850 COLLECTION 6/8 DRURY LANE, SOLIHULL, B91 3BD 01564 786633 BIRMINGHAM CITY CENTRE 33 COLMORE ROW, BIRMINGHAM, B3 2BS 0121 633 4455 CANNOCK 25 WOLVERHAMPTON ROAD, CANNOCK, WS11 1BA 01543 500 700 NOTTINGHAM THE OLD CHURCH, IPSLEY STREET, REDDITCH B98 7AA 01527 907 667 SUTTON COLDFIELD 74 WALSALL RD, THE ROYAL TOWN OF SUTTON COLDFIELD, BIRMINGHAM, SUTTON COLDFIELD B74 4Q 0121 354 2079 REDDITCH THE OLD CHURCH, IPSLEY STREET, REDDITCH B98 7AA 01527 907 667 VISIT: JOHNSHEPHERD.COM EMAIL: NEWHOMES@JOHNSHEPHERD.COM
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