Logistics Gulf News-April 2024

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Dear Readers,

We hope the blessed month of fasting and spiritual fulfillment has been a pleasant experience for you and your loved ones.

In this Eid special issue, we are immensely delighted to feature Swisslog Middle East in our cover story for the month. Specialized in data-driven automation, Swisslog led the change through its intelligent automation solutions, with customers in over 50 countries across the globe.

Logistics Gulf News had a chance to gather first-hand information from Rami Younes, the face of Swisslog Middle East. Rami joined Swisslog in 2023, bringing with him 25 years of experience and expertise in operations. Prior to joining Swisslog Middle East, Rami was the Chief Operating Officer at ALS Logistic Solutions and also successfully led a 4PL Logistics start-up, Integrated Logistics Services, in Saudi Arabia.

Uplo, the Middle East and North Africa’s leading online retail management company, revealed that 2024 Eid e-commerce sales could be a major boost, with topperforming brands increasing sales revenue by nearly half compared to last year. Nicolas Bruylants, Cofounder and CVO, Uplo shares the insight.

Further focusing on the retail market segment, Logistics Gulf News is pleased to share the article by Lilian Bories, CMO, TradeBeyond. Lilian’s report on how the new sustainability trends are redefining retail is definitely unmissable if you are a close follower of the global retail market.

We invite you to read and enjoy the excitement we tried to offer you in this edition. As usual, we would love to hear from you, our beloved readers. Let us know your views, comments, feedback, and remarks on this editorial. Feel free to write to me. Eid Mubarak...!!

AD Ports Group Acquires Majority Stake in Tbilisi Dry Port

Purchase Agreement Strengthens the Group’s Role in the Middle Trade Corridor Connecting Asia to Europe.

AD Ports Group (ADX: ADPORTS), a leading facilitator of global trade, logistics, and industry, today announced the signing of a purchase agreement with Inveco LLC to acquire 60% ownership in the Tbilisi Dry Port, a new custom-bonded and rail-connected intermodal logistics hub in Georgia.

The project, currently owned by Inveco LLC and Wilhelmsen, is expected to be operational by Q4 2024. It is a key logistics hub situated along the strategically important Middle Corridor - an emerging trade lane linking manufacturing hubs in Western Asia to consumer markets in Eastern Europe by leveraging a combination of sea and dry ports located in Kazakhstan, Azerbaijan, Armenia, Georgia, and Türkiye.

As a key logistics facility in Georgia connecting the Caspian Sea and the Black Sea, which are at the heart of the Middle Corridor, the project consists of different integrated facilities such as a container freight station, warehouses and a car storage park. It will act as the point of entry and exit as well as a regional transit point for manufacturers, shippers and consignees moving containers, vehicles and other goods for distribution and storage. The project offers direct westward railway links to Türkiye and to Georgian Ports of Poti and Batumi, which further connect to European Black Sea ports in Bulgaria and Romania, while its eastern connectivity links with different ports located along the Caspian Sea via a railway corridor to Azerbaijan.

The development offers significant intermodal logistics capabilities given its location within the Tbilisi airport’s industrial zone which will be backed by state-of-theart warehousing facilities as well as a cargo and vehicle

logistics hub. The project consists of two land parcels and will be developed in phases. To future proof the project, an additional 88,000 sqm of land is available to cater for further volume growth.

The project will be completed in three phases. By the end of the initial phase, the handling capacity is expected to reach 96,500 TEUs, with 10,000 sqm of warehouse and a car storage yard. Upon the completion of phase three, the project will have a handling capacity of 286,000 TEU, 100,000 sqm of warehouse and a significantly expanded car storage yard. Further land plots have already been secured and can be developed as and when needed.

Noatum Logistics, part of the AD Ports Group, will operate and manage the facilities while leveraging capabilities offered by the Group’s cross-Cluster portfolio and drawing on expertise and capacities of Inveco LLC and Wilhelmsen.

His Excellency Ahmed bin Ali Al Sayegh, Minister of State, Ministry of Foreign Affairs, and Government of the UAE, said: “Guided by the vision of our wise leadership, the UAE Government is focused on fostering international cooperation with strategic and global partners that share our vision for mutual benefit and sustainable prosperity. Consequently, in October 2023, the UAE and Georgia signed a Comprehensive Economic Partnership Agreement (CEPA), which aims to increase the bilateral non-oil trade between our two nations to AED 5.5 billion (USD $1.5 billion) in five years, while accelerating economic recovery and securing vital supply chains. AD Ports Group’s investment in the Tbilisi Dry Port delivers on this objective, which is set to deepen trade and investment ties, develop global trade lanes, and generate market access opportunities for UAE and Georgian businesses alike.”

Captain Mohamed Juma Al Shamisi, Managing Director and Group CEO, AD Ports Group, said: “AD Ports Group is committed to strategic international investments that advances economic growth, job creation and mutual benefit in line with our wise leaders’ vision. By investing in, and operating, new strategic infrastructure and logistics hubs along the Caspian Sea - Black Sea Corridor, AD Ports Group is delivering on our strategy to strengthen global supply chains. As a country situated at the centre of the Caucasus and located along the Black Sea, Georgia is a key destination linking us with our growing maritime and logistics assets in Central Asia and Türkiye, thereby enabling us to serve our customers with cost-effective, streamlined cargo flows and capture significant future trade volumes.”

Mr. Jemal Inaishvili, Founder of Inveco LLC, Georgia, said: “I am delighted that negotiations with AD Ports Group

ended successfully. AD Ports Group’s participation as a significant facilitator of global trade and logistics will play a key role in the development and success of the Tbilisi Dry Port. AD Ports Group’s vast expertise in ports operations and logistics facilities will bring a new level of management in the Georgia’s logistics sector. I am also very glad that by this partnership we are contributing to growing economic co-operation between United Arab Emirates and Georgia.”

Neal de Roche, President, Wilhelmsen Port Services, said “Georgia has been an important market to us for a long time already. The development of the Tiblisi Dry Port has been a cornerstone project to support the development of the trade corridor between the Caspian Sea and the

Black Sea. We are excited to have AD Ports Group come in as majority shareholder with their wealth of experience in port and terminal operations.”

The Middle Corridor is regarded as the shortest trade route between Asia and Europe, covering approximately 7,000 km and requiring a journey of 10 to 15 days. The existing Northern Corridor covers about 10,000 km overland, requiring 15 to 20 days, while the Southern Ocean Route spans approximately 20,000 km, requiring a sea voyage of 45-60 days. The Middle Corridor is expected to serve considerable growth in container volumes, which has the potential to reach 1.9 million TEUs by 2040.

Etihad Rail signs agreement for waste management services with BEEAH Group

The agreement supports Etihad Rail’s compliance with Federal Law on Integrated Waste Management. The agreement supports Etihad Rail’s commitment to protecting public health, preserving the environment, and promoting sustainable practices.

Etihad Rail, the developer and operator of the UAE National Rail Network, announced an agreement for waste management services with BEEAH Tandeef, a subsidiary of BEEAH Group, a leading provider of sustainability solutions in the Middle East. The agreement will ensure that various forms of waste at Etihad Rail’s sites are managed effectively, safely and in an environmentally responsible manner. BEEAH Tandeef will also provide a clear framework for waste treatment in accordance with contractual obligations, in addition to addressing potential challenges that may arise during the provision of these services.

Under the terms of the agreement, BEEAH Tandeef will provide waste management services for the entire Etihad Rail network, including regular waste collection, transportation, disposal, and recycling. As Etihad Rail plays a vital role in protecting public health and preserving the environment, this agreement further strengthens its commitment to promoting sustainable practices.

Commenting on the announcement, Ahmed Al Yafei, CEO of Etihad Rail Infrastructure, said: “Waste management services represent an essential pillar in our commitment to preserving the environment, protecting public health, and conserving resources. We have chosen to work with BEEAH Tandeef due to its successful track record with national entities and companies in the UAE, and we are confident in its capabilities to provide specialized solutions that align with our operational and corporate objectives. Moreover, this agreement supports our goal of transitioning towards a low-carbon future, helping us support local waste management strategies and related global efforts, and contributing to the protection of the local environment for current and future generations.”

This agreement aligns with Etihad Rail’s dedication to reinforcing the vision of the wise leadership to achieve the UAE’s sustainability goals in all sectors, by developing initiatives and strengthening collaborations that support the strategic objectives of national sustainability agendas. It underscores the company’s commitment to upholding the highest sustainability standards throughout its operations, which has been rooted in its mission since its inception. Furthermore, it highlights the critical role Etihad Rail plays in advancing the sustainable development of the country. Etihad Rail’s collaboration with its partners and contractors prioritizes the stringent application of safety and environmental standards, ensuring minimal impact on the country’s natural resources and ecosystem, and aligning with the United Nations’ Sustainable Development Goals (SDGs).

Khaled Al Huraimel, CEO of BEEAH Group, expressed his optimism around the agreement adding: “As we embark

on this significant partnership with Etihad Rail, we are not only reaffirming our commitment to the highest international standards in waste management but also taking bold steps toward the realization of the UAE’s sustainability vision. This agreement aligns seamlessly with BEEAH Group’s mission to provide ground-breaking environmental solutions for future-ready cities. By professionally managing waste and harnessing the latest technologies, BEEAH Tandeef, our subsidiary, is proud to support Etihad Rail in its pursuit of preserving the environment, protecting public health, and promoting sustainable practices. Together, we are creating a better tomorrow for all, in harmony with the vision of the nation’s wise leadership.”

Additionally, the agreement supports the company’s efforts to reduce waste and the release of harmful chemicals and toxins into the air, soil, and water, mitigating the adverse effects on local ecosystems, flora, and fauna. Etihad Rail routinely conducts environmental impact assessments, applying them at all stages, from planning to construction and operations. As a result, this contributes to reducing carbon dioxide emissions in the UAE’s road transport sector by 21% annually by 2050.

As Etihad Rail actively works to conserve natural resources, the agreement will reinforce this commitment

by prioritizing material recovery and recycling, including metals, paper, plastic, and other organic materials. Beyond preserving natural resources, the agreement will also facilitate a reduction in energy consumption.

Other benefits stemming from the agreement include the reduction of greenhouse gas emissions from landfills, which is essential in combating climate change. BEEAH Tandeef will also apply circularity principles when recycling certain waste, converting it into fertilizer for local agricultural use.

From a public health perspective, this partnership will see that a clean and disease-free environment is maintained through efficient waste management services, ensuring that Etihad Rail can fulfill its legal and regulatory obligations while supporting its long-term sustainability goals.

This contract is the first of its kind between Etihad Rail and BEEAH Group, which will provide waste management services to selected sites through its subsidiary, BEEAH Tandeef. The sites include Al Mirfa Depot, Muzaira’a, Al Mirfa Viewpoint, Riviera Mirfa Residence, the main operation and maintenance center in Al Faya, and freight stations in Ruwais, Al Ghuwaifat, Industrial City in Abu Dhabi (ICAD), and Dubai Industrial City.

AD Ports Group and Archireef Announce Deployment of Eco Sea Wall Panels in Saadiyat and Al Aliah Islands

The panels are spread across two sites in Abu Dhabi aimed at reviving marine life on developed shorelines

AD Ports Group (ADX: ADPORTS), the leading facilitator of global trade, logistics, and industry and Archireef, a pioneering nature-tech company, today announced the deployment of Eco Sea Wall Panels at two locations in Abu Dhabi, Al Aliah Ferry Terminal and Saadiyat Marina and Ferry Terminal with the aim to attract marine biodiversity

back to shorelines that have undergone development works.

The Eco Sea Wall Panels, which are made from naturebased materials including oyster shell powder, are installed as proof of concept across two sites in Saadiyat Island and Al Aliah respectively in partnership with Abu Dhabi Maritime, who are developing and managing the terminals.

Operating under AD Ports Group, in cooperation with the Integrated Transport Centre – Department of Municipalities and Transport, in the Emirate of Abu Dhabi (DMT), Abu Dhabi Maritime is dedicated to managing the growth of Abu Dhabi’s maritime domain which extends to protecting the marine ecosystem.

The design of the panels delivers increased natural complexity to flat quay walls, and as a result, are expected to attract intertidal marine life back to the shore.

David Gatward, Chief Engineering & Technical Services Officer, AD Ports Group said:

“Our innovative collaboration with Archireef represents a strategic step towards enhancing marine ecosystems and is in line with AD Ports Group’s broader environmental objectives and our commitment to ecological preservation. Notably, AD Ports Group has implemented significant environmental initiatives for the preservation of the natural environment, including one of the largest coral relocation and conservation projects at Khalifa Port.”

Deniz Tekerek, Chief Commercial Officer at Archireef and co-inventor of the Eco Sea Wall Panels said: “We have always seen ourselves as a ‘reef-to-shore’ company that works on marine ecosystems beyond coral reefs. With

these Eco Sea Wall Panels, we have been able to apply our experience in eco-engineering and marine science to an ecosystem that’s adjacent to coral reefs.”

The project is supported by an AED 100 million R&D fund launched by ADQ, an Abu Dhabi-based investment and holding company in 2022. The fund forms part of ADQ Growth Lab, a community of innovators across ADQ’s portfolio that realises the company’s commitment to accelerating innovation and R&D with a focus on unlocking growth opportunities and driving value creation and sustainability across priority sectors of the UAE’s economy.

UAE solidifies position as a top global investment hub in Kearney’s 2024 Foreign Direct Investment Confidence Index

In an impressive testament to its economic strategy, the United Arab Emirates has made a significant leap to the 8th position on Kearney’s 2024 Foreign Direct Investment Confidence Index® (FDICI), up from 18th place in 2023, and now stands 2nd on the Emerging Market Index after China. The FDICI, now in its 26th iteration, continues to be an authoritative forecast of global FDI trends, with the UAE’s advancements reflecting its successful drive to diversify its economy and solidify its position as a strategic regional hub on the global stage.

The UAE’s multifaceted economy has witnessed extraordinary growth across key sectors that have thrived as a direct result of the nation’s diversification policies. This is reflected in the increase in FDI inflows from $20.7 billion in 2021 to $22.7 billion in 2022, representing 60% of the total FDI attracted to Gulf Cooperation Council (GCC) countries.

Rudolph Lohmeyer, Partner at National Transformations Institute, Kearney Middle East, said: “The UAE’s remarkable ongoing rise in Kearney’s 2024 FDI Confidence Index is a clear reflection of its visionary leadership and decisive push towards economic diversification, which have firmly cemented the UAE’s position as a magnet for global investment. Its higher ranking reflects growing investor confidence driven by the UAE’s sustained track record of policy reform. The UAE’s demonstrated resilience, state-of-the-art infrastructure, robust capital markets, and a thriving tech ecosystem, enable it to offer a uniquely attractive value proposition for global investors, even in the context of intense global competition for investment.”

The UAE’s attractiveness to global investors reflects the country’s comprehensive efforts to create an optimal business environment, including by building an exceptional technology environment which is fueling investment in sectors including fintech, e-commerce, agritech, logistics, ICT, and renewable energy.

Further driving the UAE’s investment appeal is its worldclass infrastructure, a feature that not only facilitates business operations but also enhances the quality of life. The nation’s commitment to infrastructure development is a cornerstone of its appeal to high-value industries and plays a pivotal role in its sustained economic momentum.

2024 Kearney FDI Confidence Index®: The Kearney FDI Confidence Index® is an annual survey of global business executives that ranks markets that are likely to attract the most investment in the next three years. In contrast to other backward-looking data on FDI flows, the FDICI provides unique forward-looking analysis of the markets that investors intend to target for FDI in the coming years. Since the FDICI’s inception in 1998, the markets ranked on the Index have tracked closely with the top destinations for actual FDI flows in subsequent years.

The 2024 Kearney FDI Confidence Index® is constructed using primary data from a proprietary survey of senior executives of the world’s leading corporations. The survey was conducted in January 2024. Respondents include C-level executives and regional and business leaders. All participating companies have annual revenues of $500 million or more. The companies are headquartered in 30 countries and span all sectors. Service-sector firms account for 46 percent of respondents, industrial firms for 45 percent, and IT firms for 9 percent.

The Index is calculated as a weighted average of the number of high, medium, and low responses to questions on the likelihood of making a direct investment in a select market over the next three years. Together, the markets presented to respondents in the survey received 95 percent of the world’s inward FDI flows in 2022, according to UNCTAD data.

Index values are based on responses only from companies headquartered in foreign markets. For example, the Index value for the United States was calculated without

responses from US-headquartered investors. Higher Index values indicate more attractive investment targets.

All economic growth figures presented in the report are the latest estimates and forecasts available from Oxford Economics unless otherwise noted. Other secondary sources include investment promotion agencies, central banks, ministries of finance and trade, relevant news media, and other major data sources.

About Kearney

As a global consulting partnership in more than 40 countries, our people make us who we are. We’re individuals who take as much joy from those we work with as the work itself. Driven to be the difference between a big idea and making it happen, we help our clients break through.

Arthur D. Little Strengthens Middle East Leadership with Five New Partner Appointments and Internal Promotions

Arthur D. Little (ADL) today announced a series of strategic appointments and promotions within its Middle East operations, significantly enhancing the firm’s leadership and expertise in the region.

Prateek Sachdeva joins as a Partner in the Dubai office, bringing a wealth of expertise particularly in the energy, utilities, and process industries. His 13-plus years in consulting and industry are marked by his exemplary guidance in strategic transformations and operational improvements. Sachdeva’s work, especially in crafting sector policies, regulations and steering transformative programs, has positioned him as a trusted advisor to executive leaders and policymakers.

Vincenzo Basile has transitioned to the Dubai office from Italy as a Partner, bringing extensive experience from the Telecommunications, Financial Services, Automotive, and Consumer Goods sectors. With over 25 years in the Telecom industry at an international level, Basile has demonstrated significant consulting prowess in Transformation Programs, Managed Services, and strategy development across Europe, the Middle East, South America, and Asia.

Arthur D. Little is also proud to announce the promotion of three distinguished team members in the Middle East to Partner, reflecting the firm’s dedication to fostering talent from within:

Achraf Joumaa is now a Partner in the Travel & Transport Practice. With over 20 years of experience, Achraf excels in developing and implementing large-scale programs focusing on urban mobility and regional development.

Amer Hage Chahine, elevated to Partner, remains a core member of the Energy & Utilities

and Industrial Development Practices. His expertise spans the oil & gas, chemicals, and industrial goods sectors, having led strategic projects that shape the industrial landscape in the Middle East.

Alexey Pankov, promoted to Partner, advises clients in heavy industries and manufacturing on strategic planning, operational transformation, and digital innovations. His contributions have been crucial in driving strategic development and transformations across manufacturing, metals, and energy sectors.

Thomas Kuruvilla, Managing Partner at ADL, commented on the appointments, “We are delighted to welcome Prateek and Vincenzo to our team in the Middle East. Their vast experience and innovative approach are invaluable assets to ADL. Similarly, the promotion of Achraf, Amer, and Alexey to Partner reflects our firm’s commitment to recognizing and advancing our internal talent. These strategic moves are pivotal in our mission to deliver exceptional consultancy services in the Middle East.”

Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation, and transformation in technology-intensive and converging industries. We navigate our clients through changing business ecosystems to uncover new growth opportunities.

We enable our clients to build innovation capabilities and transform their organizations. Our consultants have strong practical industry experience combined with excellent knowledge of key trends and dynamics. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations.

Achraf Joumaa

Amer Chahine Prateek Sachdeva

Dubai South and Aldar Break Ground on First Logistics Facility

The groundbreaking ceremony was attended by Mohsen Ahmad, CEO of the Logistics District, Dubai South and David Dudley, Chief Partnerships and Investments Officer from Aldar, in the presence of senior executives from both entities.

Dubai South, the largest single-urban master development focusing on aviation, logistics and real estate, and Aldar, the leading real estate developer, investor, and manager in the UAE, broke ground on the first logistics facility to be built as part of an agreement signed recently to develop Grade-A logistics facilities at Dubai South’s Logistics District.

The Grade A logistics facility, spanning approximately 23,000 square metres of gross floor area, is strategically located near Al Maktoum International Airport and is scheduled for completion by the end of 2024. The facility offers bonded and non-bonded access as well as providing a usable eaves height of 16 metres and being temperature controlled to 24 degrees Celsius.

In his comments, Mohsen Ahmad, CEO of the Logistics District, Dubai South, said: “Following our agreement with

Aldar, we are pleased to witness the groundbreaking of the new facility, which will be of added value to the logistics sector, and we are committed to reinforcing its growth and cementing the emirate’s position as a global logistics hub. We will spare no effort to support Aldar’s venture into the sector and look forward to announcing the commencement of construction work at further logistics facilities.”

Representing the epitome of logistical innovation encapsulated within a premier infrastructure network, Dubai South’s Logistics District offers premier services and operations as well as uninterrupted access to Jebel Ali Port via a bonded logistics corridor. The district comprises multiple zones, which have direct access to the cargo terminals at Al Maktoum International Airport; EZDubai, a fully dedicated e-commerce free zone; and a Contract Logistics Zone.

DHL Express Qatar Named Logistics Partner for the Autonomous e-Mobility (AEMOB) Forum 2024

The Autonomous e-Mobility Forum, taking place in Doha, Qatar from 30 April – 02 May 2024, hosted and strategically partnered by the Ministry of Transport of the State of Qatar, and held under the patronage of His Excellency, Jassim Saif Ahmed Al Sulaiti, Minister of Transport, is set to become the pioneering multilateral platform focusing on driverless e-Mobility, a topic of global significance and urgency.

DHL, the world leading logistics company, has joined as the exclusive logistics partner to the Autonomous e-Mobility Forum (AEMOB) 2024, set to take place in Doha, Qatar from April 30th to May 2nd. This partnership underscores DHL’s ongoing dedication to identifying and supporting truly innovative initiatives in the space of e-mobility. The multilateral AEMOB Forum, hosted by the Ministry of Transport of the State of Qatar, will bring together international experts to explore the future of autonomous e-mobility from all relevant perspectives, including technology, science and research, and policy.

“We are proud to welcome DHL as a partner for the AEMOB Forum,” said Ahmad Al Ansari, Executive Committee Member of the Forum. “DHL’s global reputation and expertise make them a key player in mobility. Their involvement will not only enhance our discussions, but also contribute to the advancement of innovation overall.”

“We really are honoured to become the logistics partner for the AEMOB Forum 2024,” said Ahmed Elfangary, Country Manager at DHL Express Qatar. “As a global logistics leader, we at DHL remain strongly committed to driving innovation in transport by supporting initiatives that have a positive vision and true potential to advance sustainable mobility solutions worldwide. We look forward to imparting our expertise to ensure that the AEMOB Forum is a success.”

The alliance between DHL Qatar and the AEMOB Forum also highlights the importance of cross-sector collaboration to propel the development and adoption of autonomous e-Mobility technologies further. Through this collaboration, DHL reaffirms its steadiness in promoting the transition to a sustainability-conscious logistics and transportation practice.

The Autonomous e-Mobility Forum, taking place in Doha, Qatar from 30 April – 02 May 2024, hosted and strategically partnered by the Ministry of Transport of the State of Qatar, and held under the patronage of His Excellency, Jassim Saif Ahmed Al Sulaiti, Minister of Transport, is set to become the pioneering multilateral platform focusing on driverless e-Mobility, a topic of global significance and urgency. Organized by Just us & Otto Marketing & Event Services in collaboration with InStrat, a Department of 4th Dimension, the three-day event will provide a timely occasion for international stakeholders to further know-how and develop recommendations toward the implementation of autonomous e-Mobility in a real-world setting.

The AEMOB Forum is set to assemble a global network of senior officials, policy and technology experts, including speakers and representatives from government, industry, academia, the media, and hundreds of attendees.

Abu Dhabi Chamber Supports Sustainable Innovative Solutions

The Abu Dhabi Chamber of Commerce and Industry (ADCCI) is participating in the World Future Energy Summit (WFES) hosted by the Abu Dhabi Future Energy Company (Masdar), taking place at the Abu Dhabi National Exhibition Centre (ADNEC) from 16-18 April 2024.

The Abu Dhabi Chamber’s participation in the summit is driven by the event’s role in providing a local and global platform for entrepreneurs from various countries. It

underscores the event’s exceptional role in promoting sustainable development, supporting purposeful initiatives, and spearheading actions to address climate change. ADCCI will be participating in the World Future Energy Summit (WFES) through its own pavilion, which includes nine national and local companies specializing in several activities related to energy and its technical solutions, including Dunes & Waves, Yellow, EFATE - Electronic Waste Management, Al Byout AlTiniya (P&M), Verofax,

SOLABOLIC, Thamara, and Infinite Roots.

His Excellency Ahmed Khalifa Al Qubaisi, Chief Executive Officer (CEO) of ADCCI, said: “Our participation in the summit aligns with our enduring dedication to driving both national and global trends aimed at promoting the launch of sustainability initiatives to advance the comprehensive development process witnessed in the UAE, as well as encouraging businesses to contribute directly to addressing the repercussions of climate change, leading to building a more sustainable future for future generations.”

“The Abu Dhabi Chamber is participating in this event with a special pavilion that includes a number of companies specializing in the energy and sustainability sector. The participation of these companies will contribute to enhancing the exchange of experiences, highlighting best practices in the sector, and presenting the latest sustainable solutions and innovations. Additionally, it’ll be an opportunity to establish partnerships and attract more investments, in a way that supports our efforts and initiatives to enhance the growth and prosperity of the private sector in general and the energy sector in Abu Dhabi in particular.” Al Qubaisi added. The World Future Energy Summit (WFES) is one of the main events of the World Future Energy Summit, with a plethora of activities,

panels, and forums. The event’s partners, including the Chamber as well as a number of international startups and SMEs, will showcase the latest sustainable technologies in the energy sector, such as urban transportation, clean energy, agricultural technologies, and AI; thereby bolstering Abu Dhabi’s active contribution to promoting environmental works and providing the necessary investments to advancing the energy sector locally and internationally.

Abu Dhabi Chamber establishes 54 new working groups within Advocacy Hub initiative

To support the business ecosystem, enhance the private sector’s engagement, and elevate the competitiveness of the national economy

The Abu Dhabi Chamber of Commerce and Industry (ADCCI) announced the establishment of 54 working groups within the Advocacy Hub initiative, as part of the efforts to support the growth and prosperity of the private sector by providing an ideal platform that encourages businesses within Abu Dhabi to discuss the challenges facing various sectors and explore innovative solutions to address them and propel the businesses’ growth. This is in addition to participating in decision-making and drafting legislations that support the growth and prosperity of the business sector in the Emirate of Abu Dhabi.

They will also serve as an ideal platform for presenting development ideas and proposals and facilitating communication between the private sector and government agencies to establish constructive dialogue and discuss various issues related to the business

community, thereby driving collaboration between the private and public sectors and supporting the growth and competitiveness of the national economy.

His Excellency Ahmed Khalifa Al Qubaisi, CEO of the ADCCI, said: “The establishment of 54 new specialized working groups is consistent with the efforts of the Abu Dhabi Chamber as the primary supporter of the private sector and representative of its interests in the Emirate of Abu Dhabi. These groups will work to represent the opinions and aspirations of entrepreneurs, businessmen, and investors within various and vital economic sectors and activities in the Emirate, and they will assuredly contribute to supporting government efforts and objectives for achieving advances in the growth of the local and national economy.”

The first stage of launching the initiative included calling on private sector companies from various commercial, investment, and industrial fields to provide input on the formation of specialized work groups based on the various economic activities, as part of the ADCCI’s efforts to offer the private sector with opportunities to participate in decision-making within the Emirate’s business ecosystem, protect its interests, enhance its competitiveness, and advance the process of sustainable development in the Emirate.

The ADCCI continues to provide the opportunity for representatives of private sector companies to participate in forming future working groups by submitting proposals through their website.

Qatar Free Zones Authority and the Autonomous e-Mobility Forum Collaborate to Foster Innovation in Electric Vehicles Technology

The Autonomous e-Mobility Forum (AEMOB) is proud to announce a strategic collaboration with the Qatar Free Zones Authority (QFZ), marking a milestone in the journey to advance the conversation on autonomous e-mobility on a global scale.

Scheduled to convene in Doha, Qatar from April 30th to May 2nd, 2024, the AEMOB Forum serves as a pioneering platform for international stakeholders in the realm of driverless e-mobility.

This collaboration represents a convergence of expertise and vision, harnessing QFZ’s unique position in facilitating trade and investment to propel the e-mobility ecosystem forward, and leveraging the strategic advantages of Qatar’s free zones to catalyse the development and deployment of next-generation e-mobility technologies.

Mr Abdulla Hamad Al Binali, QFZ’s Investor Relations & Technical Support Director, expressed his enthusiasm for the collaboration and expanded on QFZ’s role in the advanced mobility sector: “Our collaboration with the Autonomous e-Mobility Forum aligns with the framework of our vision to focus on emerging technology and contribute to achieving the goals of Qatar National Vision 2030, especially with regard to promoting economic diversification and technological innovation in the State of Qatar. QFZ sees the huge potential of e-mobility and is already a valuable platform to host the latest technologies, including electric and autonomous mobility. Therefore, we always aim to be at the forefront of digital future prospects, where new mobility solutions drive sustainable, smart cities and enhance environmental sustainability. We are proud of working towards this alongside the Ministry of Transport and the Autonomous e-Mobility Forum.”

Mr. Ahmad Al Ansari, Executive Committee Member at AEMOB Forum, echoed these sentiments, adding: “The

collaboration between AEMOB and Qatar Free Zones Authority is a testament to the commitment of both organizations to drive innovation and sustainable growth. By bringing together global expertise and resources, we aim to accelerate the adoption of electric vehicles and autonomous technologies, paving the way for a cleaner and more efficient transportation system. This partnership exemplifies our shared vision of creating a future where autonomous e-mobility is accessible, reliable, and environmentally friendly.”

This partnership represents a cornerstone for the AEMOB Forum 2024, serving as an opportunity for meaningful connections between industry leaders, policymakers, and innovators. Through collaborative efforts, the Forum and QFZ aim to accelerate the understanding of electric vehicles (EV) solutions, positioning Qatar as a global hub for exploring this transformative field.

Aligned with the goals of Qatar National Vision 2030, the alliance underscores QFZ and Forum’s commitment to enabling the conversation on sustainable development and shaping a future where autonomous e-mobility plays a central role.

QFZ: Qatar Free Zones Authority (QFZ) was established in 2018 and launched soft operations in 2020 to oversee and regulate world-class free zones in Qatar and secure fixed investments within the zones. QFZ offers outstanding opportunities and benefits for businesses seeking to establish operations and expand regionally and globally, providing quality infrastructure, a skilled workforce,

100% foreign ownership, access to investment funds, tax exemptions and partnership opportunities with Qatari entities.

AEMOB: The Autonomous e-Mobility Forum, taking place in Doha, Qatar from 30 April – 02 May 2024, hosted and strategically partnered by the Ministry of Transport of the State of Qatar, and held under the patronage of His Excellency, Jassim Saif Ahmed Al Sulaiti, Minister of Transport, is becoming the pioneering multilateral platform focusing on driverless e-Mobility, a topic of global significance and urgency.

Organized by Just us & Otto Marketing & Event Services in collaboration with InStrat, a Department of 4th Dimension, the three-day event will provide a timely occasion for international stakeholders to further know-how and develop recommendations toward the implementation of autonomous e-Mobility in a real-world setting.

The AEMOB Forum is set to assemble a global network of senior officials, policy and technology experts, including speakers and representatives from government, industry,

academia, the media, and hundreds of attendees. Tickets are available now and can be purchased through the AEMOB Forum website www.aemobforum.com.

New Research by Infobip Reveals a Rapid Adoption in Conversational Channels in the Middle East

Infobip observed an increase of 184% in voice and video applications, 146% in mobile app messages, and a 51% increase in the use of WhatsApp YoY in the Middle East region.

The research shows that the telecommunication sector saw the highest growth in the adoption of conversational channels (89%), followed by the media and entertainment sector (53%), and the finance sector (52%)

According to recent research by Infobip, a leading cloud communications platform, conversational customer experiences and generative AI have significantly impacted interactions between people and brands in the MENA region. Infobip analyzed over 473 billion digital communications interactions in 2023 between businesses and consumers and identified notable trends in business messaging.

As consumers in the MENA region look for deeper engagement with the brands they use, conversational messaging channels have become the focal point of communication growth. In 2023, Infobip observed an increase of 184% in voice and video applications, 146% in mobile app messages, and a 51% increase in the use of WhatsApp YoY in the Middle East region. This paradigm shift underscores the region’s proactive approach to embracing innovative communication technologies, facilitating seamless connectivity and engagement.

The research also shows that the telecommunication sector saw the highest growth in the adoption of

conversational channels (89%), followed by the media and entertainment sector (53%), and the finance sector (52%).

Ivan Ostojić, Chief Business Officer at Infobip, said: “Our data shows how conversational experiences are rapidly spreading across the Middle East and the world as businesses roll out marketing, sales, and support use cases. Where 2022 revealed a spike in omnichannel adoption when brands recognized the importance of connecting with their customers on their preferred channel, 2023 shows how brands are perfecting the end-to-end customer journey. Customers can now seamlessly progress through a journey within a single conversational thread on a chat app. With the emergence of interactive AI, we expect brands to incorporate a federation of different chatbots and AI algorithms working together to trigger actions at the ideal points during the customer journey. In the next year, we foresee the widespread adoption in customer service, marketing and sale automation, and for operational use cases like scheduling deliveries and managing payments.”

Global insights

Conversational Support: Conversational support is gaining traction as businesses strive to deliver effective and efficient customer experiences. WhatsApp remains a preferred channel for conversational support, with

90% of support messages being sent over the chat app. However, there is a growing trend towards diversification of channel mix, particularly in specific regions. Infobip has witnessed a significant increase of 541%, 146%, and 284% in Messenger, Viber, and Line usage, respectively, indicating a shift towards leveraging various chat apps for customer support.

Conversational Marketing: Conversational marketing is becoming increasingly prevalent as brands seek to engage customers on the channels they use most frequently. There has been a notable 29% increase in mobile app messaging for marketing in 2023 compared to the previous year. WhatsApp remains the top digital channel for conversational marketing, driven by new features that enable seamless purchase journeys within a single chat window. Infobip has also observed significant increases in messaging apps such as Telegram, Line, Viber, and Messenger, reflecting the diverse messaging landscape. Additionally, RCS Business Messaging is emerging as a promising channel for conversational marketing.

enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.

The changing role of SMS: Infobip’s data from 2023 shows that SMS remains an important channel for business communication, but usage is changing where SMS is now being used alongside chat apps. Across all industries, brands most commonly use SMS with WhatsApp, with 25% of businesses choosing this combination. Moreover, where businesses and brands use two channels, SMS is one of the two options in 63% of cases.

Infobip is a global cloud communications platform that

With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Al-Futtaim Engineering & Technologies Partners with Tecnikabel, Bringing High-Performance Italian Cables to the UAE Market.

Al-Futtaim Engineering & Technologies (AFET), the leading provider of holistic and 360-degree technology solutions in the building industry, today announced its exclusive partnership with Tecnikabel, a leading manufacturer of high-performance cables based in Italy. The agreement marks a significant milestone in AFET’s commitment to fulfilling the market’s demand for top-quality cables and delivering cutting-edge solutions to meet the diverse needs of industries across the UAE.

Tecnikabel is renowned globally as the top manufacturer of fire-rated cables, boasting the first fire-rated fiber optic cables approved by the Civil Defense in Dubai and internationally. These cables are endorsed by major

governmental entities in the UAE and worldwide, including Etihad, DEWA, and RTA, among others. This partnership between AFET and Tecnikabel ensures that customers in the UAE have access to the highest standard of safety and reliability in their cable solutions.

Murali Serpakkam, Managing Director of Al-Futtaim Engineering & Technologies, commented: Al-Futtaim Engineering & Technologies partnership with Tecnikabel brings a diverse range of customizable cables to the UAE market, catering to the unique requirements of various industries and projects. By combining Italian craftsmanship with innovative technology, AFET and Tecnikabel ensure that their cables deliver unparalleled quality, reliability,

and safety, meeting the demanding needs of modern infrastructure projects.

With Tecnikabel expertise and Al-Futtaim Engineering & Technologies dedication to excellence, customers can trust that they are receiving the best-in-class fire-rated cables, meeting the most stringent safety standards globally.

With over 45 years of operations and a proven track record in the UAE, KSA, Egypt, and Qatar, Al-Futtaim Engineering & Technologies is the premium choice for holistic engineering and technology solutions in the market. The trusted industry leader provides superior reliable products and services such as MEP, Facilities Management, Scaffolding and Access Solutions, Elevators and Escalators, Control and Life Safety, Building Products, Energy Management, Digital Transformation and Technology Infrastructure to the building industry. Al-Futtaim Engineering & Technologies targets businesses looking to advance and elevate customer and business partners’ reputations with quality, reliability, and on-time work.

Al-Futtaim Engineering & Technologies: Al-Futtaim Engineering & Technologies, part of Al-Futtaim Group Real Estate, offers customers quality holistic engineering and technology solutions focused around their business.

Established over 45 years ago, the Engineering arm operates in the United Arab Emirates, Kingdom of Saudi Arabia, Qatar and Egypt. The company provides a wide variety of premium products and services to its partners from MEP, Facilities Management, Air Conditioning, Scaffolding and Access Solutions, Elevators and Escalators, Control and Life Safety, Building Products, Energy Management, Digital Transformation and Technology Infrastructure in the building and construction industry.

In the UAE, the company continues to successfully

represent strong international brands for building products including TOTO, Waterwalker, Airedale, KRANTZ and LG. The company is also the sole agent for well-known elevator and escalators brands like Hitachi, and BLT and in the Saudi Arabia and Qatar branches, the company works with trusted brands such as Toshiba.

The Technologies division provides complete business solutions to large, medium, and small customers that include networking solutions, IP telephony, infrastructure, contact center solutions, business applications, ELV systems, professional audio-visual solutions and managed services.

These solutions are further complemented by services that include project management, installation, testing, commissioning, and after-sales maintenance contracts. Its partners include best-in-class vendors such as Panasonic, Alcatel-Lucent Enterprise and Microsoft Business Solutions amongst others and currently operates in the UAE and has branch offices across Pakistan.

Al-Futtaim Group: Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enable the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate.

Setting New Standards in Warehouse Automation: Swisslog Middle East

“Swisslog Middle East is enabling forward-thinking companies through its data-driven & robotic solutions for their logistics automation”

Successfully collaborating with forward-thinking companies to optimize the performance of their logistics automation, as part of the KUKA Group and with more than 14,000 passionate employees worldwide, Swisslog is known for delivering renowned technology, reliable solutions and world-class service.

Swisslog’s customers trust the expertise and dedication of the staff to transform the future of intralogistics with innovative robotic, data-driven and flexible automated solutions. Customers relying on Swisslog’s experience include Mai Dubai, Almarai, Axiom Telecom, Central Bank of Kuwait, PepsiCo, Coca-Cola, Roche, Target, Fossil, ASDA and Wal-Mart amongst others.

Logistics Gulf News sat down with Ramy Younes, General Manager- Swisslog Middle East, to unpack the complex challenges regional warehouse face in today’s fastchanging market and to know how Swisslog’s data driven automation offers the real solution.

Rami joined Swisslog in 2023, bringing 25 years of experience with him and immense expertise in operations.

Prior to Swisslog Middle East, Rami was the Chief Operating Officer at ALS Logistic Solutions and also successfully led a 4PL Logistics start-up, Integrated Logistics Services in Saudi Arabia.

Talk to us about your smart automation solutions and how Swisslog is helping businesses run effectively? In the Middle East, Swisslog has played a pivotal role in driving the growth of the logistics and warehouse automation sectors. With the region projected to reach a market value of $1.6 billion by 2025, our presence has been instrumental in shaping this expansion. We remain committed to driving the logistics and warehousing sectors towards a future characterised by efficiency, resilience, and environmental responsibility, ensuring that businesses in the region and beyond can thrive in an increasingly automated world.

Swisslog’s innovative technologies enable sharper insights, expedited service, heightened flexibility, and scalability, while also improving quality standards, reducing costs, and increasing productivity. By seamlessly integrating cutting-edge technologies into warehouse operations, the

Rami Younes General Manager Swisslog Middle East

company sets the benchmark for excellence in the industry. For instance, one of our standout solutions is ItemPiQ, an AI-based, fully automated item-picking system designed to redefine operational efficiency. This groundbreaking technology showcases Swisslog’s dedication to innovation and operational excellence in warehouse automation. By harnessing the power of artificial intelligence, ItemPiQ optimises picking processes, ensuring accuracy, speed, and reliability, ultimately enhancing overall warehouse performance.

How do you assess the growth of Swisslog in the Middle East since it has started operations in the region?

Since its inception in the Middle East, Swisslog has experienced remarkable growth in the logistics and warehouse automation sectors, playing a pivotal role in driving this expansion. Collaborating with industry leaders like Raha, Kuwait’s first automated e-grocery platform, underscores Swisslog’s ability to deliver tailored solutions to meet specific industry and regional requirements. Furthermore, Swisslog’s influence extends across the Gulf region, with significant projects including collaborations with RoboStores, Mai Dubai, and Almarai.

One standout example is Swisslog’s partnership with Almarai, a leading dairy company in Saudi Arabia, to automate its distribution logistics operations. Through the implementation of Swisslog’s cutting-edge logistics automation solutions, Almarai experienced impressive

outcomes. These included a substantial 25% increase in throughput, a notable 30% reduction in order fulfilment time, and a significant enhancement in inventory accuracy. Beyond these metrics, Almarai also benefited from heightened operational efficiency, elevated product quality standards, and increased customer satisfaction.

This success story exemplifies the transformative impact of Swisslog’s technology solutions on business performance, demonstrating how innovative technologies can drive remarkable results in optimising supply chain operations. Swisslog’s proven track record, advanced technology offerings, and positive impact on businesses position it as a trusted partner for companies seeking to enhance their logistics and warehouse operations in the Middle East and beyond.

Take us through your advanced intelligent automation and flexible robotics solutions.

Swisslog’s commitment to innovation can be demonstrated by two of its flagship solutions: AutoStore and ItemPiQ. These cutting-edge technologies showcase Swisslog’s dedication to redefining operational efficiency in warehouse automation and positioning itself as a benchmark for excellence in the industry.

AutoStore, a highly efficient robotized storage and order processing system, is renowned for its compact design and ability to accommodate multiple SKUs within a single

bin. With a fleet of agile robots ensuring swift and precise item retrieval, AutoStore maximises throughput while optimising space utilisation. Its integration with robotics optimises goods-to-person processes, enhancing the precision of storage and retrieval operations. Swisslog’s successful implementation of AutoStore in numerous projects worldwide underscores its versatility and widespread applicability across industries.

On the other hand, ItemPiQ represents the company’s continuous pursuit of innovation in warehouse automation. This AI-based, fully automated item-picking system is meticulously engineered to streamline operations and overcome significant challenges within warehouse operations. With the ability to operate 24/7 and handle items at a speed of up to 1,000 per hour, ItemPiQ directly addresses the growing demand for rapid order fulfilment, particularly in the dynamic e-commerce sector. According to Deloitte, the e-commerce sector in the Middle East is on track for substantial growth, with projections suggesting that by 2025, the market is expected to achieve a volume of $50 billion, underscoring the rising demand for efficient, cutting-edge solutions.

Together, AutoStore and ItemPiQ exemplify Swisslog’s dedication to providing comprehensive and cuttingedge solutions for warehouse automation. Whether it’s optimising storage and order processing with AutoStore or revolutionising item-picking processes with ItemPiQ, Swisslog empowers businesses to meet the evolving demands of the market while achieving greater efficiency, productivity, and cost savings in their warehouse operations.

What are the key objectives of 2024?

In 2024, our objectives are meticulously crafted to align with our vision of advancing automation, resilience, and sustainability in the logistics sector. One key focus is to remove barriers hindering automation adoption, thereby making it more accessible and beneficial for businesses. We aim to address these obstacles by offering comprehensive solutions tailored to meet specific industry and regional requirements, as exemplified by our collaboration with leading companies like Raha, Kuwait’s first automated e-grocery platform.

Another critical objective for 2024 is the enhancement of pallet handling systems. By optimising these systems, we seek to further improve efficiency and throughput in warehouse operations. Leveraging our expertise in robotics and automation, we are committed to developing innovative solutions that streamline pallet handling processes, ultimately driving operational excellence for our clients.

Furthermore, the impact of AI in the Middle East is significant, with PwC forecasting the market could be valued at $320 billion by 2030. This underscores the potential of AI across various sectors in the region, including logistics and warehouse automation. AI technologies play a pivotal role in enhancing decision-making processes and improving overall system performance. With the rapid advancement of AI, we see immense potential in leveraging these technologies to provide intelligent insights and predictive analytics, empowering businesses to make informed decisions and stay ahead of the competition.

In line with our commitment to sustainability, we prioritise initiatives aimed at reducing environmental impact. This includes developing energy-efficient solutions, implementing sustainable materials, and embracing eco-friendly practices throughout our operations. By prioritising sustainability, we not only contribute to environmental conservation in line with regional ambitions such as Saudi Vision 2030 and the UAE’s Green Agenda 2030, but also help our clients build more resilient and future-proof supply chains.

Lastly, we are dedicated to elevating our software solutions to provide more advanced functionalities, realtime insights, and improved user experiences. Our SynQ warehouse management platform, for instance, plays a crucial role in enhancing the efficiency of our solutions and ensuring seamless synchronisation of automated warehouse equipment. By continuously innovating our software offerings, we aim to empower businesses with the tools they need to optimise their operations and drive growth.

What opportunities and challenges do you foresee for Swisslog at the moment? What are your short term and long-term goals?

Swisslog has diversified its product portfolio to include a wide range of data-driven and robotic solutions for logistics automation, complemented by modular service concepts. For instance, AutoStore, a compact storage and order picking system utilising efficient, scalable robotics, exemplifies Swisslog’s dedication to delivering cuttingedge solutions tailored to meet the unique needs of its clients. This expansion of offerings has strengthened

Swisslog’s reputation as a trusted partner in the logistics industry, renowned for its ability to drive operational excellence for businesses worldwide.

Throughout its journey to redefine logistics through automation, Swisslog has incorporated valuable lessons, notably the importance of flexibility and adaptability, into its solutions. Recognising the evolving landscape of fluctuating market demands and technological advancements, the company ensures that its solutions are scalable and modular, facilitating easy implementation and expansion to accommodate clients’ changing needs over time.

Furthermore, Swisslog has embraced the power of data analytics as a critical tool for optimising operations, predicting maintenance needs, and enhancing supply chain efficiency. By harnessing the insights derived from data analytics, Swisslog not only improves operational outcomes but also contributes to sustainable practices by minimising waste and reducing energy consumption. This emphasis on leveraging data analytics underscores the company’s commitment to driving continuous improvement and innovation in the logistics industry.

What is your broader vision for Swisslog?

Swisslog’s broader vision is centred on advancing its capabilities and offerings to effectively address the evolving needs of its clients and the market. The company is committed to investing in research and development, with a particular focus on emerging technologies such as machine learning, predictive analytics, and autonomous systems.

In addition to technological advancements, Swisslog prioritises strategic partnerships and expansion into new markets to broaden its reach and impact. By collaborating with industry leaders and leveraging its expertise, the company seeks to drive further growth and innovation while remaining responsive to regional and global trends.

Swisslog recognises the significance of regional policies, such as Saudi Arabia’s Vision 2030 and the UAE’s Net Zero 2050, in shaping the future of the logistics and warehouse automation sectors in the MENA region. These policies serve as catalysts for transformative trends, compelling businesses to adapt to new standards of sustainability and efficiency. By aligning its strategies with these policies and trends, Swisslog aims to position itself as a leader in driving positive change and innovation in the industry, ultimately contributing to the advancement of the logistics and warehouse automation sectors in the MENA region and beyond.

considerations were often relegated to the background. Fast forward to today, and the landscape has dramatically shifted.

What is the USP of Swisslog? What is the outer limit you have to cater your solutions to businesses?

Swisslog’s unique selling proposition (USP) lies in our ability to seamlessly implement cutting-edge solutions like AutoStore, providing businesses with transformative automation without significant downtime or disruption to their existing operations. Our flagship partnership with RoboStores in the Middle East is a testament to this efficiency, showcasing how AutoStore can be successfully implemented in remarkably short timeframes. For less complex projects, our solutions can be deployed within 5-7 months from the start of work on-site to the system going live.

Furthermore, Swisslog’s solutions are designed to streamline workflows and optimise operations, driving efficiency and productivity throughout the supply chain. Whether it’s integrating AutoStore into existing infrastructure or developing tailored solutions to meet specific business needs, Swisslog’s expertise ensures that our solutions deliver tangible benefits and ROI to our clients.

As for the outer limit of our solutions, Swisslog is committed to providing scalable and flexible offerings that can adapt to businesses of various sizes and complexities. From small-scale projects to large-scale implementations, our solutions are designed to cater to a wide range of business needs and requirements. Additionally, our commitment to innovation means that we are continuously pushing the boundaries of what is possible in logistics and warehouse automation, ensuring that our solutions remain relevant and effective in meeting the evolving needs of our clients.

What key trends and shifts do you see in the near future?

A decade ago, the logistics and warehouse automation sector in the Middle East and North Africa (MENA) stood in stark contrast to its current trajectory. Back then, technological integration was minimal, and environmental

Advancements in Technology: We anticipate a greater adoption of flexible infrastructure technologies such as mobile robotics and AGVs (Automated Guided Vehicles). For instance, Swisslog’s CarryPick system offers faster implementation, substantial labour savings, and scalability at a reduced cost.

Rise of Autonomous Robots: With the expanding e-commerce market, there will be a growing demand for efficient storage solutions. Autonomous robots are poised to play a significant role in addressing this demand, with projections indicating that they could manage up to 50% of e-commerce orders by 2025.

Integration of Renewable Energy: There is an increasing global demand for eco-friendly logistics solutions. Technologies like high bay warehouse pallet stacker cranes are incorporating regenerative power and braking modules to enhance energy efficiency. Additionally, robotics are designed to consume as little as 0.1 kW of energy per hour, often sourced from renewable or cleaner energy alternatives, thereby reducing reliance on non-renewable resources.

Emergence of Micro-Fulfilment Centres (MFCs): With the continued growth of e-retail, we anticipate the rise of MFCs as local distribution hubs. These centres employ automated processes for curbside pickup or home delivery, offering adaptability to handle surges in demand, such as seasonal spikes or product launches, and stock additional products.

These trends underscore a broader shift towards innovation and efficiency in the logistics and warehouse automation sectors, driven by regional policies and initiatives aimed at economic diversification and sustainability.

Looking ahead, Swisslog aims to continue solidifying its position as a leader in the logistics and warehouse automation industries, driving positive change, and creating value for its customers and stakeholders.

Cathay marks a year of solid progress in its pursuit of sustainability leadership

Cathay’s 2023 Sustainability Report underscores its new and ongoing commitments, and progress in advancing sustainability through collaboration.

As Cathay continues to take important strides towards establishing itself as a sustainability leader, it is pleased to announce the release of its 2023 Sustainability Report, which underscores its ongoing commitments and progress in achieving its sustainability goals together with its customers, business partners, regulators and people.

Chief Executive Officer Ronald Lam said: “Sustainability is inherent in Cathay’s purpose – to move people forward in life. We understand that achieving this purpose in a sustainable and responsible manner for current and future generations requires collective efforts. By embracing the collaborative ethos of ‘Greener Together’, we aim to lead by example and reach new heights in building a more sustainable future.

“Climate change, and materials and waste are our priority areas on the environmental front. As a pioneer of sustainable aviation fuel (SAF), we continue to lead the charge in accelerating collaboration and deployment of SAF within Asia. We are also dedicated to transitioning towards circular solutions by setting a clear roadmap for single-use plastics (SUP) and waste reduction. Meanwhile, in line with our longstanding commitment to making positive contributions to Hong Kong society, we are proud to engage in a multitude of community initiatives with our primary focus on youth development.”

Key highlights from the 2023 report include:

• Committing to near-term climate improvements: Building upon its commitment to achieving net-zero

carbon emissions by 2050, Cathay set a new near-term target to improve its carbon intensity by 12% from the 2019 level by 2030. To achieve this goal, Cathay’s focus remains on accelerating SAF use, modernising its fleet and driving operational improvements.

• Accelerating the use of SAF: SAF remains the most important lever for achieving Cathay’s new carbon intensity target and net-zero operations in the long run. In addition to driving further development of the SAF supply chain in the region and conducting its first overseas SAF uplift on commercial flights, Cathay has also expanded its Corporate SAF Programme by establishing partnerships with new corporate clients and a non-governmental organisation.

• Moving towards more sustainable use of resources: Cathay Pacific set a new target to decrease passenger-facing SUP items from an average of 7.7 pieces per passenger in 2019 to 1.5 pieces by 2025. Additionally, Cathay Pacific aims to reduce cabin waste by 30% from the 2019 baseline by 2030. These will be achieved through incorporating circular economy principles into its product and service design by selecting more sustainable or recycled materials upstream, and channeling used items back for recycling or repurposing.

• Revitalising the Hong Kong community: Cathay successfully rejuvenated the Cathay Volunteer Team and engaged in a variety of youth-centric programmes aligned with the Hong Kong SAR Government’s Strive and Rise Programme, including the popular Cathay Community Flight and Aviation Exploration Days.

Investcorp Capital agrees to invest in JFK Airport Terminal 6

A $4.2 billion Redevelopment Project through Investcorp Corsair Infrastructure Partners. Project represents first major investment in the asset class since Investcorp Group’s entry into Global Infrastructure Investment Asset Class.

Investcorp Capital plc (the “Company” or “Investcorp Capital”), an investor in private markets and provider of capital financing services in the alternative investments space, has announced that it has agreed to invest in the redevelopment of New York’s JFK International Airport’s Terminal 6 through Investcorp Group’s newly formed partnership with Corsair Capital – Investcorp Corsair Infrastructure Partners.

Investcorp Corsair Infrastructure Partners is the lead financial sponsor of the redevelopment project, and its wholly owned airports platform Vantage Airport Group serves as the developer, operator, and manager of the new terminal.

JFK is New York’s main hub for international traffic. In 2022, it served 69% of the region’s international passengers. The $4.2 billion redevelopment will replace the current Terminal 7, delivering a state-of-the-art 1.2 million-square-foot terminal featuring 10 gates with spacious waiting areas, in addition to more than 100,000 square feet of commercial amenities, airline lounges, and two AirTrain stations. Construction of the terminal will be executed in two phases, with Phase I currently underway and expected to be completed in 2025, while Phase II is slated for completion in late 2027.

“The modernization of JFK and the $4.2 billion earmarked for the development of Terminal 6 is a unique opportunity to invest in a groundbreaking infrastructure project in one of the world’s busiest and most vital travel hubs that caters to millions of domestic and international passengers each year,” stated the Vice Chairman and Non-Executive

Director of Investcorp Capital, Hazem Ben-Gacem. “This mega-project stands to gain from promising long-term economic and demographic trends, such as a more affluent clientele driving increased demand for travel, in addition to the latest advances in technology, security, and sustainability.”

He added, “We had recently announced that Investcorp Capital had strategically incorporated infrastructure into its portfolio of asset classes, expanding its potential for growth and diversification. This investment into Terminal 6 is the first Investcorp Capital shall be undertaking with the new strategy and proof of our commitment to delivering high-quality opportunities in the infrastructure asset class to our investors.”

Investcorp Capital Plc: Investcorp Capital is an alternative investment company that invests in private markets and provides capital financing services. It offers investors exposure to a global portfolio of investments across various asset classes, including those that have been and will continue to be carefully selected by Investcorp Group. Investcorp Capital covers strategies across corporate investments, global credit, real estate and strategic capital, to generate value and recurring income by receiving dividends, collecting rents, financing fees and interest.

Investcorp Capital was founded by Investcorp Group, a leading independent manager of alternative investments, with approximately $52 billion in assets under management (including assets managed by third parties). Investcorp Group has over four decades of experience and expertise in delivering attractive and consistent returns across multiple strategies, sectors and geographies.

Riyadh Air’s First Intake Of Saudi Female Trainee Aircraft Engineers Commence their Diploma Course

Riyadh Air CEO Tony Douglas, Australia Ambassador to the Kingdom of Saudi Arabia, His Excellency Mark Donovan and Colleges of Excellence CEO, Engineer Ayman Mustafa Al-Abdullah welcomed the 27 pioneering ladies to the program. The high school graduates are the first group of females in the Kingdom of Saudi Arabia to join the Aircraft Maintenance Engineering Program as part of Vision 2030

Riyadh Air, the new national airline of the Kingdom of Saudi Arabia, has taken another significant step on its road to its first flight in 2025 with the first intake of 27 pioneering females who commenced their 30-month diploma course on their path to become certified aircraft engineering technicians. In a groundbreaking move and a first for the Kingdom of Saudi Arabia, female engineers will study under the supervision and guidance of Aviation Australia and the International Aviation Technical College at Riyadh Airport, this

follows an MOU signed between Riyadh Air and the Colleges of Excellence in August 2023 and is the first collaboration of many between the organizations.

These budding engineers are all Saudi high-school graduates with impressive GPAs and were chosen from thousands of applicants who wished to be part of the Riyadh Air story as it moves towards future operations. The airline is strongly committed to inclusiveness and in a positive sign of the ongoing role of women in the

airline, Riyadh Air has specifically chosen females for its entire first intake of trainee engineers to be placed on the apprenticeship program.

Senior leaders from Riyadh Air including Tony Douglas, CEO, H.E. Mark Donovan, Australian Ambassador to the Kingdom of Saudi Arabia and Engineer Ajman Abdullah, CEO of Colleges of Excellence met with the trainee engineers during a visit to the facility at Riyadh Airport. Female aircraft maintenance engineers and technicians currently account for only 3.0% (*ICAO Statistics) of the worldwide workforce. With a shortfall of qualified maintenance workers expected in the coming years, Riyadh Air is harnessing an expanding talent pool of Saudi females who are keen to enter nontraditional roles in the industry.

Tony Douglas, CEO of Riyadh Air said, “Riyadh Air is an airline that will challenge perceptions while representing the modern, dynamic Kingdom of Saudi Arabia. Ensuring we are well represented in terms of gender equality is an important pillar of our business and introducing young women to the technical side of our airline demonstrates that we are serious about creating an airline that meets the expectations of Vision 2030. We are fortunate that our engineers are students at the International Aviation technical College under the Colleges of Excellence banner and accredited by Aviation Australia, one of the most prestigious global aviation schools and we fully expect these ladies to be part of the future leadership of Riyadh Air.”

H.E. Mark Donovan, Australia Ambassador to the Kingdom of Saudi Arabia commented: “It was great to join Colleges of Excellence and the CEO of Riyadh

Air at the International Aviation Technical College to meet the first women who have joined the Aircraft Maintenance Engineering Program. This is a great step, and it is fantastic to know that Australia’s world leading education sector OSS once again enabling women’s economic participation as Saudi Arabia moves forward with Vision 2030.”

Engineer Ayman Abdullah, CEO of Colleges of Excellence, said: “We are proud to support this pioneering batch of female trainees in the field of aircraft maintenance engineering in partnership with Riyadh Air, and we believe in their capabilities to achieve excellence in this dynamic field. Colleges of Excellence work to provide a stimulating educational and training environment for the trainees and provide them with the skills and knowledge necessary to succeed in their professional developments. We are keen to support the women national competencies in various fields and provide them with proper job opportunities.”

About Riyadh Air:

Riyadh Air’s is a digitally native airline focused on achieving Kingdom’s 2030 vision to lead the aviation industry and put Riyadh on global map as a destination and gateway to the Kingdom of Saudi Arabia. The establishment of Riyadh Air is in line with PIF’s mandate to unlock the capabilities of key sectors locally to drive the diversification of Saudi Arabia’s economy. The airline will also support the Saudi Aviation Strategy’s broader vision, and enable the National Tourism Strategy, unlocking Saudi Arabia’s cultural and natural attractions to international tourists and creating new jobs.

Business booming in India as MYCRANE platform makes strides in critical market

Digital platform sees surge in client registrations and crane orders. Lifting equipment sourced via MYCRANE put to work on pan-India basis.

MYCRANE, the world’s first global platform for online crane rental, has seen a surge in new client registrations and project enquiries in the booming Indian market. MYCRANE has recently processed customer orders for crawler, rough terrain and telescopic cranes with a capacity of up to 300 tonnes for leading engineering, procurement and construction companies Larsen & Toubro (L&T), Tata Projects and KEC International. The cranes are being deployed on a pan-India basis, with MYCRANEenabled lifting projects currently underway in Maharashtra, Gujarat and Rajasthan, among other locations.

Meanwhile, the latest customer registrations reflect the diverse appeal of the platform and include Reliance Industries Limited, owner of the largest oil refinery in the world; Adani Ports & Logistics (Mundra Port); the multinational Hindustan Construction Company Limited (HCC); and petrochemical company Nayara Energy.

“MYCRANE is making great strides in India, which is an enthusiastic proponent of digital tools in all aspects of business and personal life,” said Andrei Geikalo, MYCRANE founder and CEO. “It is very encouraging to see the platform being so well supported – both by our ever-growing customer base and by top crane rental companies across the country.”

After completing a simple and free registration, clients are able to quickly and easily find lifting equipment using the MYCRANE platform, saving time and money as they do so.

Mr Amit Khurana of registered client KEC International said: “Having used MYCRANE for around a year, we welcome the innovation that has been provided by the platform. We particularly appreciate not having to manually contact different equipment providers with

the same request, as MYCRANE allows us to conveniently post our requirements in one place, then receive a broad range of quotes in a standardized format, with all the information we need. This encourages efficiency and improves our business processes.”

India is designated one of MYCRANE’s three focus markets, along with the USA and Saudi Arabia. Other customer registrations MYCRANE claims in India include:

• Arjas Steel, Tadipatri, Andhra Pradesh

• Tata Chemicals, Mithapur, Gujarat

• Afcons Infrastructure Ltd, Mumbai, Maharashtra

• Dilip Buildcon, Bhopal, Madhya Pradesh

• Chambal Fertilizers and Chemicals, Kota, Rajasthan

• Shapoorji Pallonji & Company, Pune, Maharashtra

• ITD Cementation, Mumbai, Maharashtra

• Patel Infrastructure, Ahmedabad, Gujarat

• Jhajharia Nirman Limited, Bilaspur, Chhattisgarh

• V.O. Chidambaranar Port Trust, Tuticorin, Tamil Nadu

• MKC Infrastructure, Anjar, Gujarat

• PSP Projects, Ahmedabad, India

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GMG and VF Corporation extend partnership to expand footprint across MENA and SEA

GMG plans to further expand the store network of VF Corporation’s brands, including Vans®, The North Face®, and Timberland® in the Middle East and North Africa (MENA) and in South East Asia (SEA)

GMG, a global retail conglomerate, today announced the expansion of its well-established partnership with VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear, and accessories.

Building on more than 12 years of partnership, as part of the distributorship & retail development agreement, GMG will expand the presence of VF’s brands in the region via a growing network of new mono-brand partner stores across the Middle East and North Africa (MENA) and Southeast Asia (SEA) markets over the next five years to offer the VF’s brand experience to a broader consumer base.

Currently, GMG operates 90 VF’s mono-brand stores in MENA and SEA. Overall, GMG aims to roll out over 300 stores during the next five years. GMG will introduce VF’s brands across key Southeast Asian markets, open mono-brand stores, and drive E-commerce business for selected VF brands.

In the MENA region, VF’s renowned brands, including Vans®, The North Face®, and Timberland®, will expand their mono-brand footprint, primarily focusing on the United Arab Emirates (UAE) and Kingdom of Saudi Arabia (KSA). VF’s brands will also expand their presence in North Africa, strategically focusing on Egypt to reinforce the brands’ presence in this market. The agreement will oversee VF’s. The North Face® brand entering the North African market for the first time.

Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “Continuing our strategic expansion and adding new markets across SEA signifies a pivotal chapter in our successful long-standing partnership with VF Corporation. Aligned with our shared vision, commitment to exceptional

consumer experiences, and the empowerment of active lifestyles, we anticipate continued achievements on this transformative journey together.”

The global retail market was valued at $28.3 billion in 2023 and is expected to grow to $37.7 billion by 2027. The MENA region is experiencing steady growth due to the growing population, strong spending power and a stronger affinity to high-quality international brands. On the other hand, the retail industry in SEA is poised to enter a new phase of growth, driven by the rise in disposable income, developing infrastructure, favorable business environments, and an increase in tourism.

Baker added: “Looking ahead, our projections align with the remarkable growth potential of the SEA market, propelled by an expanding labor force, rising household incomes, and an expanding consumer base. Further, consumers’ increased focus on their health has prompted many individuals to put effort into leading healthier lives. As a result, athletic wear has risen in popularity, turning the region into a sports goods retail powerhouse with significant opportunities for businesses seeking to capitalize on its potential. With our history of innovation and customer-centricity, we look forward to setting new industry standards and pushing the boundaries.”

Martino Scabbia Guerrini, Executive Vice President, Global Chief Commercial Officer, and President of Emerging Brands at VF Corporation, said: “We are excited to enhance our long-term partnership with GMG, leveraging our combined strengths to unlock accelerated international growth opportunities for VF’s brands in the MENA and SEA regions. The enhanced partnership will contribute to driving our brand’s regional marketplace strategies, deliver innovative solutions that elevate our go-to-market approach, and strengthen our presence in the region, allowing us to better serve local consumers’ needs”.

GMG’s Sports division boasts a diversified portfolio encompassing international powerhouse brands and homegrown concepts such as Sun & Sand Sports, Dropkick, Nu Athlete, Pedaliere, and Basketbolista. GMG’s partnership with VF Corporation started in 2012 with the Timberland® brand presence in the Gulf Cooperation Council (GCC) countries. The partnership has since been expanded to include Vans®, The North Face®, and Timberland® presence in the United Arab Emirates (UAE) and Saudi Arabia (KSA), and South East Asia, currently comprising approximately 90 mono-brand stores. GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and homegrown brands across sports, everyday goods, health and beauty, properties, and logistics sectors. Its vision is to inspire people to win in ways that make the world better. GMG’s investments span across five key verticals: GMG Sports, GMG Everyday Goods, GMG Health and Beauty, GMG Properties, and GMG Logistics.

In line with its ‘farm-to-fork’ vision, GMG covers the entire food consumption chain with its state-of-the-art food manufacturing facilities, expanding food retail network, and distribution of popular international brands. The company entered the food retail industry through its acquisition of Géant operations in April 2022. In February 2023, GMG acquired aswaaq LLC, including its companies operating in retail, trading, and properties, positioning the group as one of the UAE’s largest community mall operators.

GMG: Under the ownership and management of the Baker family, GMG is a valued partner of choice for the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets. These include notable home-grown brands such as Sun & Sand

Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.

VF Corporation: Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.

INAMED and SIG unveil El Boustane sauces featuring carton packaging in Algeria

Tomato, pizza, and

bechamel

sauces packaged locally using SIG Small 12 Aseptic filling machine for the first time in Algeria

Mediterranean Agro-food Company INAMED, in partnership with one of the leading aseptic packaging solution providers, SIG, introduced a series of new El Boustane sauces featuring carton packaging in Algeria.

Offering a diverse selection of sauces in SIG Small carton packs in different volume sizes, INAMED presents tomato sauce in 300ml, bechamel sauce in 250ml, and pizza sauce in 330ml, all packaged locally using the first SIG Small 12 Aseptic filling machine in Algeria.

El Boustane sauces in aseptic carton packs offer consumers a high level of convenience, as products aseptically packed in carton packs retain their high quality and nutritional value and can be stored for long periods without refrigeration or preservatives. For the first time, El Boustane sauces are filled into SIG carton packs on site in Algeria.

The Ferradji family, owner of INAMED, acknowledged the efficient performance of the SIG Small 12 Aseptic filling machine, stating: “We are grateful to SIG’s team for their instrumental role in ensuring the success of the product launch. The filling line’s flexibility and performance have been outstanding, surpassing our expectations. We are now confident in our ability to compete with industry giants thanks to innovative packaging and El Boustane’s superior quality sauces.”

Abdelghany Eladib, President & General Manager – IMEA at SIG, commented on the significance of this milestone, saying: “This marks the debut of products being filled on our SIG Small 12 Aseptic filling machine in Algeria. The filling machine’s flexibility in relation to formats and volume sizes helped INAMED to launch exciting innovations for the Algerian market. This launch represents a strategic opportunity to expand our market reach and pursue new avenues for growth in North Africa.”

The launch of El Boustane’s tomato sauce in June 2023 laid the foundation for subsequent launches, including bechamel sauce in November 2023 and pizza sauce in December 2023. Looking ahead, consumers can expect a continued stream of

innovative products from El Boustane, including additional sauces and creams as part of the brand‘s unwavering commitment to culinary excellence.

The SIG Small 12 Aseptic filling machine makes it possible to aseptically fill 12,000 SIG SmallBloc or SIG SmallFit carton packs per hour. Six different volumes sizes are possible –ranging from 150 to 350 ml.

SIG: SIG is a leading solutions provider of packaging for better – better for our customers, for consumers, and for the world. With our unique portfolio of aseptic carton, bag-in-box, and spouted pouch, we work in partnership with our customers to bring food and beverage products to consumers around the world in a safe, sustainable, and affordable way. Our technology and outstanding innovation capabilities enable us to provide our customers with end-toend solutions for differentiated products, smarter factories, and connected packs, all to address the ever-changing needs of consumers. Sustainability is integral to our business, and we strive to create a net positive food packaging system.

Founded in 1853, SIG is headquartered in Neuhausen, Switzerland, and is listed on the SIX Swiss Exchange. The skills and experience of our approximately 9,000 employees worldwide enable us to respond quickly and effectively to the needs of our customers in over 100 countries. In 2023, SIG produced 53 billion packs and generated €3.2 billion in revenue. SIG also has an AA ESG rating by MSCI, a 13.9 (low risk) score by Sustainalytics, Platinum CSR rating by EcoVadis, and is included in the FTSE4Good Index.

Metro Brazil introduces strategic innovations to meet evolving consumer demands in booming Middle East ecommerce market

Retail and eCommerce industry report forecasts GCC eCommerce market to reach USD 50 billion by 2025 with 10.95 per cent CAGR from 2023 to 2027

Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear products in the Middle East, has set new strategic initiatives and innovative approaches to address the evolving consumer demands in the Middle East market. According to industry reports, the GCC eCommerce market set to reach USD 50 billion by 2025, at an anticipated Compound Annual Growth Rate (CAGR) of 10.95 per cent from 2023 to 2027.

The company has enhanced its website and mobile application’s user experience (UX) with intuitive navigation and an AI-driven product recommendation system. Seamlessly integrated into the platform, AI analyses customer preferences and browsing behaviour to suggest tailored shapewear solutions.

This personalized touch enhances the shopping journey, guiding users towards products that best suit their needs and preferences. Combined with an improved one-page checkout process, Metro Brazil ensures a seamless and satisfying experience for every online shopper, setting a new standard in the world of shapewear e-commerce.

As part of its initiatives, Metro Brazil has also expanded its product portfolio by launching additional sizes for the main product lines, demonstrating the expertise and capabilities of its suppliers and its commitment to ensuring inclusivity and customer-centricity.

Additionally, the company has developed initiatives to strengthen its distribution channels, forge key partnerships for improving customer experiences and streamline operations, all in aim to remain efficient and adaptable to changing market dynamics by staying competitive, improving marketing performance, and ultimately driving business growth in the booming Middle East eCommerce markets.

The dominance of electronics and fashion sectors, marking 33.8 per cent and 30.8 per cent of e-commerce revenue, defines the diverse consumer preferences and market opportunities in the region. Leveraging these market trends, Metro Brazil focuses on providing premium shapewear solutions, reflecting its commitment to cater to changing consumer preferences and its diverse customer base.

Alaa Kara Ali, CEO of Metro Brazil, said: “At Metro Brazil, we believe that our strategic positioning within the eCommerce landscape of the Middle East region echoes our steadfast commitment to providing unmatched value to customers amidst remarkable market growth. Being industry pioneers, we have set our goals to empower individuals to embrace their best selves while aligning with the evolving trends in the sector. Over the years, we have been able to retain our leading position in the market due to the enduring loyalty of our customers and our strong brand image. It has further fuelled our drive to be a brand synonymous with excellence in the developing sector.”

Metro Brazil’s expansion into Saudi Arabia will bolster the burgeoning KSA eCommerce market, which is projected to reach USD 20.01 billion in revenue by 2027. It has played a significant role in reinforcing its position across the Middle East region. These efforts not only aid the company to seize emerging opportunities in the sector but also underscore its unwavering commitment to cater to a multitude of customers. Furthermore, the company exhibits robust commitment towards reducing its environmental footprint by using sustainable materials. Currently, 76 per cent of the fabric threads used by Metro Brazil to create its shapewear are biodegradable.

Metro Brazil’s growth trajectory, in alignment with the booming eCommerce market in the Middle East region, is defined by its thorough knowledge of consumer preferences and market trends. The company’s growth in the market signifies its resilience, innovation and strategic foresight. As the region continues to witness remarkable growth, the company is equipped to navigate these changes, while providing unmatched value to its customers and solidifying its position as an industry pioneer.

Alaa Kara Ali

CEO

Metro Brazil

Eid Ecommerce Boom – Uplo Reports 45% Surge in Sales

Sales records to be broken across Middle East and North Africa over Eid Leading ecommerce Management Company compared historical sales data with forecast and real-time sales results for a range of brands.

Uplo, the Middle East and North Africa’s leading online retail management company, revealed that 2024 Eid ecommerce sales could be a major boost, with top performing brands increasing sales revenue by nearly half compared to last year.

Uplo, which manages ecommerce for major international and regional brands across the MENA region and has distribution centres in Saudi Arabia, United Arab Emirates, Egypt, Kuwait and Lebanon, said that the expected year-on-year boost for certain brands could be up to 45% higher than in 2023, with around 2.5% margin of error.

Nicolas Bruylants, CoFounder and CVO of Uplo said, “There’s no doubt, 2024 will be the biggest Eid sales in history. Online brands will benefit from the best ever reach, hitting more people than ever before through targeted campaigns. Every ecommerce brand will be targeting a record number of customers, sales volumes, and revenue.”

The month of Ramadan and Eid is typically the second busiest period of the year for ecommerce brands in the MENA region, only behind the four-week period between Black Friday and Christmas Day.

Eid ecommerce sales start to increase typically one week before the start of Eid, reaching highest sales on the first day of Eid and gradually reducing for approximately one week back to normal levels. Virtually all product categories can expect an uptick in customer demand heading into the Eid celebrations.

Uplo is the business behind successful brands, delivering excellence in online retail management. With offices and customer support centres in UAE, Saudi Arabia, Egypt, Lebanon and Kuwait, Uplo is MENA’s number one provider of proven and innovative ecommerce, e-distribution and direct to consumer solutions, empowering some of the world’s leading businesses and upcoming brands for the future of retail. Working collaboratively with partners, Uplo builds win-win relationships that deliver excellent results and drive sales.

Lilian Bories Chief Marketing Officer TradeBeyond

How New Sustainability Trends are Redefining Retail

Retail supply chains are being scrutinized like never before. In 2022, Kohl’s and Walmart were fined $2.5 million and $3.5 million respectively by the U.S. Federal Trade Commission for falsely claiming that a range of products were made from bamboo when they were actually made from synthetic fibers. In recent years, brands such as H&M, Decathlon, IKEA, and Coca-Cola have also been caught making unsubstantiated or false claims. Such cases are a harbinger of the tougher ESG regulatory climate we can expect to see going forward, as the number of green or sustainable products grows.

TradeBeyond’s latest Retail Sourcing Report, 2024 Supply Chain Sustainability Trends looks at the growth in ESG legislation, alongside other global trends in retail sustainability

While the report shows how Europe is leading the drive toward sustainability reporting and compliance, other regions and important consumer markets such as the U.S. are also implementing legislation covering greenwashing, emissions reporting, and other ESG domains. Going forward corporate sustainability requirements will make it much harder for companies of all sizes to mask the impact of their operations and make false sustainability claims.

Given that the retail sector contributes roughly 25% of global greenhouse gas (GHG) emissions, there is no doubt that sustainability should be a top priority, especially for the fashion and textile industry. According to various estimates, the carbon impact of the fashion industry ranges from 4% (McKinsey and the Global Fashion Agenda) to 10% (U.N.) of total global carbon emissions. TradeBeyond’s report highlights many of the challenges and opportunities that retail brands are facing in their push for sustainability.

One retail sustainability challenge that TradeBeyond covers in greater detail is product returns. According to the NRF, in 2023, returns accounted for 14.5% of all U.S. retail sales. Certainly, the growth of e-commerce during the pandemic contributed to this trend, but customer-centric return policies, particularly Amazon’s, bear responsibility.

Other retail sustainability challenges covered in the report include the growing threat of single-use plastics. Despite stronger ESG legislation and bans on single-use plastics in some countries, plastic production and consumption continues to grow. The report highlights that less than 10% of all plastic is recyclable and the fashion industry alone accounts for 60 million tons, or 20% of global plastic production.

On the bright side, TradeBeyond details how leading retail brands are creating innovative solutions to not only solve but prevent existing problems. These include sustainable design, innovative materials and packaging, and a slowfashion movement to counter fast fashion.

The most innovative brands are doing everything from measuring and reporting on emissions, utilizing renewable energy, and replacing organic and synthetic fibers with inventive, sustainable materials. They are also rethinking packaging and building communities to extend the life of their products.

Technology is also playing an instrumental role in the shift toward sustainable retail supply chains. Platforms such as TradeBeyond’s suite of end-to-end supply solutions provide tools which enable retail brands to collaboratively design and source more sustainable products. These tools integrate with suppliers and with third-party databases such as the Higg Index and WRAP to measure the social and environmental impact of products from the earliest stage of development.

Also, with the growing focus on traceability, TradeBeyond’s AI-powered chain of custody solutions help companies document the origin of raw materials and ensure compliance with global due-diligence regulations while identifying and mitigating supply chain risks.

This report highlights how society is at a critical crossroads, where solutions in the form of more sustainable materials, innovative technology, and greater oversight are either in place or are being developed to build sustainable retail supply chains. Consumers, businesses, and governments now must embrace these solutions.

Internal Audit Functions in UAE Strive for Innovation amidst Digital Disruption and ESG Imperatives: Report

Pulse of Internal Audit Survey Report UAE – 2024 highlights that 76% of respondents indicated Audit Committee support for proactive innovation within Internal Audit function

Protiviti Member Firm for the Middle East Region and the UAE Internal Auditors Association (UAE IAA) today released the “Pulse of Internal Audit Survey Report UAE—2024.” The report sheds light on how Internal Audit (IA) functions across the UAE are navigating a rapidly evolving business landscape marked by technological disruptions, sustainability imperatives, and heightened risk complexities.

Sanjay Rajagopalan, Managing Director, Protiviti, expressed, “We worked with UAE IAA on our Pulse Survey Report. It shows how internal audit has evolved in the UAE as business dynamics keep changing. Internal audit now focuses on giving confidence and, most importantly, advice, meeting today’s business needs by looking at old ways again and being ready for the future, new ideas, and bigger plans.”

According to the survey, an overwhelming 92% of respondents recognize the value addition of Internal Audit through assurance,

Sanjay Rajagopalan, Managing Director, Protiviti Consulting activities, and promoting a robust governance culture within their organizations. This reiterates the importance of Internal Audit function, beyond just assurance.

Highlighting the importance of Internal Audit, Abdulqader Ali, Chairman of the Board, UAE IAA, emphasized, “Internal audits play a vital role in UAE businesses, ensuring compliance, optimizing procedures, and enhancing stakeholder confidence. This report underscores the indispensable function of Internal Audit in stimulating innovation, fortifying resilience, and staying ahead of digital progressions. As an entity, our dedication to aiding UAE organizations in elevating their internal audit capabilities remains unwavering.”

The survey results emphasize the urgent need for IA functions to bolster digital transformation and automation efforts. Although 76% of respondents indicated Audit Committee backing for proactive innovation within IA, a considerable 47% identified themselves as digital sceptics or beginners, underscoring a notable deficit in digital maturity.

A key revelation from the survey is the gap between the growing emphasis on technology risks and the absence of specialized IT audit skills within organizations. Despite 38% of respondents indicating that 25-50% of their audit plan addresses technology risks, 52% of organisations lack personnel equipped with essential IT and cybersecurity expertise within their Internal Audit function. This disparity underscores the immediate necessity for Internal Audit teams to enhance their technological competencies in order to adeptly evaluate and mitigate evolving digital risks.

Manish Laligam, Managing Director, Protiviti, underscored the pivotal role of IA function in organizations’ digital transformation journey. He further emphasized the need to strengthen expertise in data analytics, cybersecurity, and emerging technologies like AI and automation to enable comprehensive risk assessments and advisory services. He also highlighted the crucial mandate of updating the audit workforce’s skills to match technological progress.

Manish Laligam, Managing Director, Protiviti, On the sustainability front, Environmental, Social, and Governance (ESG) reporting is gaining traction. While 44% of IA functions play a significant role in assuring ESG reporting and associated risks, 65% of respondents face challenges due to expertise gaps and a lack of relevant data. This underscores the necessity for organizations to invest in nurturing ESG competencies within their Internal Audit teams and establishing effective data collection mechanisms.

While most organizations (71%) have formal processes in place to identify and prioritize top risks, a staggering 82% acknowledged the presence of unanticipated risks that require continuous management attention throughout the year. These findings emphasize the dynamic nature of risks in today’s business landscape, necessitating a shift towards more frequent and agile risk assessments to stay ahead of emerging threats and uncertainties.

Dr. Hamid Haqparwar

Director of Albatha Automotive Group & CEO AGMC

Dr. Hamid Haqparwar has been appointed as Director of Albatha Automotive Group and CEO of AGMC

Albatha Automotive Group welcomes Dr Haqparwar to his new role and is confident that the automotive veteran’s extensive knowledge and experience will drive AGMC BMW Group brands to new heights and a prosperous future under his leadership.

AGMC, the official BMW Group importer for Dubai, Sharjah and the Northern Emirates, and its parent company Albatha Automotive Group is thrilled to announce the appointment of Dr. Hamid Haqparwar to the dual position of CEO of AGMC, overseeing BMW Group brands including BMW, MINI, Rolls-Royce and BMW Motorrad, and Director of Albatha Automotive Group, effective from March 2024.

Dr. Haqparwar brings with him a wealth of experience and a proven track record of excellence. With his career at BMW Group spanning nearly two decades and through several countries and functions, he has been instrumental in driving business and sales across 13 markets in the region.

Appointed to his last role as Managing Director of BMW Group Middle East in 2018, his strategic leadership, resilience during challenging times and forward-thinking approach have played a key role in his successful career. Graduating in Business Administration from the University of Mannheim, Germany, he went on to earn an MBA degree from Western Carolina University in the US and a PhD from the University of St Gallen, Switzerland.

In the automotive industry, Dr Haqparwar’s achievements extend beyond traditional norms. Under his leadership, BMW not only introduced a new era of luxury vehicles to its clientele in the region, but also took forward its commitment to environmental stewardship with a long-term vision. His accomplishments and contributions have also been extensively acknowledged in both regional and international media, reflecting his impact on the industry.

About AGMC: The official BMW Group importer for Dubai, Sharjah and the Northern Emirates

For over 47 years, AGMC has delivered premium automotive products and services to its

customers as the exclusive importer for BMW Group cars and Motorrad with 6 locations in Dubai, Sharjah and the Northern Emirates. Established in 1976, AGMC has now become one of the most important markets for BMW Group Middle East.

AGMC is passionately committed to the communities it serves and demonstrates the BMW Group’s belief in the region’s potential by supporting local activities and events including an exclusive partnership with Dubai Autodrome to bring unparalleled on-track BMW driving experiences to the UAE and partnering with grassroots organisations as part of its commitment to the growth of the nation.

In addition to its commitment to the local community, AGMC has implemented a series of corporate social responsibility initiatives through partnerships with youth road safety programmes, and its long-standing relationship with Dubai Police, through which the innovative BMW ConnectedDrive features are used, aimed to improve road safety for future generations and the advancement of mobility solutions across the Emirates.

Geely reinforces UAE sales and service network with opening of brand-new showroom in Ras Al Khaimah

Featuring ample parking for visitors, the new Geely Showroom highlights the brand’s rising popularity among UAE customers, and its commitment to creating an exceptional mobility experience for all.

AGMC, the official distributor of Geely Auto in the UAE, has unveiled their brand-new Geely Showroom in the emirate of Ras Al Khaimah. The state-of-the-art facility showcases an extensive range of Geely vehicles in a futuristic ambience that reveals the way forward for mobility.

Located in Al Dhait area of Ras Al Khaimah, the all-new Geely showroom and After-Sales Centre boasts a floor area of 6,158 sq ft and builds on the Geely Boutique popup that ran at the emirate’s Manar Mall recently, offering visitors an immersive experience into the world of Geely automobiles, renowned for their superior design, advanced features, and exceptional safety standards.

With the opening of the sprawling new showroom, Geely patrons and prospective customers from Ras Al Khaimah and beyond can now explore the latest models firsthand., They can also test drive and purchase the vehicles by the renowned Chinese carmaker at their convenience.

Commenting on the launch, Dr Andreas Schaaf, CEO –New Ventures at Albatha Automotive said: “The opening of Geely’s modern showroom and after-sales centre

in Ras Al Khaimah marks a strategic new milestone in Geely’s journey as one of the fastest growing automotive brands in the UAE and the region. We are delighted to bring to our valued customers in Ras Al Khaimah and the Northern Emirates the world-class experience, advanced technologies and premium design of Geely vehicles that have been responsible for the overwhelming demand for our brand ever since its launch.

“With an outstanding reputation for after-sales service spanning almost half a century that has always delivered superior quality and high efficiency, Geely customers can also enjoy peace of mind after driving their choice out of the showroom.”

The Ras Al Khaimah showroom offers popular Geely models such as the exceptionally-crafted SUV Geely Coolray, the luxuriously designed Monjaro, the sleek and stylish Tugella, and the ever-elegant Emgrand, and the brand’s largest SUV, the Okavango.

As one of the most popular compact SUVs in the region, the Coolray features the best-in-class on-board powertrain and cutting-edge technologies such as the powerful Geelypatented BMA modular architecture that offers high flexibility and scalability, as well as an L2 level advanced driver-assistance system.

The all-new Geely Tugella, meanwhile, redefines the SUV concept with a distinct fastback design and an L-shaped cockpit – the first high-performance sport SUV built on Compact Modular Architecture (CMA) to provide the best driving and ride experience.

Geely’s first seven-seater in the UAE, the Okavango is crafted with the brand’s “aesthetic vision” to deliver a ride quality blending advanced tech, power, luxury and comfort.

Also available for bookings and test drives at the Ras Al Khaimah showroom is the Geometry C, the fully-electric Geely vehicle with industry-leading battery, motor and electric control technologies for an exceptional driving range and experience.

Ford Motor Company’s President, International Markets Group Inaugurates Premier Motors’ Ford & Lincoln Al Ain Showrooms

Ford Motor Company’s International Markets Group President, Kay Hart, inaugurated the new impressive state-of-the-art Premier Motors’ Ford & Lincoln showrooms and service center in Al Ain.

The opening was attended by His Excellency Dr Tariq Humaid Al Tayer, Director; Saeed Humaid Al Tayer, Managing Director; Ashok Khanna, Chief Executive Officer; Helal Hanei Omar, Senior Vice President, Ford & Lincoln Sales; Mona Hasan Sadoun, Vice President, Customer Experience & Marketing, Al Tayer Motors, and Ravi Ravichandran, President, Ford Middle East.

The showrooms are part of the official Al Ain Ford and Lincoln distributor Premier Motors’ massive 157,000 square feet 3S (Sales, Service and Spare Parts) facility on Khalifa Bin Zayed Al Awwal St in Al Ain.

“It is a pleasure to welcome Kay to this facility, which is designed to provide world-class automotive ownership experiences for our customers in Al Ain and delight them with the top-notch vehicle line-up from one of the world’s most celebrated automotive brands,” said Ashok Khanna. “In addition to providing distinctive vehicles, Al Ain customers now have access to Ford’s best-in-class service experience, which is based on maintaining an always-on relationship and an ever-improving user experience.”

Kay Hart said, “Our distributor partner, Al Tayer Motors, is fully committed to delivering an exceptional automotive experience for our customers. The new Ford and Lincoln state-of-the-art facility reflects our shared dedication to providing the very best service both in Al Ain, and right across the UAE.

“The opening of this facility is further testament to the continued vital role played by the UAE, Gulf, and wider Middle East in Ford International Markets Group’s growth strategy. With this region’s incredible transformation set to continue, Ford remains laser-focused on delivering quality must-have products, services and experiences for our customers.”

The showrooms, meticulously planned and designed as per the latest international Ford Signature and Lincoln Vitrine guidelines, have dedicated areas for displaying approved pre-owned cars. They are equipped with new vehicle configuration areas, as well as branded goods and accessories displays. Specially designated celebration bays for customers taking delivery of their vehicles help make the beginning of new journeys memorable, as customers drive away with their new vehicles. In readiness to display electric vehicles (EV), the

new showrooms have the necessary infrastructure to charge EVs.

The Ford showroom has 16 vehicles on display. All new vehicles are available with five years or 100,000 kilometres warranty and service contract. In addition, the showroom also has five Ford Approved vehicles. Each vehicle undergoes a comprehensive 164-point check-up and comes with a two-year service contract and warranty as well as a 15-day exchange promise.

The Lincoln showroom has four new vehicles as well as two Lincoln Certified vehicles displayed. All new vehicles are available with five years or 100,000 kilometres warranty and service contract. Each vehicle undergoes a comprehensive 200-point premium inspection and is available with a twoyear service contract, Lincoln Certified warranty, Lincoln history guarantee as well as a 15-day exchange promise.

The 62,000 plus square feet service facility includes a service centre with 16 service bays for Ford & Lincoln, and a body shop with 13 dedicated service bays. The Spare Parts centre covers an area of over 8,400 square feet and is stocked with all necessary parts to meet be able to assist the service centre with their requirements.

Environmentally friendly technologies have been used the water, air conditioning and lighting systems throughout the entire facility.

Al Masaood Automobiles Rolls Out Nissan’s Six-Month Warranty Campaign on Genuine Spare Parts

The campaign is aimed to provide customers with genuine options, emphasising the detriment caused by counterfeit parts in the market

Following Nissan Middle East’s announcement of a six-month manufacturer-backed warranty on genuine parts, Al Masaood Automobiles – the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region – is actively implementing this initiative in its market to enhance customer satisfaction and encourage genuine part usage.

The warranty program offers an unprecedented assurance on genuine spare parts sold over the counter at all Al Masaood Automobiles facilities. Customers can now benefit from the added security

of a manufacturer-backed warranty when purchasing genuine Nissan spare parts over the counter and fitted outside of Al Masaood Automobiles’ workshops. The initiative is key in delivering exceptional customer service while emphasising the importance of combating counterfeit parts and ensuring that customers have convenient access to safe, reliable, and high-quality genuine parts.

Counterfeit automotive parts not only pose a danger to road users but also undermine the efforts of original equipment manufacturers (OEMs) to

maintain high standards of quality and safety. These parts can be critical to driver and passenger safety, such as brake pads and airbags, and are often difficult for consumers to distinguish from genuine parts, especially in online transactions.

Several counterfeit components were seized in the UAE in 2023 alone. Counterfeit vehicle parts, which don’t meet the original manufacturers’ standards, aren’t subject to the same rigorous safety checks and controls. The rise of online sales has exacerbated the issue, with such parts often sold on platforms that lack stringent checks on sellers.

Harmeet Singh, Aftersales Director at Al Masaood Automobiles said, “We believe in providing our customers with the best, safest, and highest quality options. Implementing Nissan’s six-month warranty on parts is a huge part of our strategy to ensure service excellence and the best possible experience for our customers. Not to mention the added benefit of encouraging the use of genuine parts and avoiding counterfeit parts which are damaging the market and the customer experience. Initiatives like these are key in creating a safer, more reliable automotive environment.”

Al Masaood Automobiles is authorised distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Western Region for over 38 years, and brings to its customers a complete range of the most reliable 4x4, luxury, passenger, and commercial

vehicles, efficiently catering to a large and diverse number of individual, fleet, and government users.

Al Masaood Automobiles’ extensive network coverage includes 10 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain, and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 5 Service Centres and 6 Spare Parts outlets. In 2019, the company inaugurated its state-of-the-art ‘R-Store’ as an innovative one stop shop for Renault customers.

Recently, Al Masaood Automobiles successfully bagged the Global Nissan Aftersales Award for the 2020 and 2021 fiscal year after outperforming other Nissan dealers internationally within its segment. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017.

Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tieups with leading banks, offering to its customers easy finance solutions, and facilitating the purchase process with insurance, finance and accessories under one roof.

TRINA SOLAR TO SHOWCASE INTEGRATED ENERGY SOLUTIONS AT WORLD FUTURE ENERGY SUMMIT

Trina Solar, a global leader in smart PV and energy storage solutions, will be participating at World Future Energy Summit (WFES), the premier business event for future energy and sustainability. Held at ADNEC Abu Dhabi from April 16th to 18th, 2024, Trina Solar’s presence underscores their commitment to actively shape the region’s dynamic renewable energy landscape.

Unveiling the Future of Solar Energy Solutions

At stand 8110, Trina Solar will showcase its comprehensive suite of vertically integrated energy solutions. This includes the Vertex N and Vertex S+ with advanced n-type i-TOPCon technology and 210mm platform. Alongside, attendees can explore the latest innovations and product launches from TrinaTracker and Trina Storage.

“Trina Solar’s participation at WFES exemplifies our dedication to driving innovation in the region’s renewable energy sector. Said Bao Yang, President of Global Sales & Marketing at Trina Solar. “Through our advanced technologies and integrated solutions, we are revolutionizing how solar energy is harnessed and utilized. By extending access to these advancements, we aim to empower a sustainable energy future and support the region’s journey towards netzero goals.”

Vertex n-type family: Leading the N era of Solar Energy

Trina Solar’s Vertex n-type family, equipped with cuttingedge n-type i-TOPCon technology, delivers superior efficiency, exceptional long-term reliability, and lower levelized cost of electricity (LCOE) for solar developers. The showcased portfolio will encompass the high-power Vertex N 720W and 625W series designed for utility-scale projects, the versatile Vertex S+ 505W for commercial and industrial (C&I) rooftops, and the 450W series optimized for residential applications.

The star of the show NEG19RC.20 Vertex N 625W series bifacial dual glass module modules, with strategic module size of 210mm*182mm for N-type cells, enhancing the compatibility with electrical systems and trackers. Offering a remarkable 13% increase in installation capacity for singlerow tracker systems. The innovative and optimized module dimensions offer more feasibility to utility-scale solar applications, achieving maximum performance and costeffectiveness.

NE19R Vertex N 625W series monofacial backsheet modules, designed and produced specifically for the Middle East, are highly compatible with trackers, with 13% increase in installation capacity for single-row tracker systems. The innovative and optimized module dimensions offer more

feasibility to utility-scale and C&I solar applications.

The NEG21C.20 Vertex N 720W series module offers high reliability, efficiency, power, and energy yield, featuring the four keys to unlocking low LCOE and increasing module efficiency up to 23.2%. Thanks to the module goldensized design, it guarantees seamless integration, ultra-low degradation, and optimized bifacial power generation.

Trina Solar NEG18R.28 Vertex S+ 505W module is a universal solution with optimal size for commercial and industrial rooftop systems. The module delivers high efficiency of 22.7% and comes with a 30-year performance warranty. The size and lightness of the panel, makes it easy to handle and install and suitable for large-scale commercial installation.

The transparent black NEG9RC.28 Vertex S+ 450W where elegance meets power is the preferred option for high-end aesthetic applications and the perfect choice for generating maximum power output from limited space.

TrinaTracker: Global Smart Tracking Solutions

TrinaTracker will be at the forefront of innovation, unveiling its latest groundbreaking new tracking system at the exhibition. The TrinaTracker team will highlight cuttingedge smart tracking solutions, showcasing advancements across Trina’s entire product portfolio, demonstrating a steadfast dedication to providing end-to-end solutions, offering expertise from project planning and optimization to installation, commissioning, and after-sales services. In the MEA region, where demand for efficient solar solutions is ever-growing, TrinaTracker’s innovative approach, coupled with its comprehensive support offerings, is set to transform the landscape of sustainable energy.

Leading the Energy Transition Through Storage

As the MEA region embraces renewable energy at an

unprecedented rate, Trina Storage is set to launch an innovative storage system at the exhibition, paralleling the groundbreaking advancements in solar energy harvesting. With a keen focus on innovation, Trina Solar’s team will showcase flexible storage solutions tailored for various application scenarios, including solar + storage, standalone setups, and large industrial and microgrid applications. The comprehensive suite of hardware, software, and services empowers Utilities, IPPs, Developers, and EPCs to deploy storage solutions efficiently and affordably, accelerating the transition towards sustainable energy practices.

Guided by the mission “Solar Energy for All,” Trina Solar remains dedicated to offering tailored energy solutions for diverse applications across the Middle East. As pioneers in smart PV and energy storage solutions, the company will continue to pave the way for a net-zero future.

About Trina Solar (688599. SH)

Founded in 1997, Trina Solar Co Ltd (stock symbol: Trina Solar; stock code: 688599) is engaged mainly in PV products, PV systems and smart energy. PV products include R&D, production and sales of PV modules. PV systems consist of power stations and system products. Smart energy comprises mainly PV power generation and operations and maintenance, smart solutions for energy storage, smart microgrid, and development and sales of multi-energy systems. We are committed to leading the way in smart PV and energy storage solutions and facilitating the transformation of new power systems for a net-zero future.

On June 10, 2020, Trina Solar was listed on the Science and Technology Innovation Board (STAR Market) of the Shanghai Stock Exchange (SSE). It was the first PV and energy storage company to go public on the STAR Market providing PV products and systems, as well as smart energy.

Fabio Siccherino CEO DP World Santos

DP WORLD & RUMO TO BUILD NEW GRAIN AND FERTILIZER TERMINAL AT BRAZIL’S SANTOS

DP World has joined forces with Brazilian railway operator Rumo to build a new terminal at the Port of Santos, to handle 12.5 million tonnes a year of grains and fertilizers, positioning the port as Brazil’s primary trade gateway and a key hub for South America.

Rumo estimates the total investment for the construction of this state-of-the-art facility at BRL 2.5 billion (US$500 million), which will be financed through a combination of Rumo’s resources, loans, and potential strategic partnerships.

This is in addition to recent investments in DP World container handling facilities increasing capacity from 1.2 million TEUs to 1.4 million TEUs, while expanding the size of the quay from 1,100 metres to 1,300 metres.

Once complete the new terminal will handle 9 million tonnes of grains and 3.5 million tonnes of fertilizers a year. With construction expected to take 30 months, all other services including container handling at Santos will continue, with no impact to container handling operations.

Under the 30-year agreement, DP World will provide the terminal area located on the left bank of Brazil’s Port of Santos to Rumo and assume responsibility for operations and port services. The port is one of the largest and most modern private multi-purpose port terminals in the country. The collaboration solidifies DP World’s position as the country’s leading multipurpose port operator, capable of

simultaneously handling containers, cellulose, grains and fertilizers.

The new terminal marks DP World’s fourth round of investment since operations began in Brazil in 2013. It comes at a crucial time with the port achieving record cargo movements in January, handling 11.9 million tonnes of cargo. Bulk solids, such as sugar and soy, accounted for 5 million tonnes, up 13.9% compared to the same period in 2023, according to the Port of Santos.

Commenting on the agreement, Fabio Siccherino, CEO of DP World Santos, said: “We are thrilled to partner with Rumo on this transformative project, which underscores our commitment to driving growth and innovation in Brazil’s logistics sector. This new terminal will not only bolster trade capabilities but also create long-term value for our customers and stakeholders.”

In line with DP World’s global decarbonisation strategy, the new terminal will be equiped with 21 new pieces of equipment, featuring advanced technology to reduce consumption and emissions of polluting gases. DP World began the process of electrifying its Rubber-Tired Gantry Cranes (RTGs) at the Port of Santos in 2023.

DP World already invested US$35 million in 2023 to expand and modernise its facilities at the Port of Santos. The terminal currently inhabits 845,000 square metres, with an additional 130,000 square metres available for expansion.

Kim delivers 40 years of executive leadership experience spanning Executive Search and Recruitment, Executive Coaching, Career Transition, Corporate Advisory, Consulting & M&A, across the Supply Chain, Logistics, 3PL, e-commerce, Cold Chain, FMCG, Retail, Maritime, Aviation, Government, Resources & Industrial sectors.

He is the host of the Logistics Executive TV vodcasts platform, is a regular contributor to industry media, a professional Master of Ceremonies and is frequently invited to chair / moderate international events. Kim is the co-founder & Chairman of the not-for-profit humanitarian organization Oasis Africa (www. oasisafrica.org.au) providing sustainable ‘Freedom from Poverty through Education’ to over 8000 mainly orphaned children in East Africa’s slums.

Kim Winter

Founder & Group Managing Director

Logistics Executive Group

Staying a Step Ahead in the Existential Challenge of Securing Your Most Valuable Resource

Securing talent in logistics, freight, and supply chain management can present various challenges due to the specialised skill sets and aptitude required, as well as the dynamic nature of these industries. Some common challenges include the following:

Skills Gap: These fields, which are key elements of the wider Value Chain, require diverse skill sets including problemsolving, analytical thinking, communication, and technical proficiency. Finding candidates who possess the specific experience, skills, and personality traits sought by employers, can be challenging.

Technological Advancements: The Value Chain is rapidly evolving with the adoption of new technologies such as blockchain, artificial intelligence, and data analytics. There is a dearth of talent available and it takes time to train and develop the skills and expertise in these emerging technologies

Globalization: With Value Chains being inherently globalized (albeit that nearshoring is on the increase), there is a need for talent with international experience and cultural competence. Finding individuals with the right language skills, cultural adaptability, as well as an understanding of international trade rules and regulations, can be a challenge.

Competition: As the demand for skilled Value Chain professionals increases, competition for top talent also intensifies. This can make it difficult for companies to attract and retain individuals with suitable technical and soft skills.

Retention: High turnover rates are common in the Value Chain space, particularly for roles that involve long hours and highstress environments. Retaining talented employees can be a challenge, especially when competing with other companies offering better compensation or work-life balance.

Lack of Visibility: Value Chain as a career choice may not always be perceived as an attractive career option compared to other industries. As a result, there may be a lack of visibility and awareness among potential candidates about the opportunities available in this field.

Education and Training: There is a shortage of educational programmes specifically tailored to Value Chain management. This can result in a limited pool of candidates with formal education in the field, requiring companies to invest in additional training and development for their employees to identify.

Successful employers throughout the Value Chain are constantly innovating to attract the talent they seek, some of these attraction strategies include the following.

Emphasising Sustainability: Many companies are appealing to candidates who are passionate about sustainability. They highlight their commitment to environmentally friendly practices within their supply chain operations, such as reducing carbon footprint, ethical sourcing, and waste reduction.

Conducting welcoming, open, and insightful two-way interviews where candidates are provided with ample clarity about organisation goals, objectives, and strategies and encouraged to ask any questions they may have about the company and role.

Offering Remote Work Options: With the rise of remote work, many Value Chain companies are offering flexible work arrangements, including remote work options for roles that don’t require continuous on-site participation, which can attract talent from diverse geographical locations.

Utilizing Technology: Employing cutting-edge technology such as artificial intelligence (AI), machine learning, and blockchain in Value Chain operations can be attractive to tech-savvy candidates looking for opportunities to work with innovative tools.

Investing in Training and Development: Providing opportunities for professional growth and development through executive coaching, training programs, mentorship, and educational assistance can attract candidates who are eager to advance their careers within value-chain roles.

Promoting Diversity and Inclusion: Companies that prioritize diversity and inclusion initiatives within their Value Chain organizations are appealing to candidates who value a supportive and inclusive work environment.

Partnering with Universities, Trade Institutions and Industry Representative Organisations: Collaborating with educational institutions to offer internships, co-op programs, and sponsorship opportunities can help companies attract top talent early in their careers.

Offering Competitive Compensation and Benefits: Providing competitive salaries, comprehensive benefits packages, attractive performance incentives, perks such as wellness programs, flexible schedules, and generous parental leave can make a company more attractive to prospective employees.

Highlighting Opportunities for Impact: Demonstrating the significant impact that various roles can have on the company’s overall success and bottom line can attract candidates who are motivated by the opportunity to make a difference.

Creating a Positive Employer Brand: Cultivating a positive employer brand through social media, employer review sites, and industry awards can help companies stand out as desirable employers across the Value Chain.

Encouraging Work-Life Balance: Promoting a healthy work-life balance by offering hybrid work options, flexible schedules, and paid time off f or personal endeavors that support work performance, can attract candidates who prioritize a balanced lifestyle.

By being a step ahead, and implementing innovative strategies, companies can effectively attract top talent and gain an edge in an increasingly talent-competitive market.

Cigarette Racing launches in the Middle East

Heritage brand to bring a new level of craftsmanship, performance and luxury to Middle East boating

Cigarette Racing, the leading luxury performance boat manufacturer, officially launched its operation in the Middle East today, by presenting an impressive line-up of five Cigarette Racing boats at a high profile VIP Open Day event at the luxury Marsa Al Arab Marina, managed by D-Marin.

Cigarette Middle East is bringing a range of models to the region, ranging from the 41’ Nighthawk to the 59’ Tirranna, all of which offer a unique combination of meticulous craftsmanship, performance and luxury. Blending creativity and innovation, every Cigarette boat is custom-designed, tailored to each customer to provide an exclusivity found nowhere else. Utilising the latest cutting-edge technology throughout, the unrivalled engineering of Cigarette boats offers total safety and comfort in rough seas as well as smooth.

Speaking at the launch, Tim Trenker, CEO & Partner from Cigarette Middle East & Europe, commented: “Today is a significant milestone for Cigarette Racing as we reaffirm our commitment to the Middle East by launching our iconic brand in the region. Our VIP Open Day proudly displays five Cigarette Racing models at the exclusive

D-Marin Marsa Al Arab Marina, located in an ultra-luxury destination with stunning views of the Burj Al Arab, with the brand showcasing its strength and commitment to luxury, premium quality in the region. The Cigarette Middle East Team is excited to support and fulfil the boating dreams of customers in the region and we look forward to driving full throttle ahead.”

Handcrafted by an in-house team of experienced laminators, upholsterers, riggers, metal workers and painters since 1969, today’s Cigarette boats continue a pleasure and racing tradition stretching back more than half a century. Thanks to a dedicated Product Development and Engineering Department, Cigarette has remained the most advanced company in its sector for decades, and looks set to continue to lead from the front.

Cigarette Middle East is currently appointing dealers strategically around the region to ensure that the customer support on sales and aftersales are kept at the highest level for existing as well as future Cigarette boat owners. The demand for quality, craftsmanship and luxury performance boats is on the rise and every Cigarette boat has a customised high-end paintjob to ensure it is one of a kind.

During the VIP Open Day launch event, attendees are given the opportunity to view and experience five Cigarette Racing models, including the center console boats 59 Tirranna, 52 Thunder, 42 Auroris.

About Cigarette

The very name, “Cigarette,” evokes a feeling—an energy that even those who have never felt the thrill of an open-water Cigarette ride can sense. It is bespoke, exclusive, fast and glamorous. It has style, panache and awakens the “ride on the wild side”. It has lure, mystery and excitement. It is notorious for recognizable designs, performance, luxury, premium quality and has been uniquely hand-crafted for over 50 years. The Cigarette Racing Team has built its reputation, not on smoke and mirrors, but on a racing and pleasureboating heritage, which stands for the finest powerboat in the world.

About D-Marin Marsa Al Arab Marina

Nestled at the tip of a peninsula in the heart of Dubai’s largest private beach, D-Marin Marsa Al Arab Marina offers 82 berths for yachts up to 61 meters in length, all with spectacular views of the renowned Burj Al Arab Jumeirah. The marina is designed to cater to yacht owners seeking a luxurious and private marina in an ultra-luxury destination with direct access to open sea.

Prominent Hong Kong Higher Education Delegation to Visit UAE for Collaborations with Local Universities and Innovation Ecosystem

The President-led delegation from the prestigious Hong Kong University of Science and Technology (HKUST) aims to strengthen connections with the UAE in Research, Tech Transfer as well as Talent Development in Robotics, Artificial Intelligence and Clean Energy

A high-level delegation from The Hong Kong University of Science and Technology (HKUST) - a world-class researchintensive university that focuses on science, engineering, business, as well as humanities and social science, will visit the UAE from April 15th – 18th 2024.

Led by the University President, the delegation aims to establish relationships with the UAE’s higher education and innovation sectors to explore opportunities for research and technology transfer collaboration in robotics, artificial intelligence (AI) and clean energy. Additionally, the delegation seeks to identify potential synergies between HKUST’s expertise in engineering and technology and the UAE’s investment in these essential areas for the future.

Over the past decade, Hong Kong and the UAE have formed strong economic partnerships, with the UAE emerging as one of Hong Kong’s main trading partners and the largest in the Middle East. Demonstrating the commitment to strengthening connections, Hong Kong’s Chief Executive, Mr. John Lee, embarked on his first

overseas visit to the nation last year. Earlier in March, Hong Kong’s Secretary for Innovation, Technology and Industry, Professor Sun Dong, visited the UAE to foster collaborations, particularly in the fields of technological innovation. Consequently, building upon these efforts, HKUST’s President, Professor Nancy Ip, is set to lead a delegation to the UAE, marking a significant milestone as the first leader among Hong Kong’s universities to reinforce the city’s commitment to advancing research and innovation with the UAE.

The HKUST delegation will establish new connections with key partners and stakeholders in the UAE’s higher education and innovation systems through various meetings and discussions with government representatives, various companies and other partners dealing with innovation, research, technology, and technology transfer in the fields of robotics, AI, clean energy, and start-up incubation. These key institutions include the Dubai Future Foundation, University of Sharjah, Khalifa University and Mohamed bin Zayed University of Artificial Intelligence.

Given HKUST’s plans to establish Hong Kong’s third medical school, the delegation will also visit the stateof-the-art medical-related research facilities of these key UAE institutions to gain insights and explore potential collaboration opportunities.

In addition, the delegation will host a reception to engage with alumni groups in the region and strengthen their ties with their alma mater. This event provides an opportunity for alumni to connect with HKUST and learn about the University’s latest developments and initiatives, while also fostering a sense of community among alumni in the UAE.

Having consistently ranked within the world’s top 70 universities and top 3 young universities, HKUST is renowned for its strength in Innovation & Technology. It is the first university in the region to embrace Open AI and has recently established one of the most advanced AI Computing Facility for cross-disciplinary research in AI, large language model training, drug screening and more. HKUST members are also known for successfully applying their basic research results in real-world applications to benefit society. To date, HKUST has nurtured more than 1,700 active startups, 9 unicorns and 13 successful exits, including the world’s largest drone empire, DJI, founded by HKUST graduate Frank Wang.

“HKUST is a distinguished global research institution with leadership in the field of AI, there is tremendous potential for collaborative ventures that span education, research, and knowledge transfer with the UAE, which has made substantial investment in the field. Together, we can make meaningful contributions to the advancement and betterment of humankind,” said Prof Nancy Ip, President of HKUST.

HKUST aims to recruit more talented UAE students to its undergraduate and postgraduate programs while aligning with the UAE’s rapid pace of technology progress and fostering advancements in common goals of developing and nurturing talents in the I&T sectors.

“Being home to the most diverse undergraduate student population in Hong Kong, and a trailblazer in innovation, AI, and entrepreneurship, HKUST stands as a preferred partner for the UAE in their pursuit of technological advancement and talent cultivation within the I&T ecosystem. We are committed to providing exceptional education and research opportunities for aspiring UAE students seeking to pursue their studies abroad,” Prof Ip added.

Linking back to synergies between the university and the UAE, national plans such as the UAE’s National Artificial Intelligence Strategy 2031 and National Program to Transform Technology that aims to cultivate talent transformation for future jobs align with HKUST’s 3.0 vision for advancing the future of living, work, and people. HKUST’s 3.0 vision includes the proposal of establishing a medical school, an InnoTech park to collaborate with industry partners, and an additional research base in mainland China. In this regard, the UAE’s strong commitment to driving technological advancements and becoming a world industrial technology center and global innovation hub complements the goals of China’s Belt and Road Initiative, which seeks to promote crossborder connectivity and collaboration in I&T as well as Hong Kong’s emergence as a global powerhouse in life sciences, artificial intelligence, and robotic technology. The UAE has been an active partner in the Belt and Road Initiative since its launch.

In the past year, HKUST enhanced its efforts to connect with UAE stakeholders and hosted prominent officials from the nation including the His Excellency (H.E.) Abdulla bin Touq Al Marri, the UAE’s Economy Minister and H.E. Hussain bin Ibrahim Al Hammadi, the Ambassador of the United Arab Emirates to China. More recently, one of the innovation centers under HKUST, the Hong Kong Center for Construction Robotics (HKCRC), along with its incubated start-up, recently participated in the LEAP 2024 technology conference in Riyadh, Saudi Arabia where it showcased how its advanced robotic technology could contribute to the construction development in the Middle East, thereby displaying the university’s active involvement in commercializing technologies and contributing to the growth of the Middle East region.

The Hong Kong University of Science and Technology (HKUST) is a world-class research-intensive university that focuses on science, engineering, and business as well as humanities and social science. HKUST offers an international campus, and a holistic and interdisciplinary pedagogy to nurture well-rounded graduates with global vision, a strong entrepreneurial spirit and innovative thinking.

Over 80% of its research work was rated “Internationally excellent” or “world leading” in the Research Assessment Exercise 2020 of Hong Kong’s University Grants Committee. It was ranked 2nd in Times Higher Education’s Young University Rankings 2023, and its graduates were ranked 29th worldwide and among the best from universities from Asia in Global Employability University Ranking 2023. As of September 2023, HKUST members have founded 1,747 active start-ups, including 9 Unicorns and 13 exits (IPO or M&A).

InvestHK cited QS World University Rankings by Subject 2021 to demonstrate the performance of five of the world’s top 100 local universities in several innovationcentric areas, among which HKUST ranked top in four engineering and materials science subjects.

Positive Technologies: transportation was one of the 10 most attacked industries in 2023

Positive Technologies, an industry leader in result-driven cybersecurity, has analyzed cyber threats relevant to the transportation industry in 2023, revealing industryspecific non-tolerable events. According to the experts, the most popular attack methods were malware usage (35%), exploitation of vulnerabilities (18%), and supply chain attacks (8%).

“In recent years, the transportation sector has undergone a digital transformation,” says Ekaterina Snegireva, Senior Analyst at Positive Technologies. “This has improved the efficiency of organizations and the convenience of passengers. However, with the growing reliance on information technology, the industry is becoming increasingly vulnerable to a variety of cyber threats that can disrupt a company’s operations or even affect the economy of an entire nation. Our data shows a 36% increase in the number of successful attacks on the global transportation industry in 2023 compared to 2022.”

In 35% of successful attacks on transportation, attackers used malware, with ransomware topping the list. According to Positive Technologies, this type of malware is one of the most powerful and accessible tools for making money illegally. A huge number of ransomware tools is available on darknet forums as part of RaaS (Ransomware-as-a-Service) programs.

According to the report by Positive Technologies, Initial access to the infrastructure of transportation companies is a dark web commodity. Prices vary wildly, from $50 for access to a smaller organization to tens of thousands of dollars for high-privilege access to large transportation companies. In most offers (54% of all ads we found online for 2023–2024), access to a single company can be had for $1,000 or less. The price depends on company size, level of privileges (user, domain user, local admin, domain admin), and the country where the company is located. Thus, access with local user rights to the database server of a large shipping company in Saudi Arabia (with a turnover иof around $270 million) costs as much as $2,500.

In some successful attacks (8%), attackers were able to damage systems by compromising a trusted third-party. Attackers are actively using this attack method because many organizations employ contractors, some of whom have weak defenses. It is often easier to hack into these contractors to steal the target organization’s data or gain access to the target’s network. In addition, a successful hack of a contractor can disrupt a company’s processes.

Half (51%) of stolen information consisted of personal data, and a quarter was trade secrets, the report says. Stolen confidential data usually includes the personal information of the customers of affected organizations: passengers of ground, air, and sea transportation, and

users of logistics companies’ services. For example, in fall 2023, as a result of an attack on an Iranian taxi booking company, data of more than 33 million app users was affected, including both clients and drivers. The attackers demanded a ransom, and after refusal, they put the stolen data up for sale.

A cyberattack on transportation facilities can result in non-tolerable events that affect individual companies or even entire industries. A non-tolerable event is an event, caused by a cyberattack that prevents the organization from achieving its operational or strategic goals or leads to long-term disruption of its core business. Some examples of non-tolerable events in transportation:

• Rail: obstructing or completely blocking freight transportation, as well as damaging or destroying the cargo (like oil or coal).

• Aviation: booking system failure, luggage management system failure, or navigation malfunction.

• Maritime: interfering with control processes of fuel depots or cranes, attacks on the loading control system, or hijacking the ballast control system of a large ship, which may cause the ship to overturn and sink.

• Urban road infrastructure and vehicles: disruption of information boards, traffic lights, taxi booking systems, or attacks on transportation management systems.

“To achieve cyber resilience, the first step for an organization is to create a list of potential industryspecific non-tolerable events. Next, you need to analyze how a particular event can be triggered by an attacker. After that, you can start a digital transformation aimed at strengthening the cybersecurity of your hardware and software (remediating vulnerabilities, eliminating insecure configurations and weak passwords), training the employees, enforcing incident monitoring and response,” suggests Dmitry Darensky, Head of Industrial Cybersecurity Practice at Positive Technologies. “A comprehensive set of measures based on the PT ICS solution will ensure cyber resilience of process-related IT infrastructure of an industrial company and prevent non-tolerable events. To assess an organization’s security posture, the organization can choose to conduct cyber exercises, which simulate potential attacks on the organization and test the effectiveness of attack detection and response. Another important step to confirming a high level of cyber resilience could be launching a bug bounty program, or a non-tolerable event bounty program.”

Transforming carbon credits trading: AUS’ innovative Blockchain solution for a sustainable future

An American University of Sharjah (AUS) research team filed a provisional patent with the United States Patent and Trademark Office for a blockchain system they developed to improve the carbon credits trading (CCT) market.

CCT uses a marketplace to buy and sell credits that allow companies or other parties to emit a certain amount of carbon dioxide. Governments set limits on emissions, and companies that emit less than their limit can sell their excess credits to those that exceed their limit. CCT encourages companies to reduce their carbon emissions and invest in cleaner technologies, ultimately helping to combat climate change.

The AUS team’s new blockchain system aims to address the inefficiencies and challenges associated with current CCT platforms by automating a number of the components, including registering participants, generating credits, tracking, and trading as well as measuring carbon emissions. These improvements will help ensure transparency, immutability and credibility of operations and data records.

“This innovation streamlines the carbon credit trading process and offers significant benefits such as reducing operational costs, processing time and mitigating risks associated with double-spending and lack of transparency, which current CCT systems face. It also aligns with the United Nations’ goal of combating climate change by enabling governments to leverage CCT effectively. It empowers countries and organizations to track and monitor greenhouse gas emissions, facilitating carbon credit trading while also aiding in the development of strategies to control and reduce emissions,” said Dr. Malick Ndiaye, Professor in Industrial Engineering and research lead.

He added: “The new technology could contribute to a reduction in air pollution, resulting in a healthier environment for people with improved air quality, reducing the risk of respiratory illnesses and other health issues associated with air pollution. The technology’s ability to reduce operational costs and processing time in carbon credit trading can create economic opportunities for businesses and investors, leading to job creation, increased investment in sustainable technologies and overall economic growth. Our technology offers transparent and access to carbon credit trading, which promotes social equity by ensuring that all stakeholders, including marginalized communities, have equal access to environmental resources and opportunities.” Four years in the making, the technology was exclusively developed within the College of Engineering (CEN) at

AUS, with full support from full-time PhD student Dr. Alia Al Sadawi and an AUS Faculty Research Grant. Currently, a portion of the research is undergoing implementation in a prototyping phase at AUS to complete a case study on real time carbon emission measurement and monitoring. This new development phase is also supported by the Sharjah Entrepreneurship Center.

The research team is working with the Technology Transfer Office at AUS to secure external funding and strong market partnerships for the technology’s future expansion and scaling.

Fueled by a diverse community of scholars, researchers and students, AUS conducts cutting-edge research across a wide range of disciplines, addressing pressing global challenges and advancing knowledge for the betterment of society. From discoveries in science and technology to pioneering studies in humanities, social sciences and the arts, AUS research endeavors strive to push the boundaries of knowledge and contribute to meaningful change on both local and global scales. With state-ofthe-art facilities, interdisciplinary collaboration, and a culture of inquiry and exploration, AUS continues to strive for research excellence, empowering its community to make significant contributions to academia, industry and society as a whole.