As the sun rises in 2025, Logistics Gulf News is proud to present its New Year Edition, celebrating the dynamic and ever-evolving world of logistics in the Middle East. This special annual edition features an exclusive showcase of Logistics Leaders to Watch in 2025, individuals whose vision and ingenuity are poised to shape the future of supply chain management in the region and beyond.
The dawn of a new year is always a time for reflection and renewal. In the logistics sector, this moment is especially poignant as we navigate the fast-paced transformation driven by technology, sustainability, and shifting global trade dynamics. The Middle East continues to assert itself as a vital hub, bridging continents and fostering innovation to meet the demands of a rapidly globalizing world.
As we embark on this journey into 2025, let us embrace the opportunities and challenges ahead with optimism and resilience. The profiles highlighted in this edition exemplify the qualities that will drive success in the coming year: strategic thinking, adaptability, and an unwavering commitment to excellence. These leaders are not only setting benchmarks but are also inspiring the next generation of logistics professionals to reach new heights.
To our readers, we extend our deepest gratitude for your continued support and engagement. Your enthusiasm drives us to deliver insightful, impactful content that informs and empowers the regional supply chain community. As we turn the page to a new chapter, we invite you to join us in envisioning a future where innovation and collaboration lead the way.
Here’s to a prosperous and transformative 2025. May it be a year of groundbreaking achievements, strengthened partnerships, and shared success for the entire logistics ecosystem.
Spandana Hegde Editor
The opinions and views expressed in this publication are not necessarily those of the publishers. Readers are requested to seek specialist advice before acting on information contained in this publication.
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UAE President witnesses launch of world’s first 24/7 Solar PV, Battery Storage gigascale project to be built in Abu Dhabi
In the presence of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, Abu Dhabi Future Energy Company PJSC – Masdar and Emirates Water and Electricity Company (EWEC) today announced the launch of the world’s first large-scale ‘round the clock’ gigascale project, combining solar power and battery storage in Abu Dhabi.
The launch was announced by His Excellency Dr. Sultan Al Jaber, Minister of Industry and Advanced Technology and Chairman of Masdar, and His Excellency Mohamed Hassan Alsuwaidi, Minister of Investment and Managing Director and Group Chief Executive Officer of ADQ.
The launch marks a pivotal moment in the clean energy transformation, allowing renewable energy to be dispatched 24 hours a day, seven days a week, reaffirming the UAE’s position as a global pioneer in renewable energy deployment.
Delivering up to 1 gigawatt (GW) of baseload power every day generated from renewable energy, it will be the largest combined solar and battery energy storage system (BESS) in the world.
Located in Abu Dhabi, the project will feature a 5.2GW (DC) solar photovoltaic (PV) plant, coupled with a 19 gigawatt-hour (GWh) BESS, setting a global benchmark in clean energy innovation.
His Excellency Dr, Sultan Al Jaber, Minister of Industry and Advanced Technology and Chairman of Masdar, said, “For decades, the biggest barrier facing renewable energy has been intermittency—to be able to source uninterrupted clean power day and night. This has been the moonshot challenge of our time, and now, thanks to the resolute support of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, with this groundbreaking project we have found the solution. In collaboration with EWEC and our partners, we will develop a renewable energy facility capable of providing clean energy round the clock. For the first time ever, this will transform renewable energy into a world-leading 1GW of reliable baseload energy every day on an unprecedented scale – a first step that could become a giant leap for the world.”
This initiative demonstrates the remarkable scale and ambition of the UAE’s energy transformation, delivering clean energy to power advancements in emerging technologies. The world-leading project reflects the vision and commitment of the UAE leadership in driving socioeconomic and environmental progress.
His Excellency Mohamed Hassan Alsuwaidi, Minister of Investment and Managing Director and Group Chief Executive Officer of ADQ, said, “The accelerated integration of solar power and advanced battery energy storage sets a new benchmark in clean energy, driving sustainability and reducing carbon emissions. By advancing energy infrastructure, we are leading the way in developing cost-effective, scalable renewable energy, solidifying Abu Dhabi’s position as a key player in shaping the future of global energy. Guided by the UAE leadership, this united effort within the energy sector powers the nation’s technological advancement, ushering in a new era of intelligence, resilience, flexibility, and commercial opportunity while ensuring sustainable and uninterrupted energy for exponential growth.”
Othman Al Ali, Chief Executive Officer of EWEC, said, “By launching the world’s largest solar PV and Battery Energy Storage System, Abu Dhabi is setting a new global standard for sustainable energy development and innovation. This landmark project embodies EWEC’s unwavering commitment to decarbonising the energy sector while driving the UAE’s socioeconomic growth. As the backbone of the nation’s clean energy transition, this facility supports critical industries such as AI and advanced technologies, ensuring their power needs are met sustainably and reliably.
“This project not only underscores Abu Dhabi’s growing reputation as a leader in utility-scale renewable energy
innovation but also cements EWEC’s role in ensuring energy security for future generations. Collaborating with partners like Masdar and TAQA Transmission to facilitate the development of network infrastructure enables the achievement of our transformational milestones that accelerate the UAE’s journey to achieving its Net Zero by 2050 strategic initiative.”
Mohamed Jameel Al Ramahi, Chief Executive Officer of Masdar, said, “Developed in the UAE by Masdar, this record-breaking project will create over 10,000 new jobs, driving innovation and economic growth. As Masdar’s largest and most ambitious project to date, combining an incredible 5.2GW of solar PV with 19GW hours of battery storage – the largest ever for a power utility project – this is truly clean energy on an unprecedented scale. Masdar, EWEC, and its valued project partners are setting a new global benchmark in technological innovation to address the challenge of renewable energy intermittency to generate 1GW of clean, uninterrupted power 24 hours a day, round the clock.”
The solar PV and BESS facility will provide unparalleled stability and efficiency by overcoming the intermittency challenges of renewable energy. The 19GWh battery storage facility will enable seamless integration of solar power into the grid.
By integrating state-of-the-art renewable technologies with energy storage solutions, this landmark project exemplifies the UAE’s commitment to scaling innovative clean energy solutions to meet evolving energy demands. This initiative also supports the UAE Energy Strategy 2050, and the facility will play a transformative role in energy systems, ensuring the UAE continues to lead by example in delivering towards the historic UAE Consensus agreed at COP28.
Aramex teams with Admiral Mobility to deploy its first electric trucks, supporting UAE oil and gas clients reduce carbon emissions, advance decarbonization
Aramex has introduced a fleet of eight-ton Farizon electric trucks, tested and certified for operations in the UAE and KSA. The electric trucks will drive Aramex’s commitment to carbon neutrality by 2030 and net-zero emissions by 2050.
Aramex, a leading global logistics and transportation solutions provider, has taken a significant step towards decarbonizing logistics in the oil and gas sector, launching its first commercial deployment of electric trucks and charging solutions in the UAE. Partnering with the UAE-based Admiral Mobility, Aramex has introduced a fleet of eight-ton Farizon electric trucks, powered by a 162kwh battery, tested and certified for operations in the UAE and KSA.
The initiative aligns with Aramex’s strategy to pioneer sustainable logistics solutions for its clients, reducing the environmental impact of industrial supply chains. The electric trucks will support Aramex’s oil and gas clients by providing efficient, eco-friendly transportation options, driving the logistics leader’s commitment to carbon neutrality by 2030 and net-zero emissions by 2050.
A special event marked the successful launch of the electric trucks, with teams from both Aramex and Admiral
Mobility celebrating the milestone.
Tarek Abuyaghi, General Manager UAE, Aramex, said: “At Aramex, we are committed to reducing our negative environmental impact through innovative sustainable practices. The partnership with Admiral Mobility advances our ambitions of increasing efficiency, lowering energy consumption and material use, as well as improving our environmental footprint. We look forward to accelerating our net-zero ambitions and offering customers greener, cleaner logistics solutions.”
Graham Bremer, General Manager, Admiral Mobility, said: “We are proud to be working with Aramex and assisting them on their drive to more sustainable logistics.
The deployment of these electric trucks will enable further understanding of operating commercial EV which will help Aramex on transitioning their fleet to EV. We are super excited to be on this journey with Aramex”.
This deployment is part of Aramex’s comprehensive sustainability efforts, which include energy-efficient technologies, renewable energy investments, and sustainable packaging solutions. It complements the recent addition of e-bikes and fully electric vans to Aramex’s last-mile delivery fleet in the UAE, part of the company’s goal to convert 98% of its fleet to electric by 2030. From reducing carbon emissions through innovative lastmile delivery solutions to implementing energyefficient technologies across its global network, the company has consistently prioritised sustainable growth.
ASMO Announces First Warehouse Operations GoLive and Strategic Partnership with Aramco
ASMO, a joint venture between Saudi Aramco Development Company and DHL, yesterday announced the official launch of its operations, marking a significant milestone just one year after its incorporation. The announcement was made during the iktva Forum & Exhibition 2025 at the Dhahran Expo, held under the patronage of His Royal Highness Prince Saud bin Nayef bin Abdulaziz Al-Saud, Governor of the Eastern Province, Saudi Arabia.
Coinciding with its operational launch, ASMO unveiled a landmark 15-year Procurement and Logistics Hub Services Agreement with Aramco. This strategic commercial partnership governs the relationship between Aramco as a customer and ASMO as a service provider. Under this agreement, ASMO will deliver integrated end-to-end supply chain services, including procurement, demand planning, inventory management, logistics, warehousing, establishing logistics hubs, and access to a B2B e-marketplace.
“This agreement reflects Aramco’s commitment to enhancing supply chain operations and strengthening local capabilities,” said Sulaiman M. Al Rubaian, Aramco Senior Vice President of Procurement & Supply Chain Management (A). “Our long-term agreement with ASMO demonstrates our trust and confidence in its ability
to deliver integrated supply chain solutions that will optimize operations, drive cost-efficiency, and build an extensive supply chain ecosystem that is aligned with our strategic priorities.”
ASMO’s operational launch begins with the go-live of its warehousing operations in Riyadh, supporting Aramco’s central region operations.
“With the launch of our first warehouse operation in Riyadh and this strategic commercial agreement with Aramco, ASMO is taking its initial steps toward building a resilient logistics network that spans six strategically located, technology-enabled facilities across the Kingdom,” said Craig Roberts, ASMO CEO. “This milestone represents the beginning of our operational journey, as we expand our capabilities, address today’s supply chain challenges, and deliver solutions that create value for businesses across Saudi Arabia and the wider MENA region.”
As a key participant at iktva 2025, ASMO’s announcement demonstrates its commitment to advancing localization efforts, enhancing logistics infrastructure, and contributing to Vision 2030’s goal of positioning Saudi Arabia as a hub for global trade and supply chain excellence.
Al Nabooda Automobiles Welcomes Jan Scheidgen as Audi General Manager
Al Nabooda Automobiles, the official importer of Audi in Dubai and the Northern Emirates, announced Jan Scheidgen as its new General Manager. With over two decades of international leadership in the automotive industry, Jan Scheidgen’s appointment signals a stride forward for the brand, reinforcing its commitment to innovation, customer-centricity, and leadership in the UAE’s luxury automotive segment.
His extensive career spans leadership roles in nine countries, where he drove growth and excellence in the automotive space. His journey began at Škoda headquarters under the Volkswagen Group, progressing to Marketing Director for Volkswagen China, where he managed operations in the world’s largest automotive market. Jan Scheidgen’s expertise also encompasses his tenure as Managing Director of Fiat Germany and his role on the Asia Pacific Executive Committee at Fiat Chrysler. His Middle Eastern experience includes leading luxury brands such as BMW, Nissan, Infiniti, Jeep and Alfa
Romeo across Saudi Arabia, Kuwait, and the UAE, further solidifying his reputation for steering premium brands to success.
K. Rajaram, CEO, Al Nabooda Automobiles commented: “We’re delighted to welcome Jan to the Al Nabooda family. His track record of leadership and innovation in the global automotive industry, coupled with his understanding of the Middle Eastern market, makes Jan the ideal choice to lead Audi’s next chapter in Dubai and Northern Emirates. We are confident that under his guidance, Audi will continue to set benchmarks in customer experience, innovation, and excellence in the luxury automotive segment.
Commenting on his appointment, Scheidgen said: “Joining Al Nabooda Automobiles is an honour as it is one of the most prestigious automotive groups in region. This is an opportunity to shape the future of mobility in one of the world’s most dynamic automotive markets. I look forward to collaborating with our talented team to further enhance customer experiences and build on Audi’s legacy of innovation and premium excellence in the UAE.”
With this new role, he will oversee Audi’s strategic operations and operational business, focusing on driving growth, delivering exceptional after sales, and solidifying the brand’s position as a leader in the UAE’s competitive automotive landscape. His visionary leadership aligns with Audi’s ethos of redefining mobility through cuttingedge technology and unparalleled quality.
Aramex slashes customs processing time by half through revolutionary partnership with Dubai Customs
The initiative helps cut customs processing times by more than 50%, streamlining operations and accelerating supply chain efficiency. By enabling goods inspection directly at Aramex warehouses, the initiative reduces the need for traditional inspection points at customs centres and associated delays of off-site inspections.
Aramex, the leading global provider of comprehensive logistics and transportation solutions, has announced significant operational improvements following the implementation of the innovative Seamless Inspections initiative by Dubai’s Ports, Customs, and Free Zone Corporation (PCFC). The program, which stations customs officers directly at Aramex warehouses, has reduced shipment processing times by more than 50% and achieved time savings of approximately five hours per shipment.
The implementation of on-site customs clearance has enhanced Aramex’s operational efficiency. With customs inspectors stationed at Aramex warehouses, shipments now receive immediate clearance upon arrival, reducing the need for traditional inspection points at customs centres and delays associated with off-site inspections. Aramex can thus maintain tight control over workflows, optimize storage and distribution, and offer customers faster shipping solutions.
Aramex’s partnership with Dubai Customs is a collaboration that fosters trust, transparency, and efficiency for all stakeholders. The Seamless Inspections initiative enhances supply chain predictability while significantly reducing handling risks through optimized workflows. The impact is particularly noticeable in delivery schedules, with both B2B and B2C customers experiencing faster, more reliable service delivery timeframes. Businesses can thus meet global demand with greater agility and more resilient supply chains, positioning Dubai at the forefront of global trade hubs.
Khaled Ziad Al-Kilani, Senior Director at Aramex’s Regional Office, commented: “The Seamless Inspections initiative is a testament to Dubai Customs’ dedication to pioneering comprehensive and efficient customs processes; made possible by visionary leadership and commitment to innovation. Aramex looks forward to continuing our collaboration with Dubai Customs and other strategic partners to further enhance supply chain management and operational efficiency. Together, we are paving the way for sustainable development and attracting new foreign investments, reinforcing Dubai’s global standing in trade and logistics.”
The success of this initiative at Aramex’s facilities demonstrates the potential for similar improvements across Dubai’s logistics sector, supporting the emirate’s vision of becoming a leading global trade hub.
Corvidae’s Exclusive Partnership with Easa Saleh Al Gurg Group Brings Revolutionary Cookieless Attribution Technology to UAE and Saudi Arabia
Industry-First AI-Powered Attribution to Radically Enhance Marketing Performance and Supercharge Growth
Corvidae, a leader in marketing attribution, has announced an exclusive partnership with the Easa Saleh Al Gurg Group (ESAG) to bring its award-winning, patented AIpowered cookieless attribution technology to the rapidly growing markets of the United Arab Emirates and Saudi Arabia. This groundbreaking collaboration will be facilitated through Born28, a division of ESAG and a leading marketing and communications agency in the MENA region.
Born28 is known to deliver impactful marketing results through strategic branding solutions for businesses in healthcare, transportation, real estate, FMCG, and luxury consumer goods. By integrating Corvidae’s technology, Born28 aims to revolutionise digital marketing strategies in the region.
Corvidae’s revolutionary analytics platform unlocks powerful automation and customer insights that drive radical growth, efficiency and ROI. Its patented stitching technology resolves the challenges posed by historic last-click attribution models by rebuilding and unifying marketing data to boost precision in analytics to over 95% and deliver enhanced unbiased insights across the entire multi-channel, multidevice customer journey.
reduction in CPA, and Gift Universe, which reported a 43% increase in ROAS.
“We are thrilled to partner with the Easa Saleh Al Gurg Group to bring our patented, cookieless attribution technology to this exciting new market,” said Chris Liversidge, Founder & CEO of Corvidae.
“This collaboration complements the heritage of our partner and allows us to expand our reach into MENA, whilst ensuring our clients benefit from radical and transformative enhancements in marketing performance.”
Corvidae empowers marketers to optimise advertising spend by driving customer conversions, improving Return on Advertising Spend (ROAS), and achieving substantial growth. Fully compliant with GDPR, the platform delivers significant ROI, with clients typically experiencing double-digit returns. For instance, Corvidae clients have achieved an average ROAS of 35:1 on Facebook Ads and 20:1 on Google Ads. Global brands already benefiting from Corvidae include Western Union, which saw a 45%
This partnership marks a major milestone for Corvidae’s expansion into the MENA region, complementing its strong client base in the UK, North America, and Europe. Together, Corvidae and Born28 are setting a new benchmark for marketing measurement and optimisation in the UAE and Saudi Arabia.
“This exclusive collaboration combines Corvidae’s pioneering attribution platform with Born28’s local expertise to deliver unmatched marketing solutions,” said Easa Al Gurg, Group CEO of ESAG. “By bringing world-class innovation to the region, we are empowering businesses in UAE and Saudi Arabia to achieve marketing precision, performance and competitive advantage.”
Alyza Beg, CEO of Born28 opined, “We are delighted to partner with Corvidae and bring this transformative analytics platform to our existing clients and potential customers in the MENA region. Combined with our digital marketing expertise, we are pioneering an evolutionary approach that redefines client investment strategies. This partnership positions us to deliver substantial value and strategic market differentiation.
Tanmiah Food Company Partners with Chengdu Design & Research Institute to construct 100 Stateof-the-Art Broiler Houses across the Kingdom
Tanmiah Food Company (“Tanmiah” or the “Company”, 2281 on the Saudi Exchange), a market-leading provider of fresh and processed poultry and other meat products, animal feed and health products, and a foods brand franchise operator, today announced that it has formed a strategic partnership with Chengdu Design & Research Institute (CDI), a Chinese contractor firm with operations in both China as well as in Saudi Arabia, providing full Engineering, Procurement and Construction (EPC) solutions, to construct 100 poultry broiler houses across the Kingdom. The signing event was recently held at Tanmiah’s head office.
This collaboration is considered an essential part of Tanmiah’s long-term strategy to boost food security, and contribute to self-sufficiency, while advancing Saudi Arabia’s Vision 2030 goals. The contract, signed by Tanmiah’s subsidiary, Agricultural Development Company (ADC), includes the construction work for the preparation of infrastructure and equipment for 100 state-of-the-art
poultry broiler houses. These modern facilities will be equipped with automation and Industry 4.0 technologies, ensuring the highest standards of sustainability, operational efficiency, and animal welfare.
Work on the project is scheduled to begin in January 2025, with an estimated completion date of December 2026. This development will not only increase Tanmiah’s production capacity but also contribute to the Kingdom’s strategic objectives of self-sufficiency in poultry production, reducing reliance on food imports and strengthening the domestic economy.
Following the signing event, CDI representatives joined the Company in planting new trees at Tanmiah’s landmark One Million Tree project site in Shagra, Riyadh, which was recently inducted into the Saudi Green Initiative, reflecting the Company’s dedication to sustainability and environmental stewardship.
Zulfiqar Hamadani, Group CEO of Tanmiah, commented:
“Our strategic partnership with CDI is a key part of our unwavering commitment to advancing the Kingdom’s food security and self-sufficiency objectives. We are proud to be playing a pioneering role in contributing to Saudi Arabia’s Vision 2030 goals by enhancing local food production capabilities and investing in modern, state-of-the-art and sustainable farming practices.
Our targeted investments to modernize agricultural infrastructure will also support the local economy, whilst enhancing domestic supply chains, which is aligned with our highly efficient and fully integrated business model. Our objective is not just about increasing local production but also ensuring that our entire value chain is more sustainable. By building such advanced facilities that are equipped with the latest technologies, we are contributing to the broader goal of creating a robust, self-sufficient, and globally competitive domestic economy.”
The new facilities will be ready for commercial production by January 2027, marking a substantial milestone in Tanmiah’s growth journey. With the integration of local content and adherence to the highest standards of
sustainability, this project underscores Tanmiah’s dedication to not only meeting the needs of domestic consumers but also contributing to the national development goals of Vision 2030.
AJEX Logistics Services and Chapman Freeborn Join Forces to Boost Aviation Services in Saudi Arabia
Alliance aims to enhance efficiency and service quality in Saudi Arabia’s growing aviation and logistics sectors
AJEX Logistics Services, a leading Middle East-based specialist in express distribution and shipping solutions, and Chapman Freeborn, a leading global aircraft charter and aviation support company, have signed a strategic collaboration agreement in Saudi Arabia. This agreement aims to boost aviation and cargo services across the Kingdom, reflecting the fast growth and dynamic nature of Saudi Arabia’s aviation and logistics sector.
The agreement was signed in Riyadh by Mohammed Albayati, CEO of AJEX Logistics Services, and Gerhard Coetzee, Vice President Cargo at Chapman Freeborn IMEA, in the presence of Hassan
Abdelnour, Country Manager at Chapman Freeborn Saudi Arabia. Under this alliance, the companies will collaborate to commercialize aircraft charter services for both cargo and passengers, provide comprehensive airport ground and cargo handling, and manage special cargo projects.
Chapman Freeborn, established in 1973, brings a wealth of experience and a strong reputation in aircraft charter services. Their global expertise complements the extensive regional presence of AJEX, creating a collaboration that promises enhanced service offerings and greater operational and commercial capabilities. Both companies will work together to ensure that cargo and passenger needs are addressed with exceptional efficiency and professionalism.
This alliance is timely, given the significant advancements in Saudi Arabia’s logistics and aviation sectors. As part of its Vision 2030 initiative, the Kingdom aims to leverage its strategic location to become a global hub for both passengers and logistics. The Vision 2030 goals include increasing annual passenger numbers to 330 million,
expanding connectivity to over 250 destinations from 29 airports, and enhancing air freight capacity to 4.5 million tons per year by 2030.
“As Saudi Arabia continues to strengthen its position in the global logistics sector, we are excited to announce our collaboration with Chapman Freeborn. By combining our regional strengths with Chapman Freeborn’s extensive global network, we are committed to delivering enhanced aviation and cargo solutions that support the Kingdom’s ambitious growth objectives,” said Mohammed Albayati, CEO of AJEX Logistics Services.
Gerhard Coetzee, Vice President Cargo at Chapman Freeborn, added, “We are thrilled to partner with AJEX Logistics Services as we expand our presence in Saudi Arabia. This collaboration aligns with our mission to provide world-class aviation services and reflects our dedication to supporting the Kingdom’s Vision 2030. Together, we will drive innovation and excellence in aviation and cargo operations, ensuring that our clients benefit from the best possible service.”
Dubai Civil Aviation Authority Signs Memorandum of Understanding with Keeta Drones to Regulate and Enhance Drone Delivery Safety
As part of its efforts to enhance Dubai’s status as a global hub for civil aviation and to develop drone delivery operations, Dubai Civil Aviation Authority (DCAA) has signed a Memorandum of Understanding (MoU) with Keeta Drones. This MoU focuses on the collaboration in drone-based delivery, with a particular focus on achieving the highest levels of safety and security in Dubai’s skies, in alignment with local laws, regulations and international standards.
The MoU was signed by H.E. Mohammed Abdullah Lengawi, Director General of DCAA, and Dr. Yinian Mao, Chairman of Keeta Drones. The collaboration encompasses evaluating and approving drone operation zones, focusing on three core areas: assessing infrastructure requirements for designated drone zones,
reviewing airspace requirements for these zones, and evaluating safety and security needs for effective and safe drone delivery operations across Dubai.
Commenting on the MoU, H.E. Mohammed Abdullah Lengawi said: “This collaboration highlights the DCAA’s dedication to implementing Dubai’s leadership vision by enabling drone-based delivery and offering innovative infrastructure that allows companies to test their solutions within a safe and model environment. We are extremely focused on creating an attractive environment for such emerging technologies in aviation while ensuring adequacy of our regulatory frameworks that enhance safety and security while streamlining operational processes in coordination with various government entities.”
He further emphasized that: “The Authority strives to enhance the standards of airspace security and safety for the Emirate of Dubai while fostering an attractive and stimulating investment environment that, in turn, attracts foreign investments. Our mission is to make a difference and leave a significant mark on the future of the aviation industry.
Dr. Yinian Mao, Chairman of Keeta Drones, reiterated: “This partnership with DCAA marks a long-term collaboration between both parties. With DCAA’s support, Keeta Drones will be able to expedite the expansion of its
“This partnership underscores the DCAA’s commitment to the vision of Dubai’s leadership to innovative infrastructure, positioning Dubai as a leader in the future of smart transportation.”
operations by establishing routes across Dubai, offering more services, and exploring diverse new initiatives. Throughout this process, Keeta Drones will adhere to the required safety standards and work jointly with the DCAA to transform Dubai into one of the most advanced cities for smart transportation.
The Memorandum of Understanding also aims to strengthen joint coordination to achieve effective safety objectives for Dubai’s airspace. “Keeta Drones” is committed to conducting its operations within designated areas in accordance with Dubai Civil Aviation Authority regulations. The Authority will provide the necessary support to the company, including facilitating communication with relevant government entities to expedite the establishment of new drone flight paths and promote the growth of the low-altitude aviation economy in the Emirate of Dubai.
DCAA continues its efforts to regulate drone operations and all associated activities in Dubai, to further develop innovative and secure transport solutions and enablers that benefit diverse societal sectors while supporting the emirate’s sustainable and ambitious development goals.
H.E. Mohammed Abdullah Lengawi
Dr. Yinian Mao
“Keeta Drones is dedicated to adhering to the highest standards of safety in drone delivery.”
HE Sultan Ahmed bin Sulayem Group Chairman and CEO
DP World
HE Sultan Ahmed bin Sulayem, the visionary leader behind DP World, has solidified his position as an industry icon in 2024 through transformative contributions to global logistics and sustainable development. As Group Chairman and CEO, HE Bin Sulayem has championed ambitious projects that reflect DP World’s focus on creating resilient supply chains and more sustainable operations
One of the year’s flagship initiatives includes the joint development with Aldar Properties of a 144,000-squaremetre logistics park in Dubai’s National Industries Park. The new hub, strategically positioned near Jebel Ali Port and Al Maktoum Airport, is set to enhance Dubai’s reputation as a logistics powerhouse while catering to the rising demand from third-party logistics providers, e-commerce, and retail tenants.
In addition, HE Bin Sulayem initiated the construction of a new $250 million port-centric logistics park at Jeddah Islamic Port, aligning with Saudi Arabia’s Vision 2030 ambitions and expanding the port’s capacity to 5 million TEU.
In line with global and regional sustainability goals, HE Bin Sulayem has steered DP World to become the first logistics company in the Middle East to secure validation
from the Science Based Targets initiative (SBTi). This commitment includes a 42% reduction in Scope 1 and 2 emissions by 2030, aligning DP World with the UAE’s net-zero targets. Under his leadership, DP World is pursuing innovative environmental projects such as the Zero Emission Port Alliance, which aims to achieve zero emissions in container handling equipment, and ongoing partnerships for carbon-neutral shipping technologies.
HE Bin Sulayem’s strategic vision has not only propelled DP World to expand its infrastructure and sustainability initiatives but has also reinforced its role as a crucial player in global trade. His 2024 achievements showcase a balanced approach to growth and sustainability, setting a standard for the industry.
HE Abdulla Mohammed Alashram Group CEO
HE. Abdulla Mohammed Alashram, Group CEO of 7X, has demonstrated exceptional leadership, executing a transformative vision that has redefined the trade, transport and logistics industries of the UAE. Overseeing the 7X’s dynamic growth and positioning, H.E. has established the company as a powerhouse in regional and global trade, advancing the UAE’s national growth objectives while driving innovation in multiple industries such as logistics and financial services.
In 2024, H.E. spearheaded the rebranding of Emirates Post Group to 7X, symbolising a new era for the organisation. The new identity not only reflects the UAE’s seven emirates and their connectivity to seven continents but also indicates 7X’s broader ambitions to cross the seven seas. The rebranding initiative is a testament to H.E. Alashram’s commitment to evolving 7X into a global, multifaceted brand that transcends traditional postal services to offer comprehensive, innovative solutions in logistics, financial services, and digital transformation. The company continues to evolve in line with the country’s technological and economic aspirations.
Under H.E. Alashram’s strategic vision, 7X has achieved numerous impressive milestones, including a 12 per cent increase in international outbound postal shipments and a 42 per cent growth in inbound shipments in the first half of 2024. These achievements were supported by the expanded express mail and parcel delivery services. Domestically, last-mile and courier shipments increased by 8.5 per cent, reflecting 7X’s commitment to meeting rising customer demand and providing reliable logistics solutions. These exceptional growth figures showcase H.E. Alashram’s strategic focus on strengthening 7X’s logistics infrastructure and solidifying the UAE’s position as a vital logistics hub.
His Excellency’s strategic vision also encompasses the financial services sector. 7X has witnessed significant growth in the first half of 2024, achieving a 38 per cent increase in the group’s financial transactions, a feat made possible through its financial technology arm, FINTX. This achievement showcases H.E. Alashram’s commitment to fostering financial inclusion and expanding digital finance solutions to a larger and more diverse customer base.
Furthermore, H.E. Alashram’s emphasis on digital infrastructure and service innovation is vividly evident in the remarkable growth and feats achieved within 7X and the Electronic Documents Centre (EDC), one of the entities within 7X’s portfolio. EDC has emerged as a leading integrator and solutions provider, supporting more than 90 clients across 10 countries and 11 industries.
His Excellency’s commitment to innovation and digital transformation can further be witnessed in his leadership of digital transformation initiatives such as the launch of ‘Wayn,’ the UAE’s digital P.O. Box, in October 2024. With the aim of transforming postal services, Wayn seeks to offer customers a permanent digital address, enabling
efficient management of shipments and secure receipt of official correspondences and e-bills from verified senders. The platform is a true reflection of H.E. Alashram’s steadfast dedication to advancing the UAE’s digital infrastructure and offering individuals and businesses a secure digital solution, supporting the nation’s broader digital transformation objectives.
Continuing his efforts to improve digital services, His Excellency unveiled 7X’s ‘Waslah,’ a new logistics platform, in October 2024. By offering a comprehensive multicarrier solution, Waslah streamlines business operations, particularly SMEs. Businesses can more easily navigate intricate supply chains and benefit from more accessible logistics solutions thanks to this cutting-edge platform that streamlines logistics management.
Innovation serves as a crucial keystone of H.E. Alashram’s leadership at 7X. As part of this, His Excellency has been pioneering cutting-edge technologies, such as drone applications, for logistics delivery services. Collaborations with SkyGo and Dronamics have allowed 7X to explore the use of cargo drones in revolutionising delivery services across the UAE and the GCC region. This forward-thinking approach to logistics underscores H.E. Alashram’s commitment to reshaping the sector by fostering innovation and advanced technologies.
His Excellency Alashram’s impact extends far beyond operational and financial successes. His leadership aligns 7X’s objectives with the UAE’s vision for economic diversification and technological advancement. His influence has positioned 7X as a leader in logistics and financial services as well as digital transformation in the region.
For his transformative leadership and remarkable contributions to a career spanning over two decades in the logistics, postal, trade, and financial sectors, H.E. Abdulla Mohammed Alashram is truly deserving of recognition as an industry icon. His strategic focus on partnerships, innovation, and operational growth – combined with his efforts to drive transformative initiatives and digitalisation – has set new industry benchmarks, positioning 7X as a leader in the UAE and in the broader Middle East.
VP - Contract Logistics for the Middle East & Africa
DB Schenker
Ako Djaf is a German national who holds a master’s degree in industrial engineering with Business Administration from the Westphalian UniversityGermany. Ako has worked in the logistics industry for more than 20 years.
Since joining DB Schenker in 2005, Ako has held many leading positions in Central and Eastern Europe. As of 2012 to present, Ako is Vice President of Contract Logistics for the Middle East & Africa region. In his current capacity as Head of DB Schenker’s Contract Logistics division in the Middle East and Africa Region, Ako oversees all DB Schenker Contract Logistics & Distribution activities across the Middle East and Africa and is responsible for setting its strategic directions and goals.
Ako is a member of the DB Schenker Global Logistics Steering Committee and a member of the DB Schenker Middle East and Africa board of directors.
2024 Key Accomplishments:
Started strategic Partnerships with key players in the Middle East, e.g. Kaden to expand the logistics footprint and services in Kingdom of Saudi Arabia.
DB Schenker kicked off the operations of Drones Technology within its premises in the UAE to control and optimize inventory.
Established strategic partnership with a global car producer developing state of the art mega Distribution Centre (42.000 SQM site) in Dubai South.
Ako Djaf
Alain Kaddoum as the Managing Director of Savoye Middle East, leverages his extraordinary professional acumen to spearhead the company’s innovative solutions in warehouse automation and supply chain management. His visionary guidance has helped consolidate Savoye’s position as a one-stop-shop for integrated hardware and software solutions within the supply chain and logistics domain.
Led by a strategic focus on integrating cutting-edge technologies like artificial intelligence (AI), robotics, and modular software platforms, Kaddoum’s ambitious vision is positively transforming the Middle East’s logistics sector. Moreover, Savoye has become a major force in the region’s rapidly evolving supply chain technology landscape under his competent leadership.
Alain Kaddoum’s meritorious professional journey spanning over 15 years in the logistics and supply chain sector highlights his in-depth understanding of the importance of technological advancement and robust leadership in this highly competitive industry. As a result, his expertise in the integration of automation technologies with supply chain management systems is widely renowned and valued.
His engineering background and experience in diverse leadership roles further elevate him as a key figure in the Middle East’s logistics and automation sectors. Since commencing his journey at Savoye, Kaddoum has time and again demonstrated his exceptional management capabilities, positively shaping the company’s growth trajectory in the region through his unique vision for expanding Savoye’s footprint.
With his strategic approach, Kaddoum successfully expanded Savoye’s footprint in the Middle East, particularly in Saudi Arabia, reinforcing the company’s standing as a trusted partner for innovative and scalable supply chain solutions. Under his leadership, Savoye has formed critical strategic alliances with leading entities such as the Apparel Group, InCube, New East General Trading, and CJ Logistics, empowering them with Savoye’s groundbreaking intralogistics solutions. Notably, the collaboration with Apparel Group in 2024 involves the integration of advanced technologies to establish a state-of-the-art fully automated global distribution facility in Dubai, capable of processing 300,000 units daily. This facility will be one of the largest automated distribution center in the entire Middle East region.
Kaddoum has remained an active advocate for driving industrial transformation, vocalising his support for the same through keynote addresses at premier events such as Logimotion, Leaders in
Alain Kaddoum Managing Director Savoye Middle East
Logistics UAE/KSA, Seamless Middle East, and GITEX, where Savoye’s flagship solutions, including ODATiO and Autonomous Case-handling Robots (ACR), were also showcased.
Under his guidance, the capabilities of Savoye’s ODATiO platform were enhanced, enabling smarter decision-making in warehouse management and improving the predictability of logistics operations. In addition, the company also unveiled ‘ODATiO 3MS,’ a groundbreaking software platform specifically designed for the Middle East.
Today, Savoye is widely renowned as a leading software solutions provider in the Middle East, as well as an expert in the design and integration of automated and robotic intralogistics systems. Savoye’s latest launch under Kaddoum’s direction is the ‘warehouse-free barcode system,’ which aims to eliminate the reliance on barcodes in warehouses by utilising advanced AI technologies and Lidar systems to track and manage items in real-time. Though in its early stages, the project holds the potential to significantly streamline warehouse operations, reduce errors, and increase efficiency across the supply chain system.
In the future, Kaddoum plans to continue scaling Savoye’s operations in the Middle East and bolster the company’s portfolio by introducing more AI-driven technologies and scalable solutions that cater to the evolving needs of the region’s businesses.
Alexander Borg Chairman of the Strategic Board - IOSCM MENA Advisory Board Member - IOSCM, UK
Alex Borg is a chartered trainer and professional advisor in Logistics, Transport and Supply Chain Management. A dedicated energetic goaloriented professional with over 20 years’ broad senior management experience who possesses extensive supply chain and project management, strong leadership skills and superb relationship management abilities. Has the ability to improve quality, efficiency and profitability. Profile combines industry / academic, entrepreneurial and operations expertise to offer a unique background. Develop and implement strategic plans combining People, Process and Technology.
Areas of Expertise: Project Management| Warehousing| Transportation| ERP| WMS |TMS |Logistics Systems| Process Management| Global Trade| Trade Finance | Supply Chain| EFQM| Asset Management |Working Capital| Change Management | Management Consulting and Advisory| Wholesales | Retail | Oil and Gas.
Alex Borg employment background has been in the Logistics, Transport, Supply- Chain and Operations Management working with different leading names and groups. At the end of 1998, Alex joined a Group based in Malta with joint offices in UK and UAE which provide professional advisory services in Logistics, Transport and Supply Chain Management. Alex is involved in various assignments and projects after being entrusted by various public and private organizations in Malta and European Countries, North African Countries, Middle East / Gulf Region and Southeast Asia.
Training Experience: Alex has been involved in training activities since 1994, where he was entrusted by the Employment and Training Corporation to design and deliver innovative professional development programmes in various areas related to supply-chain management. In 1997, after becoming a Member of the Institute of Management, Mr. Borg was entrusted once again by the said Institute to deliver different management programmes. Mr. Borg HAS form part of various training organizations in Malta such as; ETC, MCAST, MIM, Malta Enterprise, Chamber of Engineers, Freeport Training Institute, Foundation for Educational Services, GS1 Malta, CILT and IOSCM in UK.
Alex has spent six years (2008 -2013) as Regional Director for CILT for UAE & GCC Region based in Dubai, UAE. During his term in office at CILT UAE, Alex has achieved a lot of success through growth of membership, education, events, awards and expansion of CILT in the GCC region.
In 2019, Alex joined the Institute of Supply Chain Management in UK on the advisory board with the task to develop the Mediterranean Region, North Africa and Middle East Region. In 2020, Alex was trusted to Chair the MENA Strategic Advisory Board.
Professional Membership: Mr. Borg is a member of the following institutions:
• Chartered Institute of Purchasing and Supply (U.K).
• Chartered Institute of Logistics & Transport
• Institute of Supply Chain Management UK
• Chamber of Commerce and Industry in Malta –Logistics Business Section
United Warehouses Company Ltd
Fathi Abdullah Baisa with over three decades of extensive experience in diverse industrial and commercial sectors, has played a pivotal role in driving economic growth in Saudi Arabia. His career spans leadership positions in top-tier companies such as Al-Essaei Group, Zamil, Al-Muhaidib, Al-Rajhi, and Hayel Saeed Anam (Frimex) across four distinct sectors and six different companies. Currently, he serves as the Managing Director at United Warehouses Company Ltd., the logistics arm of the group’s industrial enterprises, and provides expert consultancy services in logistics and supply chain management.
Professional Experience
2019 – Present: United Warehouses Company Ltd.
2009 - 2015: Al Tawfiq Plastic Industries Co.
2006 - 2009: United Warehouses Company Ltd.
2005 - 2006: Omar Kassem Alesayi Marketing Co.
1990 - 2005: United Carton Industries Co. Ltd.
1989 - 1990: National Food Industries Co. Ltd. “Luna” 1986 - 1989: National Biscuit and Confectionery Co. Ltd.
Expertise
Fathi Abdullah Baisa is renowned for his expertise in project planning, strategic planning, business planning, team building, operations management, supply chain management, process optimization, continuous improvement, product development, business development, sales, and marketing. His proven track record and comprehensive knowledge enable him to deliver outstanding results in multifaceted projects and foster organizational growth.
Fathi Abdullah Baisa
Managing Director
Hamdi A.
Founder & CEO
Osman
Hamdi A. Osman is a seasoned leader in the realms of logistics, business development, and entrepreneurship. With a distinguished career spanning over four decades, Osman has left an indelible mark on the global business landscape. Currently serving as the Founder & CEO of SolitAir, a pioneering air freight carrier based in Dubai, he spearheads efforts to connect the global South, revolutionizing the logistics industry.
Hamdi Osman brings with him a wealth of experience from the air freight and logistics sectors. He joined FedEx in 1978 in New Jersey, USA. After holding various Managerial positions in Operations, he was promoted in 1989 to Managing Director of FedEx Express Domestic Operations for the New England area of the USA. In 1991 he moved to Dubai as Managing Director for Middle East Operations. In 1997 he was promoted to V.P. Ops Middle East, Indian Sub-Continent and Africa. In 2007 he was promoted to Sr. V.P. Ops for Europe, Middle East, Indian Sub-Continent and Africa. His strategic vision and operational expertise were instrumental in driving FedEx’s expansion and success across diverse markets.
Osman’s remarkable journey from his early days at FedEx to his current role as the driving force behind SolitAir reflects his unwavering dedication to excellence, innovation, and community engagement. With a proven track record of leadership and a passion for transformative change, Osman continues to shape the future of the global logistics industry and beyond.
Throughout his career, Osman has held numerous honorary positions and board memberships, demonstrating his commitment to fostering economic growth, education, and community development.
SolitAir Redefines Regional Air Cargo Sector with Focus on Global South SolitAir, a newly launched cargo airline headquartered in Dubai, is rewriting the rules of the regional air freight industry as a daily scheduled carrier with a sharp focus on the ‘middle mile’ segment of logistics designed to provide airport-to-airport freight solutions that cater to the Middle East, Africa, the Sub-Continent and the Stans countries. With its mission to Connect the Global South, SolitAir is bridging regional logistics gaps and enabling commerce across underserved markets, all while setting new benchmarks in speed, reliability, and operational efficiency.
SolitAir recently made its mark with the launch of its first daily scheduled flights between Dubai and Riyadh in December 2024. Operating five days a week, this service between Dubai World Central (DWC) and King Khalid International Airport (RUH) exemplifies SolitAir’s ability to connect key regional hubs.
Just before that SolitAir had launched the Dubai-DhakaDubai route and, just recently, it also launched a multi sector route Dubai – Dhaka – Hong Kong – Dhaka – Dubai.
The airline carries cargo on both legs of the journeys, meeting the needs of integrators, airlines, freight forwarders, and SMEs in the e-commerce sector.
Despite being a newcomer to the cargo aviation landscape, SolitAir has rapidly positioned itself as a key player in the sector. The airline’s journey began with a compelling vision: to address capacity shortages, enhance connectivity, and drive economic growth across emerging markets. Within a short span of operations, SolitAir has already achieved several milestones, including setting up a network of GSAs at key Global South airports, securing key partnerships, launching scheduled services, and charting a clear course for regional and international expansion.
Central to this success is SolitAir’s founder, Hamdi Osman, a seasoned veteran in logistics and business development. With over four decades of experience, including leadership roles at FedEx, Osman brings unmatched industry expertise and a deep commitment to fostering trade and connectivity. Under his leadership, SolitAir operates with an entrepreneurial spirit, supported by a team of industry veterans specializing in aviation, logistics, finance, and marketing.
Operational Excellence at the Heart of SolitAir
SolitAir’s operational model is built on agility and precision. The airline’s Dubai South facility, strategically located within the Jebel Ali Free Zone, provides unparalleled connectivity to regional markets. Equipped with state-of-the-art infrastructure, the premises include airside and landside
access with loading bays on both sides, ensuring seamless cargo operations.
The airline handles a diverse range of cargo, including e-commerce goods, pharmaceuticals, perishables, dangerous goods, and high-value shipments. SolitAir’s focus on middle-mile operations—transporting goods between regional airports within a six-hour flying radius— allows it to deliver cargo within a 12-to-24-hour timeframe. This operational efficiency is bolstered by streamlined customs clearance processes and advanced tracking technologies, resulting in a 98% on-time delivery rate.
Cutting-Edge Technology for Seamless Operations
Innovation lies at the core of SolitAir’s DNA. The airline leverages advanced digital technologies to optimize every aspect of its operations. For instance, the implementation of the a proprietary tailor made software platform enhances operational efficiency by streamlining data management, shipment tracking, and customer service. SolitAir also provides clients with a 24/7 online portal for real-time shipment processing and tracking, ensuring a frictionless and satisfying customer experience.
In addition to technology, SolitAir has developed comprehensive training programs and operational manuals to uphold the highest standards of quality and safety. Regular audits and a robust governance structure further reinforce the airline’s commitment to excellence.
A Growing Fleet to Meet Growing Demand SolitAir’s fleet currently consists of two Boeing 737-800 freighters, each with a range of 3,700 kilometres and a combined capacity of 46 tonnes. These narrow-bodied aircraft are ideal for the airline’s regional focus, offering the flexibility and efficiency needed to serve smaller airports in underserved markets. On December 14, 2024, a third Boeing 737-800 will join the fleet, enabling SolitAir to expand its network to key markets in India, Bangladesh, Africa, and Central Asia.
Looking ahead, SolitAir aims to connect over 50 cities within the Global South, creating a robust network of trade routes that promote economic growth and development. The airline’s growth strategy is underpinned by a commitment to sustainability, with plans to incorporate electric aircraft by 2026-2027 and adopt fuel-efficient practices to minimize carbon emissions.
The company has also secured key contracts with major logistics players, including ASL, and is in advanced discussions with integrators and e-commerce entities. These collaborations have solidified SolitAir’s position in the highly competitive air cargo industry.
A Vision for the Global South SolitAir’s mission to “Connect the Global South” reflects a deep commitment to addressing the unique challenges faced by emerging markets. The airline’s focus on underserved routes not only enhances trade but also opens new channels for commerce and development. By bridging gaps in connectivity, SolitAir is playing a pivotal role in driving economic growth across Africa, the Indian subcontinent, and the GCC.
Hamdi Osman emphasizes that SolitAir’s vision goes beyond profitability. “Our goal is to contribute to the economic empowerment of the Global South by enhancing trade and connectivity. We are committed to building long-lasting relationships with our clients, prioritizing service over price, and pursuing sustainability in every aspect of our operations,” he says.
Sustainability and Social Responsibility
In terms of sustainability, SolitAir is committed to exploring sustainable practices, including efficient fuel usage and optimizing routes
to minimize carbon emissions, aligning with global environmental goals.”
The airline is actively exploring ways to reduce its environmental impact, from optimizing flight routes to adopting energy-efficient technologies. Plans to incorporate electric aircraft by the end of the decade further underscore SolitAir’s commitment to aligning with global environmental goals.
In addition to sustainability, SolitAir is deeply committed to social responsibility. The airline’s operations support local businesses, promote regional trade, and create employment opportunities in underserved communities. By fostering economic growth, SolitAir is making a meaningful impact on the lives of people across the Global South.
As a boutique cargo airline, SolitAir has carved out a unique niche in the market. The company’s middle-mile business model, coupled with its focus on underserved markets, has set it apart from competitors. SolitAir’s brand is synonymous with reliability, efficiency, and innovation— qualities that resonate with its diverse client base.
The airline’s strategic narrative, inspired by its mission to “Connect the Global South,” is designed to foster trust and loyalty among clients. By emphasizing its role as a bridge between regions, SolitAir has positioned itself as a catalyst for change in the air cargo industry.
The Flight Paths Ahead
SolitAir’s journey is just beginning. With ambitious plans for fleet expansion, network growth, and technological innovation, the airline is well on its way to becoming a leader in the regional air cargo sector. By staying true to its mission and values, SolitAir is poised to make a lasting impact on the Global South and beyond.
Hamdi Osman said: “In a world where connectivity is the key to progress, SolitAir is lighting the way forward - one cargo shipment at a time. SolitAir’s vision emphasizes enhancing trade and economic growth by connecting routes across the Global South, thereby opening new channels for commerce and development.”
Hisham Albahar is a distinguished leader renowned for his exceptional ability to drive transformative growth and innovation. As the Managing Director of Green Dome Investments (GDI), Hisham has built a premier private equity platform from scratch,
creating a portfolio of six dynamic companies, 1,500 employees, and generating over $50 million in revenue. His expertise spans mergers and acquisitions, fundraising, logistics, strategy, and Middle East market expansion, making GDI a powerful force in the industry.
Under Hisham’s visionary leadership, GDI has achieved remarkable success through strategic acquisitions and a forward-thinking approach. His ability to identify and capitalize on high-potential opportunities has been instrumental in positioning GDI as a leader in private equity. Additionally, as CEO of Elite Co., Hisham has driven a twofold increase in the company’s value within three years, spearheading initiatives in supply chain optimization and e-commerce expansion that have significantly enhanced the company’s market presence.
Hisham’s global business acumen is evident in his success across diverse markets, positioning his companies for international growth. His leadership is marked by a relentless commitment to excellence, innovation, and the ability to inspire and mobilize teams towards achieving extraordinary results.
Beyond his corporate achievements, Hisham is dedicated to mentoring emerging leaders and contributing to the broader business community. He is actively involved with Techstars, Brinc, and Oxagon NEOM, and maintains strong affiliations with London Business School and global logistics networks. His engagement in these initiatives reflects his commitment to nurturing future leaders and driving positive change.
Hisham holds an MBA from London Business School, with specializations in Strategy, Finance, and Digitization. His dedication to continuous professional development ensures he remains at the forefront of industry trends and innovations.
Kim Winter Founder & Group Managing Director
Logistics Executive Group
Kim delivers over 40 years of executive leadership experience spanning Executive search and Recruitment, Executive Coaching, Career Transition, Corporate Advisory, Management Consulting & M&A, across the Supply Chain, Logistics, 3PL, e-commerce, Cold Chain, FMCG, Retail, Maritime, Aviation, Government, Resources & Industrial sectors.
Kim established logistics Executive Group’s presence in Dubai in 2005 under a TECOM licence through Logistics Recruitment Middle East. The company rapidly established itself as the leading executive search and recruitment organisation working successfully with the majority of Tier 1 and Tier 2 logistics and supply chain focused organisations throughout the GCC region.
Logistics Executive Group was the first Executive search organisation to initiate a management consulting business focused on the supply chain and logistics sectors. Kim explains that the initiative for the management consulting operation was driven by a demand for clients for management consulting and corporate advisory services rather than a specific strategy to evolve into the space. “What we found was that many organisations not only needed to recruit executive talent, but they also needed support for Strategy Design & Execution, Business Planning, Turnaround and Business Modelling, Digital Transformation, M&A, Market Entry, Feasibility & Research Intelligence, and Logistics Property Sourcing.”
The management consulting and corporate advisory business is located with the executive search and recruitment operations in Discovery Tower at Dubai Studio City and supports private and public sector government organisations throughout the region. Winter explains that the synergy between the two business units provides a healthy environment for innovation and exploration of new methodologies and problem-solving initiatives that apply across the various projects the company is involved in.
Similarly, he found that many of the organisations that they were supporting from a management consulting or corporate advisory perspective, also needed executive talent within their own ranks once the consulting or advisory project had been completed.
Originating in Sydney Australia in 1999, Winter and his executive team rapidly expanded the business with offices in Brisbane and Melbourne followed by startups in Singapore, Hong Kong, Shanghai, Africa, India and Europe. A selfconfessed risk taker, who has a few bumps and bruises to show for his long-standing enthusiasm, he acknowledges that his desire to provide unmatched service and establish new levels of excellence that was often predicated on the desire to meet customer requirements and needs rather than necessarily as part of a well thought out strategic plan.
Kim cites some of the biggest challenges he has faced as being - surviving the global financial crisis, grappling with the impact of COVID, and the existential conundrum of identifying, attracting, developing and retaining the best available talent for his own business whilst fulfilling his clients’ needs in a constantly high demand low supply labour market,
He sees that always being prepared to innovate and leveraging new technology as one of the reasons why the business has maintained it’s market leadership over the years. With over 300,000 followers across it’s LinkedIn platforms and a constant interface with evolving technology Kim is excited by the rapid development of AI and other new technologies that are enabling the business too provide customers with better ways of achieving their objectives from a talent management perspective as well as enhanced management consulting outcomes.
Kim became a qualified International Coaching Federation / IECL executive coach in 2012, and the business has been successfully providing executive coaching services to both individuals and multinational organisations throughout APAC and the Middle East increasingly since that time. In addition to the executive coaching business unit, he also established a career transition and outplacement business, initially in Australia but during the global financial crisis as many organisations needed to right size and reconfigure their staff resources, the outplacement business grew significantly in the Middle East and has continued to thrive.
Kim is a regular contributor to industry media, being a professional Master of Ceremonies, he is frequently invited to chair and moderate international events having MCed over 200 tier 1 events globally. Starting in 2016 Logistics Executive Group initiated Logistics Executive TV vodcasts, and he regularly hosts interviews with a wide range and diverse mix of industry executives, authors and personalities from across the world.
Celebrating its 25th year of serving customers across more than 40 countries, Logistics Executive Group possesses one of the world’s largest databases of industry candidates, recently placing it’s 2001st candidate. Kim acknowledges the incredible contribution made by over 400 staff, contractors and consultants who have called the company home worldwide during this time.
Kim is the co-founder & chairman of the registered notfor-profit humanitarian organization Oasis Africa (www. oasisafrica.org.au) providing sustainable ‘Freedom from Poverty through Education’ since 2004 to over 8000 mainly orphaned children, now students, originating in East Africa’s Kibera slum. Kim regularly leads donor / investor / supporter trips to Kenya having made over 20 trips to the project. Many of the students are now attending universities throughout Kenya, Australia, UK and Europe through Oasis Africa scholarships. Over 2000 logistics and supply chain industry executives throughout the APAC, and MEA regions have provided support for these students since 2004. Kim welcomes inquiries for companies and individuals to become involved in the project which provides “a hand up, not a handout” to its students.
A proud UAE resident since 2005 Kim is a native of NZ and is legal resident of Australia. An active sportsman and professional rugby player in his early life (he recently celebrated his 20th Dubai rugby sevens event) he obtained his undergraduate (Victoria Uni) and postgraduate (Massey Uni) degrees in NZ.
Madhav Kurup has been a Regional CEO of Hellmann Worldwide Logistics for the past 16 years, initially leading the Middle East, then expanding to the Indian SubContinent, and later overseeing the African continent.
Madhav started his career as an Officer trainee with Maersk Line agency operations in India in 1993. After spending two years with Maersk, he moved to Schlumberger Integrated Project Management division, where he was responsible for Integrated Project Logistics, Supply Base Management, handling helicopters and supply vessels etc.
In 2000 the assignment with Schlumberger brought Madhav to Dubai, and shortly after the move Madhav joined RHS Group, UAE local logistics group, as Group General Manager. Madhav stayed with RHS for 8 years and was responsible for their freight forwarding and 3PL activities.
In 2008 Madhav joined Hellmann as Regional CEO for the Middle East with headquarters in Dubai and has made the company one of the most successful players by transforming it from a transactional forwarder to a fully integrated solutions provider in Automotive, Healthcare, Fashion, Perishable, Chemical and FMCG logistics in the region.
Since 2018 Mr. Kurup is also a first non-German speaking member of the International Executive Board of Hellmann Worldwide Logistics. Madhav is a visionary leader who possesses exceptional innovation and leadership skills. He has a great team-working spirit and is always supportive of his colleagues. With his innovative mindset, Madhav has brought a paradigm shift in the way logistics
is conducted in the IMEA region (Indian Sub-Continent, Middle East and Africa), positioning Hellmann as the leader in the industry. Under his guidance, the company has achieved unparalleled success and growth, solidifying his reputation as a empathetic, entrepreneurial and forward thinking leader.
With more than 2000 employees and our own offices in 14 countries with 20 operating entities including six vertical joint ventures, the growth of Hellmann in the IMEA region is driven by strategic investments in people, infrastructure, and streamlined processes, underscoring our commitment to delivering valueadded services.
Madhav took over a loss-making area in the Middle East in 2008 that coincided with the global financial crisis and local Dubai real estate crisis. He swiftly took charge and turned around the company in two years creating specialized industry vertical solutions in automotive and healthcare through strategic joint ventures in the UAE. Hellmann UAE managed to win large Hub contracts from VW, Audi, and Ford Motors. Madhav expanded operations in the Middle East by opening Hellmann office in Saudi Arabia and amplifying Hellmann’s presence in Kuwait. He has further formed another joint venture in the UAE, this time in chemical specialization.
In 2016 Madhav took over additional responsibility of Indian SubContinent, and managed to turnaround in to profit Pakistan, Sri Lanka, as well as to expand the operations in India and Bangladesh. In 2017, Madhav has established fashion specialized CL and 4 PL JV in Sri Lanka with the largest Fashion producer in South Asia MAS Holdings.
In 2020 Hellmann has expanded further its regional operations with opening of Hellmann offices in Egypt and Oman. During the same year Hellmann established a strategic alliance with Dubai Government and became their exclusive partner for fulfilment at Dubai CommerCity (E-Commerce Free Zone near DXB airport).
In 2023 Hellmann expanded the region to include African Continent, and renamed it as IMEA (Indian Sub-Continent, Middle East and Africa).
In the same year Madhav also established the first legal entity outside of Europe in road freight through the joint venture with ATS Group in the UAE for GCC cross border trucking. This strategic partnership has allowed us to enhance our capabilities and provide seamless services to our customers operating across regional borders.
Madhav was recently appointed to the Management Board of Hellmann as Group Chief Operating Offer (COO) Airfreight, Seafreight, and Contract Logistics. Starting from January 1st, 2025, he will be responsible for the global strategic development of these products and further expand present and future product and vertical joint ventures. This is the first time in the company’s 150 years history that a non-German member has joined the Global Management Board, and the first time a Hellmann Board member will be based outside Germany reflecting the company’s commitment to global expansion and diversification.
Hellmann, under Madhav’s supervision, celebrated several key achievements in 2024, reinforcing its standing as a leader in the logistics industry, particularly in the sectors of automotive, healthcare, e-commerce, chemical, and fashion.
Mohammed Albayati is the esteemed Group CEO of AJEX Logistics Services, Saudi Arabia’s logistics and transportation expert specializing in Middle East e-commerce distribution and industrial solutions. Founded in 2021, AJEX offers a full suite of customercentric solutions from express distribution, E-commerce solutions, road, ocean, airfreight, to warehousing, cold chain, and healthcare solutions.
A Saudi national with three decades of leadership experience, Mr. Albayati is responsible for driving the success of AJEX.
With an unwavering passion for growth and commitment to delivering exceptional results, AJEX has flourished under his leadership, expanding across the Middle East and into key international markets. AJEX today operates complex logistics and delivery networks in Saudi Arabia, Bahrain and the United Arab Emirates, and has extended its presence to the US, UK, Turkey, South Africa, Hong Kong and China. Supported by a robust network of more than 50 facilities, 870 vehicles and 1,500 team members, AJEX continues to cement its reputation as an e-commerce and logistics powerhouse.
The company’s remarkable operational growth has been driven by Mr. Albayati’s strategic vision, keen eye for opportunities, and ability to foster valued partnerships, resulting in an average revenue CAGR of 260% between 2022 and 2024. During his tenure, he has overseen significant milestones, including the expansion of AJEX’s facilities at King Fahd International Airport; the expansion of AJEX warehouse facilities at MODON in Dammam; and expanding shipping solutions on the Turkiye-(formerly Turkey)-to-Middle East route to service logistics brand Widect, a highly valued partner in Turkey’s e-commerce space.
Mr. Albayati has also recently overseen a new partnership agreement with leading global aircraft charter and aviation support company, Chapman Freeborn to boost aviation and cargo services across the Kingdom, as well as a new partnership agreement with Africa Union Holdings to enhance logistics and supply chain services between Africa and the Middle East.
Reflecting Mr. Albayati’s dedication to creating a transformative corporate culture based on the principles of diversity, inclusion, and excellence, AJEX has adopted Good to Great and Heart Powered principles. In doing so, AJEX champions the values of openness, trust and kinship to create a winning workplace culture that drives AJEX to new heights. AJEX is also firmly committed to nationalization, gender diversity, and supporting
young graduates into the profession. Today, AJEX has a Saudization rate of 42%, and operates the Future Leaders Program to support the youth in becoming the future leaders of the sector, by providing hands-on training and career progression opportunities.
A firm believer in embracing challenges, pushing boundaries and never giving up, Mr. Albayati is firmly committed to making AJEX the express and e-commerce market leader in the region. Under his leadership, 2025 promises to be yet another exciting year at AJEX filled with achievements.
In addition to his role at AJEX, Mr. Albayati is also currently Chairman of the E-Commerce Committee of Saudi Arabia’s Council of Logistics Partnership and a member of the National Logistics Committee at the Saudi Chambers Council and National Logistics Committee.
Mohammad Shihab
Area Managing Director
Saudi Arabia & Upper Gulf - Maersk
Year Position Company
Location
2016Present Area Managing A.P. MollerMaersk Saudi Arabia
20142016 Area Managing Director Egypt, Libya & Levant A.P. MollerMaersk Egypt
Education highlights Year - 2012, Exexcutive MBA – London Business School
Year - 2002, Bachelor of Arts – Majoring in Economics & Minor in Political Sciences – American University in Cairo
Noman Ali is a distinguished leader in supply chain management, sustainability, and digital transformation, with over 20 years of experience across industries including logistics, pharmaceuticals, FMCG, engineering, and chemicals. His contributions to advancing operational excellence and fostering sustainable practices have earned him widespread recognition in the global supply chain community.
As the CEO and Founder of Supply Chain Talks, Noman has transformed how organizations approach supply chain challenges. Through consultancy, tailored training, and executive headhunting services, the platform supports organizations in achieving operational efficiencies and sustainability goals.
In alignment with Vision 2030, Noman founded Inv-X, a tech-driven platform that addresses inventory obsolescence and promotes circular supply chains. Inv-X empowers businesses to repurpose excess inventory through innovative digital solutions, reducing environmental impact while creating economic value.
Noman’s career spans senior leadership roles across Pakistan, Oman, and Saudi Arabia in multinational corporations. His expertise includes supply chain operations, procurement, business process optimization, and strategic leadership. Known for his mentorship, he has guided countless professionals in their career development, building a legacy of future-ready supply chain leaders.
With a strong focus on the logistics sector, Noman continues to deliver impactful solutions that help businesses reduce costs, achieve sustainability targets, and optimize operations.
Noman holds a bachelor’s degree in Electronics Engineering from Ghulam Ishaq Khan Institute, Pakistan, and an MBA from the Institute of Business Administration, Pakistan. He is certified in Sustainable Supply Chain Management from Cambridge University’s Institute for Sustainability Leadership (CISL) and holds additional qualifications in Supply Chain Management and Strategic Procurement.
and Knowledge Partner for VCARE Academy in Saudi Arabia and the Middle East, further solidifying his influence in the region.
As a Founding Member and Executive Committee Member of the Supply Chain Association of Pakistan, Noman actively contributes to the development of the supply chain profession. He also serves as the Country Representative
Through his initiatives with Supply Chain Talks and Inv-X, Noman Ali continues to lead the charge in transforming supply chains into sustainable, digitally empowered ecosystems. His vision and expertise enable businesses to thrive in a competitive and environmentally conscious global economy.
Othman Aljeda is a seasoned logistics expert, whose three-decade journey with Aramex has been marked by transformative leadership, global expansion, and a steadfast commitment to innovation.
Aljeda joined Aramex in 1994, starting a career that has seen him rise through the ranks to hold critical leadership positions across regions and functions. Over the years, his strategic vision and ability to execute with precision have been pivotal in driving Aramex’s international growth and operational excellence. From leading the company’s business across the GCC to overseeing expansion into North America, Europe, and Asia, Aljeda has consistently demonstrated a sharp focus on scaling the business while embracing innovation and technology. Aramex today operates in over 600 cities across 70 countries, employing more than 16,000 professionals.
One of the hallmarks of Aljeda’s career has been his commitment to creating a people-first culture at Aramex, where employees are empowered to innovate and deliver exceptional service. He firmly believes that fostering a strong, inclusive, and growth-oriented workplace is central to building a sustainable business in the fastpaced logistics industry. This approach is reflected
in his leadership style, which combines transparency, collaboration, and a relentless pursuit of excellence.
From 2007 to 2017, Aljeda played a pivotal role in establishing Aramex’s first regional office in Asia, spearheading expansion plans and setting up major hubs in Hong Kong and Singapore and APAC. His strategic vision led to successful acquisitions, including Mail Call in Australia in 2015 and Fastway Couriers in Australia and New Zealand in 2016, enhancing Aramex’s global footprint.
In 2017, Aljeda was appointed Regional CEO for Europe, North America, and Asia, overseeing operations and driving growth in these key markets. During his tenure, he successfully navigated complex markets while driving growth and profitability. In 2020, as the world faced the challenges of the COVID-19 pandemic, Aljeda stepped up as Interim Chief Operating Officer, ensuring stability and continuity for Aramex during an unprecedented period of disruption.
Since assuming the role of global CEO in 2021, Aljeda has been leading Aramex’s strategic repositioning as an integrated express, logistics, and freight company, focusing on both B2B and B2C sectors. Under his leadership, the company has embraced cutting-edge technology and automation to enhance efficiency and scalability while delivering unmatched customer experiences.
Further, under Aljeda’s stewardship, Aramex continues to focus on core markets while expanding into new regions, aligning with global trade dynamics and customer needs.
His commitment to sustainability, and operational excellence positions Aramex for sustained growth and success in the competitive logistics landscape. Under Aljeda’s leadership, Aramex achieved strong financial results in 2024. For the first nine months of 2024, Aramex has demonstrated robust growth and resilience, achieving 11% growth in group revenues, 7% improvement in gross profitability and 29% improvement in EBIT. Efficiencies and good cost management helped deliver stable margins and a stable SG&A structure, thereby unlocking value in the Company’s bottom line. Aljeda’s focus on operational efficiency and customer-centricity was key, as Aramex rolled out automation and last-mile route optimisation technologies to handle increased volumes smoothly and enhance service delivery.
Throughout his illustrious career, Aljeda has received numerous awards and accolades in recognition of his exceptional leadership and contributions to the logistics sector. The most recent of these is his inclusion in the Logistics Middle East Industry Icons Powerlist 2024, an accolade celebrating the most influential leaders shaping the future of logistics in the region.
CEO
A graduate of Richmond University in the United Kingdom, Aljeda has also completed executive programs at the Wharton School of Business in Pennsylvania, USA. His educational background complements his vast industry experience, equipping him with the tools to lead with agility in a rapidly evolving logistics landscape.
Othman Aljeda
Peter Milner Jørgensen exemplifies Emirates Transport’s commitment to excellence and innovation as the UAE’s leading transport provider. With over 20 years of financial leadership experience across globally recognized organizations in the shipping and logistics sector, including A.P. Moller –Maersk, Peter brings a wealth of expertise to his role as Acting CEO.
Since joining Emirates Transport as Chief Financial Officer nearly four years ago, Peter has gained a comprehensive understanding of the company’s operations and corporate framework. In his current role, he oversees the delivery of a diverse portfolio of integrated services, including school and university transportation, electric vehicle and bike leasing, mass transport services, and government vehicle rentals. He also drives the organization’s strategic governance, focusing on quality, safety, audit management, risk, and social responsibility.
Peter’s extensive career includes senior leadership roles across Europe and Asia, where he built a reputation for enhancing financial efficiency, optimizing profitability, and managing highperforming, multicultural teams. His expertise spans largescale project implementation, compliance frameworks across global operations, and innovative capital expenditure strategies, such as introducing a pioneering CAPEX currency hedge program at a leading logistics firm.
Peter holds an Executive MBA from Singapore Management University, a graduate diploma in business administration from Copenhagen Business School in Denmark and has completed advanced executive programs at Harvard Business School. His vision-driven leadership ensures Emirates Transport continues to set benchmarks in operational excellence and sustainability.
Peter Milner Jørgensen
Acting CEO
Rayan Nassar, as the Group Supply Chain Head at Omar Kassem Alesayi Group (OKAG) since September 2023, spearheads strategic initiatives to optimize supply chain operations across diverse sectors. His leadership ensures seamless coordination of upstream and downstream logistics, transportation, and distribution functions, leveraging implementation of cutting-edge technologies like ERP and TMS systems. Rayan is dedicated to driving operational excellence while maintaining a keen focus on cost efficiency, P&L monitoring, and KPI-driven performance.
With over 17 years of experience, Rayan has built a stellar career in supply chain and logistics management. His journey includes pivotal roles such as:
• Country Operations and Planning Manager at SAPTCO (2022–2024), where he refined national logistics strategies.
• Senior Manager of Transportation and Outsourcing Services at Wared Logistics (2020–2022), leading custom clearance and innovative solutions in logistics.
• Country Transport Operation Manager at FLOW Progressive Logistics (2017–2022),optimizing large-scale transportation networks.
Rayan’s career reflects a robust combination of technical expertise, operational leadership, and innovative problemsolving.
2024 Achievements
Rayan has made remarkable strides in 2024, with notable achievements including:
• Successfully transitioning to a leadership role at OKAG, where he introduced new operational strategies that improved efficiency by 15%.
• Leading the implementation of advanced TMS solutions, significantly reducing logistics costs and enhancing supply chain visibility.
• Driving organizational excellence through employee training programs that increased team productivity by 20%.
• Championing sustainability by integrating green logistics practices, reducing the organization’s carbon footprint by 10%.
Leadership Impact
Throughout his career, Rayan has demonstrated exceptional leadership, inspiring teams to achieve ambitious goals. His ability to align strategic vision with operational execution has earned him recognition as a transformative leader in the logistics industry.
Simon Aynsley is Chief Commercial Officer at Gulftainer, a fully integrated end to end supply chain solutions company which includes a portfolio of ports, terminals, transport and logistics operations across both the Middle East and USA. A dynamic C-suite executive with over 35 years of global leadership experience in shipping, logistics, and supply chain management spanning Australia, New Zealand, Europe, Scandinavia, the Mediterranean, Middle East and Asia, Simon is recognized for his transformative leadership, strategic foresight, and ability to deliver significant organizational growth and operational excellence.
As Chief Commercial Officer at Gulftainer, Simon has played a pivotal role in redefining the company’s position in the global logistics market. “The last few years has seen challenging times for the organisation hence the need to re-position the Company.” Upon joining in 2022, Simon has spearheaded efforts to recalibrate Gulftainer into a fully integrated, end-to-end supply chain logistics solution with a heightened commercial and entrepreneurial focus, and it’s paid dividends with 2024 projected to finish strongly in terms of financials performance.
Simon’s commercial leadership has been instrumental in repositioning Gulftainer’s brand on the global stage. By leveraging his extensive international
network, he has rekindled new and existing client relationships and secured new strategic partnerships across the container, bulk and PCC sectors both in the Middle East and USA. His commitment to innovation has also contributed to the development of new digital solutions, designed to enhance operational efficiency and the customer experience.
Beyond his success at Gulftainer, Simon’s career is marked by a series of impactful leadership roles. He previously served as Chief Commercial Officer and Non-Executive Director at Spectainer Pty Ltd, where he was pivotal in commercializing innovative new automated collapsible container solutions and driving sustainable practices in global shipping. Simon also spent 22 years with the CMA CGM Group, more recently as Group Managing Director for CMA CGM & ANL in charge of Australia & New Zealand for 10 years and Managing Director of the United Arab Emirates for 3 years. Simon has overseen operations generating more than USD 1.5 billion annually achieving consistent growth milestones.
Simon Aynsley
Chief Commercial Officer Gulftainer
Steven van der Vliet
Global Commercial Director
Emirates Logistics
Steven van der Vliet is an accomplished logistics professional with extensive experience in thirdparty logistics (3PL), supply chain solutions, and port and terminal operations.
Based in Dubai as the Global Commercial Director at Emirates Logistics, Steven leads the company’s global commercial strategy and business development, driving its international expansion and reinforcing its position as a leader in the logistics industry.
Steven began his career at DSV in the Netherlands and continued for them in the UAE. DSV is a global leader in logistics and supply chain solutions. There, he gained hands-on experience managing complex supply chains and optimizing operational processes. These formative years provided a strong foundation for his leadership roles and established his expertise in delivering efficient and innovative logistics solutions.
• On top of his current duties driving international expansion at Emirates Logistics, in Saudi Arabia, Steven is driving Emirates Logistics’ country expansion in line with the company’s Group Strategy. His initiatives support Saudi Arabia’s Vision 2030 by developing comprehensive logistics solutions, building strategic partnerships, and contributing to the Kingdom’s industrial and economic growth.
At Emirates Logistics, Steven oversees the company’s global commercial activities, identifies new growth opportunities in emerging and established markets, and fosters strategic partnerships.
His focus on innovation and sustainability ensures Emirates Logistics remains a trusted partner for businesses navigating the complexities of global trade.
Over the years, Steven has taken on impactful roles in the Middle East, contributing to some of the region’s most significant logistics and infrastructure projects:
• In the UAE, Steven served as Commercial Manager at Gulftainer prior taking up the role of Commercial Head at DP World Logistics, a subsidiary of one of the world’s largest port operators. He was responsible for driving commercial strategy, enhancing supply chain solutions, and improving operational efficiencies across the Port Logistics infrastructures in Jebel Ali Port. His contributions supported DP World’s mission to facilitate seamless global trade.
• In Oman, Steven held the position of Group Chief Commercial Officer (CCO) at ASYAD, the Sultanate’s national logistics group. During his tenure, he laid out the foundation of the group’s commercial strategy to position Oman as a key logistics hub. His efforts enhanced ASYAD’s global trade connectivity and competitiveness.
Steven is known for his ability to navigate diverse cultural and economic landscapes, integrating advanced technologies and sustainable practices into logistics operations. His forward-thinking leadership has been instrumental in delivering efficient, customer-centric solutions that drive operational excellence.
Beyond his professional achievements, Steven is committed to advancing the logistics sector. He advises young professionals, participates in industry knowledgesharing initiatives, and contributes to shaping the future of global supply chain management.
Based at Emirates Logistics’ headquarters in Dubai, Steven continues to lead the company’s global growth. With his extensive international experience and strategic vision, he is building resilient, efficient, and sustainable supply chain networks that meet the demands of a rapidly evolving global trade landscape.
Tom’s strategic insight and industry expertise have been instrumental in driving the adoption of A-SAFE’s products across diverse sectors such as logistics, manufacturing, oil and gas, warehousing and Airports. These partnerships have enabled businesses to not only improve safety measures but also optimize operational efficiency and protect their workforce and critical assets.
Leading Safety Standards in the Middle East: Tom Childs’ Dedication to Workplace
Safety
In the rapidly evolving industrial sector of the Middle East, workplace safety has emerged as a vital component of sustainable and efficient operations. At the forefront of this initiative is Tom Childs, the General Manager for A-SAFE in the region. With a deep commitment to improving safety and security across industrial workplaces, Tom has become a key figure in advancing the standards that protect employees, equipment, and business interests.
Revolutionizing Workplace Safety with Polymer Barriers
Under Tom’s leadership, A-SAFE has established itself as a global innovator in polymer safety barrier systems. These advanced solutions provide a modern, cost-effective
alternative to traditional safety methods, designed to enhance workplace protection while reducing long-term costs. A-SAFE offers endto-end services, including consultation, design, supply, and installation, ensuring that each client receives solutions tailored to their specific needs.
A Mission to Elevate Safety Standards
“Safety and operational efficiency are the foundation of any successful business,” Tom states. This principle underpins his commitment to helping businesses improve workplace conditions for employees and stakeholders alike. Through proactive site surveys and preventive strategies, Tom ensures that A-SAFE’s clients can effectively address potential hazards before they escalate and implement control measures to avoid impact injuries and consequential asset damages.
Tom’s approach goes beyond physical safety systems. He is passionate about fostering a safety-first mindset within organizations. By conducting on-site consultations, and awareness initiatives, Tom and his team help clients embed safety into their organizational culture. This holistic approach not only reduces incidents but also boosts employee morale and productivity.
Supporting Sustainability and Business Growth
Tom recognizes that sustainability and safety go hand in hand. A-SAFE’s polymer barriers are engineered to be both durable and recyclable, reflecting a commitment to minimizing environmental impact. This focus aligns with the global push for greener industrial practices, offering clients solutions that are as environmentally conscious as they are effective.
Beyond delivering products, Tom’s dedication extends to building long-term relationships with clients. He is committed to helping businesses reduce downtime, lower costs associated with workplace incidents and enhance overall efficiency. This approach ensures that safety measures contribute directly to business growth and resilience.
A Trusted Leader in Safety Innovation
Through his leadership at A-SAFE, Tom Childs demonstrates his commitment for advancing industrial safety across the Middle East. His focus on innovation, sustainability, and client success has positioned A-SAFE as a trusted partner for businesses looking to prioritize safety without compromising on efficiency.
For organizations seeking to improve workplace safety standards, Tom’s expertise and A-SAFE’s groundbreaking solutions offer a clear pathway to success. Together, they are setting new benchmarks for safety and redefining what is achievable in industrial environments across the region. A-SAFE is also excited to share news of more pioneering products that will be launched later this year, aligning with the principles of Industry 4.0.
Umer Saleem with over 16 years of leadership experience in intralogistics, has served as Regional Head/Director, managing operations, and driving success across industries such as e-commerce, aviation, pharmaceuticals, manufacturing, retail, and 3PL logistics. He has led business development across the Middle East, Africa, South-East Asia, and Turkey, building a strong record in public and private sectors.
Umer has authored detailed data analysis reports while guiding his teams on complex data-driven tasks. He has also provided consultancy expertise in intralogistics, ASRS, and sorting technologies, delivering tailored solutions. His guidance ensures end users achieve optimal system performance and operational efficiency.
At Falcon Autotech Middle East, Umer has showcased his leadership by trying to drive growth through opportunity identification, tenders, and ecosystem development. He has guided cross-functional teams, optimized workflows, and ensured timely project delivery. His expertise includes customer satisfaction, warranty management, and improving service quality. With deep knowledge of local market dynamics and In-Country Value (ICV) requirements, he has implemented strategies maximizing resources and ensuring compliance.
An accomplished public speaker, Umer has delivered keynotes, participated in industry events, and been featured in leading publications and podcasts. Authorized as a certified public speaker by Dubai Economic & Tourism, Dubai World Trade Centre, and DMCC, he offers valuable insights on the global stage. Strategic, innovative, and resultsdriven, his leadership ensures sustainable business growth.
Having studied Aerospace Engineering, Class 2009, acting for over seven (7) years as Chairman of the Middle East Alumnus Association & recently onboarded as a Surrey Alumni Leader (2024), Umer fosters professional networks in other industries to his & promotes alumni engagement. Umer envisions a future
focused on developing and mentoring leaders while making intralogistics engineering more appealing to the youth. He is also committed to bridging generational gaps in the workforce and fostering harmony in the workplace.
In his leisurely time, Umer thrives on the golf courses in the UAE & cricket field when back in the UK, fuels his passion for philanthropy, explores cutting-edge advancements in AI, and envisions groundbreaking solutions for logistics in the future once the technology is available.
Key Accomplishments:
• May 2024: Won Best Emerging Intralogistics Player at the 6th Edition Middle East Retail & e-Commerce Summit, Riyadh, KSA.
• September 2024: Awarded Most Innovative Solution Provider at BigBox Dubai, UAE.
• October 2024: On-stage asWarehousing Automation Expert during specialist industrial conference and seminar, Dubai, UAE.
• December 2024: On-stage as Intralogistics & Robotics Expert during specialist industrial conference and seminar, Dubai, UAE.
Al Habtoor Motors inaugurates the newly renovated Mitsubishi showroom in Abu Dhabi
Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, has inaugurated its newly renovated Mitsubishi showroom in Musaffah, Abu Dhabi. Aligning with Mitsubishi’s global standards, this renovation not only elevates the showroom’s design but also enhances the overall customer experience, whilst reinforcing Al Habtoor Motors’ commitment to delivering premium services and strengthening its relationship with its valued customers.
The inauguration was attended by key figures including Ahmed Al Habtoor, CEO of Al Habtoor Motors and Yutaka Yano, Division General Manager of Europe, ME, Africa, and South Asia, Mitsubishi Motors Corporation, honouring the reopening of the exceptionally renovated Mitsubishi showroom in the nation’s capital.
The showroom is designed to deliver a seamless, customer-focused experience—making it easier for customers to explore, purchase, and maintain their vehicles all under one roof. Spanning across approximately 13,900 sqm, the showroom offers a range
of services, including sales, service and spare parts facilities within three distinct stories of the building.
The building utilizes its expansive space optimally, allowing for a beautiful display that captures the essence of the Mitsubishi brand, whilst showcasing the latest available Mitsubishi models remain sophisticated, flowing, and undisturbed.
During the inauguration, Ahmed Al Habtoor expressed his enthusiasm about the significance of this milestone for both Al Habtoor Motors and Mitsubishi Motors, stating: “Mitsubishi Motors and Al Habtoor Motors have long been excellent partners for over 40 years, and our relationship only continues to grow stronger.
The renovation of this showroom means so much more than a new look, it is an opportunity to leverage these
exceptional facilities to continue offering the best services and the utmost care for our loyal customers and products within the capital. This step is a testament to our ongoing dedication to strengthening the Mitsubishi brand in the UAE and our promise to deliver excellence to our customers.”
In line with Al Habtoor Motors’ commitment to prioritising customer satisfaction and experience before, during, and after the purchase of a vehicle; the newly renovated Mitsubishi showroom exudes reliance and opulence. In offering the best-in-class services, the showroom also represents the brand’s commitment to continuously improve and amplify its services.
Bentley Revises Regional Division Structure Aligned to Beyond 100+Strategic Priorities
Grouping of the Bentley business operations in the UK, Europe, Middle East, India and Africa under newly devised EMEA region. New region includes 95 retail partners across 41 markets and represents a third of global sales volume.
Bentley Motors announces today the alignment of its business operations in the UK, Europe, Middle East, Africa and India into a combined region, now becoming the EMEA region and biggest for the luxury marque.
Revised structure aimed at streamlining business operations and maximising synergies. New regional division will be led by Richard Leopold, Regional Director EMEA. It will comprise 95 retail partners in 41 markets and represents approximately a third of the brand’s sales volume globally.
Leading the new region will be Richard Leopold, Regional Director, who has over 17 years of experience with
Bentley Motors and a deep understanding of complex regional markets, having already commanded each market under this new regional structure.
He adds: “I am extremely excited to continue to collaborate closely with our retail partners to drive the growth of our business across the UK, Europe, Middle East, Africa, and India under this new guise. This journey will not only focus on the launch of new models aligned with our Beyond100+ strategy but also emphasise enhancing our network and elevating the customer experience in our biggest single region in the world.”
Honeywell and NXP Expand Partnership to Accelerate Next Generation Aviation Technology
Groundbreaking aviation collaboration designed to expedite development and adoption of enhanced software, large area cockpit displays and autonomy platform. Honeywell Anthem cockpit powered by NXP’s i.MX 8 applications processors will help improve operational efficiency, safety and unlock value for pilots and operators. Vertical Aerospace to leverage latest technology in eVTOL aircraft. Aviation expansion builds on companies’ progress in building automation.
Honeywell (NASDAQ: HON) and NXP ® Semiconductors N.V. (NASDAQ: NXPI) announced at CES 2025 an expanded partnership that will accelerate aviation product development and chart the path for autonomous flight. This builds on the companies’ existing relationship, which is focused on helping optimize how building management systems sense and securely control energy consumption, announced at CES 2024.
The groundbreaking aviation collaboration will combine Honeywell’s deep aerospace expertise, the proven capabilities of Honeywell Anthem avionics and NXP’s high-performance computing architecture, enabling AI-driven aerospace technology that helps improve operational efficiency for planning and managing flights. The work will also support faster transitions to new chipsets and technologies.
The companies will team to advance large-area displays for next-generation cockpits with thinner, high-resolution screens designed to improve visual clarity and system efficiency. Additionally, they will explore how to simplify and streamline migrations to newer avionic technologies, as well as extend critical aviation technologies’ lifecycles, helping to deliver long-term value for aircraft manufacturers and operators.
“Our industrial domain expertise combined with NXP’s best-in-class technology is a powerful accelerator for industrial leaders on the path to autonomy,” said Vimal Kapur, chairman and CEO of Honeywell. “Working together, we are developing differentiated solutions and services that shape the future of automation, driving significant customer outcomes and fueling Honeywell’s growth.”
NXP’s domain-based architecture paves the path to autonomy, featuring high-compute capabilities, integrated cybersecurity and functional safety, including technology developed for the automotive industry. It will now be adapted for aviation applications on Honeywell Anthem, the industry’s first cloud-connected cockpit system. This is a continuation of co-creation between the two companies, which includes NXP applications processers embedded in Honeywell’s Building Management, Fire Safety and Security products. Looking ahead, the companies are expanding this work to include AI and machine learning in building controllers.
For the aerospace industry, Honeywell will leverage a variety of NXP processors, including the i.MX 8 applications processors currently leveraged in Honeywell’s Advanced Control for Buildings platform and S32N super-integration processors, providing a range of high-performance, intelligent solutions that can be adapted for the needs of various aircraft. With NXP’s processors, Honeywell Anthem will deliver faster data processing for real-time AI-driven insights, enhancing safety and optimizing performance both in the air and on the ground.
“Bringing avionics closer to autonomous flight requires a unique combination of high-performance processing and
AI, advanced connectivity and security, and functional safety,” said Kurt Sievers, President and CEO, NXP Semiconductors. “NXP’s broad portfolio and systems solutions approach makes us a natural partner for Honeywell on the journey towards creating innovative, intelligent and autonomous avionics that can sense, think and act.”
One of the early adopters that will benefit from this collaboration is Vertical Aerospace, a leader in eVTOL aircraft that is currently testing its piloted VX4 prototype aircraft featuring Honeywell Anthem.
“By fulfilling the promise of advanced air mobility, electric aircraft like the VX4 represent a bold vision for the future,” said Stuart Simpson, CEO of Vertical Aerospace. “Honeywell Anthem has already proven to be a highly capable platform, and we’re excited to explore how its capabilities can be further enhanced by NXP’s advanced computing to lessen pilot workloads while increasing situational awareness. Together, we see opportunities to make travel quicker, cleaner and safer, supporting our shared vision to transform how the world moves.”
Dubai Civil Aviation Authority and Ports, Customs, and Free Zone Corporation Collaborate to Enhance Civil Aviation Sector Performance
• Establishing a comprehensive regulatory framework to coordinate efforts between both parties in key areas, most notably managing drone operations, regulating heliport. landing fields and improving mechanisms for data exchange and electronic integration.
• H.E. Mohammed Abdulla Lengawi: The Memorandum of Understanding (MoU) reflects our commitment to enhancing the safety and security of air transport and regulating civil aviation affairs, contributing to our strategic goals of leadership in the civil aviation sector.
• H.E. Nasser Al Neyadi: This Memorandum of Understanding represents a pioneering model of corporate cooperation that enhances our operational capabilities and elevates the level of services provided.
Dubai Civil Aviation Authority (DCAA) has signed an Memorandum of Understanding with the Ports, Customs, and Free Zone Corporation (PCFC) that aims to strengthen the collaboration and elevate the performance of the civil aviation sector. This partnership reflects the shared commitment of both entities to support the UAE’s strategy of developing advanced infrastructure and a sustainable aviation industry..
The MOU was signed by His Excellencies Mohammed Abdulla Lengawi, Director General of DCAA, and Nasser Al Neyadi, CEO of PCFC, in the presence of senior officials and executives from both sides. It establishes a comprehensive regulatory framework to coordinate efforts in key areas, including the management of drone operations and heliport landing fields, as well as the enhancement of data exchange and system integration mechanisms.
Commenting on the MOU, H.E. Mohammed Abdulla Lengawi said: “This Memorandum of Understanding underscores the DCAA commitment to strengthening aviation safety and security while advancing the organization of civil aviation affairs to achieve our strategic goals of leadership in the civil aviation sector of the Emirates. Our collaboration with PCFC marks a significant step forward in developing Dubai’s aviation infrastructure and fostering innovation and sustainability in this vital industry.
He added: “Through this partnership, we aim to enhance operational efficiency by focusing on advanced technologies such as drones and ensuring the regulation
of heliport landing fields according to the highest global standards. We are dedicated in providing a safe and sustainable environment that supports the aviation sector in the emirate and maintains its rapid growth trajectory, reinforcing Dubai’s position as a global aviation leader.”
H.E. Nasser Al Neyadi, CEO of the Ports, Customs, and Free Zone Corporation, stated: “This Memorandum of Understanding represents a pioneering model of corporate cooperation that enhances our operational capabilities and elevates the level of services provided. Furthermore, the collaboration with Dubai Civil Aviation Authority marks a strategic step towards developing the infrastructure for aviation and transportation sectors, reflecting Dubai’s vision of becoming a global hub for
H.E. Mohammed Abdulla Lengawi
innovation and sustainability, thereby strengthening its position as a global destination in aviation and logistics services”.
The MOU emphasizes regulating the drones’ operations, with the DCAA set to enable PCFC’s use of drones in its operational domains, providing a clear guideline to define permissible geographic zones for drone operations and issue necessary permits. Regarding heliport landing fields, the MOU outlines the procedures for service requests and requirements for certifying heliport landing fields owned by PCFC. The DCAA will oversee approvals and conduct inspections to ensure compliance with safety standards, while PCFC will provide necessary facilities for approvals and operational processes.
To enhance technical collaboration, the MOU includes provisions for technical support to facilitate secure and efficient electronic integration and data exchange. Both parties have also committed to developing joint plans to address potential technical challenges and system updates for uninterrupted service delivery.
This Memorandum of Understanding marks a pivotal step in government collaboration and service integration, which contributes to enhancing the competitiveness of the Emirates civil aviation sector and supports the UAE’s vision for a thriving and sustainable aviation landscape.
H.E. Nasser Al Neyadi
Qatar Airways to Resume Daily Flights to Canberra
Australian capital will be the sixth gateway in Australia for the World’s Best Airline, enhancing connectivity and travel options for business, leisure and government sector customers
Qatar Airways is set to re-launch daily flights to Canberra, the capital city of Australia, driving connectivity and increased competition for the benefit of Canberrans and Australian customers.
The daily flights to Canberra will operate via Melbourne to the airline’s hub, Hamad International Airport, in Doha, which has consistently been voted the World’s Best Airport, as well as offering travellers a world-class stopover experience with seamless connections to more than 170 destinations across the Qatar Airways global network.
The flights, commencing in December 2025, will be operated by Boeing 777 aircraft, featuring the airline’s award-winning Q-suite Business Class cabin* and complimentary high-speed Starlink Wi-Fi for all passengers.
Qatar Airways ceased operations to Canberra during the global pandemic, making this announcement a significant milestone for the airline as it reconnects to the city, the Australian Capital Territory (ACT) and the surrounding regions.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “We are delighted to be able to serve Canberra once again. The nation’s capital, the political heart of Australia, rightly expects to be served by a range of international airlines, and I am proud that we are able to play our part in that. Whether travelling for business, government services or leisure, our commitment to Australia, and to Canberra, is one that we know will bring much needed healthy competition to the market and greater choice for passengers.”
Canberra Airport CEO, Mr. Stephen Byron, highlighted the significance of the recommencement of services, highlighting its importance for the region. “The return of Qatar Airways marks an exciting and pivotal moment for Canberra and our surrounding regions. This service not only provides over a million residents access to a global network spanning more than 170 destinations but also invites the world to rediscover Canberra’s unique cultural, educational, and tourism offerings,” he said.
“We believe that providing a greater choice of carriers and destinations not only makes prices more competitive but also opens up boundless opportunities for our community, connecting our city to the rest of the world.
“These opportunities are not just about enhancing connectivity; they’re about strengthening business connections, driving economic development, and creating
jobs, as well as fostering tourism and attracting international students to our vibrant city.”
ACT Chief Minister, Mr. Andrew Barr said today’s announcement that Qatar will resume international flights out of Canberra (via Melbourne) is great news going into a big five years for tourism.
He said: “It’s a timely boost to our local tourism industry with aviation access being the biggest driver to growth in the sector and it’s great news for Canberrans wanting to travel overseas, particularly to Europe, the United Kingdom and the Middle East.”
“Qatar Airways’ return will benefit the whole Canberra region, providing tourism, trade, investment and a range of business opportunities. It will also make an important contribution towards the Government’s goal of growing our tourism economy to AU$5 billion in visitor expenditure by 2030.”
Today’s announcement comes on top of the launch of sales of Virgin Australia’s new services from Sydney, Brisbane, Perth and Melbourne** to over 100 destinations across Europe, the Middle East and Africa, operated on Qatar Airways aircraft.
The Qatar Airways and Virgin Australia partnership, pending final regulatory approval, positions Virgin Australia to strongly compete in the international travel market, delivering increased competition, improved connectivity, and enhanced customer choice.
This announcement is another example of the increased benefits of the partnership. Qatar Airways Privilege Club and Virgin Australia’s Velocity Frequent Flyer loyalty members will have maximised earning and redemption opportunities on the Canberra services, and eligible passengers will also enjoy reciprocal lounge benefits.
Qatar Airways is continuing to work closely with Virgin Australia to progress the remaining regulatory approvals on the proposed partnership.
SolitAir launches scheduled daily cargo flights between Dubai and Riyadh
Newly launched Air Cargo carrier targets key Global South trade routes with an agile middle-mile model
SolitAir, a Dubai-based newly launched air cargo carrier fulfilling middle-mile logistics demand, has announced the inauguration of its first daily scheduled flights between Dubai and Riyadh.
The service, between Dubai World Central (DWC) and Riyadh’s King Khalid International Airport (RUH), started on 4 December 2024 to address the growing demand for rapid and reliable logistics solutions between the two regional hubs, which collectively handle 1.2 million tonnes of air freight annually.
Carrying cargo on both legs of the journey, the service will be available five days a week, Tuesday to Saturday. It is operated by one of two SolitAir’s narrow-body Boeing 737-800 freighters, with a capacity of 23 tonnes. One more Boeing 737-800 freighter will join the fleet in January next year to enable the company’s immediate expansion plans which include routes to India and Bangladesh, key markets across Africa, the Stan countries and other Middle Eastern hubs. Eventually, SolitAir aims to connect over 50 Global South cities within a six-hour flying radius from Dubai.
Based at its dedicated 22,000 square meters stateof-the-art facility at Al Maktoum International Airport in Dubai South, SolitAir is equipped to handle a wide range of cargo, including e-commerce, pharmaceuticals, perishables, dangerous goods, vulnerable goods, oversized cargo and high-value shipments.
The hub’s strategic location and advanced infrastructure combined with SolitAir’s dedicated team and the company’s agile middle-mile model ensures delivery within 12 to 24 hours, meeting the speed-to-market needs of freight forwarders, integrator airlines, and SMEs, while seamlessly handling any time-sensitive and complex freight.
Former Senior Vice President of FedEX Express Europe, Middle East, Indian Subcontinent and Africa, Hamdi Osman is SolitAir’s founder and CEO. He said: “With a relentless focus on customer satisfaction and innovation, SolitAir appeals to businesses seeking reliable and efficient logistics solutions to drive their success in today’s global marketplace, especially as the Global South starts playing a leading role in the world economy.”
He added: “Right at the heart of this fast-emerging region accounting for over half of the global GDP, DWC is set to become the world’s largest airport with an annual cargo capacity of 12 million tonnes, 20 times more than it can currently handle.
“This new service between Dubai and Riyadh is the first step in establishing SolitAir as a key player in the region’s logistics ecosystem. By leveraging Dubai’s special place in the Global South ecosystem, latest technologies and operational efficiencies, we are building a network that delivers reliability and value for our partners.”
UNIFEEDER TRIPLES INTRAMEDITERRANEAN MARKET SHARE WITH REGION LEADING GROWTH
Unifeeder leads regional carriers with the highest capacity growth in 2024. Fleet expansion and new services will drive connectivity and trade across the Mediterranean and Black Seas.
Unifeeder, part of DP World Marine Services, achieved remarkable growth in the intra-Mediterranean trade sector in 2024, tripling its market share to 4.3% and solidifying its position as a key regional operator.
According to global shipping industry analysts, Alphaliner, Unifeeder recorded the highest capacity growth of all carriers in the region, positioning it among the top six operators in the Mediterranean by deployed capacity.
Unifeeder’s fleet in the Mediterranean now includes 20 container ships with a total capacity of 24,000 twentyfoot equivalent units (TEUs), bringing it on par with global shipping leader COSCO SHIPPING Lines in the region. Over the past twelve months, Unifeeder has launched seven new intra-Mediterranean services, adding 10,600 TEU of capacity and increasing its average vessel size to 1,186 TEU.
These strategic moves reflect Unifeeder’s ability to meet the evolving needs of regional trade and enhance connectivity across the Mediterranean and Black Sea.
Later this month, Unifeeder will expand its services in the Black Sea, further strengthening its regional presence. This expansion underscores the company’s commitment to addressing the growing demand for seamless intraregional trade solutions while supporting businesses with reliable and flexible logistics.
Ganesh Raj, Global Chief Operating Officer of DP World Marine Services, said: “Unifeeder’s success in the intraMediterranean and Black Sea regions reflects our ability to adapt to evolving market dynamics and deliver tailored solutions to the changing needs of our customers. By expanding our services and fleet, we are meeting the growing demand for intra-regional connectivity and creating long-term value for our customers. These achievements demonstrate the critical role of regional operators in supporting global trade and strengthening supply chains.”
The intra-Mediterranean trade sector has seen overall capacity expansion by 9.3% - almost 50,000 TEUs, compared to December 2023. Within this growing market,
Unifeeder’s market share has surged from 1.5% to 4.3%, moving it up five places to the sixth spot among the largest operators in the region by deployed capacity. This growth is directly linked to a shift in trade dynamics, with mainline operators outsourcing intra-regional services to more agile operators like Unifeeder.
Martin Gaard, CEO of Unifeeder A/S, commented: “The shipping industry is going through profound shifts, with geopolitical and economic factors driving the need for more agile and responsive supply chain solutions. Our growth in the intra-Mediterranean market and expansion in the Black Sea reflect our strategic focus on meeting these demands. By offering reliable, flexible and efficient regional services, we enable our customers to navigate these complexities, reduce operational complexity, and enhance their market reach. The growth we have seen last year underscores our role as a trusted partner to businesses seeking cost-effective and sustainable shipping options in a rapidly evolving landscape.”
Unifeeder’s sustained investment in the Mediterranean and Black Sea aligns with DP World Marine Services’ vision to connect markets and simplify trade for businesses worldwide. By leveraging DP World’s global network and expertise, Unifeeder continues to deliver flexible, reliable, and sustainable solutions, ensuring seamless trade in one of the world’s most dynamic regions.
Same
KSA E-mail: ksa.sales@imile.me
UAE E-mail: sales-uae@imile.me
Website: www.imile.com
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Over the years, the dynamic procurement landscape has evolved into a primarily technology-centric space, as exemplified by the advent of eProcurement practices. This has streamlined goods and services sourcing from digital B2B markets, empowering companies to meet their diverse business needs.
Even as early as 2010, the demand for seamless online experiences among B2C consumers was seemingly high. This paved the way for the consequent digital revolution, which positioned eCommerce as the primary enabler of seamless, intuitive, and personalised retail experiences. On the other hand, the B2B landscape trailed behind, remaining reliant upon traditional sales processes that did not require technology.
In recent years the B2B procurement landscape has ubiquitously embraced technology, impelled by the rise of B2B eCommerce platforms, globalisation, advanced data analytics, and MENA’s competitive market. Moreover, the UAE has emerged as the epicentre of the global supply chain and logistics market, bolstered by the presence of free zones and widespread adoption of advanced digital technologies across the GCC.
As per latest reports, the Middle East and Africa’s B2B eCommerce market is poised to attain a valuation of USD 2,293 billion by 2030, underpinned by the adoption of cutting-edge technologies. AI and machine learning find critical applications in eProcurement, to analyse expansive data, identify patterns and forecast future
trends. Harnessing this predictive capability, companies can optimise inventory levels, negotiate profitable terms with suppliers and minimise potential risks due to supply chain disruptions. Similarly, blockchain technology is bolstering transparency and security in the procurement landscape by facilitating tamper-proof ledgers for transactions, especially within the pharmaceutical and food production industries.
IoT devices provide real-time insights into the status and location of goods, tracking their journey through the supply chain to ensure timely deliveries, mitigate losses, and enhance supply chain efficiency. Studies show that AI adoption aimed at optimising business operations has jumped from 52 per cent in December 2023 to 65 per cent in March 2024. Further, 42 per cent of B2B decisionmakers are leveraging AI to predict consumer behaviour and augment business performance.
The ripple effect of this remarkable technological transformation has seeped into the broader supply chain and logistics landscape, urging businesses to innovate unique ways to maximise efficiency, cut down costs and streamline all supply chain operations. By enhancing supply chain visibility, these advanced technologies have paved the way for improved collaboration and communication between suppliers and buyers.
Predictive analysis has also become an indispensable tool, aiding businesses to optimise inventory management and minimise the risk of stockouts. It finds critical application within the Just-in-Time (JIT) manufacturing domain, where production schedule maintenance is contingent on timely availability of materials.
Currently, the UAE’s B2B industry holds substantial economic significance, as eProcurement of B2B industrial products is on the rise in the region. The eProcurement trend is ushering in transformation across key industries such as manufacturing, oil & gas, real estate, facility management, hospitality, and education, while refining its procurement processes.
eProcurement can help businesses stay ahead in a dynamic market and cater to evolving industry demands, by facilitating seamless product discovery and timely fulfilment. While leveraging this potent tool, it is imperative for businesses to ensure alignment with sustainability efforts designed to mitigate waste, enhance energy efficiency, and promote ethical sourcing practices. While ameliorating environmental concerns, adopting sustainable values can consolidate corporate reputation and fulfil growing consumer preference for sustainability.
