HOME/AWAY
PIGMENT 3801 30th St San Diego, CA 92104 619.501.6318 www.shoppigment.com
TEACH US YOUR WAYS:
" Owner Amy Paul is an instructor of Color Theory and Art History at Mesa College.
FLYING COLORS North Park’s Pigment Brightens Up the Community
WRITTEN BY: TAMARA PHILIPS & JEANETTE SWANSON With fun and organic items to purchase galore, Pigment is one of the cutest gift shops stops in North Park with a local and colorful charm. Initially opened as an art gallery to showcase local artists, the shop has grown from husband-wife owners Chad Anglin and Amy Paul to more than 25 employees. With this growth, the Pigment crew moved two doors down to their current 3,000 square foot space. Today, the shop is recognized for design savvy gifts, flora and furniture. With humble beginnings, the relationships Chad and Amy have forged with the artist and artisan community in the early days continue to be the back bone of the shop today. Even as the shop continues to expand, it will maintain its locally sourced product. In fact, 75 percent of their jewelry designers are local to North Park. 110 | LOCALE MAGAZINE
“We’re always trying to bring in other local artists. It’s a fun way to support the community,” store manager, Sara Kennedy says. The husband-wife duo claim they are artists who found themselves in retail and with a shop to follow. With these creative juices constantly flowing, the store’s aesthetic is bound to pop! They put a large focus on the merchandising and visuals of the shop. “Merchandising is really storytelling. We apply all the rules of art to our displays and follow our imagination where it takes us,” says Amy. The store has a cutesy pretty space and a lovely composed retail section complete with a comfortable living room feeling area. This provides a homey atmosphere while you shop for some of the store’s most popular products like double insulated tumblers and water bottles made by S’well.
BE INSPIRED
" Pigment frequently hosts paper flower, calligraphy and floral design workshops.
HANDS ON
" Pigment owners are a hands on duo. Owners Amy and Chad are at the store from open to close during the holiday season to ensure their customers are having a pleasant shopping experience.
COLOR MY WORLD
" Amy Paul says that some color combos whisper and others shout from across the room. Color is the thread that unites the elements of Pigment.