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Photographed By: Travis McCoy, www.travismccoy.com | @travis_mccoy_photography Model: Toddy Smith, @todderic_ Location: Los Angeles, CA Written By: Dash Finley, @morlokmovie Styled By: Teresita Madrigal, www.bornorigingal.com | @bornorigingal Groomed By: Lexi Kleyla, leximakeupartist.com | @lexikleyla Blazer Provided By: SUITS by Curtis Eliot, www.suitsbycurtiseliot.com Turtleneck Provided By: GUCCI, www.gucci.com Pants Provided By: Mattarazi Uomo, www.mattarazi.com Shoes Provided By: Menlo House, www.themenlohouse.com Handkerchief Provided By: Victoria Ragna, www.victoriaragna.com Jewelry Provided By: Pyrrha, www.pyrrha.com Socks Provided By: Express, www.express.com Skincare Provided By: Perricone MD, www.perriconemd.com Hair Product Provided By: R + CO, www.randco.com Makeup Provided By: Anastasia Beverly Hills, www.anastasiabeverlyhills.com
The phrase “YouTube star” has taken on somewhat dirty parlance in recent years due to a handful of ill-advised stunts, comments and posts from some of the most (in)famous individuals to hold that job title. Still, even the staunchest social media haters would be hard-pressed to find much in the way of ammunition against a guy like Toddy Smith.
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Sure, he’s phenomenally goodlooking, successful and widely loved, but he deftly carries all that without a hint of the entitled posturing that might be a calling card of some of his colleagues. During the course of a fairly long, sweaty shoot, Smith was nothing if not courteous, prepared and consummately professional. He arrives on time and sits through the oftentimes grueling processes of hair, grooming and styling without a single complaint. It’s this attitude that earns him copious praise from the crew, as his persistently upbeat vibe permeates the entire set.
“Toddy is the overall perfect canvas...I wanted to work with the natural texture and wave of his hair... We love wild,” says makeup artist and hair stylist Lexi Kleyla as she applies a pomade stick to his coiffed hair. Fast-forward a few minutes, and Smith is right where he belongs: in front of the camera, posing in a series of colorful, retrotinged set-ups. “Fun, fun, fun,” says photographer Travis McCoy, as he snaps away at Smith—who’s holding an ‘80s boombox over his head à la John Cusack in Say Anything. Friendliness aside, Smith is always keenly open to creative input. “He’s a rockstar at heart so he’s always open to a (new) aesthetic [and] trying different looks,” raves wardrobe stylist Teresita Madrigal. Rockstar is certainly one way to describe Smith, but it may be too small of a box to fit his technicolor personality and grand ambitions. Based on the experience of this shoot alone, it’s clear that Smith defies clichés, stays true to himself and always—always— leaves a lasting impression.
LOCAL E M AGAZI NE 949.436.8910 info@localemagazine.com
THE TEAM
Travis McCoy
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LOCALE MAGAZINE
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Dash Finley
Teresita Madrigal
Lexi Kleyla
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