S
SHOPPE
“This is a Rolex Explorer II. It was handed down [to me] from my dad for my 21st birthday.” “If I’m surfing in the morning I’ll kind of let [my hair] go and just leave it more casual but I definitely like to wear it pretty similar everyday where I’ll wear our products.”
THE BYRD’S NEST 415 30th St Newport Beach, CA 92663 949.791.8726 www.byrdhair.com
“This is actually one of our custom shirts that we make with BYRD. We have a distributor in Japan so we partner with them to come up with the designs. In Japanese right here it says ‘BYRD Hair’ so I wanted to create a unique item for them that we could sell here in California.”
SURF’S UP Ò Chase watched The Endless Summer a lot growing up. Elements of BYRD’s branding, such as the poppy yellow color of the logo, is influenced by this era of surfing.
72 LOCALE MAGAZINE
EXPERT:
Chase Wilson
CREDENTIALS: FOUNDER AND OWNER, BYRD HAIRDO PRODUCTS LIFESTYLE BASED Ò Chase started his company because he wanted to develop a hair product that would work with his lifestyle as a professional surfer.
NATIVE KNOWLEDGE Ò Celebrities like Cody Simpson are a part of BYRD’s “Flock”
