Locale Magazine BRIDAL GUIDE WHAT'S IN A WEDDING?
Here's the Scoop on Most Recent Wedding Statistics
124
is the average number of wedding guests *According to WeddingWire
One-of-a-Kind Go With a Unique Setting to Make a Statement
ALAN LEMMERMAN,
*According to WeddingWire
OWNER OF NATHAN ALAN JEWELERS Q: How do you start the engagement ring selection process with the future groom? Alan Lemmerman: Meeting with a future groom or future couple is one of the most rewarding parts of what I do. I have four kids, three of whom are married, and all of my kids have had their close friends come into my store to see me about engagement rings and wedding bands. I love their trust in me and I totally enjoy helping them find the perfect ring. I realize that typically this is one of the more important purchases the groom will make in his life. Therefore, I take this process very seriously and I want to make sure the groom knows he is in good hands. I actually try to put myself in my customer's shoes to see the potential purchase from their unique perspective. Listening and taking direction from the customer is key! Sometimes I see a future groom who is walking into a jewelry store for the first time, and sometimes I have a groom-to-be who has been to many. It is always an investigative process of finding out the needs of the customer at that moment of time and building on that encounter. At times the future groom has been given a few ring ideas from his bride-to-be. He may even have pictures of styles that are her favorites. Talking with the future groom or couple helps to tell me a story about their engagement ring desires, which helps to narrow down the selection process for them. Often that means that we customize different design details from multiple rings to come up with the perfect engagement ring. On the other hand, if the groom is just beginning his research, I feel it is important to provide him with an overview of diamond
50%
of couples wedding prep from a smartphone or tablet device
knowledge. We have created an excellent brochure that illustrates the 4 C’s in diamonds: carat, color, cut, and clarity that he can take with him. I enjoy helping the customer simplify the process, one step at a time, by giving the groom confidence with knowledge and providing ring options that are in sync with his desires. Finally and importantly, I like to make sure the process is enjoyable, fun, and memorable for all. Q: What small details at Nathan Alan Jewelers make your rings one-of-a-kind? AL: The uniqueness of Nathan Alan comes from our ability to make custom engagement rings and fine jewelry while closely collaborating with our customers to determine every detail that will be in the finished piece. It could be a very simple solitaire design where shape, scale and proportion are critical, or a very detail driven design with different setting styles and a lot of different sizes and shapes of diamonds included. We are very fortunate to have elite craftsmen who utilize their special skills to create one-of-a-kind rings at the highest level of quality. Q: What sets Nathan Alan Jewelers apart? AL: Throughout my 40 years in the jewelry business, I have strived to continuously improve the quality of our products. At the end of the day, the customers we serve at Nathan Alan enjoy the face to face relationship, they are able to see the quality and uniqueness in our designs, and appreciate our ability to deliver high quality and customized jewelry at an extremely competitive price.
30
years old is the average age of a bride *According to WeddingWire
32
years old is the average age of a groom *According to WeddingWire
$71
is the average price per head for catering *According to the Knot, 2016
64%
of couples created a wedding hashtag
*According to the Knot, 2016
Nathan Alan Jewelers South Coast Plaza 3333 Bristol St, Costa Mesa, CA 92626 714.545.8337 | www.nathanalanjewelers.com 94 LOCALE MAGAZINE