Loyalty Pawn Family

Hello Loyalty Family,

Finally, the warm weather is here and personally my favorite time of year. It’s was a great experience last month and a privilege to get to attend the California Pawnbrokers convention. We got some great takeaways, made some new connections and had lots of fun along the way. We got to see some of our friends in the industry’s operations and learn from some of the great minds in the business. Every time I leave one of those events, I always leave very motivated and egger to get back to work. I was talking to a vendor that said Pawnbrokers are a special breed he’s never seen an industry that is so open and friendly amongst competitors. This month I want everyone to think about team building activities and how we can build the Loyalty Pawn culture even more. We have a few candidates we have been considering and want them to see what a special place this company is to work for. Our reviews have been going great and even have some stores creeping up on the four figures which is excellent. I’m also curious which store is going to be the first to have every team member hit the sales incentive

This month we will get to know our Loyalty pawn family member Tony Mora. Tony was born June 7th, 1985 in down town Sacramento. He is the oldest sibling of the two his family bounced around a lot and has pretty much lived in most of down town and south Sacramento. As a little kid Tony has really enjoyed and had a natural talent for art. His family at one point own a food truck where him and his little sister Ana first started two learn valuable lessons in managing money, running a business and finessing his skills in the culinary arts. He would learn by watching his mother multitask between prepping and cooking the food. These life lessons lasted a few summers until Tony was 15 years old. His first real job was working for Riverside Athletic Club as a janitor then eventually moving in to day care services and then finally a second chair GM all while still going to school. Always looking for a better opportunity one of his childhood friends ask him if he wanted to come work for a pawnshop. He started working for Capital City Loan & Jewelry on February 14th, 2004. He started at the old Fruitridge location where he described it as maze of rooms. After working for 7 years Tony always had an itch for the culinary arts ever since that food truck days and few turns of events parted Tony with the company to pursue his passion. In 2009 he joins Le Cordon Blue culinary school and finished at the top of his class earning recognition for several accredited restaurants in Sacramento and even received three blue ribbons, one being for most creative plate decoration. He got the opportunity to work and learn side by side with two highly renounced chefs like Chris Nestor at House Kitchen & Bar and Tony Van Rees. He got a great opportunity in San Francisco, but the commute ended up being more than he could bare after two years. Getting kind of frustrated with the kitchen politics and extremely long hours Tony decided to go back to sales and stared working for Sharif fine Jewelers where he excelled in diamond and luxury goods, custom design and high-end watches which has become his newest passion. After seeing the movement that was made with Loyalty Pawn and the direction we were going and mainly structure he decided to come back to the Pawn industry and help build the Luxury brand.

Tony took a year off between all his ventures to find himself and ended back packing through Europe. He started in lower Germany where he discovered one of his new favorite breakfast’s white bratwurst and beer stein. Next, he traveled all through Germany passing through Frankford, Munich and finally ending up in Amsterdam. Traveling all through Europe he went to places like the Eifel tower in France, he ate authentic paella and danced flamenco in Spain and last he went to Lisbon in Portugal where he fell in love with everything. He one day plans to return and retire there maybe fulfilling the circle and having his own little restaurant there. Wherever his adventures take him I wish him luck and much success.