Letter from the President

Hello Team Loyalty,

April was a busy month! We had a great CAPA Norcal Conference, thank you to all team members that were able to attend and to their family members that gave us their loved ones a couple of extra days for them to gather some more tools to better their career and continue to build our company culture. We had great learning experience with the pawn tour, many great seminars including lab created diamonds and how to make jewelry more profitable, podium talked to the conference about how utilize social media, M&M merchandisers talked to us about inventory controls and proper marketing and the growth of young people moving all transactions to their mobile device. We pulled the trigger on the Entropy tool, hopefully you all have a chance to utilize and play with it a bit. We met a new company that sell higher end jewelry on a worldwide online platform, Worthy.com. We have finally found a great product from Nisha, he has found a great deal on a new line of gold chains and findings, Yay Nisha! Another highlight of this conference and any conference is the tremendous networking with other like-minded pawnbrokers. There was much more, but one more important bit of information from the conference is that our lobbyist is moving rapidly through the legislature with our much needed revenue enhance bill.

West Sacramento has nearly completed their store remodel and it looks terrific great job to all that helped and great job to Team West Sacramento for completing the job with no days closed. West Sacramento also did a tremendous Easter promotion with pictures with the Easter Bunny. The pictures look great. I was able to surprise them one day and got a photo opportunity put the costume on had a nice picture with my Lilly and London.

Lake Charles, Louisiana! Wayne, Cody and I took a few day trip to join the Jerry Whitehead bi-annual focus group. These are some of the best learning experiences that I have ever attended and in this industry. Look for more to come with our take-aways from this amazing educational trip.

Finally another HUGE loan growth month all around and revenue is up, layaway balances are up, sales are up. Way to go Team Loyalty.

Gratefully

Stan Lukowicz, III